• Market and Domain Analysis
• Identifying Customer needs
• Competition Analysis
• Product Design 

• Product Requirement Analysis
• Product Content Decision Making
• Software Models and its Validation

• Product Design implementation
• Content Segregation
• Development of Website & Mobile App
• Product Integration 
• Testing and Maintainence

• Performance based recruitment opportunity at the end of course term.
• Performance based opportunity to recover course fees.

Cost: 9999 USD

Duration: 6 Months

Cost: 3995 USD

Duration: 5 Days

Cost: 3195 USD

Duration: 3 Days

Cost: 3195 USD

Duration: 3 Days

Cost: 3495 USD

Duration: 4 Days

Cost: 2990 ZAR

Duration: 1 Day

Cost: 3995 USD

Duration: 5 Days

Cost: 3995 USD

Duration: 5 Days

•  Understand and apply the definition and role of questionnaires in survey research
•  Understand and apply the impact of different data collection methods on questionnaire design
•  Understand and apply the psychology of survey response
•  Understand and apply the main sources of measurement error
•  Understand and apply the various aspects of respondent behavior
•  Understand and apply methods of identifying and improving bad questions
•  Understand and apply the general guidelines of scaling
•  Understand and apply the procedures for developing and testing a questionnaire
•  Understand and apply the steps in the questionnaire design checklist.

•   Questionaires in Survey Research
•   Data Collection and Questionnaire Design
•   Psychology of Surveys
•   Respondent Behaviour
•   Measurement Errors
•   Types of Questions
•   Guidelines of Scaling
•   Testing of  Questionnaires
•   Questionnaire Design Checklist

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

•  Understand an overview of qualitative approaches including observation, interviewing, ethnography, semiotics and online approaches
•  Understand the uses, strengths and limitations of the various qualitative approaches
•  Understand and apply the key principles and features of a range of qualitative data collection methods including depth interviews, group discussions or focus groups, collaborative and deliberate methods such as workshops, juries and panels, online   interviewing and discussions
•  Understand and apply projective and elicitation techniques
•  Setting up and managing a qualitative research project

•   Basic principles of qualitative research for business and marketing decisions
•  Applications of qualitative research for business and marketing decisions
•  Key approaches to qualitative research
•  Techniques of gathering qualitative data

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4200 USD

Duration: Upto 6 Days

•  A framework for mapping your analytics to business goals and objectives
• How to use the Goal Tracking functionality in Google Analytics and why it's important
• What metrics are actually "vanity" metrics, metrics that won't really help you make business decisions and what "rockstar" metrics are overlooked, but tremendously impactful and important
• About the latest additions and changes to Google Analytics reporting capabilities
• All about attribution, the mapping of user actions to sales, and giving credit where credit is due

•  Analysis Tools
• Content Analytics
• Mobile Analytics
• Social Analytics
• Conversion Analytics
• Advertising Analytics

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4200 USD

Duration: Upto 6 Days

•  How consumers use social and mobile to connect with brands
• Which social and mobile tools are the ones you should be most familiar with
• How to use location-based marketing to attract new customers to your business
• Action steps you should take to begin taking advantage of the social/mobile revolution.

•  How People Make Buying Decisions
• Marketing Secrets to Growing Sales and Revenue
• Social Media Overview
• Mobile Marketing Facts and Figures
• Location Based Marketing
• Top 5 Take-Aways

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

•   How big is the mobile opportunity?
•   The three mobile audience mindsets (and how to win with each).
•    How mobile flips both design and content approaches.

• Introduction and Agenda
• Moving Towards Mobile
• Framing Ideas for Mobile Marketing
• Strategizing for the Mobile Audience
• Creating Content in the Mobile Enviornment
• Key Takeaways for Mobile Marketing

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4400 USD

Duration: Upto 7 Days

• Participants will develop an understanding of the impact of contemporary issues on the development and implementation of both marketing strategy and internationalisation of business. The module will provide a working knowledge of the themes of international business and marketing with ability to translate theory into ;  

• Understanding Marketing Management.
• Developing Marketing Strategies and Plans.
• The Changing Marketing Environment and Information Management.
• Managing Market Research and Forecasting.
• Designing, Developing and Managing Market Offerings.
• Implementing Marketing Management.

