Laimoon.com

Certified Marketing Innovation Specialist - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Fri, 06 Jun 2025 10:01:16 +04

Overview:
The Certified Marketing Innovation Specialist Course in the UAE is designed for marketers who are ready to lead the digital transformation. This course covers the latest trends and innovations in the marketing world, including metaverse marketing, AI-driven personalization, and cultural intelligence.

The curriculum provides practical knowledge on predictive analytics, hyper-personalization, and automated marketing workflows. With real-world projects, hands-on experience in the Digital Innovation Lab, and expert guidance from top UAE marketers, this marketing certification course ensures that you stay ahead in an ever-evolving digital landscape. The course also focuses on understanding the cultural dynamics of the UAE to develop responsible and effective marketing strategies.

Importance of the Training Program

Staying Ahead of Trends: The course covers emerging marketing strategies such as metaverse marketing, AI, and hyper-personalization, making sure you are prepared for future trends.
UAE-Specific Insights: Learn the cultural nuances of UAE consumers and how to build marketing strategies that align with local values and preferences.
AI and Automation Focus: The program emphasizes the use of AI for predictive analytics, content creation, and marketing automation, preparing you for the future of digital marketing.

Benefits of the Course

Gain expertise in immersive marketing techniques, including AR/VR, gamification, and voice search optimization.
Master social commerce and influencer marketing strategies tailored for the UAE market.
Learn to build and manage brand communities and leverage micro-influencers to drive engagement.
Understand data privacy and ethical marketing practices to build trust in digital spaces.
Participate in hands-on projects and hackathons in the Digital Innovation Lab, working with UAE brands.
Build a professional portfolio showcasing your skills, ready to present to employers or clients.
Receive constructive feedback and career support from top UAE digital marketing experts.
Earn a marketing certificate that adds value to your career and demonstrates your innovative marketing skills.

Course Modules

Module 1: The Future of Digital Marketing in the UAE

Trend Forecasting: Identifying and analysing emerging digital trends specific to the UAE (Metaverse marketing, AI-driven personalisation, etc.)
Cultural Intelligence in the Digital Age: Deep dive into UAE cultural nuances and how they impact digital strategies
Ethical Considerations: Data privacy, responsible AI use, and building trust in the UAE digital space

Module 2: Advanced Data & AI-Powered Marketing

Predictive Analytics: Using AI and machine learning to forecast consumer behaviour and optimise campaigns
Personalisation at Scale: Implementing hyper-personalised marketing strategies using AI-driven tools
Automated Marketing Workflows: Building sophisticated automation systems for customer journeys
Data Visualisation and Storytelling: Communicating complex data insights effectively
AI-driven content creation

Module 3: Immersive & Experiential Marketing

Metaverse Marketing: Exploring opportunities and strategies for virtual and augmented reality experiences. (Discuss brand case studies)
Interactive Content Creation: Understand the use of AR, VR, gamification, and CGI creatives for a better user experience
Voice Search Optimisation: Adapting content and strategies for voice-activated devices
Experiential Marketing in the Digital Realm: Creating memorable online experiences
How to prepare for Web to sustain marketing online

Module 4: Advanced Social Commerce & Influencer Strategies

Live Commerce and Social Selling: Master strategies to drive sales via social commerce
Micro-Influencer Marketing: Building authentic relationships with niche influencers in the UAE
Building Brand Communities: Fostering engaged and loyal online communities
Social Listening and Sentiment Analysis: Monitoring and responding to social media conversations
Utilising short-form video for maximum impact
Importance of language content marketing in building online community

Module 5: Digital Marketing Innovation Lab

Hackathon-Style Projects: Participants work in teams to develop an innovative digital marketing strategy for real-world UAE brands
Pitching and Presenting: Participants learn to effectively communicate their ideas and strategies
Industry Expert Feedback: Receiving constructive criticism and guidance from leading UAE digital marketers
Building a professional portfolio
Networking and Connection Building

Why Count on Learners Point?

Industry Expertise: Learn from top digital marketers in the UAE with vast experience in leading innovative marketing strategies.
Comprehensive Curriculum: The course covers the latest trends in marketing, from AI to social commerce, ensuring a well-rounded education.
Practical Experience: Gain real-world experience through projects, hackathons, and building a strong portfolio.
Certification: Receive a recognized marketing certification that boosts your credentials and helps you stand out in the competitive market.
Networking Opportunities: Connect with professionals and industry experts, helping you build relationships that can advance your career.

Testimonials

Dana Al Thamer, Innovation & Strategy Lead

"This course challenged me to rethink everything I knew about digital marketing. From AI tools to immersive strategies, it was exactly what I needed to stay ahead in my ;

Yasir Al Rashed, Senior Brand Manager

"The module on cultural intelligence was a game-changer. I now create campaigns that resonate deeply with local audiences while integrating cutting-edge ;

Cost: 3500 AED

Duration: 40 Hours

Content Marketing - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Thu, 05 Jun 2025 10:34:32 +04

Overview:

The Content Marketing Course offered by Learners Point Academy is designed to prepare you with the skills to master content marketing strategies. This comprehensive training program covers everything from the basics to advanced concepts, including content planning, creation, and optimization.

Throughout the content marketing training program, you will explore the use of AI tools, storytelling techniques, and SEO practices to enhance your content's impact. You’ll also learn how to build buyer personas, create effective content funnels, and implement multi-platform strategies. With hands-on projects and practical application, this content marketing certification course is perfect for aspiring content strategists, digital marketers, and copywriters seeking to make a significant impact in the field of digital marketing content.

Importance of the Training Program:

In today’s digital age, content marketing is essential for brands to connect with their target audience and build lasting relationships.
This content marketing course offers the latest industry trends, tools, and techniques, ensuring that you are up-to-date with evolving strategies.
The course focuses on integrating AI with digital marketing content, giving you an edge in creating personalized and data-driven content.

Benefits of the Course

Gain proficiency in SEO basics using tools like Google Search Console, SEMrush, and Ahrefs.
Learn how to craft engaging content marketing strategies for different platforms and audiences.
Master both short-form and long-form writing techniques, including blog posts, social media content, and email campaigns.
Explore the use of AI tools like ChatGPT, Writesonic, and Dall-E for content creation and optimization.
Build a content marketing portfolio with practical projects that will help you demonstrate your expertise to potential employers or clients.
Earn a recognized certification that will boost your credibility and career prospects in content marketing.

Course Modules:

Module 1: Introduction to Content Marketing

What is Content Marketing? Importance & Trends
Understanding Audience Needs & Buyer Personas
The Content Marketing Funnel & Customer Journey
SEO Basics for Content Marketers (Google Search Console, Ahrefs, SEMrush).
AI in Audience Research & Content Personalisation

Module 2: Content Research & Strategy

Topic & Keyword Research (Google keyword planner, BuzzSumo, Answerthepublic, etc.)
Competitive Analysis & Content Gap Identification
Developing a Content Marketing Plan & Editorial Calendar Storytelling & Content Narrative Development
Strategic Planning for Multi-Platform Content

Module 3: Content Creation & Writing Skills

Copywriting & Persuasive Writing Techniques
Blog & Article Writing Best Practices
How to approach Social Media Content Writing (Short-form vs. Long-form)
Understand the process of Email Content & Landing Page Copywriting
AI Writing Assistants (Chat GPT, , Writesonic, Grammarly) Create personalised chatbots to better social media engagement

Module 4: Visual Content & Social Media

Understanding on Engaging Visual Content
Approach of Video Marketing & Short-form Content
AI for Social Media Content Creation (Deepseek, Dall-E, Chat GPT etc.)
Building a Social Media Content Strategy
Use of Social Media listening tool for analyzing & improve engagement (Rival IQ, Sprout Social, Mention etc.)

Module 5: AI in Content Marketing & Portfolio Building

Role of AI in Content Strategy & Marketing
AI in Content Automation & Curation (Feedly, Curata)
AI Chatbots & Conversational Marketing (ChatGPT, Drift, ManyChat)
Hands-on Projects & Content Marketing Portfolio Creation
Certification & Career Opportunities in Content Marketing

Why Count on Learners Point?

Expert Trainers: Learn from industry professionals with years of experience in digital marketing content and content marketing.
Hands-On Experience: Work on real-world projects and build a portfolio that reflects your expertise.
Flexible Learning Options: Choose from different learning formats that suit your schedule and preferences.
Comprehensive Curriculum: Our content marketing training program covers everything from SEO to AI tools, ensuring you gain in-depth knowledge.
Career Support: We provide guidance on career opportunities and help you navigate the job market with the skills and certification you need.

Testimonials:

Lamees Al Ruwaihi, Digital Content Strategist

"This course completely changed how I approach content. It gave me real tools to plan, write, and distribute content that drives ;

Hatem Al, Brand Content Manager

"What I loved most was how practical everything was. The templates, exercises, and expert insights helped me build a strong content calendar for my ;

Cost: 2500 AED

Duration: 24 Hours

Marketing that Connects - Diomas Group , Oman,Qatar,Saudi Arabia,United Arab Emirates

Wed, 14 May 2025 14:39:31 +04

Marketing is all about connecting. Connecting with the right people, at the right time, with the right message, in the best way. On this course you will think about what it is you really want or need to say. Framing the right message is the key to successful marketing campaigns.

Marketing communications in 2025 is a very different discipline compared to just 10 years ago. As channels have multiplied and diversified, so have audiences. This course will help you review how well the messages and channels you currently use are delivering for you. Are you reaching the right people? Do your messages engage your audiences? Are the channels you use cost-effective? Is there an easier and more engaging way to connect with your potential customers?

Content

By the end of this 4-day course, you will have mapped out your marketing communications plan and have a wealth of new resources and tools to ensure your marketing efforts achieve the results you are looking for.

Cost: 3990 USD

Discount: 30% Off for Laimoon Users!

Duration: 24 Hours

Strategic Planning and Strategic Leadership - Diomas Group , Oman,Qatar,Saudi Arabia,Singapore,United Arab Emirates

Wed, 14 May 2025 14:33:30 +04

Senior leaders today are confronted with an unprecedented range of challenges in an ever-evolving business landscape, from managing a diverse and dynamic workforce to solving increasingly complex problems. As a modern leader, it is essential to be confident and adaptable, able to navigate these challenges by adopting new approaches, behaviors, and tools. To achieve success in this dynamic environment, senior leaders must continuously discover innovative ways to work, mentor, and gain insights into both themselves and the people they lead.

This dynamic 4-day program is designed to help you develop the leadership skills and style necessary to inspire and guide your team and organization. Through reflective exercises, application activities, and case studies, you will enhance your executive presence, build trust, tackle modern-day dilemmas, and solve problems using both critical and creative thinking. We will explore challenges, both big and small, and focus on addressing the paradoxes of effective leadership at the senior level.

The world of strategic leadership will be unveiled, allowing you to develop and practice strategies for immediate impact. By the end of this inspiring course, you will have a clear understanding of how true strategic leadership can drive your business forward, equipping you with the tools to lead with confidence and make a lasting difference.

Expected Outcomes

This invaluable course offers you an excellent opportunity to solve complex problems using modern approaches, new skills, and tools. As a leader, you will develop authenticity, confidence, and a strong presence, empowering you to lead with clarity and purpose.

You will gain a deeper understanding of your own leadership style, recognizing both your personal strengths and areas for improvement, while also learning how to identify the strengths and weaknesses of others. The course emphasizes the importance of becoming an agile leader who embraces continuous change, sustains motivation within a diverse team, and fosters trust through strategic and visionary leadership.

Over the course of three days, you will explore the significance of leading by example, aligning with your organization’s vision and values, and implementing effective ways of working that inspire your team to follow suit. This course will equip you with the tools and mindset to motivate your team, navigate change successfully, and lead with impact.

Cost: 3650 USD

Discount: 50% Off for Laimoon Users!

Duration: 26 Hours

Key Account Management - Diomas Group , Oman,Qatar,Saudi Arabia,Singapore,United Arab Emirates

Wed, 14 May 2025 13:08:20 +04

In today’s fast-evolving marketplace, success is no longer just about making the sale—it’s about building meaningful, profitable partnerships. This high-impact, CPD-accredited Diomas course is designed to equip you with cutting-edge strategies for creating and sustaining powerful key account relationships that drive long-term success. You’ll learn how to think strategically, act decisively, and market with precision in an environment where customer loyalty is hard-won and easily lost.

Choosing the right team is at the heart of any successful key account strategy. Together, we’ll explore how to align talent, communication, and vision to establish trust and deliver real value to your most important clients. As customer needs become more complex and sales cycles grow longer, the ability to nurture relationships through smart segmentation and strategic insight becomes a true competitive advantage.

This course goes beyond theory—it offers practical tools and innovative thinking to help you stay ahead of the curve. From identifying high-potential accounts to designing solutions that exceed expectations, you’ll leave with a clear plan to elevate your customer relationships and accelerate your business growth. Whether you're an individual ready to make a real impact or a company aiming to lead in your industry, this course gives you the edge you need in a world where only the most adaptable thrive.

By the end of the course you will have a greater understanding of:

The biggest changes and challenges in today’s business environment
The 4 areas to focus as a Key Account Manager and the power of
The importance of separating and categorising key accounts
The importance of prioritisation
Communication and the different Communication Styles
The importance of being proactive and recognising opportunities for further development of your business
The appropriate terminology to help you become more engaging and less forceful
The importance of negotiation when dealing with Key Accounts.

Sat, 22 Mar 2025 15:09:38 +04

Overview:

Our Corporate Sales Training course at Learners Point Academy is a comprehensive program designed to prepare professionals with the skills and strategies needed to excel in corporate sales. Whether you're new to the field or looking to refine your skills, this corporate sales training program in Dubai covers essential sales fundamentals such as prospecting, lead generation, negotiation, relationship building, and closing deals.

