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Advanced Customer Service Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Wed, 24 Dec 2025 20:41:56 +04

Overview

The Advanced Customer Service Management training course is designed to enhance participants’ ability to deliver exceptional customer experiences in complex and demanding service environments. The programme focuses on advanced service strategies, customer relationship management, and service excellence frameworks that drive customer loyalty and long-term business value.

Participants will develop the skills to analyse customer needs, manage challenging interactions, handle complaints effectively, and lead service teams to consistently high performance. The course also explores service quality measurement, customer feedback systems, and the use of digital tools to improve service delivery. By the end of the training, delegates will be equipped to design, manage, and continuously improve customer service operations aligned with organisational goals and customer expectations.

Cost: 4250 USD

Duration: 5 Days

Human Angle News Reporting - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Mon, 22 Dec 2025 20:05:38 +04

The Human-Angle News Reporting training programme equips journalists, correspondents, communication officers, and content creators with the skills to craft powerful, people-centred stories that resonate deeply with audiences. Human-angle reporting focuses on uncovering the personal experiences, emotions, and real-life impact behind events, policies, crises, and social issues.

This course provides participants with a strong foundation in identifying human-interest angles, conducting empathetic and ethical interviews, and transforming raw information into compelling narratives. Through a blend of practical exercises, case studies, and newsroom simulations, participants learn how to highlight the voices of individuals and communities while maintaining journalistic accuracy, fairness, and integrity.

The programme also explores the use of multimedia tools, digital storytelling techniques, and ethical standards required for reporting on vulnerable groups or sensitive situations. By the end of the training, participants will be able to produce impactful human-angle stories that inform, inspire, and drive public engagement and understanding.

Cost: 4250 USD

Duration: 5 Days

Advance Strategic Sales Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 19 Dec 2025 17:59:02 +04

Providing effective training in Sales and Marketing helps boost sales, increase profit, create brand image and also improve customers satisfaction. Any business life is completely depended on Sales and Marketing. It delivers a significant business benefit.

The role of a sales director is crucial in improving an organization’s revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with lot of practical exercises, modern techniques, taking the delegates skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve desired positive outcome. It will set measurable objectives and standards with in the team and will boost the confidence in their performance and achieve the objectives.

Objective

Learning where improvement is needed in your representative’s sales process.
Building sales strategies
Penetrate new markets and expand relations with existing clients
Gain a deep understanding of commercial acumen
Developing and executing a personalized plan for improvement
Developing a system of analysis, accountability, and continuous improvement
Providing salespeople with a supportive presence and expert source of insight
Helping salespeople develop stronger relationships with customers

For Another Dates Please contact Us.

Cost: 4250 USD

Duration: 5 Days

Vendor Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 19 Dec 2025 17:14:52 +04

In this course, you will acquire the skills necessary to adeptly oversee vendors. Through practical exercises, a holistic understanding will be cultivated on the selection, motivation, and management of vendors.

The curriculum will introduce you to the procurement life cycle and emphasize the three crucial facets of successful vendor management: commitments, relationships, and metrics. Commitments involve the reciprocal obligations manifested in agreements, contracts, and statements of work. Relationships encompass the orchestration of interactions between the buyer and seller, ranging from governance protocols to negotiation dynamics. Metrics involve the collection of data throughout the procurement project, employed to assess performance. You will be equipped to design metrics that incentivize desired behavior and optimize value.

Objective

Understand the procurement lifecycle and its integration with effective vendor management
Explore the three core pillars that drive successful vendor management
Recognise the importance of clearly defined and mutually agreed commitments
Examine the key components of contracts, Statements of Work (SOWs), and Service Level Agreements (SLAs)
Understand the different types, purposes, and structures of vendor agreements
Apply change control processes and governance frameworks to manage contractual variations
Develop negotiation techniques that foster collaboration and long-term supplier relationships

Cost: 4250 USD

Duration: 5 Days

Strategic Planning and Goal Achievement - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 19 Dec 2025 00:06:56 +04

"Strategic Planning and Goal Achievement" is a comprehensive course designed to provide individuals and organizations with the knowledge, skills, and tools necessary to develop effective strategic plans and successfully achieve their goals.