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 7 Days

• Upon completion of this course you will understand images, file sizes, how the web works and downloading files to a website. You will know how to use autoresponders to automatically answer emails. You will be able to create confirmation emails, upload a thank you page, download pages and create your first message in AWebar. You will gain a good knowledge of affiliate marketing and different methods that can help increase website traffic.

• Introduction to Web sites
• Introduction to autoresponders and eBooks
• Using autoresponders to build a list
• Affiliate marketing and increasing Web site traffic
• Email and Affiliate Marketing Assessment
• Introduction to Social Media Marketing
• How to use Twitter
• Part 1: Audacity for Recording Podcasts
• Part 2: Podomatic - Publish Your Podcasts to the Web
• WordPress - Blogging on the Web
• Social Media Tools Assessment
• Facebook - Create your Personal Profile
• Facebook - Creating your LIKE page
• Facebook - Increasing traffic to LIKE pages
• Marketing with Facebook Assessment

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

• Excellent transactional leadership skills 
• A team that is working towards a shared vision and goals 
• Increased focus within the team on the right tasks and behaviours 
• Synergy, trust and collaboration in your team to reach best ever results 

• Leading a sales team, rather than merely managing it
•     The three great sins
•     Handling mavericks
•     Being firm without causing upset
• Developing individuals in the sales team
•     The four styles of sales management
•     How coaching and facilitating fits into the process
• Empowering the sales team
•     How delegating fits into the process
•     Motivation theory
• Developing a sales team
•     Generating synergy so that the team achieves more than the sum of its parts
•     Classic team roles of a sales team
•     The mastery ladder

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

• Intelligent investigation methods to research, prepare and question your prospect
• Understand the range of skills a successful salesperson needs
• Planning and objective setting to make the most of the limited time you have to sell
• SWOT and PESTLE planning tools
• Differentiating yourself and your proposal from the competition
• Questioning techniques to uncover opportunities
• Creating flexibility in your prospect
• The opportunity to investigate needs and secure a meeting in a simulated competitive sales environment
• Powerful ways to present your offering and overcome challenges
• Using features and benefits to demonstrate capability
• Gaining commitment and closing the deal
• A method for structuring your proposal
• The fundamentals of negotiation

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4200 USD

Duration: Upto 6 Days

•    define business and marketing research and distinguish between problem identification and problem-solving research;
•   describe a framework for conducting business and marketing research as well as the six steps of the business and marketing research process;
•   understand the nature and scope of business and marketing research and its role in designing and implementing successful business and marketing programmes;
•   explain how the decision to conduct business or marketing research is made;
•   discuss the business and marketing research industry and types and roles of research suppliers, including internal and external, full-service, and limited-service suppliers;
•   describe careers available in business and marketing research and the backgrounds and skills needed to succeed in them; and
•   gain an understanding of the ethical aspects of business and marketing research and the responsibilities each of the research stakeholders have to themselves, each other, and the research project.

•   Definition of business and marketing research
•   A Classification of business and marketing research
•   The business and marketing research process:

•   The role of business and marketing research in strategic decision making
•   Business and marketing research and competitive intelligence
•   The decision to conduct business or marketing research
•   The business and marketing research industry
•   Selecting a research supplier
•   Careers in business and marketing research

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

• build brands through effective merchandising and brand representation;
• increase sell-out of brands; and
• to contribute to the overall store performance.

• Demonstrate an understanding of wholesale and retail industry
• Demonstrate an understanding of basic marketing and the manifestation thereof on an in-store level
• Demonstrate an understanding of merchandising
• Demonstrate an understanding of supply chain and related concepts ( NDD's) in the retail environment
• Understand and apply in-store procedures
• Conduct an eye-ball check and determine
• Persuade and influence in-store decision-makers to place orders

• Understanding the retail environment (different functions, roles and inter-dependency)
• Distinguishing between wholesale and retail
• Store profiles
• Consumer behaviour and the impact on store profiles
• Basic supply chain and the impact thereof in the retail environment
• Basic marketing and the manifestation thereof on an in-store level
• Merchandising principles and applications
• Practical sales and merchandising
• Identify opportunities for cross merchandising
• Persuading and influencing in-store decision-makers
• Ordering stock
• Draw stock
• Reading and interpreting planograms
• Reading and interpreting PI labels
• Calculating
• Application of shelf-health principles
• Application of store-room health principles
• Competitor analysis
• Principles of promotions
• Planning promotional activity
• Implementation of promotional activity (Build promotional stands)
• Application of Point of Sales material
• Strategies to endure pull-through of stock
• Inter-personal competence - dealing with authority and in-store staff
• Customer satisfaction