Through expert-led training and hands-on learning, participants will gain valuable insights into real-world sales scenarios, boosting their confidence and sales abilities. The course is an excellent opportunity for those aiming to enhance their career in the competitive field of corporate training sales and business development.

Benefits of Corporate Sales Training

Master Key Sales Techniques: Learn effective techniques for prospecting, qualifying leads, handling objections, and closing deals with confidence.
Enhance Communication and Negotiation Skills: Improve your ability to communicate clearly and negotiate successfully with clients, helping to build long-term business relationships.
Build Strong Customer Relationships: Develop strategies for understanding customer needs, fostering loyalty, and ensuring customer satisfaction for long-term success.
Adapt to Market Trends: Stay up-to-date with the latest trends in the market, understanding how to analyze competition and use data to your advantage.
Boost Business Development: Our business development sales training provides the tools necessary for expanding market reach and increasing business opportunities.
Increase Revenue and Achieve Targets: Learn strategies to hit your sales targets and contribute directly to business growth and revenue generation.

Course Modules:

Module 1: Introduction to Corporate Sales

Understanding corporate sales and its importance
Sales process overview
Setting sales targets and objectives

Module 2: Sales Techniques and Strategies

Prospecting and qualifying leads
Effective communication and negotiation skills
Handling objections and closing deals

Module 3: Customer Relationship Management

Building and maintaining customer relationships
Understanding customer needs and preferences
Developing customer loyalty and retention strategies

Module 4: Product Knowledge and Sales Pitch

Understanding the product or service
Creating a compelling sales pitch
Customizing the pitch to meet customer needs

Module 5: Sales Management

Managing sales teams
Goal setting and performance management
Coaching and mentoring sales representatives

Module 6: Industry Knowledge and Market Analysis

Understanding the industry and market trends
Analyzing competition and identifying opportunities
Conducting SWOT analysis

Module 7: Time Management and Organization

Prioritizing tasks and managing time effectively
Staying organized and tracking progress
Dealing with time-wasters and distractions

Why Choose Learners Point Academy for Corporate Sales Training?

Expert-Led Training: Learn from experienced trainers with real-world sales insights who understand the challenges and dynamics of the corporate sales world.
Comprehensive Coverage: Our corporate sales training program is designed to cover every aspect of sales, from the basics to advanced strategies, ensuring well-rounded skill development.
Interactive and Practical Learning: Engage in hands-on learning experiences that allow you to apply the concepts in real sales scenarios, increasing your understanding and competence.
Flexibility: Our corporate training sales program is available in various formats, including weekday and weekend options, to fit your schedule.
Proven Success: Learners Point Academy has a reputation for delivering high-quality training that equips professionals with the skills needed to succeed in their sales careers.
Boost Career Prospects: Completing our corporate sales training program will open doors to new career opportunities in sales management, business development, and corporate sales leadership roles.

Testimonials:

Mohsin Shareef, Sales Executive

"The corporate sales training in Dubai was incredibly informative and practical. I learned so much about sales techniques, negotiation, and communication that I can apply to my job right away. The trainers were experienced and knowledgeable, and the course was ;

Boris Tucker, Business Development Manager

"I highly recommend the program in Dubai to anyone looking to improve their sales skills. The program covered everything from prospecting to closing deals, and the trainers provided helpful feedback and support throughout the ;

Our corporate sales training course offers valuable skills that will help you excel in the competitive world of corporate sales. Learn how to drive business growth, develop strong client relationships, and achieve your sales goals. Enroll in our program at Learners Point Academy in Dubai today and take the first step towards a successful sales career.

Cost: 3000 AED

Discount: 60% Off for Laimoon Users!

Duration: 1 Week

Corporate Policy Development - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Thu, 20 Mar 2025 11:33:30 +04

Overview:

At Learners Point Academy, our Corporate Policy Development course prepares professionals with the skills and knowledge necessary to develop, implement, and manage corporate policies. This 24-hour immersive training program, organized into 6 comprehensive modules, focuses on developing company policies that align with business goals while ensuring compliance and managing risks.

Participants will learn to create clear and effective policies that shape organizational behavior and help maintain legal and regulatory compliance. Our corporate policy development training in Dubai is designed to provide you with the tools to handle the entire policy creation process, from research and writing to implementation and ongoing review.

Why Take Corporate Policy Development Training?

Master the Policy Creation Process: Learn how to assess the need for policies, write clear and effective documents, and gain stakeholder approval.
Ensure Compliance and Manage Risk: Understand how to align policies with legal and regulatory requirements, and implement strategies to manage risks.
Improve Organizational Culture: Policies help set the tone for organizational behavior, creating a culture of integrity, accountability, and transparency.
Communicate Effectively: Learn how to communicate policies to employees in a way that is clear, understandable, and engaging.

Benefits of Corporate Policy Development Training

Comprehensive Learning: Our corporate policy development course covers every stage of the policy lifecycle—from creation to revision—ensuring you can handle all aspects of policy development.
Real-World Applications: Participants will gain practical insights into managing compliance risks, promoting ethical behavior, and conducting audits to monitor policy effectiveness.
Boost Career Opportunities: Mastering policy development can lead to advanced career opportunities in human resources, compliance, and legal departments.
Reduced Legal Risks: By learning how to create policies that ensure compliance, you help your organization reduce legal and regulatory risks, protecting both the company and its employees.
Improved Organizational Performance: Effective policies lead to smoother operations, a positive work environment, and enhanced employee morale.

Course Modules

Module 1: Introduction to Corporate Policy Development

Definition of corporate policy development
The importance of policies and procedures in organizations
Overview of legal and regulatory requirements
Introduction to risk management and compliance

Module 2: Policy Creation and Implementation

Steps involved in policy creation
Key components of effective policies
Strategies for communicating policies to employees
Tips for successful policy implementation

Module 3: Legal and Regulatory Compliance

Overview of relevant legal and regulatory requirements
Strategies for ensuring compliance with laws and regulations
Best practices for managing compliance risks
Introduction to auditing and monitoring compliance

Module 4: Risk Management

Introduction to risk management frameworks
Identification and assessment of potential risks
Mitigation strategies and risk response planning
Tips for managing risk in an organization

Module 5: Ethics and Values

The role of ethics and values in corporate policy development
Strategies for promoting ethical behaviour and values in the workplace
Common ethical issues in organizations
Tips for managing ethical dilemmas

Module 6: Policy Evaluation and Improvement

Strategies for evaluating policy effectiveness
Tips for gathering feedback from stakeholders
Best practices for policy improvement and revision
Introduction to policy lifecycle management

Why Choose Learners Point Academy?

Expert Instructors: Our corporate policy development certification is delivered by experienced instructors who bring real-world experience in policy management and risk compliance.
Flexible Learning: Choose between weekday or weekend classes to suit your schedule, making it easier for professionals to enroll and learn.
Reputable and Trusted: Learners Point Academy is a trusted provider of corporate policy development training in Dubai, offering high-quality courses that are recognized across industries.
Practical and Actionable Knowledge: The course is designed to provide you with hands-on, practical knowledge that can be immediately applied in your workplace.

Testimonials:

Murini Shah, Policy Analyst

"The Corporate Policy Development Training has been incredibly useful for my career. I now have a much better understanding of the process of policy development and how to navigate the complexities of corporate policy. The training was well-structured and engaging, and I would highly recommend it to anyone looking to develop their ;

Altaf Baktiyar, Compliance Manager

"I was impressed with the quality of the Corporate Policy Development Training. The trainers were knowledgeable and approachable, and the course materials were comprehensive and well-organized. I feel much more confident in my ability to develop effective policies after completing this ;

Invest in Your Future with Corporate Policy Development Certification

Our corporate policy development certification will help you develop a deep understanding of the policy creation process and gain the expertise needed to help your organization stay compliant, ethical, and efficient. Whether you’re involved in compliance, risk management, or human resources, this corporate policy development course will prepare you with the skills to enhance your company’s policies and practices. Take your career to the next level by enrolling today at Learners Point Academy, Dubai!

Cost: 4000 AED

Discount: 60% Off for Laimoon Users!

Duration: 24 Hours

Giving Effective Feedback - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Fri, 14 Mar 2025 12:00:04 +04

Overview:

Providing feedback is a crucial skill in any professional setting. When done correctly, it boosts morale, enhances performance, and strengthens workplace relationships. Our Effective Feedback Training in Dubai is designed to help professionals master the techniques of giving and receiving feedback to drive better results. This KHDA-approved course prepares professionals with practical strategies to communicate feedback clearly and constructively, fostering a culture of continuous improvement.

Through scenario-based learning and expert-led training, participants gain confidence in delivering effective performance evaluation while also learning how to accept feedback professionally. Whether you are a manager, team leader, or aspiring professional, this course provides the tools to enhance workplace communication and productivity.

Importance of Effective Feedback Training

Enhances leadership skills – Learn how to deliver constructive feedback that motivates and inspires teams.
Promotes a growth mindset – Develop the ability to provide feedback that fosters professional development.
Strengthens workplace communication – Improve team collaboration by setting clear expectations.
Increases employee engagement – Encourage open conversations that lead to better performance and job satisfaction.
Supports effective 360 feedback – Master techniques for delivering feedback in a structured and professional manner.

Benefits of the Effective Feedback Course

Gain expertise in delivering effective feedback that enhances workplace relationships.
Learn to provide effective performance evaluation that helps employees grow.
Master techniques to receive feedback graciously and apply it for personal improvement.
Develop communication skills that make feedback sessions clear, impactful, and solution-oriented.
Build confidence in conducting effective 360 feedback sessions for individuals and teams.
Receive a KHDA-approved certification that adds value to your professional credentials.

Course Modules

Module 1: Introduction
Module 2: Speaking Clearly
Module 3: Communication Strategies
Module 4: Characteristics of Effective Feedback
Module 5: Receiving Feedback Graciously
Module 6: Testing the Waters
Module 7: Conclusion

Why Count on Learners Point?

Expert-Led Training – Learn from experienced professionals who specialize in workplace communication.
Hands-On Learning – Engage in real-world scenarios and role-playing exercises for practical application.
Globally Recognized Certification – Earn a KHDA-approved certification that enhances your career prospects.
Flexible Learning Options – Choose between in-person and online training to fit your schedule.
Career Advancement – Gain in-demand skills that improve leadership and team management.

Testimonials:

Mahaa Shaikh, Human Resources Manager
"This crash course on Giving Effective Feedback was really wonderful. The trainer was very friendly and took us through the modules patiently. The support staff was really ;

Misara Khan, Lead Recruiter
"The Feedback Giving Training by Learners Point was really amazing. The trainer was great and the modules were really helpful. The most helpful part was the flexible scheduling of classes. Thankful to the supporting team for that. Cheers!"

Enhance your ability to provide and receive effective feedback that drives performance and engagement. Enroll in our Effective Feedback Course in Dubai today!

Cost: 4000 AED

Discount: 60% Off for Laimoon Users!

Duration: 16 Hours

NLP Sales Skills - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Fri, 07 Mar 2025 12:16:17 +04

Overview:

In today’s competitive sales environment, professionals need the right mindset and skills to build strong client relationships and achieve outstanding results. Our NLP Sales Techniques Training in Dubai is designed to help professionals master Neuro-Linguistic Programming (NLP) techniques that enhance communication, persuasion, and sales performance.

This NLP sales course provides a structured approach to understanding buyer behavior, refining sales strategies, and increasing closing rates. With expert-led training and practical exercises, participants will gain deep insights into NLP sales techniques and how to apply them effectively to maximize sales success.

Importance of NLP Training

Helps professionals understand and adapt to buyer behavior for effective sales conversations.
Equips individuals with powerful communication techniques to establish rapport and trust with clients.
Enhances influencing and persuasion skills, enabling sales professionals to close deals confidently.
Improves non-verbal communication and body language interpretation for better client engagement.
Provides a structured methodology to manage emotions and develop a high-performance mindset.

Benefits of NLP Sales Training

Gain a strong foundation in NLP principles and their application in sales.
Develop the ability to build and maintain lasting client relationships.
Learn how to ask powerful questions that drive meaningful sales conversations.
Improve negotiation and persuasion skills to close deals faster.
Enhance self-confidence and emotional intelligence in sales interactions.
Increase career opportunities with recognized NLP sales training that is highly valued across industries.

Course Modules

Introductory Exercise

How buyers buy
Principles of NLP and selling with NLP
Communication – words, tone, and body language

Building Rapport

Building relationships with individuals
Levels of rapport

The Buyer’s Personal Buying Map

Introduction

Language Styles

Visual, auditory, kinesthetic
Direction
Matching and mismatching
Recognizing the language in others
Selling to individual preferences

Reflection & Action Planning

Successes and challenges
Sharing learning

Successful Sales Mindset

Perceptual positions
Stepping into the buyers’ shoes

Influencing & Selling with Integrity

Match, pace, lead
Clean questions
Precision questions
Moving higher up the food chain

Powerful Questions

Clean questions
Precision questions
Moving higher up the food chain

Pulling it all Together

Action planning and course feedback

Why Count on Learners Point?

Expert-led training with real-world NLP sales applications.
Comprehensive curriculum covering all aspects of NLP sales techniques.
Blended training modes for flexible learning.
Practical exercises and case studies to reinforce learning.
Affordable payment options with installment plans.
A trusted training provider with a strong track record in professional development.

Testimonials

Alvin Moran, Sales Manager

"Absolutely right decision. The institute is very professional having experienced staffs to conduct NLP sales training and conducting mock ;

Zavier Pettis, Sales Coordinator

"The instructor was amazing. He truly transformed our way of thinking and provided all with the skills needed to improve themselves. I am super happy as the training outcomes were fulfilled. The instructor is an excellent human being and this NLP sales training in Dubai is really a great ;

Unlock the power of NLP sales training and gain a competitive edge in today’s business world. Enrol now in our NLP Sales Techniques Training in Dubai to transform your sales approach and achieve greater success!

Cost: 4000 AED

Discount: 50% Off for Laimoon Users!