Participants will learn how to conduct a strategic analysis of internal and external factors affecting their organization, including market trends, competitor analysis, and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The course covers techniques for setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and objectives that are aligned with the organization's strategic priorities.

Additionally, the course addresses the process of developing strategic plans and action plans to achieve organizational goals. Participants will gain insights into strategic planning frameworks, such as the Balanced Scorecard and OKR (Objectives and Key Results), and learn how to develop implementation plans, allocate resources effectively, and monitor progress towards strategic goals.
Furthermore, the course explores strategies for overcoming challenges and barriers to goal achievement. Participants will learn how to identify potential obstacles, develop contingency plans, and leverage best practices in change management to ensure successful implementation of strategic initiatives.

Moreover, the course covers techniques for measuring and evaluating the success of strategic plans and goal achievement. Participants will gain insights into key performance indicators (KPIs), metrics, and evaluation frameworks for assessing progress, identifying areas for improvement, and adjusting strategies as needed to stay on track towards achieving organizational goals.
Overall, "Strategic Planning and Goal Achievement" equips participants with the knowledge, skills, and tools necessary to develop and implement effective strategic plans that drive organizational performance and success. By mastering these essential concepts and techniques, participants can contribute to building a resilient and agile organization that is equipped to achieve its strategic objectives and thrive in today's dynamic business environment.

Cost: 4250 USD

Duration: 5 Days

Strategic Learning and Development Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 23:52:42 +04

"Strategic Learning and Development Management" is a comprehensive course designed to equip learning and development professionals with the knowledge, skills, and strategies necessary to design, implement, and manage strategic learning initiatives within organizations. In today's rapidly evolving business landscape, organizations recognize the importance of investing in employee development to enhance skills, drive innovation, and achieve strategic objectives. Therefore, strategic management of learning and development is crucial for building a skilled workforce that can adapt to change, drive organizational growth, and maintain a competitive edge.

This course is designed to develop your knowledge and skills in designing, devoting and delivering world-class L&D practice in your organization. The course will wrap with a summary of the key learning points, followed by an action planning exercise to apply the acquired knowledge and skills immediately upon your return to work.

Participants will learn how to develop a strategic approach to learning and development that aligns with organizational objectives and addresses the needs of diverse learners. The course covers techniques for conducting learning needs assessments, designing tailored learning interventions, and evaluating the effectiveness of learning programs in achieving desired outcomes.

Cost: 4250 USD

Duration: 5 Days

Strategic Brand Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 22:58:38 +04

A comprehensive and contemporary course on brand management that reveals, through practical exercises and world-class examples, how to use brand strategy to create a successful brand. The course takes a holistic view of branding from brief to creation and implementation.

Strategic Brand Management focuses on building, managing, and sustaining strong brands that create lasting value for organizations and customers. This programme explores the principles and practices that enable companies to differentiate themselves, foster customer loyalty, and achieve competitive advantage.

Key focus areas include:

Brand Strategy: Defining brand vision, positioning, and value proposition
Brand Identity and Equity: Developing and maintaining a consistent brand image across channels
Brand Communication: Crafting messages that resonate with target audiences and strengthen brand perception
Brand Performance Measurement: Monitoring brand equity, customer perception, and market impact
Managing Brand Challenges: Responding to market changes, competition, and reputational risks

Participants will gain practical tools and frameworks to strategically manage brands, enhance customer engagement, and drive long-term business growth.

Cost: 4250 USD

Duration: 5 Days

Sales Techniques and Sales Communication - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 22:44:45 +04

In any competitive environment, the ability of sales leaders of an organisation to manage often complex challenges and environments will ultimately determine its ongoing success. To thrive and grow, sales leaders need to have the ability to think and act differently as circumstances dictate and take their people with them. Through a combination of strategic, high-performance and self-aware leadership and transformative sessions, it will give those in attendance the tools to enhance their performance and decision-making skills. It also focuses on both your organisational and personal impact as a sales leader.

This programme provides a comprehensive understanding of modern sales techniques and effective sales communication strategies to drive business growth and build strong customer relationships. Participants will learn how to engage prospects, influence buying decisions, and close deals while maintaining high levels of professionalism and ethical standards.