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

• Methods to analyse and prioritise a range of client relationships
• Strategies for stakeholder analysis and management
• An appreciation of how to shape people's perceptions positively 
• Tools to analyse your client relationships in order to improve your competitive position
• The confidence to build rapport and network effortlessly

• Customer Profitability
• Customer Profitability Analysis
• Uses of Customer Profitability Analysis
• Steps of Customer Profitability Analysis
• Measuring Individual Customer Profitability
• Analyzing Business's SWOT
• Steps in Conducting SWOT Analysis
• Limitations of Customer Profitability Analysis
• Exploring Different Approaches to Profitability Measurement
• Customer Satisfaction and Customer Profitability
• Improving Sales Profitability

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4200 USD

Duration: Upto 6 Days

•   understand the historical and emergent trends in marketing and to incorporate the implications in the planning and execution of business and marketing research;
•   understand the implications of post-modern marketing and how to make provision for the new ways of consumer thinking and behaviour in business and marketing research;
•   understand and apply the implications of relationship marketing in business and marketing research;
•   understand the shift from a product economy to a services economy and apply the practical implications of the customer-centric organization in business and marketing research; and
•   close the gap in the academic-practitioner interface and keep abreast with implementing the latest scientific findings in day-to-day business and marketing research practice.

•    Historical and emergent trends in marketing and the implications for business and marketing research
•   Post-modern marketing: The birth of a brand new generation of consumers
•   The emergence and future of relationship marketing: How to connect with customers and enrich their experience
•   The shift from a product economy to a services economy: Practical implications of the customer-centric organisation
•   Closing the gap in the academic-practitioner interface

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4400 USD

Duration: Upto 7 Days

•  Identify the links between the business problem, the research objectives and the research findings
•  Identify and formulate key findings in relation to the business problem and the research problem
•  Identify and formulate actionable recommendations
•  Provide usable deliverables at the end of a project
•  Write a research report and design and deliver a presentation of key findings which adds value to the end user/client
•  Adhere to and incorporate ethical issues in reporting research findings

• The digital wallet creeps forward
• Big data gets real
• Social media grows up
• Mobility matures
• Real-time media buying takes hold
• Organizations learn to better identify the marketing pivot points
• Qr codes get real
• Reputation management joins the big leagues
• Greenwashing subsides
• Intrapreneurialism grows
• Metrics  mature

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

• How to overcome objections
•     What are your objections?
•     Are they objections or just a smokescreen?
•     Tips and techniques for overcoming objections
• Looking and respondingto buying signals
•     How might you recognise a buying signal?
•     What's the best way to respond to them?
•     How to create a buying signal
• Proven structure to close a sale
•     What fact you need to close a sale?
•     Closing confidently and leaving a good impression
•     Quick useful tips to get the information you need

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

•  will have a thorough understanding of the role and importance of branding in the organisation;
•  will be inspired to identify opportunities to create positive change in the organisation;
•  will be motivated to render services of exceptional quality and "to go beyond the expected";
•  Realize the importance to build and foster interpersonal relationships with all relevant stakeholders.

•  The role of communication to enhance the organization brand;
•  Case studies of well known organizations and successful people brands;
•  Career and personal development in context of branding the organization;
•  Strategy and action plans for the future.

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4400 USD

Duration: Upto 6 Days

•  Module 1

• Module 2

• Module 3

• Module 4

• Module 5

• Module 6

•  Introduction to Business and Marketing Research
•  Quantitative Research Designs and Sampling
•  Questionnaire Design in Business and Marketing Research
•  Preparing and Analysing Quantitative Data
•  Planning and Conducting Qualitative Research for Business and Marketing Decisions
•  Converting Research Findings into Business and Marketing Insight

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

• We provide this course in any place and at any time suitable for you.