Duration: 24 Hours

Relationship & Trust Building - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia

Wed, 26 Feb 2025 16:20:25 +04

Overview

Trust building is essential in today’s professional world. Strong workplace relationships create better collaboration, enhance teamwork, and improve overall productivity. The Relationships & Trust Building Course in Dubai provides professionals with the skills and techniques to develop trust and initiate positive interactions at work.

This 24-hour intensive training program helps individuals understand the principles of trust, effective communication, and professional behavior. With customizable learning modes and real-world exercises, participants gain practical knowledge to build credibility and establish lasting relationships.

Why Relationship & Trust Building Training is Important?

Helps professionals develop trust-building strategies for workplace success.
Enhances interpersonal skills to foster cooperation and collaboration.
Improves communication techniques for clear and effective interactions.
Strengthens teamwork by building relationships based on trust and respect.
Creates a positive work environment that boosts employee engagement and morale.

Key Benefits of the Relationship & Trust Building Course

Develops Professional Credibility – Teaches how to earn trust and establish strong professional relationships.
Enhances Team Performance – Helps professionals build trust among team members for better collaboration.
Increases Career Opportunities – Employers seek individuals skilled in trust building and relationship management.
Strengthens Workplace Communication – Improves the ability to handle conversations with confidence and clarity.
Boosts Leadership Skills – Helps professionals manage teams by fostering a culture of trust and mutual respect.

Course Modules

Module 1: Understanding Workplace Relationships

The Importance of Work Relationships
Trust

Module 2: Developing Professional Behavior

Interpersonal Dynamics
Demonstrating Professional Behavior

Module 3: Strengthening Workplace Networks

Mapping Your Work Network
Bridging Work Styles

Module 4: Collaboration and Growth

Building Your Network
Collaborating for Success

Why Choose Learners Point?

Industry-Expert Trainers – Learn from professionals with expertise in trust building and relationship management.
Practical Learning Approach – Includes real-world case studies, exercises, and role-playing activities.
Recognized Certification – Earn a trust building certification to boost career growth.
Flexible Learning Options – Choose between online and classroom training.
Career-Focused Training – Helps professionals gain valuable skills for leadership and workplace success.

Testimonials

Hadi Aman, Marketing Professional

"Excellent trainer, obviously an expert in his field;
practical sessions helped"

Mark Ryan, Human Resources Manager

"My overall experience was wonderful with Learners
Point team. Our trainer knew in and out of the subject
and shared a lot of insights that can help me at my
workplace to be more effective. Moreover, it was a
good opportunity to network with people of sthe ame
interest. Thank you Leaners and I recommend
this program to all who would to excel at their workplace"

Develop the ability to build trust, foster collaboration, and enhance professional relationships with this Relationship & Trust Building Course in Dubai.

Cost: 4000 AED

Discount: 55% Off for Laimoon Users!

Duration: 24 Hours

Performance Management - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Wed, 19 Feb 2025 12:08:55 +04

Overview:

Performance management is essential for businesses aiming to enhance employee productivity and organizational growth. The Performance Management Course prepares professionals with practical techniques and strategies to manage employee performance effectively.

This 24-hour expert-led training provides an in-depth understanding of performance objectives, key success factors, and performance indicators. With 4 updated modules, participants learn how to design and implement an efficient performance management system. This KHDA-approved performance management training in Dubai enhances professional skills, helping individuals secure high-paying roles in leading organizations.

Why Performance Management Training is Important

Ensures consistent and structured performance evaluation.
Helps professionals align individual and organizational goals.
Equips managers with tools to improve employee performance and engagement.
Strengthens employee-manager relationships through effective communication.
Provides strategies to overcome common performance management challenges.

Key Benefits of the Performance Management Course

Develops Leadership Skills – Trains professionals to manage and guide teams effectively.
Improves Decision-Making – Provides techniques to assess and enhance workforce productivity.
Enhances Employee Engagement – Teaches methods to recognize and motivate employees.
Boosts Organizational Growth – Aligns business objectives with workforce performance.
Increases Career Opportunities – A performance management certification adds credibility and value.

Course Modules

Module 1: Performance Management Introduction and Definitions

Definition of performance management
Objectives of performance management
Impact of poor performance on an organization
Key terms and uses
The annual performance cycle: an overview
Responsibilities in performance management
Shared management model
Mistakes in performance management

Module 2: Establishing Effective Objectives

Cascading the vision, mission, and strategies
The impact of critical success factors on performance
The 3 types of performance criteria
Key result areas - definition and examples
Key performance indicators
Definition and characteristics
Units of measure
Difference between goals and objectives
Turning goals into objectives the SMART way
Measuring the intangible factors and competencies
Behavioral indicators
Proficiency level
Corporate values - their importance

Module 3: Conducting Effective Performance Appraisals

Planning performance appraisals
Conducting effective appraisal meetings
Beginning the meeting
Discussing the evaluation: an in-depth view
Closing the meeting
Roles of managers and employees
Common appraisal errors

Module 4: Following Up After the Performance Appraisal Meeting

Percentage of time spent on performance management
Categories of performance problems and possible causes
Acknowledging good performance
Ways of recognizing employees
Techniques for performance diagnosis
System factors versus individual factors
Performance improvement planning

Why Choose Learners Point?

Industry-Expert Trainers – Learn from professionals with real-world experience in performance management.
Comprehensive Curriculum – Covers all aspects of employee evaluation, feedback, and development.
Recognized Certification – Earn a globally valued performance management certification.
Flexible Learning Options – Available for individuals and corporate teams.
Practical Learning Approach – Includes case studies, hands-on exercises, and real-world scenarios.

Testimonials:

Rio, Project Manager

"It was a wonderful course. I would recommend it to anyone who deals with performance reviews and giving feedback in general. The Performance Management course content was easy to understand and engaged with a few challenges;

Monika Topno, Performance Management Analyst

"I highly recommend this Performance Management course. I could understand more deeply the importance of Managing Employee Performance. I learned why it matters, how to do it, etc. The teaching was easy to follow and provided very good ;

Gain in-depth knowledge, enhance leadership skills, and build a performance-driven workforce with this Performance Management Course in Dubai.

Cost: 4000 AED

Discount: 50% Off for Laimoon Users!

Duration: 24 Hours

Negotiation Skills Diploma - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Thu, 13 Feb 2025 16:10:51 +04

Overview:

Negotiation skills are essential in both professional and personal life. Effective negotiation plays a crucial role in success, whether closing deals, resolving conflicts, or securing the best opportunities. Our Negotiation Skills Course provides a structured learning approach, preparing professionals with proven strategies to master negotiations confidently.

This negotiation training is designed to help individuals understand negotiation dynamics, build effective strategies, and develop essential communication skills. Through real-world case studies, interactive exercises, and expert guidance, participants gain a practical understanding of negotiation techniques used in today’s business world.

Why is the Negotiation Skills Training Important?

The ability to negotiate effectively can make a significant difference in professional growth. Our negotiation course helps participants develop the confidence and expertise to handle complex discussions, influence decision-making, and achieve win-win outcomes.

This negotiation training is essential for:

Building structured negotiation strategies for better business outcomes
Enhancing decision-making and problem-solving abilities
Developing skills to manage conflicts and maintain professional relationships
Gaining a competitive edge in leadership and business roles

Key Benefits of the Negotiation Skills Course

Enrolling in our negotiation skills training offers several advantages:

Comprehensive Learning: 24 hours of training covering negotiation dynamics, strategies, and best practices
Industry-Expert Trainers: Learn from professionals with hands-on experience in negotiation across various industries
Interactive Training Approach: Case studies, role-plays, and real-world scenarios to improve practical application
Flexible Learning Modes: Choose between online and classroom-based training
Globally Recognized Certification: Enhance your career prospects with a KHDA-approved negotiation course

Course Modules

Module 1: Introduction to Negotiation

Identify the qualities of successful and unsuccessful negotiators
Define negotiation and provide examples of when you have negotiated in and outside work
Identify a negotiation situation you will practice during class

Module 2: Personality types

Explain the benefits of knowing personality styles
Explain the behaviours as well as the strengths/weaknesses of each personality style
Identify your personality style
Identify how to work more effectively with each personality style while negotiating

Module 3: The Negotiation Process

Explain how to choose a negotiation strategy based on relationship and results
Define positional bargaining
Identify the differences between "Soft" and "Hard" negotiating
Define principled negotiation
Identify the four steps in the negotiation process

Module 4: Preparing for negotiation

Identify fears and "hot buttons" as well as strategies to overcome them
Identify areas to research on your side and your opponent's side
Define your BATNA (best alternative to a negotiation agreement), WATNA (worst alternative to a negotiation agreement), WAP (walk away point), and ZOPA (zone of possible agreement)
Skill practice: Prepare for your personal negotiation situation

Module 5: Opening the negotiation

Explain how to create a positive first impression
Explain the importance of "small talk" and finding common ground in negotiation
Explain how setting ground rules can influence a negotiation Identify important negotiation ground rules

Module 6: Exchange information and bargain

Explain how to initially exchange information
Identify contingency plans for unfavorable situations
Explain bargaining techniques
Explain strategies for inventing options for mutual gain

Module 7: Handle opposition

Explain strategies to bring your opponent from NO to YES
Identify strategies to deal with negative emotions

Module 8: Close the negotiation

Explain how to move from bargaining to closing
Explain the closing process
Practice your personal negotiation situation and get feedback from other participants

Why Count on Learners Point?

At Learners Point Academy, we are committed to delivering top-quality negotiation training that helps professionals excel in their careers. Here’s why learners trust us:

KHDA-Approved Program – Get certified with a globally recognized credential
Expert-Led Training – Learn from experienced negotiators and industry leaders
Engaging Learning Experience – Practical exercises, case studies, and real-life simulations

Testimonials

Sara Ahmed, Marketing Manager
"The Negotiation Skills Course at Learners Point Academy was a game-changer for me. The practical strategies and interactive sessions empowered me to navigate complex negotiations with confidence. Highly recommended!"

Ahmed Khalid, Senior Project Manager
"I attended the Negotiation Skills Course at Learners Point Academy, and it exceeded my expectations. The real-world scenarios discussed and hands-on exercises provided invaluable insights. A must for anyone in a leadership role!"

Mastering negotiation skills is essential for career advancement and business success. Enroll in our Negotiation Skills Course today and gain the confidence to negotiate effectively in any situation.

Cost: 4000 AED

Discount: 55% Off for Laimoon Users!

Duration: 24 Hours

OTHM Level 5: Accounting & Business - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Mon, 20 Jan 2025 10:49:52 +04

Overview:

The OTHM Level 5 Diploma in Accounting and Business is a UK Ofqual-recognized qualification designed to prepare learners with essential finance and business management skills. This diploma provides the expertise required for middle management roles and provides a pathway to further academic achievements, such as direct entry into the final year of a UK Bachelor’s degree.

Why Choose the OTHM Level 5 Diploma?

This OTHM Level 5 Diploma in Accounting and Business combines theoretical concepts with practical applications, focusing on areas like:

Financial management and reporting
Business strategy and planning
Budgeting and human resource management
Business start-up development

Benefits of the OTHM Level 5 Diploma

Recognized Qualification: Accredited by UK Ofqual, ensuring global credibility.
Career Growth: Prepares learners for middle management positions in finance and business operations.
Further Studies: Provides direct entry into advanced qualifications, such as Level 6 Diplomas or Bachelor’s degrees.
Practical Insights: Covers real-world scenarios like developing business start-ups and creating effective business plans.

Course Modules

Principles and Concepts of Business Strategy (20 credits) Financial Management (20 credits)
Financial Planning and Control (20 credits)
Financial Reporting (20 credits)
The Management of Human Resources (20 credits)
Business Start-up: Conception to Market (20 credits)

Why Learner’s Point?

At Learner’s Point, we focus on delivering quality education tailored to individual needs. With expert trainers and practical learning methods, we ensure our students are equipped to excel in their careers. Our flexible learning options, industry-relevant modules, and professional guidance make us the ideal choice for your educational journey.

Testimonials

Ahmed Khan, Financial Analyst

"The OTHM Level 5 Diploma helped me deepen my understanding of accounting principles. It made a noticeable difference in how I approach my daily ;

Fatima Al Mansoori, Accounting Assistant

"This program gave me practical skills that I could apply immediately in my role. It was a great way to build my confidence in both business and ;

Invest in your future with the OTHM Level 5 Diploma in Accounting and Business and unlock new career opportunities. Join Learner’s Point today and take the first step towards achieving your professional goals.

Cost: 6500 AED

Discount: 55% Off for Laimoon Users!

Duration: Upto 80 Hours

AI in Digital Marketing - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Fri, 17 Jan 2025 21:42:39 +04

Overview:

The AI in Digital Marketing course in Dubai is designed to help professionals master the use of Artificial Intelligence (AI) in modern marketing strategies. This 20-hour in-depth training explores how AI technologies, such as machine learning, NLP, and predictive analytics, can automate tasks, personalize campaigns, and analyze customer behavior for better results.

Why Choose Our AI in Digital Marketing Course?

20 Hours of Expert Training: Led by industry expert Thavi.
Certification: Earn a certificate from Learners Point Academy.
Hands-On Learning: Real-world projects and case studies for practical experience.
Comprehensive Curriculum: Explore AI-powered marketing tools and techniques.
Flexible Payment Options: Easy instalment plans available.

What You Will Learn in the AI in Digital Marketing Course?

This course offers practical insights into the power of Artificial Intelligence in marketing. Key modules include:

Introduction to AI in Digital Marketing: Understand AI’s role in modern marketing strategies.
AI Technologies in Marketing: Explore tools like machine learning, NLP, and chatbots.
Automating Marketing Tasks: Learn content optimization, email automation, and digital ad placement.
User Behavior Analytics: Gain insights into customer journey analysis and audience segmentation.
Customer Engagement with AI: Master chatbots, personalized content delivery, and recommendation engines.
Real-World Case Studies: Analyze successful AI-powered campaigns and key learnings.
Final Project: Create and present an AI-driven marketing strategy.

Importance of AI in Digital Marketing

The AI in Digital Marketing course equips professionals with the skills to leverage AI technologies for data-driven marketing decisions. Learn to:

Optimize Marketing Efforts: Use AI tools to automate repetitive tasks and improve efficiency.
Enhance Customer Engagement: Deliver personalized content for higher audience retention.
Boost Decision-Making: Gain insights through predictive analytics and user behavior analysis.

Course Modules

Module 1: Introduction to AI in Digital Marketing (4 Hours)

Understanding AI & Machine Learning in Marketing
Understand AI models in Marketing
Types of Programming in AI
How AI is Transforming Digital Marketing AI-Powered Analytics & Consumer Insights (Semrush, Google Analytics 4, Audience, etc.)
Ethical Considerations & AI Compliance (GDPR, Data Privacy)

Module 2: AI in Content & SEO (4 Hours)

AI approach in Content Marketing (Jasper, , Writesonic)
AI-Powered SEO techniques (SurferSEO, Frase, MarketMuse)
AI in Keyword Research, user queries & Topic research
FAQs content for AI voice assistant optimisation
AI-Powered Blog & Video Content Creation (Pictory, Synthesia)

Module 3: AI in Social Media & Advertising (4 Hours)

AI content technique for Social Media Marketing (Hootsuite, Sprout Social, )
AI tools in Social Listening & Sentiment Analysis
AI in Google Ads & PPC Automation ( Smart Bidding, goal optimisation, catalog ads, etc.)
AI-Driven Personalization & Ad Targeting
AI Chatbots & Conversational Marketing (ChatGPT, Drift, ManyChat)
AI Prompt Engineering Techniques

Module 4: AI in Email Marketing & Customer Experience (4 Hours)

AI content in Email Marketing (Mailchimp AI, HubSpot, Klaviyo)
AI-Powered Lead Scoring & Nurturing
AI for Customer Experience (CX) Optimisation
AI & Predictive Customer Behaviour Analysis

Module 5: AI Tools & Platforms for Digital Marketers (4 Hours)

Overview of AI Tools for Marketers
Hands-on Experience with AI Tools & Platforms
AI designing tools (Dall-E, Deepai, etc.)
A/B test in content, campaign optimization & Analyses (AI v/s Manual)
Future Trends in AI & Marketing

Module 6: Capstone Project & Certification (4 Hours)

Content Strategy with AI prompts
Text & Visual content with AI
Live Q&A & Case Studies Final Project Submission
Certification

Career Benefits of AI in Digital Marketing Training

Completing the AI in Digital Marketing course provides professionals with:

Higher Employability: Mastering AI tools makes you highly desirable in the marketing field.
Cutting-Edge Skills: Stay ahead by learning the latest AI-powered strategies.
Leadership Opportunities: Prepare for roles as a Digital Marketing Specialist or AI Marketing Strategist.

Why Learner’s Point?

Industry-Recognised Certification: CPD-UK accredited program.
Expert Trainers: Learn from top industry professionals.
Flexible Learning Options: Classroom and online modes available.
Hands-On Learning: Practical projects and real-world case studies.
Proven Success: Thousands of professionals trained successfully.

Testimonials

Fatima Al Mansoori, Marketing Specialist

"The AI in Digital Marketing course at Learners Point Academy transformed my marketing approach. The hands-on training and real-world examples made complex AI concepts easy to grasp. A must-attend course for every marketer!"

Ahmed Khalifa, Digital Marketing Manager

"This course exceeded my expectations. The detailed focus on AI tools and strategies helped me implement automation and personalization in our campaigns effectively. Highly recommended!"

Take the next step in mastering AI in Digital Marketing! Enrol now with Learners Point and gain industry-relevant skills to lead the future of digital marketing.

Cost: 3000 AED

Discount: 60% Off for Laimoon Users!

Duration: 24 Hours

Business Analyst Certification - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Mon, 06 Jan 2025 08:54:58 +04

Overview:

Our Business Analyst Course is a comprehensive, hands-on training program designed to prepare you with practical skills in data analysis, visualization, and reporting tools such as Microsoft Excel, Power BI, SQL, and Tableau.

This business analyst certification offers 3 months of intensive and interactive training, ensuring you master industry-relevant tools and techniques. Gain expertise by working on 1 Capstone Project and 5+ industry-based use cases, providing real-world exposure for practical learning.

Why Choose Our Business Analyst Certification?

Master Essential Tools: Learn Microsoft Excel, Power BI, SQL, Tableau, Microsoft CoPilot, and Fabric for data analytics.
AI-Powered Insights: Enhance your skills with Microsoft CoPilot and Fabric to generate data-driven insights.
Hands-on Experience: Daily tasks, assignments, and practical projects ensure conceptual clarity and confidence.
Globally Recognized Certificate: Our business analytics classes offer internationally acknowledged certification to boost your professional credentials.
Career Advancement: Prepare for roles like Financial Analyst, Project Manager, Senior Business Analyst, and more.

Course Highlights

Industry Expert Training: Learn from instructors with 10+ years of experience in the Middle East Tech Business.
Capstone & Industry Projects: Work on 1 Capstone Project and 5+ industry use cases to strengthen your portfolio.
Practical Learning Approach: Focus on data transformation, reporting, and AI-driven insights through daily tasks and case studies.
Flexible Payment: Easy and convenient installment plans are available.
Lifetime Access: Get lifetime access to all course lectures and materials.
Job Support: Interview preparation, resume building, and career guidance through Learners Point CareerHub.

Course Outline

Module 1: Introduction to Microsoft Excel for Analytics

Introduction to Excel
Basic Excel Functions
Data Visualization & Charts
Intermediate Excel Functions

Module 2: Business Analysis with Microsoft Excel

Analysis Techniques
Advanced Excel Functions
PivotTables & PivotCharts
Excel Automation with Macros

Module 3: Data Extraction and Manipulation with SQL

Introduction to SQL & Databases
Basic SQL Queries
Filtering & Sorting Data
Aggregate Functions & Grouping
Joins & Data Relationships

Module 4: Introduction to Microsoft Power BI for Business Analytics

Introduction to Power BI
Data Preparation & Transformation

Module 5: Data Modelling and DAX with Power BI

Data Modeling & DAX Fundamentals
Advanced DAX Functions & Optimization

Module 6: Visualization and Power BI Services

Visualizations & Reporting Best Practices
Power BI Service & Collaboration

Module 7: Advanced Analytics: Copilot and Fabric with Power BI

Copilot in Power BI
Advanced-Data Analysis Techniques
Microsoft Fabric Deep Dive

Module 8: Tableau for Business Analytics

Data Preparation using Tableau Prep
Data Connection with Tableau Desktop
Basic Visual Analytics
Calculations in Tableau

Module 9: Visual Analytics and Dashboarding with Tableau
Advanced Visual Analytics

Level of Detail (LOD) Expressions in Tableau
Advanced Charts in TableauDashboards and Stories
Dashboards and Stories

Module 10: Capstone Project

What You Will Learn:

Microsoft Excel for Analytics: Data visualization, formulas, PivotTables, and automation with Macros.
SQL for Data Manipulation: Learn data extraction, filtering, and SQL joins.
Power BI and Microsoft Fabric: Build interactive dashboards with AI-powered insights and data visualization.
Tableau for Business Analytics: Advanced dashboards, LOD calculations, and data storytelling.

Why Learners Point?

Proven Expertise: Over a decade of experience delivering professional development courses.
Industry-Centric Curriculum: Designed by industry professionals to meet global standards.
Flexible Learning: Choose from online or in-person learning options.
Hands-On Projects: Gain practical skills through real-world business analysis projects.
Global Recognition: Earn an internationally recognized BA certification.

Testimonials

Sara Al Muhairi, Data Analyst

"Completing the Business Analyst Course at Learners Point Academy was enlightening. The instructor's expertise and practical approach empowered me to easily analyze complex business problems. Highly valuable!”

Ahmed Khalifa, Operations Manager

"Learners Point Academy's Business Analyst Course provided me with invaluable insights into data analysis and strategic decision-making. The comprehensive curriculum and hands-on projects significantly enhanced my analytical ;

Take the next step towards a rewarding career in business analysis with our Business Analyst Certification. Join us today and unlock global career opportunities!

Cost: 2800 AED

Discount: 55% Off for Laimoon Users!

Duration: Upto 3 Months

Certified Sales and Marketing Professional - Learners Point Training Institute , Bahrain,Oman,Qatar,Saudi Arabia

Sat, 23 Nov 2024 14:43:15 +04

This Sales and Marketing skill development course has been designed to help individuals working in sales and marketing domain with the toolkit and knowledge required for managing sales activities. Helps develop strategy, conduct market research, and planning that is required to successfully manage these aspects of a business. The course is highly practical oriented and helps the participants improve sales productivity.

Course Objective

Upon completion of the course, the skills and knowledge you develop gives you an edge over other Sales and marketing staff in the market landing you in a Job or promoting from your current. The course offers you the confidence and skills to develop ideas to reach people and sell products. You will gain the expertise to work across any industry. The course takes a step by step approach in giving insights on how to conduct market research, how to develop sales pitch, how to negotiate and win the deal.

Course Outline

Laws and ethics of selling

Legal and ethical requirements in sales
Consequences of non-compliance for individuals & organisations
Consequences of non-compliance for customers

Delivering a sales presentation

Preparing, developing and delivering sales presentations (or pitches)
Customer’s needs and preparing a presentation to meet those needs
Customizing sales presentation to suit the customer and meet pre-defined objectives
Providing opportunities for questions to be asked
A sales pitch for the group of customers

Customer objections, negotiating and closing sales

Handle and overcome sales objections
Negotiate to close the sale effectively
Making sale mutually beneficial

Influences on buyer behavior

Responding to different members of the decision-making unit in various markets
Analysing buyer behavior
Methods of contact and presenting appropriate solutions
Understanding customer types

Customer segmentation and profiling

Targeting based on segmentation
Profile characteristics
Difference with profiling
Implicit and explicit customers

Using market information for sales

Market research to increase sales
Marketing plan
Market assumptions
Demand forecasting

Sales territory management

Type of product or product line you have
Competition in territories
Channels of distribution and the transport system
Performance management of staff and units

Professional development

Managing own professional development
Enhance career progression
Being goal oriented

Prospecting for new business

Lead generation
Creating scripts and templates
Developing and nurturing relationships
Outcome-based approach

Sales pipeline management

Pro-actively manage the sales cycle
Optimizing conversions
Forecasting

Student Reviews

Nabeel Saleh –
“I think the structure on the course was very good, starting from communication module to prospecting techniques and to closing the deal. We had some practical role play and exercises so we could feel how these different techniques worked with different clients and that was a very good takeaway. The examples in the manual were easy to understand, and I think they will be very good when preparing calls/meetings and nurturing each lead. I recommend this program to all professionals working in the sales field.”

Nancy Mathew –
“The training and coaching helped me break through barriers and I am sure it will help me achieve my sales goals. I learned to handle tough customers and how I can meet their expectations. It was indeed an effective training. Trainer had a wealth of sales experience in great companies and hence we was able to share many practical insights.”

Cost: 3000 AED

Discount: 50% Off for Laimoon Users!

Duration: 24 Hours

Social Media Marketing Certification - Learners Point Training Institute , Bahrain,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Sat, 23 Nov 2024 08:49:10 +04

Our 16-hour KHDA-approved Social Media Marketing Course empowers professionals with essential skills to elevate revenues, expand businesses, and drive website traffic. Participants learn the art of crafting platform-specific content and engaging directly with their audience. This comprehensive training delves into platform nuances, equipping students to navigate each effectively. Moreover, it instils proficiency in measuring, analyzing, and optimizing social media performance for maximum impact. Acquire the expertise needed for impactful campaigns and strategic online presence with our dynamic course. Elevate your social media marketing capabilities and propel your career forward.

Course Objectives

Develop the skills to strategically boost revenues through effectivesocial media marketing campaigns
Gain insights into expanding businesses by understanding socialmedia platforms
Learn techniques to drive targeted traffic to websites, optimizing online presence
Acquire the art of creating content for various social media platforms, ensuring maximum engagement
Enhance capabilities to directly engage with the audience, fostering brand loyalty and building lasting connections.
Look into the dynamics of different social media platforms, understanding their unique features
Develop proficiency in measuring social media performance, utilizing analytics tools to track the impact of campaigns.
Learn strategies to analyze data and optimize social media performance to achieve maximum results

Course outline

Understanding Social Media

Facebook advertising fundamentals
Facebook advertising overview
Understanding Facebook ads
Creating Facebook ads
Additional advertising options
Managing existing ads
Viewing advertising data
Implementing best practices

Introduction to Popular Social Networking Sites

Strategies and planning for social networking sites
Social media growth
Becoming an enlightened social media user
Posting strategies
Monitoring your social identity

Twitter for Business

Using Twitter for business
Smart Twitter account set up for business
Tweeting strategically
Creating a rich Twitter experience
Managing your Twitter activity
Integrating Twitter with other online marketing

LinkedIn for Business

Developing your LinkedIn business strategy
Finding your audience
Engaging your audience
Creating a dynamic company page
Content marketing with your company page
Recruiting with LinkedIn

Pinterest for Business

Pinterest basics
Marketing with Pinterest

YouTube for Business

Optimizing your channel
Optimizing your videos
Uploading your videos

Cost: 3500 AED

Discount: 50% Off for Laimoon Users!

Duration: Upto 16 Hours

Certificate in Digital Transformation - Strategic Axis FZ LLC , Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE

Thu, 20 Jun 2024 13:21:50 +04

Course Overview:

Embrace the future of business with our Certificate in Digital Transformation course. This program is designed to equip you with the knowledge and skills to lead your organization through the digital revolution, harnessing technology to drive innovation, efficiency, and growth.