Cost: 4500 USD

Duration: Upto 7 Days

Cost: 790 GBP

Duration: 1 To 2 Weeks

Cost: 3500 GBP

Duration: 5 Days

Cost: 3995 USD

Duration: 5 Days

Cost: 3495 USD

Duration: 4 Days

• Identify and adopt the right professional selling behaviors and skills needed to maximize sales performance.
• Develop critical self-driven practices to optimize personal and business effectiveness and efficiency
• Distinguish between different sales methodologies and identify the primary focus for each one of them create, implement and support the right sales strategies, goals and objectives through their solid insight into the sales process.
• Defend the principles of successful negotiations while handling objections, and pitching the right value propositions critical for long term business relationships.
• Use questioning and probing techniques to improve prospecting capabilities throughout the sales process.

• The evolution of personal selling
• The new sales competencies
• Behaviors, characteristics and skills of a successful salesperson
• Assessing performance according to specific sales indicators
• Root causes of sales problems
• Personal selling profile

• Effective prospecting and pre-visit research
• Characteristics of different selling models, types and structures
• Setting goals based on your sales quota and plan
• Analyzing the territory and conducting account research
• How to conduct effective competitive analysis
• Neutralize or offsetting perceived competitor's advantages
• Working your company's strengths against competitors' weaknesses
• Planning your calendar to achieve sales goals and build a sales pipeline
• Identifying resources and methods of generating leads
• Delivering clear and effective presentations
• Handling and overcoming objections
• Achieving positive closing techniques
• Recognizing service as a hard differentiator

• Understanding the principles involved in successful negotiation
• Sales negotiation and vulnerability analysis
• Building a value position and relationship through principled negotiating
• Leveraging the art of persuasion

• Developing a customer profile
• Service beliefs and philosophies
• Basic attributes of a positive attitude
• Questioning and probing skills
• Leveraging open and closed questions
• The importance of listening
• Understanding different buyer behaviors styles in relation to your own
• How to respond to different buyers and different personalities
• Strategies to maintain communication with a customer

Cost: 3495 USD

Duration: 4 Days

• Create an integrated PR strategy
• Advanced interview skills
• Effective use of online PR options
• Management of electronic media
• Maximize your organization media strength
• Understand the rules for lobbying campaigns
• Manage the merits and demerits of direct email

• Senior manager communication challenges
• What does the media wants?
• How to integrate PR with the marketing mix?
• Using Internet PR and viral marketing effectively
• Identifying the problems that could be faced
• Developing a PR plan
• Advanced interview techniques that work
• Communicating with your body
• Successful one-to-one press interviews
• Formulating key messages
• Controlling emotional responses
• Delivering attractive speech
• Making news portals and web news services work for you
• Developing PR strategies
• Ensuring that your side of the story is heard
• Handling the Press - the golden rules
• Press releases that work
• Writing effective press releases
• Using pictures effectively
• Sourcing PR information
• Using Radio and Television
• Web Marketing and PR
• Cultural diversities on body language
• Delivering "BAD NEWS"
• Handling media enquiries
• Advanced crisis management & reputation management
• Brief spokespeople prior to media interviews
• Choosing and using a PR agency
• Measuring results 

Cost: 3995 USD

Duration: 5 Days

• Realize the difference between crude person behavior, and a refined one;
• Understand, and apply the right attitude, at the right time with the right person
• Create positive impressions
• Learn the right etiquette and protocol with celebrities,
• Planning and orchestrating visits, meetings, ceremonies, and special events
• Attend to receptions and social gatherings as an aristocrat
• Precedence, Titles and Forms of Address.
• Learn the proper table manners.
• Protocol Event Planning Process

• Public Relation Introduction
• What is Protocol and Etiquette?
• Quiz Exercise
• Attributes of a Protocol Employee
• Public Relation Communication Process
• Public Relation Communication tools
• Communicating with your body
• Greetings, Introduction and hand shacking
• Listening Skills
• First Impressions
• Public Relation Planning and Executing the Campaign
• Select Research Methodology

Cost: 3195 USD

Duration: 4 Days

• List and define PR concepts and differentiate between PR and advertising
• Create and implement a PR plan
• List contributions of PR campaigns to strategic management
• Manage a crisis using PR
• Explain the importance of organizational and corporate image
• Measure PR effectiveness

• PR: definitions, concepts
• Stakeholders in PR
• The many components of PR
• Key differences between PR and advertising