Course Content:

Introduction to Digital Transformation
Understanding Digital Transformation and Its Importance
Key Drivers and Trends in Digital Transformation
Digital Technologies and Innovations
Overview of Emerging Technologies: AI, IoT, Blockchain, Big Data
Cloud Computing and Cybersecurity Fundamentals
Digital Strategy and Leadership
Developing a Digital Transformation Strategy
Leading Change in a Digital Age
Building a Digital Culture within Organizations
Customer-Centric Digital Transformation
Enhancing Customer Experience through Digital Channels
Data-Driven Marketing and Personalization
Operational Excellence through Digitalization
Process Automation and Optimization
Leveraging Data Analytics for Decision Making
Agile Methodologies and DevOps Practices
Digital Transformation Implementation
Roadmap for Digital Transformation
Risk Management and Overcoming Barriers
Measuring Success and ROI in Digital Projects
Case Studies and Practical Applications
Real-World Examples of Successful Digital Transformations
Interactive Workshops and Simulations

Key Benefits:

Gain a comprehensive understanding of digital transformation concepts and strategies
Learn to leverage emerging technologies for business innovation
Develop skills to lead digital initiatives and manage change
Enhance customer experience and operational efficiency
Obtain a valuable certification to advance your career in the digital age

Cost: 4500 AED

Duration: 1 To 5 Days

Digital Marketing Essentials - London Training For Excellence , Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Riyadh, Jeddah, Al Kuwait, Muscat, Manama, Kuwait City, Doha,Netherlands,United Arab Emirates,United Kingdom

Tue, 11 Apr 2023 13:35:21 +04

Overview
Digital Marketing is fast becoming a critical area for successful companies. Having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google appear in your Facebook feed and follow you around the internet? This course answers these questions and shows you how you and your company can benefit from digital ; Delegates will learn how digital has changed buyer behaviour and develop their digital strategy during the course. They will learn how to leverage social media to attract new customers and also how content marketing can raise brand profile. The course will also enable delegates to understand tracking codes so that they can gain valuable insights from a range of analytical tools.

Objective
By the end of this interactive training programme, you will be able to:

Recognise how digital has changed buyer behaviour
Develop a digital strategy
Target the right audience for your digital marketing
Leverage social media communications to attract potential customers to your product/service
Understand how content marketing can raise you company's profile
Use tools and techniques to ensure your digital marketing campaigns increase ROI
Implement tracking codes and gain valuable insights from Analytics

Who Should Attend

Marketing Execs
Marketing Managers
PR Managers
Web Managers

Course Outlines
Module 1
Introduction to Digital Marketing
What is Digital Marketing?
Facts and figures
Key players in the industry
Marketing campaigns how they tie in
The impact of new technologies on business and customer behaviour

Module 2
Digital Strategy
Developing and implementing a digital strategy
What are the key challenges and barriers?
Multi-channel marketing
Mobile devices and marketing opportunities

Module 3 - Social Media
Social purpose
Key social media channels
Advertising on SM
Building followers

Module 4 - Content Marketing
The growing importance of content marketing
Different types of content - hub hero and hygiene
Online video
Developing a content strategy
Measuring success

Module 5 - Tools and Analytics
Tag Manager
Adwords
Analytics (overview)
Real time reporting and analysis
Adsense
Market research tools
Google Analytics
Keyword research

Cost: 4900 USD

Duration: 5 Days

Effective Communication for Improved Public Relations - London Training For Excellence , Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Riyadh, Jeddah, Al Kuwait, Muscat, Manama, Kuwait City, Doha,Netherlands,United Kingdom,United Arab Emirates

Fri, 17 Mar 2023 16:25:05 +04

Overview
Effective communication isessential forevery area of business and is especially critical in public relations. This course focuses onthe communication skills needed to build and enhance your organisation's brand and reputation through outstanding public relations.

During the course delegates will consider the role of PR in building and sustaining brand and reputation and how their communications choices can impact this. They will learn about the 4 communication styles and how to adjust their own style to suit different contexts.

Using practical case studies and scenarios relevant to them delegates will practice planning their communications by setting clear goals identifying their audiences and how to reach them with clear and compelling messages. The course will also address how to overcome various barriers to communication and how to manage crisis communications and other challenging scenarios with respect and sensitivity.

Objective
By the end of this interactive training programme, you will be able to:

Confidently practice the key communication skills and techniques essential for performing your duties.
Understand how to communicate effectively with the internal and external publics of the organisation.
Play an active role in supporting the image and reputation of the organisation.
Achieve positive results in your communications with others.
Build collaborative relationships that emphasize trust and respect.
Communicate effectively using simpleconcise and direct language.
Eliminate the roadblocks that undermine your ability to communicate effectively.

Who Should Attend

Public Relations executives and managers
Marketing executives and managers
Those whose work involves contact with internal/ external audiences

Course Outlines
Module 1 - Public Relations in a Changing Environment

What is PR?
New Roles and Perspectives
The Role of Public Relations in building the Brand and Reputation of the Organization
The Functions of Planning Organising and Controlling in Public Relations

Module 2 - Communication Styles

The 3 Vs of Communication (Visual Vocal Verbal)
The four communication styles
Recognizing your style and the styles of others
Strengths and weaknesses of each style
Bridging communication gaps

Module 3 - Listening and Questioning for Deeper Understanding

Tools for active listening
Asking clarifying questions
Confirming the message
Interpreting nonverbal cues
Intonation
Rate of speech

Module 4 - Planning your Communication

Setting clear goals (what do you need to say and to whom?)
Determining outcomes and results.
Audience channels and timing.
Key messages.

Module 5 - Avoiding Communication Breakdowns

Creating value in your conversations
Strengthening your relationships
Identifying internal and external factors that impact your communications
Establishing message tracking and feedback
Communicating non-defensively
Crisis Communication
Respect empathy and sensitivity

Module 6 - Communication Media

Communication Channels (press TV Radio Web Social Media Events)
Advantages and disadvantages of different media
Evaluating and Selecting the Most Appropriate Medium

Cost: 4900 USD

Duration: 5 Days

Certified Business Analysis Professional (CBAP) - Learners Point Training Institute , UAE, Dubai,Dubai,Bahrain,Egypt,Iraq,Jordan,Kuwait,Oman,Saudi Arabia,Yemen,Qatar,United Arab Emirates

Thu, 06 Jan 2022 17:41:29 +04

OVERVIEW:

The CBAP Certification is a globally recognized credential designed for experienced business analysis professionals. This advanced-level program prepares participants with the expertise to lead business analysis initiatives, offering them a distinct edge in the competitive job market.

Our Certified Business Analyst Professional (CBAP) course focuses on delivering practical and theoretical knowledge, ensuring professionals gain an in-depth understanding of business concepts, tools, and strategies.

Why Choose CBAP Certification?

CBAP is an invaluable credential for professionals with substantial experience in business analysis (BA). It validates your expertise and positions you as a leading member of the business analysis community. This certification enhances your ability to:

Analyze complex business challenges and develop strategic solutions.
Demonstrate advanced knowledge of business analysis frameworks and practices.
Gain a competitive advantage in a rapidly evolving industry.

Benefits of Enrolling in Our CBAP Certification Dubai

With our CBAP certification in Dubai, participants:

Gain 35 hours of comprehensive training aligned with industry best practices.
Develop the ability to analyze, elicit, and manage requirements effectively.
Achieve a guaranteed passing score of at least 70%.
Enhance career opportunities with higher salaries and access to senior roles in business analysis.

Course Modules

Module 1: Business Analysis Planning and Monitoring (14%)

Plan Business Analysis Approach
Plan Stakeholder Engagement
Plan Business Analysis Governance
Plan Business Analysis Information Management
Identify Business Analysis Performance Improvements

Module 2: Elicitation and Collaboration (12%)

Prepare for Elicitation
Conduct Elicitation
Confirm Elicitation Results
Communicate Business Analysis Information
Manage Stakeholder Collaboration

Module 3: Requirements Lifecycle Management (15%)

Trace Requirements
Maintain Requirements
Prioritize Requirements
Assess Requirements Changes
Approve Requirements

Module 4: Strategy Analysis (15%)

Analyze Current State
Define Future State
Assess Risks
Define Change Strategy

Module 5: Requirements Analysis and Design Definition (30%)

Specify and Model Requirements
Verify Requirements
Validate requirements
Define requirements Architecture
Define Design Options
Analyze Potential Value and Recommend a Solution

Module 6: Solution Evaluation (14%)

Measure Solution Performance
Analyze Performance measures
Assess Solution Limitations
Assess Enterprise Limitations
Recommend Actions to Increase Value

KEY TAKEAWAYS:

Successful completion of our CBAP training Dubai will enable candidates to:

Demonstrate knowledge and skills required to excel in business analysis
Master the principles and practices of business analysis
Manage and communicate business requirements effectively
Achieve organizational goals by developing core competencies
Analyze enterprise data

Why Learner’s Point?

At Learner’s Point, we:

Deliver IIBA-accredited training tailored to professional needs.
Offer customizable learning options and flexible payment plans.
Provide access to expert trainers with real-world experience in business analysis.
Guarantee a comprehensive learning experience with practical insights to ace the CBAP exam.

Testimonials

Ramiz Altaf, Business Analysis Manager

"Completing the CBAP Certification at Learners Point was a game-changer for me. The practical approach and real-world scenarios in the course provided invaluable insights. Now, equipped with new skills, I feel confident and ready to excel in ;

Waseem Shah, Senior Business Analyst

"Learners Point not only prepared me for the CBAP exam but also groomed me for real-world challenges. The hands-on experience and case studies were incredibly beneficial. I secured a promotion and a more fulfilling ;

Unlock Career Growth with CBAP

Join our CBAP preparation course and take the first step towards becoming a Certified Business Analyst. Our training ensures you are ready to excel in the CBAP certification exam and stand out in the competitive world of business analysis.

Enrol now and shape a successful career in business analysis!

Cost: 4000 AED

Discount: 55% Off for Laimoon Users!

Duration: 35 Hours

Ecommerce Mastery - Learners Point Training Institute , UAE, Dubai,Dubai,Bahrain,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Thu, 18 Nov 2021 17:30:35 +04

OVERVIEW:

Take the lead in the fast-growing world of ecommerce with our E-commerce Mastery Course in Dubai, a 24-hour KHDA-approved training program. Designed for professionals and entrepreneurs, this course offers comprehensive insights into e-commerce strategies, tools, and techniques to establish and grow successful online businesses.

Why Choose the E-commerce Training in Dubai?

Comprehensive Curriculum: Covers product management, platform selection, sales funnels, shipping, payment gateways, and marketing strategies.
Expert-Led Training: Learn from industry professionals with real-world experience.
Hands-On Learning: Rich case studies and practical insights.
Flexible Options: Tailored programs for corporate and individual learners.
Certification: KHDA-approved credentials to boost your career.

What You Will Learn in the E-commerce Course

This ecommerce course in UAE provides the tools to build, manage, and scale online businesses successfully. Key topics include:

Business Models & Market Viability: Understand various e-commerce models and how to analyze market opportunities.
Platform Selection & Development: Learn the essentials of setting up and optimizing your online store.
Marketing & Sales Funnels: Master content strategies, social commerce, and customer acquisition techniques.
Shipping & Payment Solutions: Explore automation options and efficient payment processing methods.
Skills & Tools for Success: Gain the skills needed to manage every aspect of an online store effectively.

Why E-commerce Training is Essential in Dubai

The UAE is a hub for e-commerce innovation, making this course a valuable step for anyone looking to excel in this dynamic industry. With the rapid growth of digital commerce, businesses need skilled professionals to manage online platforms, drive sales, and optimize customer experiences.

COURSE MODULES:

Product

Cost per acquiring one customer
Cost per action calculation
New idea search Unlocking the customer value chain, chain decoupling, market networks & niche market
eCommerce business model General retail model, subscription drop shipping & virtual products
Cost structure & pricing
Addressable market size
The Mindset - offline model is not to be replicated
Evaluating market viability
Conducting competitive analysis
Customer segments persona & pain points

Portal

Self-hosted vs hosted
Setting up your store
Development basics
Cost of development
Online marketplace and Fulfillment services (amazon FBA, and noon)

Promotion

Sales funnel (customer acquisition & retention)
Sample ads & content (best creative examples)
Content asset collection method
Pillar page search optimization & google shopping
Social commerce & advertising
Chatbot referral engagement campaigns viral coefficient
First 1000 customers plan
Email automation

Place

Automate shipping and collections
Payment gateway options Paypal and other lean payment options
People
Required skillsets (Graphic, copywriting development, strategy, community) tools for automation

People

Required skillsets (Graphic, copywriting development, strategy, community) tools for automation

Career Benefits of E-commerce Mastery Course

Boost Employability: Gain expertise to manage e-commerce operations and strategies effectively.
Entrepreneurial Success: Start or scale your online business with confidence.
Competitive Advantage: Stay ahead of industry trends with advanced e-commerce knowledge.

Why Learner’s Point?

Experienced Trainers: Learn from top e-commerce professionals in Dubai.
Practical Learning: Engage in hands-on projects and real-world applications.
Recognized Certification: KHDA-approved credentials to enhance your resume.
Supportive Environment: Flexible payment plans and customized training options.

Testimonials

Shahfina Mann, Entrepreneur
"After completing the course, I feel confident in launching my e-commerce venture. The detailed modules and interactive sessions truly prepared me for the challenges of the industry. Highly recommend!"

Mahiful Heeja, E-commerce Marketing Specialist

"The E-commerce Mastery Course in Dubai exceeded my expectations. The real-world scenarios and hands-on assignments provided practical insights that were crucial for my success. Grateful for the invaluable skills I gained!"

Enrol in the ecommerce course in Dubai today and unlock the potential of digital commerce to drive your career or business forward!

Cost: 5500 AED

Discount: 55% Off for Laimoon Users!

Duration: 24 Hours

Certified Brand Manager - LEORON Professional Development Institute , Dubai,Azerbaijan,Georgia,Kazakhstan,Oman,Saudi Arabia

Wed, 04 Mar 2020 14:40:40 +04

The "Certified Brand Manager" program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands.
It covers:
The roles and responsibilities of brand management;
How these evolve over time, the key organisational interfaces, and the use of the classical Marketing "Ps" to strengthen a brand.
The different levels of the brand (, elements, attributes, personality & core values)
How each plays an important role in developing & maintaining strong relationships with customers.
Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a "Certified Brand Manager".

Cost: 5670 USD

Duration: 5 Days

Certified Digital Marketing Professional - LEORON Professional Development Institute , Dubai

Tue, 05 Nov 2019 17:01:36 +04

During the Certificate in Digital Marketing Professional (CPMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today's digital economy. The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today's entrepreneurs and start-ups. By the end of the course, you will have an excellent understanding of how digital marketing works and will be able to create effective and optimized digital marketing plans as well as know how to implement and measure these properly for ongoing business success and growth. The course is highly interactive, includes case studies from all over the world, and includes many exercises and a wealth of resources. The DMI CPDM is recognized globally as a respected qualification and has been instrumental in helping people, businesses and brands worldwide.

Cost: 5870 USD

Discount: 46% Off for Laimoon Users!

Duration: 5 Days

Organisational Development (OD) - Learners Point Training Institute , UAE, Dubai,Dubai,Bahrain,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Sun, 19 May 2019 12:59:45 +04

OVERVIEW:

Our Organizational Development (OD) Training is designed to help professionals improve workplace efficiency and drive business growth. This 24-hour CPD-UK accredited course provides essential skills in people management, strategy alignment, and process optimisation, making it ideal for individuals and businesses aiming for long-term success.

Why Choose Our Organizational Development Training?

CPD-UK Accredited Certification: Gain a globally recognised qualification.
Comprehensive Curriculum: 5 modules covering change management, assessment tools, HR interventions, and organisational strategies.
Expert-Led Training: Learn from industry professionals with extensive real-world experience.
Flexible Learning Options: Choose from classroom, online, or customised corporate sessions.
Convenient Payment Plans: Flexible instalment options available.

What Will You Learn in Our OD Training?

Our organizational development classes focus on:

Change Process: Understand change models, resistance management, and stakeholder involvement.
Organizational Assessment: Learn assessment models, force field analysis, and tipping points.
Assessment Tools and Techniques: Master data collection, process mapping, and data analysis tools.
Organizational Interventions: Explore reengineering, restructuring, mergers, and acquisitions.
HR Management Interventions: Develop expertise in team building, job design, and employee training.

Course Modules:

Module 1: Change Process

Change models
Resistance to change
Stakeholder involvement

Module 2: Organizational Assessment

Assessment models
Force field
Tipping point

Module 3: Assessment Tools and Techniques

Data collection
Data sources
Process mapping

Module 4: Organizational Interventions

Reengineering
Restructuring
Mergers and acquisitions

Module 5: Human Resource Management Interventions

Team building
Job design
Training

KEY TAKEAWAYS:

Upon completion of our Organizational Development OD training, the candidate will be able to:

Understand the field of organizational development
Evaluate the organization's development readiness
Analyze organizational development-related data
Plan organizational development strategy
Manage change using change management processes

ACCREDITATION:

Our Organizational Development OD course is accredited by ISO 9001: 2015 and the Knowledge and Human Development Authority (KHDA).

Why Learner’s Point?

KHDA-Approved Training Centre: Trusted certifications recognised in the UAE.
Expert Trainers: Hands-on coaching by certified OD specialists.
Customised Learning: Flexible weekend, weekday, and corporate batches.
Practical Learning: Real-world case studies for better understanding and application.

Testimonials

Taufiq Waqan, Organizational Development Specialist

"The Organizational Development program equipped me with practical skills to navigate complex workplace dynamics, fostering ;

Rubayi Raksak, Human Resource Manager

"I gained valuable insights into aligning strategy and structure, empowering me to contribute effectively to our organization's well ;

Cost: 5499 AED

Discount: 50% Off for Laimoon Users!

Duration: 24 Hours

Negotiation Skills & Techniques - Convertas , Dubai,Kuala Lumpur, Istanbul, London,United Kingdom,Malaysia,Turkey,United Arab Emirates

Mon, 14 May 2018 16:12:10 +04

Day One
Introduction to basic negotiation skills
Definition of 'negotiation'
Common negotiation forms and features
What can you negotiate and whom can you negotiate with
Two types of negotiations
Integrative versus distributive
Rational model for decision making
Choosing the most appropriate negotiation strategy

Day Two
Negotiation and personality styles
Characteristics of an effective negotiator
Negotiation style profile
Intuitive/Normative/Analytical/Factual (INAF)
Dominance/Influence/Steadiness/Conscientiousness (DiSC)
Administration and determination of own style
Behavioral style summary

Day Three
Essentials of negotiation
The four phases of negotiation
Plan, debate, propose and close
Negotiation checklist: dos and don'ts
Elements of Best Alternative to a Negotiated Agreement (BATNA)
Choosing when to walk away (BATNA)
How to concede: dos and don'ts
What is your preferred concession style
Concession styles from around the world

Day Four
Negotiation planning, preparing, and power
Negotiation planning
The main pillars of negotiation wisdom
Interest and options
Alternatives and legitimacy
Communication, commitment and relationships
Assessing the source of negotiating power
Definitions and sources of power
Altering the balance of power
Overcoming your limitations
Defending and challenging a firm offer

Day Five
Negotiation strategies and tactics
Thirteen basic negotiation strategies and tactics
Brief description of each tactic
10 negotiation mistakes to avoid
Dealing with difficult negotiators
Trust building
Ranking and discussing the 10 trust building behaviors in negotiations
Preparing and conducting individual and team negotiations
Practical role plays
Feedback, comments and discussions

Cost: 3995 USD

Duration: 5 Days

Sales Program - Convertas , Dubai,Kuala Lumpur, Istanbul, London,Malaysia,Turkey,United Arab Emirates,United Kingdom

Mon, 14 May 2018 13:30:27 +04

Sales Training program will help you learn the tools of the trade. The program is taught by industry experts who are implementing and advancing technology and provides real-world instruction and ;Whether you are just starting your sales career or are looking to improve upon your skillset, this program will provide the essential training needed for success.

Day 1
· The sales vs. marketing and relationship
· CRM Tools: Introduction
· Sales Process

Day 2
· Prospecting Tactics
· Outbound Call Scripts & Email Campaign
· Objection Handling
· Revenue Models

Day 3
· Crafting Contracts
· Role Playing
· Emotional Intelligence
· Teamwork

Cost: 3195 USD

Duration: 3 Days

Marketing Fundamentals - Convertas , Dubai,Kuala Lumpur, Istanbul, London,Malaysia,Turkey,United Arab Emirates,United Kingdom

Mon, 14 May 2018 13:23:45 +04

1- Marketing Background
. Overview of the Industry
. Market Profile (General purchase and usage habits)
. Environmental Analysis

2- Competitive Analysis
. Competitive Positioning
. Market Shares/ Sales Volume / Sales and Profit Trends
. Marketing Strategies (for each of the 4 Ps)
. Strengths and Weaknesses of Competition (in terms of 4 Ps)

3- Company Background
. Company Profile
. Current Position of the Company/Brand in the Market
. Company/Brand Strengths and Weaknesses Analysis
. Brand Consumer Profile
. Present Marketing Strategy

4- Target Market
. Demographics
. Psychographics
. Behavioral
. Geographic

5- The Marketing Mix
. Product
. Pricing
. Distribution
. Promotions

Cost: 3195 USD

Duration: 3 Days

Effective Selling Workshop - Convertas , Dubai,Kuala Lumpur, Istanbul, London,United Kingdom,Malaysia,Turkey,United Arab Emirates

Mon, 14 May 2018 12:11:17 +04

Day 1
Review of basic sales terminology and how it relates to the profession.
How sales terminologies can be a powerful tool for success.
Itineraries, sales call reports, and the customer database.
Tracking progress, customers, and prospects.

Day 2
Importance of selling yourself, your company, and your product.
How to make them work in your favor.
How to effectively communicate with customers and prospects
Minimize problems and maximize customer loyalty.
Develop sales presentation to guide the prospect to placing an order.
How to identify which personality type you're dealing with
Develop a unique selling strategy for each personality.

Day 3
Modify your presentation to meet the expectations of each of the personality types
The six basic types of closes.
How to put each type to use for the greatest effect.
Handling properly customer complaints as they arise.
Turning a customer complaint into customer delight.
Techniques of successful negotiation.

Day 4
Ways to find out what the competition is up to and how to use this knowledge.
How to deal with customers that won't return your calls,
Importance of ethics are in sales.
How to deal with seemingly constant rejection.

Cost: 3495 USD

Duration: 4 Days

Customer Relationship Management - Learners Point Training Institute , United Arab Emirates, Dubai,Dubai, Abu Dhabi,Bahrain,Kuwait,Qatar,Saudi Arabia,Oman

Sun, 22 Apr 2018 10:49:31 +04

Overview:

Our Customer Relationship Management (CRM) course is designed to help professionals master the principles and strategies for building and managing customer relationships effectively. This KHDA-approved training provides in-depth knowledge of CRM tools, techniques, and practices essential for career advancement in today’s competitive business world.

Why Choose Our CRM Course?

KHDA-Approved Training & Certification: Gain a recognised certificate upon course completion.
24 Hours of Intensive Learning: Led by industry experts for a comprehensive learning experience.
Latest CRM Practices: Learn modern strategies for managing customer relationships.
Flexible Payment Options: Convenient instalment plans available.

What You Will Learn in the CRM Course?

Our Customer Relationship Management course focuses on the core principles of CRM, providing practical skills for real-world application. Key topics include:

CRM Fundamentals: Understanding B2B and B2C customer relationships.
Customer Retention Techniques: Master tools for customer engagement and retention.
Handling Customer Feedback: Use feedback for business improvement and innovation.
Service Recovery Mechanisms: Learn to handle complaints and ensure customer satisfaction.
CRM Technology: Explore modern tools like dashboards and data analysis techniques.

Why is the CRM Course Important?

The Customer Relationship Management course empowers professionals to enhance customer retention, boost satisfaction, and drive revenue growth. This training prepares you with industry-relevant skills for better relationship management, helping businesses improve communication, customer loyalty, and overall profitability.

Course Outline

Module 1:

The key role of the Customer Relationship Manager (CRM) in Developing a competitive edge
Understanding the differences between Business-To-Business (B2B) Customer Relationship Management, and Business-ToConsumer (B2C) Customer Relationship Management
Identifying barriers to providing exceptional customer service
Understanding why the happy ‘Internal Customer’ is more motivated to provide exceptional ‘External Customer’ service
Identifying the ‘Perception Points’ of your organization
Detailed analysis of your ‘Perception Points’
Understanding your customers’ changing needs
The key steps of Customer Service Calculating
Customer Lifetime Value (CLV)
Changing Times – the impact of technology on CRM
Understanding different Customer Feedback Mechanisms
Creating a CRM dashboard – ‘What Gets Measured Can Be Improved!’

Module 2:

Dealing with Queries, Questions, and Complaints
Handling unreasonable requests effectively
Creating an exceptional service recovery mechanism for
enhancing customer retention
Using Customer Feedback to innovate and ‘Stay Ahead of
the Competition’
The best practices in CRM – learning from highly relevant
case studies
How to create ‘Long-Term Loyal Customers’

Career Benefits of the Customer Relationship Management Course:

Completing our CRM course opens doors to better career opportunities, as companies seek professionals who can:
Develop Customer Loyalty Programs: Build long-term customer relationships.
Improve Service Quality: Implement best practices for customer satisfaction.
Increase Business Growth: Leverage CRM strategies for revenue generation.
Master CRM Tools: Gain hands-on experience with modern CRM systems.

Why Learner’s Point?

KHDA-Approved Training Institute: Delivering globally recognised courses in Dubai.
Expert Trainers: Industry-leading professionals guiding your learning journey.
Hands-On Learning: Practical sessions, case studies, and group discussions.
Flexible Learning Modes: Choose from online and classroom sessions.
Proven Success Record: Trusted by thousands of successful learners.

Testimonials

Priyanka Gandhi, Customer Success Manager

"A very valuable customer relationship training course that helped me get my first job here in Dubai. Thanks to Learners Point ;

Adil Ahmed, Customer Care Manager

"I joined Learners Point to attend the Customer Relationship Management course. I am very happy with the services. The course materials provided during the course have helped me a lot in understanding all the concepts. The trainer for the course was very attentive and cooperative. Thanks to the classes, I am confident in whatever I have ;

Take the next step in your career. Enrol in our CRM Course today with Learner’s Point and become a certified expert in Customer Relationship Management.

Cost: 4000 AED

Discount: 50% Off for Laimoon Users!

Duration: Upto 24 Hours

Search Engine Optimization (SEO) - Learners Point Training Institute , United Arab Emirates, Dubai,Dubai,Bahrain,Egypt,Iraq,Jordan,Kuwait,Oman,Saudi Arabia,Yemen,Qatar

Wed, 28 Mar 2018 08:20:17 +04

Overview:

Unlock the SEO potential (Search Engine Optimization) with our 12-hour CPD-accredited and KHDA-approved SEO Certification Course. Designed for digital marketers, entrepreneurs, and content creators, this program covers everything from keyword research and on-page/off-page optimization to technical SEO and SEO analytics.

Why Choose Our SEO Certification Course?

12 Hours of Training: Learn from SEO experts with real-world experience.
Certification: Earn a globally recognized SEO certification.
5 Comprehensive Modules: Stay updated with the latest SEO techniques.
Flexible Options: Customized learning for individuals and corporate groups.
Easy Payment Plans: Hassle-free payment options for everyone.