• PR plan: definition and needs
• Characteristics of a PR plan
• SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
• Target audience(s)
• Goals (what we hope to accomplish)
• Objectives (what needs to be done)
• Key messages: simple and descriptive
• Strategy (methods to accomplish objectives)
• Tactics (deadlines and cost)
• Timeline and responsibilities

• PR and strategic management
• Taking a strategic approach
• What can PR accomplish
• Environmental scanning
• Internal and external environment
• Managing issues

• Defining and identifying a crisis
• Remembering the rules in a crisis
• Phases of a crisis
• The disclosure principle
• The symmetrical communication principle
• The relationship principle
• The accountability principle

• Public opinion (attitudes, opinions, actions)
• Building the organizational image
• Variables of managing the image
• Image and reputation management
• From identity to reputation
• Relationship management

• Purpose of evaluation (output, outcome)
• Evaluating (process and goals)
• Matching objectives and results
• Measurement (production, exposure)
• Weaknesses of the traditional approach
• Measurement techniques 

Cost: 3995 USD

Duration: 5 Days

• Create an integrated PR strategy
• Advanced interview skills
• Effective use of online PR options
• Management of electronic media
• Maximize your organization media strength
• Understand the rules for lobbying campaigns
• Manage the merits and demerits of direct email

• Communication challenges in business
• Successful Marketing and PR Strategies
• How to integrate PR with the marketing mix?
• Using Internet PR and viral marketing effectively
• Advanced interview techniques that work
• Communicating with your body
• Successful one-to-one press interviews
• Delivering attractive speech
• Controlling emotional responses
• Make News portals and Web news services work for you
• Review of common writing principles
• Mistakes with email PR - and how to avoid them
• Handling the Press - the golden rules
• Press releases that work
• Using pictures effectively
• Sourcing PR information
• Using Radio and Television
• Web Marketing and PR
• Cultural diversities on body language
• Delivering a "BAD NEWS"
• Advanced crisis management & reputation management
• Handling a PR Crisis
• Choosing and using a PR agency

Cost: 3995 USD

Duration: 5 Days

• Understand the purpose and use of NLP sales skills.
• Be comfortable identifying and working with a client's map of the world.
• Build rapport with a client, quickly and easily.
• Be confident identifying and working with a client's meta programs.
• Understand the psychology of persuasion and its use in sales presentations.
• Structure and deliver a powerful, convincing presentation.

• Delegates present a typical customer presentation.
• Presentations are assessed and broken down under course criteria.
• Introduction to NLP sales skills.
• NLP - the human brain and how to influence it.
• VAK - developing the ability to speak everyone's language.
• Discovering each client's unique buying map.
• Motivations - when to use the carrot, and when to use the stick.
• Rapport building techniques.
• Using meta-programs to subtly create desire.
• Structuring your presentation - what do I want my audience to THINK, FEEL and DO?
• Presentations are re-designed with the day's learning in mind.
• Sections of the presentations are re-presented with coaching.
• The psychology of persuasion.
• Structuring your presentation in order to psychologically influence the audience's decision-making process.
• Hitting the client's 'value based' buttons.
• Selling the benefits - sell the sizzle NOT the sausage.
• When and how to encourage/manage questions and objections.
• Selling through our stories.
• Practical activities to spice up the presentations.
• Visual aids and maintaining interest.
• Using notes.
• Moving away from PowerPoint™.
• Individual coaching on personal presentation.
• Talking and walking, power pausing, body language, voice, pace etc.
• Closing the client - understanding when and how.
• Delegates will restructure their presentations.
• Video feedback.
• Practical application exercises.
• Final presentations.
• Intensive 1-2-1 coaching and video feedback from facilitator.
• Handling worse case scenarios

Cost: 3195 USD

Duration: 3 Days

Cost: 4000 USD

Duration: 5 Days

•   To provide an understanding of the key principles of international contract ;
•   To identify the distinctive features of international business ;
•   To practically apply this knowledge to develop and improve skills and confidence when negotiating agreements in an international business ;
•   How to understand and recognise the key features of an international contract 
•   How to plan effectively for international business negotiations 
•   How to structure international business negotiations 
•   How to add value and negotiate win: win outcomes in an international environment 
•   How to recognise and adapt to cross cultural issues 
•   How to resolve disputes when the contractual relationship breaks down

Cost: 1750 USD

Duration: 5 Days