What You Will Learn in the SEO Course

This SEO Course in Dubai provides in-depth knowledge and practical skills to improve website visibility. The curriculum includes:

Keyword Research and Strategy: Identify and use high-ranking keywords effectively.
On-Page & Off-Page SEO: Master techniques for optimizing content and building quality backlinks.
Technical SEO: Learn to optimize your website's structure and performance.
Content Optimization: Create content that ranks and engages.
SEO Analytics: Use tools like Google Analytics to track and improve performance.

Importance of SEO in Digital Marketing

SEO is crucial for businesses aiming to improve their online visibility. This SEO Certification teaches professionals how to drive organic traffic, rank higher on search engines like Google, and ensure websites reach the right audience. Mastering SEO is an essential skill for anyone looking to succeed in digital marketing.

Course Modules

Module 1: Marketing Introduction & Traditional Marketing Channel

Marketing Definition
Understand Traditional Marketing
User behaviour before Digital evolution
Basic Marketing Funnel

Module 2: Digital Marketing Introduction & Wings of Digital Marketing

Organic & Paid are two wings of DM
Consumer behavior after digital evolution
Digital Marketing channels
Importance of branding
Why having website or app is important
Importance of data collection & Data Privacy Act understanding
Structure of Search engine result page
Media Buy types

Module 3: SEO Introduction & Advance

What is SEO
Deep understanding of On-page & Off- page SEO
Why SEO is vital
SEO tool to analyze domain
Keywords planner tool
What is SEO structure for the website
Structure of organic search text result
Types of Keyword categories
Digital Marketing terminologies

Module 4: Social Media for Marketing

Understand user behaviour for each SM platforms
How does social media platform function & best practices
Metrics to analyze social media performance
How to plan content on Social Media
Introduction to META ads Manager
Insight tools

Module 5: Introduction to Google for Marketing

Google Products
Google best practices
Google Adwords/ Google ads
Google Analytics
Performance Metrics

Career Benefits of Our SEO Course

Enrolling in our SEO training can help you:

Secure Lucrative Opportunities: Businesses hire trained SEO experts to boost their online presence.
Enhance Your Resume: A globally recognized SEO certification sets you apart from competitors.
Drive Business Growth: Learn strategies to attract traffic and generate leads organically.

Why Learner’s Point?

Industry Experts: Learn from seasoned SEO professionals.
Hands-On Training: Real-world case studies for practical learning.
Recognition: Globally recognized CPD and KHDA certifications.
Customized Learning: Corporate and individual programs tailored to your needs.
Proven Success: Trusted by professionals and businesses across Dubai.

Testimonials

Shafana Aziz, SEO Specialist
"The Search Optimization course gave me a solid foundation in SEO principles. The practical tools and real-world examples made it easy to grasp the concepts and apply them to improve our ;

Raqib Murin, Digital Marketing Analyst

"I appreciated the course's focus on key search engine concepts and rankings. It made SEO easier for me, providing practical skills that have proven ;

Take the first step towards becoming an SEO expert. Enrol in our SEO Course in Dubai today and transform your career in digital marketing!

Cost: 3500 AED

Discount: 50% Off for Laimoon Users!

Duration: 12 Hours

Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:51:52 +04

Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
> Advertising
> Personal selling
> Public relations
> Sales promotion
· Promotion mix strategies across the Product Life Cycle

Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list

Day 3
Launching an advertising campaign
· Marketing communications objectives
· Characteristics of a successful campaign
· Steps in creating an advertising campaign
· A typical IMC plan template:
> Situational analysis
> SWOT analysis
> Marketing communications objectives
> Marketing communications message objectives
> Marketing communications strategies
> Marketing communications mix
> Marketing communications budget
> Marketing communications media scheduling
> Marketing communication monitoring & control
· The role of the advertising agency
· Typical full-service agency organization
· What to ask from the advertising agency
· Team workshop: launching a full MARCOM campaign

Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy

Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
> Facebook
> Twitter
> LinkedIn
> Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing

Cost: 3995 USD

Duration: 5 Days

Strategic Marketing Planning - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:44:51 +04

Day 1
Marketing concept
· Scope and functions
· Competitive pressures changing the world
· The smart bomb strategic approach
· Definition of strategic planning
· Organizing the general planning framework

Day 2
Marketing planning
· The benefits of planning
· Reasons to write a marketing plan
· The marketing plan format
· The marketing planning process
· Setting 'SMART' objectives and goals
· Linking the marketing strategy to the vision, mission & objectives

Day3
Business situation analysis
· The components of a company's environment
· The framework for competitive analysis
· Components of internal analysis
· Components of external analysis
· Competitive and customer analysis
· Environmental analysis
· 'SWOT' analysis
· The five forces diagram
· Portfolio analysis and design
· Workshop: marketing analysis

Day 4
Planning segmentation, targeting and Positioning
· Basis for segmentation
· Benefits of segmentation
· The market segmentation process
· Criteria for B to B segmentation
· Effective positioning
· Steps in market segmentation, targeting, and positioning
· Creating a powerful value proposition
· Workshop: crafting a value proposition and positioning

Day 5
Strategy development
· Considering different strategic alternatives
· Analyzing different marketing strategies
· The growth strategy matrix
· Factors shaping the choice of strategy
· Blue ocean versus red ocean strategies
· Workshop: formulating strategies
Tactical planning applications
· Setting the scene: the marketing mix
· The components of the marketing mix
· Using the marketing mix model
· Workshop: setting the marketing mix

Cost: 3995 USD

Duration: 5 Days

Advanced Customers Relation Management - Convertas , Dubai

Sun, 30 Jul 2017 22:46:18 +04

Day One: Defining and appreciating the customer
· Definition of customer
· Definition of customer service
· The internal and external customer

Day Two: Importance of the internal customer
· The need for motivated employees
· The need for qualified employees
· Silo mentality
· Destroying the silos

Day Three: Customer service as a strategic imperative
· From 'suspect' to 'partner'
· Going up the ladder
· The 'KANO' model
. 'Basic' attributes
. 'Performance' attributes
. 'Delight' attributes
· The customer centric organization
· Customer service as a strategic imperative
· The 7 practices of Customer-centric organization

Day Four: Customer satisfaction surveys and other vital tools
· Understanding your customers
· Importance of segmentation
· Principles of customer segmentation
· Focus groups

Day Five: Customer satisfaction surveys
· Key terms
· Major survey methods
· Questionnaire examples
· Customer survey guidelines
· Types of satisfaction surveys
· Basics of sampling
· Attributes to measure
· Customer satisfaction index
· 'RATER' in depth
· Service quality (servqual) gaps model

Cost: 3995 USD

Duration: 5 Days

Principles of Communication - Convertas , Dubai

Sun, 30 Jul 2017 22:39:55 +04

Day One: Defining effective communication
· Communication: definition and characteristics
· Myths about communication
· Communication functions
· The four laws of communication
· Evolution of communication
· Communicating for results
· Understanding elements of communication
· The element of noise
· Mehrabian's 55-38-7 rule
· Overcoming communication anxiety and other obstacles
· Communication etiquette

Day Two: The art of listening
· Common listening issues
· Guidelines for effective listening
· Effective listening and paraphrasing techniques
· Understanding different listening styles: active versus passive styles
· Improving the information recall rate
· Assessing personal listening profiles

Day Three: 1- Internal listening filters
· Understanding the filter system
· Sensory input channels
· Internal filter systems: the 6 layers
· The 6 listening meta programs
· Overcoming the 6 filters when communicating
· Avoiding the loss of information
2- Mastering body language
· The art of body language
· Components of non verbal communication
· The power of appearance
· Communicating through colors
· Evaluating your body language skills
· Eliciting thinking patterns through eye movement
· Building rapport using body language

Day Four: Advanced assertiveness skills
· Understanding assertiveness: definition and values
· Components of passive, assertive and aggressive styles
· Assertiveness rights and responsibilities
· Activities for practicing assertive behavior
· Managing criticism assertively
· The power of influence and persuasion
· Definition and characteristics of influence
· The 6 principles of persuasion: how to apply them
· Bases and sources of power
· Dealing with difficult people using persuasion

Cost: 3495 USD

Duration: 4 Days

Value Sales Training - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates

Tue, 30 May 2017 18:20:33 +04

Objective

Identify and adopt the right professional selling behaviors and skills needed to maximize sales performance.
Develop critical self-driven practices to optimize personal and business effectiveness and efficiency
Distinguish between different sales methodologies and identify the primary focus for each one of them create, implement and support the right sales strategies, goals and objectives through their solid insight into the sales process.
Defend the principles of successful negotiations while handling objections, and pitching the right value propositions critical for long term business relationships.
Use questioning and probing techniques to improve prospecting capabilities throughout the sales process.

Outline
The changing business environment

The evolution of personal selling
The new sales competencies
Behaviors, characteristics and skills of a successful salesperson
Assessing performance according to specific sales indicators
Root causes of sales problems
Personal selling profile

The sales process

Effective prospecting and pre-visit research
Characteristics of different selling models, types and structures
Setting goals based on your sales quota and plan
Analyzing the territory and conducting account research
How to conduct effective competitive analysis
Neutralize or offsetting perceived competitor's advantages
Working your company's strengths against competitors' weaknesses
Planning your calendar to achieve sales goals and build a sales pipeline
Identifying resources and methods of generating leads
Delivering clear and effective presentations
Handling and overcoming objections
Achieving positive closing techniques
Recognizing service as a hard differentiator

Business negotiation skills

Understanding the principles involved in successful negotiation
Sales negotiation and vulnerability analysis
Building a value position and relationship through principled negotiating
Leveraging the art of persuasion

Managing the customer relationship

Developing a customer profile
Service beliefs and philosophies
Basic attributes of a positive attitude
Questioning and probing skills
Leveraging open and closed questions
The importance of listening
Understanding different buyer behaviors styles in relation to your own
How to respond to different buyers and different personalities
Strategies to maintain communication with a customer

Cost: 3495 USD

Duration: 4 Days

Strategic Public Relations Workshop - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates,United Kingdom

Tue, 30 May 2017 18:14:42 +04

Objective

Create an integrated PR strategy
Advanced interview skills
Effective use of online PR options
Management of electronic media
Maximize your organization media strength
Understand the rules for lobbying campaigns
Manage the merits and demerits of direct email

Outline

Senior manager communication challenges
What does the media wants?
How to integrate PR with the marketing mix?
Using Internet PR and viral marketing effectively
Identifying the problems that could be faced
Developing a PR plan
Advanced interview techniques that work
Communicating with your body
Successful one-to-one press interviews
Formulating key messages
Controlling emotional responses
Delivering attractive speech
Making news portals and web news services work for you
Developing PR strategies
Ensuring that your side of the story is heard
Handling the Press - the golden rules
Press releases that work
Writing effective press releases
Using pictures effectively
Sourcing PR information
Using Radio and Television
Web Marketing and PR
Cultural diversities on body language
Delivering "BAD NEWS"
Handling media enquiries
Advanced crisis management & reputation management
Brief spokespeople prior to media interviews
Choosing and using a PR agency
Measuring results

Cost: 3995 USD

Duration: 5 Days

Public Relations, Protocol and Etiquette - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates

Tue, 30 May 2017 18:07:59 +04

Objective

Realize the difference between crude person behavior, and a refined one;
Understand, and apply the right attitude, at the right time with the right person
Create positive impressions
Learn the right etiquette and protocol with celebrities,
Planning and orchestrating visits, meetings, ceremonies, and special events
Attend to receptions and social gatherings as an aristocrat
Precedence, Titles and Forms of Address.
Learn the proper table manners.
Protocol Event Planning Process

Outline

Public Relation Introduction
What is Protocol and Etiquette?
Quiz Exercise
Attributes of a Protocol Employee
Public Relation Communication Process
Public Relation Communication tools
Communicating with your body
Greetings, Introduction and hand shacking
Listening Skills
First Impressions
Public Relation Planning and Executing the Campaign
Select Research Methodology

Cost: 3195 USD

Duration: 4 Days

Public Relation Campaign - Convertas , Dubai,Malaysia,Turkey,United Kingdom

Tue, 30 May 2017 18:02:17 +04

Objective

List and define PR concepts and differentiate between PR and advertising
Create and implement a PR plan
List contributions of PR campaigns to strategic management
Manage a crisis using PR
Explain the importance of organizational and corporate image
Measure PR effectiveness

Outline
PR recap

PR: definitions, concepts
Stakeholders in PR
The many components of PR
Key differences between PR and advertising

Creating and implementing a public relations plan

PR plan: definition and needs
Characteristics of a PR plan
SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
Target audience(s)
Goals (what we hope to accomplish)
Objectives (what needs to be done)
Key messages: simple and descriptive
Strategy (methods to accomplish objectives)
Tactics (deadlines and cost)
Timeline and responsibilities

Contributions of PR campaigns to strategic management

PR and strategic management
Taking a strategic approach
What can PR accomplish
Environmental scanning
Internal and external environment
Managing issues

Crisis management using PR

Defining and identifying a crisis
Remembering the rules in a crisis
Phases of a crisis
The disclosure principle
The symmetrical communication principle
The relationship principle
The accountability principle

Importance of the organizational image

Public opinion (attitudes, opinions, actions)
Building the organizational image
Variables of managing the image
Image and reputation management
From identity to reputation
Relationship management

Measuring PR effectiveness

Purpose of evaluation (output, outcome)
Evaluating (process and goals)
Matching objectives and results
Measurement (production, exposure)
Weaknesses of the traditional approach
Measurement techniques

Cost: 3995 USD

Duration: 5 Days

Public Relations and Media Skills Workshop - Convertas , Dubai

Tue, 30 May 2017 17:54:47 +04

Objective

Create an integrated PR strategy
Advanced interview skills
Effective use of online PR options
Management of electronic media
Maximize your organization media strength
Understand the rules for lobbying campaigns
Manage the merits and demerits of direct email

Outline

Communication challenges in business
Successful Marketing and PR Strategies
How to integrate PR with the marketing mix?
Using Internet PR and viral marketing effectively
Advanced interview techniques that work
Communicating with your body
Successful one-to-one press interviews
Delivering attractive speech
Controlling emotional responses
Make News portals and Web news services work for you
Review of common writing principles
Mistakes with email PR - and how to avoid them
Handling the Press - the golden rules
Press releases that work
Using pictures effectively
Sourcing PR information
Using Radio and Television
Web Marketing and PR
Cultural diversities on body language
Delivering a "BAD NEWS"
Advanced crisis management & reputation management
Handling a PR Crisis
Choosing and using a PR agency

Cost: 3995 USD

Duration: 5 Days

NLP Sales Skills - Convertas , Dubai

Tue, 30 May 2017 17:41:00 +04

Objective

Understand the purpose and use of NLP sales skills.
Be comfortable identifying and working with a client's map of the world.
Build rapport with a client, quickly and easily.
Be confident identifying and working with a client's meta programs.
Understand the psychology of persuasion and its use in sales presentations.
Structure and deliver a powerful, convincing presentation.

Outline

Delegates present a typical customer presentation.
Presentations are assessed and broken down under course criteria.
Introduction to NLP sales skills.
NLP - the human brain and how to influence it.
VAK - developing the ability to speak everyone's language.
Discovering each client's unique buying map.
Motivations - when to use the carrot, and when to use the stick.
Rapport building techniques.
Using meta-programs to subtly create desire.
Structuring your presentation - what do I want my audience to THINK, FEEL and DO?
Presentations are re-designed with the day's learning in mind.
Sections of the presentations are re-presented with coaching.
The psychology of persuasion.
Structuring your presentation in order to psychologically influence the audience's decision-making process.
Hitting the client's 'value based' buttons.
Selling the benefits - sell the sizzle NOT the sausage.
When and how to encourage/manage questions and objections.
Selling through our stories.
Practical activities to spice up the presentations.
Visual aids and maintaining interest.
Using notes.
Moving away from PowerPoint™.
Individual coaching on personal presentation.
Talking and walking, power pausing, body language, voice, pace etc.
Closing the client - understanding when and how.
Delegates will restructure their presentations.
Video feedback.
Practical application exercises.
Final presentations.
Intensive 1-2-1 coaching and video feedback from facilitator.
Handling worse case scenarios

Cost: 3195 USD

Duration: 3 Days

Digital Marketing Certification - Delphi Star Training Centre , Dubai

Wed, 26 Apr 2017 15:05:29 +04

Digital Marketing is used for measurable, targeted, and interactive marketing of products/services over the internet to reach and convert leads into Sales/Business. Digital Marketing provides visibility of your products to a very large audience as billions get on to the internet every day.

Digital media influences your consumer's decision making; enables business around the clock and overcomes location barriers, providing convenience and choice to your customers.

Delphi's Digital Marketing is a very detailed course that prepares you to understand and use the channels and tools used for Online Marketing. It enables you to learn and review how the various channels and online promotion can support the business goals of an organization. This course will help you to understand concepts in branding, brand positioning, and strategies to address brand communication in a digital world.

We emphasize Practical learning and Live Project during Training. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

Introduction to Digital Marketing. Website Planning & Development, Google Analytics: Analyze your website performance, Tracking conversions

SEO- Search Engine Optimization; Planning SEO of a website, Monitoring SEO process / Learning SEO tools On-Page / Off-page optimization

PPC Advertising-Search Engine Marketing-SEM: Online advertising & Ad Networks - Google AdWords, Tracking & Measuring ROI of Online Advertising, Search Campaigns / Digital Display Campaigning

Social Media-Social Media Marketing: What is social media? Facebook, LinkedIn, Twitter, Google+Marketing, Video Marketing, Content Marketing

Ecommerce & Tools- Email Marketing, Ecommerce Marketing, and Affiliate Marketing, Going Mobile and Competitor Benchmarking Making your Web mobile-friendly, Boundary Spanning Competitors, SEO/SEM

Who Should Attend?

Students seeking an attractive career in Marketing
Entrepreneurs to enhance the business visibility and sales.
Freelancers
Working professionals from advertising, marketing, information technology, sales, or business development who wants to specialize in Digital Marketing

Cost: 1000 AED

Duration: 24 To 30 Hours

Negotiation Skills: Achieving Successful Outcomes - London Training For Excellence , Online

Wed, 11 Jan 2017 11:37:10 +04

By the end of the training program, each participant will be able to:

Conduct principled negotiations that result in wise agreements.
Incorporate a process approach into your negotiation skill set.
Formulate communication strategies based on various situations.
Develop a confident negotiating style to deflect "hardball" tactics.
Apply psychology principles to negotiate effectively.
Enhance your negotiation skills by applying best practices in a real-world setting.

Cost: 4000 USD

Duration: 5 Days

International Contract Negotiation - London Training For Excellence , Online

Wed, 11 Jan 2017 11:37:10 +04

Introduction:

Contract negotiation is the life-blood of commerce and in today’s global business environment it is essential for business managers and company professionals to be able to fully understand the fundamental principals of international contract law when developing the skills to negotiate deals and agreements in the international business environment.

This seminar focuses on the development of international business negotiation skills by providing a fundamental understanding of the key aspects of international contract law and the distinctive features of international business negotiation.

Objective:

To provide an understanding of the key principles of international contract ;
To identify the distinctive features of international business ;
To practically apply this knowledge to develop and improve skills and confidence when negotiating agreements in an international business ;
How to understand and recognise the key features of an international contract
How to plan effectively for international business negotiations
How to structure international business negotiations
How to add value and negotiate win: win outcomes in an international environment
How to recognise and adapt to cross cultural issues
How to resolve disputes when the contractual relationship breaks down

Cost: 1750 USD

Duration: 5 Days

Digital Marketing: SEO & PPC Mastery - Learners Point Training Institute , Dubai,Bahrain,Egypt,Iraq,Jordan,Kuwait,Oman,Saudi Arabia,United Arab Emirates,Yemen,Qatar

Thu, 05 Jan 2017 21:20:43 +04

OVERVIEW: Digital marketing has transformed how businesses engage with consumers, using innovative online platforms to drive results. Our Digital Marketing course in Dubai prepares professionals with the skills and knowledge to master both basic and advanced aspects of online marketing, opening doors to a world of career opportunities in one of the fastest-growing industries.

Why Choose Digital Marketing?

Learn cutting-edge strategies to boost brand visibility and customer engagement.
Master essential tools and techniques to excel in the digital space.
Gain expertise in various digital marketing domains, including SEO, social media marketing, PPC, content marketing, and analytics.

Market Trends

The demand for digital marketers has skyrocketed globally, with Smart Insights noting that they were the most hired professionals as early as 2015. In Dubai, this trend continues to grow as businesses increasingly rely on online marketing to stay competitive.

Demand and Opportunities

LinkedIn data shows a steady rise in demand for digital marketers, and this upward trend is expected to continue as more businesses turn to digital marketing strategies to enhance their presence. Completing this course positions you for success in a field brimming with opportunities.

COURSE OUTLINE:

Module 1: Digital Marketing Fundamentals & Strategy

Introduction to the Digital Marketing Landscape in the UAE.
Understanding the UAE's Consumer Behaviour.
Aligning marketing activities with users journey
Developing a Digital Marketing Strategy: SMART Objectives.
Market Research and Competitive Analysis (with a focus on the UAE market).
Introduction to key Digital Marketing channels.
Utilizing AI in Digital Marketing ;

Module 2: Search Engine Optimization (SEO)

SEO Fundamentals: On-Page and Off-Page Optimization
Keyword Research and Analysis. (Keyword tools, user queries tools etc.)
Technical SEO: Website Optimization, HTML tags, site speed etc.
Local SEO: Targeting the UAE Market
SEO Tools and Analytics (Semrush,Moz,Ahref, Webmaster tools, screaming frog etc.)
Backlink/Link building strategy to improve domain authority
SEO best practices and algorithm updates

Module 3: Social Media Marketing & Content Creation

Social Media Strategy and Platform Selection
Understand buyer persona for tailored communication
Content Creation and Curation for Social Media
Social Media Engagement and Community Management.
Significance of language marketing for social media
Social Media Analytics and Reporting. (Rival IQ, Brandwatch, Sprout Social, Buffer etc.)
Creating culturally relevant content for the UAE.
Understand approach of Influencer marketing in the UAE.
Understand DICE framework in AI content generation
AI tools for content creation & learn AI prompt engineering (Chat GPT, Dall-E, Perplexity AI etc.)

Module 4: E-mail Marketing & Emerging Technologies

Email marketing best practices.
How to plan Email Marketing campaigns.
Understand importance of opt-in emails for Marketing
Tools for Email Marketing & key features
Introduction to emerging technologies, such as, marketing automation, and how those technologies relate to the UAE ;

Module 5: Paid Advertising (PPC)

Understand Campaign types & ad formats
Deep understanding on Campaign objectives, key results & key metrics
Google Ads: Search, Display, and Video Campaigns.
Social Media Advertising: Facebook, Instagram, LinkedIn, and TikTok Ads.
Programmatic Advertising and Real-Time Bidding.
Deep understanding on bidding strategies & goal optimization
PPC Campaign Management and Optimization.
Analysing PPC Performance and ROI.
Use of Arabic language in PPC campaigns.

Module 6: Digital Analytics & Reporting

Google Analytics: Data Collection and Analysis.
GTM tracking for paid campaigns
Key Performance Indicators (KPIs) for Digital Marketing.
Creating Digital Marketing Reports and Dashboards.
Data-Driven Decision Making.
Measuring ROI of Digital Marketing ;

Module 7: Practical Projects & Certification

Hands-on Live Classroom activity on building a buyer persona & skeleton marketing strategy
Activity including setting up paid campaigns on Google Ads, LinkedIn, TikTok & other platforms
Create text & visual content on AI tools with AI prompt engineering techniques

Why Learners Point?

Comprehensive digital marketing classes designed to cover real-world scenarios and hands-on training.
Interactive sessions that blend theoretical knowledge with practical applications.
Industry-expert trainers who provide personalized guidance for a successful learning experience.
Access to tools and techniques that help professionals stay ahead in the competitive online marketing industry.

TESTIMONIALS

Alisha Mazak, SEO Specialist

"The Digital Marketing Course in Dubai provided a thorough understanding of SEO, social media, and analytics. Practical sessions and industry insights prepared me for my ;

Lalak Majidi, Social Media Manager

"Completing the course equipped me with skills in content marketing and online advertising. The hands-on approach and relevant modules boosted my ;

Cost: 3000 AED

Discount: 70% Off for Laimoon Users!

Duration: 40 Hours

Sales Management Certified Program - LEORON Professional Development Institute , Dubai

Tue, 01 Sep 2015 15:56:20 +04

Quota COACHTM is an essential Sales Management program that can be standalone or a powerful follow-up to the Quota experience. Studies have consistently identified that even the best personal development programs require follow-up and coaching to realize maximum benefits. Quota COACHTM builds on the competencies and process skills taught in the Quota Game experience. Sales people are ensured of a continuous improvement process by Sales Management's professional follow-up and comprehensive application of Quota COACHTM concepts. Plus, the unique Quota COACHTM format provides you the flexibility to choose which modules (after the Day One Core Program) best fit your own Sales Management Development Plans. Whether you opt for the Day One Core Program or would like to add additional follow-up Modules, you will be ensured of top sales and field performance.
What will I learn?

Partnership Selling
The Sales Cycle
Prospecting
Qualifying
The Initial Meeting: Business development practices
Needs Analysis
Product/Service Demo
Presenting a Quotation
Securing Influencer Approval
Securing Key Decision Maker/Committee Approval
Getting Purchasing Approval
Product/Service Delivery - Receipt of Payment
Business Modeling
NPV, ROI and Payback Period
Account Management skills

Target Audience

Sales representatives
sales managers

What will i benefit?

You are identified as a highly competent sales manager who has demonstrated and met the standards for experience, knowledge, attitude and skills set by the CPSA Sales Institute
You improve your career growth opportunities, advancement, and earning potential
Employers know you have solid selling skills and the credentials to prove it
Customers know that you meet a set of rigorous standards for excellence and adhere to a strict Code of Ethics
You are committed to personal career development and lifelong learning

Cost: 4270 USD

Duration: 3 Days

Certified Market Risk Professional - LEORON Professional Development Institute , Dubai, Abu Dhabi, Riyadh, Jeddah

Tue, 01 Sep 2015 10:41:34 +04

By attending this interactive course the attendants will extend their knowledge on how to deal with all aspects of Market Risk: Counterparty market risk frameworks, Tools for measuring market risk, Different methods of VaR, Back testing Market Risk, Reporting Market Risk, Applied Transfer Pricing, OIS/Discounting, Pricing Credit CVA&ALM, Basel III, Liquidity Risk, ALCO&ALM Foundations, ALCO Report Market risk and volatility, Stress testing, Stress scenarios, Modeling concentration risk, Specific risk Treatments Modeling Volatility and more.
What will I learn?

Build a complete risk framework for Counterparty and Market Risk
Trends and new regulations for market, counterparty and ALM
Asset Liability Management and ALCO committees
Stress testing & liquidity risk
Specific risk treatments

Target Audience

Market risk manager
Treasury manager
Trade dealers / money markets

How will I benefit?Successful completion of this course makes you a CMRP™ Certified Market Risk Professional. You can use the designation CMRP™ on your business card and resume.

Up to 18 months membership to the IABFM professional body
Access to the IABFM network and body of information online
Preferred access to education centers in USA, UK, Europe, Asia, Middle East and Latin America
Access to the IABFM journal published online Gold Embossed Certificate with your name and designation
as MIABFM (Member of the International Academy of Business and Financial Management)

Cost: 5670 USD

Duration: 5 Days