Key focus areas include:

Sales Techniques: Prospecting, lead generation, needs analysis, objection handling, and closing strategies
Sales Communication: Crafting persuasive messages, active listening, questioning techniques, and adapting communication to different customer profiles
Customer Relationship Management: Building trust, rapport, and long-term client relationships
Negotiation and Persuasion: Strategies to reach mutually beneficial agreements and enhance sales outcomes
Performance Measurement: Tracking sales metrics and evaluating communication effectiveness

By mastering these skills, participants will be equipped to increase sales effectiveness, improve client engagement, and achieve sustainable business results.

Cost: 4250 USD

Duration: 5 Days

Strategic Brand and Public Relations Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 19:59:56 +04

This programme provides an integrated understanding of public relations, brand management, and strategic management, emphasizing their critical role in enhancing organizational reputation, competitiveness, and long-term success. It explores how effective communication, brand positioning, and strategic planning contribute to building trust, engaging stakeholders, and achieving business objectives.

Key focus areas include:

Public Relations: Managing communications, media relations, and stakeholder engagement to maintain a positive organizational image
Brand Management: Developing, positioning, and protecting the brand to differentiate in competitive markets and drive customer loyalty
Strategic Management: Formulating and executing strategies that align organizational resources and capabilities with long-term goals
Integrated Approach: Coordinating PR, branding, and strategic initiatives to support organizational growth, sustainability, and market influence

Participants will gain practical insights and tools to manage corporate reputation, strengthen brand value, and implement strategic initiatives that drive measurable business results.

Cost: 4250 USD

Duration: 5 Days

Protocol Etiquette Ceremonies and Managing VIP's - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 19:39:13 +04

This comprehensive 5-day programme provides participants with the essential knowledge, skills, and behaviours required to excel in modern corporate etiquette, protocol management, professional communication, and cross-cultural interaction.

The course is designed to enhance skills which help you understand the behavioural differences of different kinds of people. It helps analyse the pattern and how to handle VIPs and make good public relations with the bureaucracy. It enables participants to discuss a large diversity of encounters, characters, everyday situations, conversations, and sometimes some rough events as ;

Objective

Understand the core principles of business etiquette and corporate protocol
Communicate professionally across cultures and organizational levels
Exhibit appropriate behavior in diverse business and formal settings
Plan and manage VIP visits, official events, and high-level engagements
Apply proper communication etiquette in emails, meetings, and phone interactions
Handle behavioral challenges and manage difficult personalities effectively

Cost: 4250 USD

Duration: 5 Days

Outbound Sales Techniques - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Wed, 17 Dec 2025 23:42:02 +04

Outbound sales techniques focus on proactively reaching out to potential customers to generate leads, build relationships, and close sales. Unlike inbound approaches, outbound sales involve targeted communication strategies to engage prospects who may not yet be aware of a company’s products or services.

Key focus areas include:

Prospecting and Lead Generation: Identifying and qualifying potential customers effectively
Effective Communication: Crafting compelling messages for calls, emails, and other outreach methods
Sales Pitching: Delivering persuasive presentations tailored to client needs
Objection Handling: Overcoming resistance and addressing client concerns professionally
Negotiation and Closing: Securing agreements while building long-term relationships
Performance Tracking: Monitoring outreach efforts, sales metrics, and conversion rates

Mastering outbound sales techniques enables sales professionals to drive revenue growth, expand market reach, and strengthen client engagement in a competitive marketplace.

Cost: 4250 USD

Duration: 5 Days

NLP Sales Techniques - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Wed, 17 Dec 2025 22:46:46 +04

NLP Sales Training will help build your confidence and charisma as your non-verbal communication skills grow. You will gain the tools to understand your client’s needs at a deeper level so you can communicate more clearly and directly, thus increasing your personal influence and persuasion during their buying experience. This training will help you feel confident, connect more with your prospective/ existing customers and increase your ability to influence and get your message across.

Objective

Understand the core principles of Neuro-Linguistic Programming (NLP) and their application in sales
Identify customer communication styles and decision-making patterns
Apply NLP techniques to build rapport and trust with prospects and clients
Use language patterns and questioning techniques to influence buying decisions ethically
Overcome objections and handle resistance more effectively
Enhance persuasion, negotiation, and closing skills
Improve sales performance through greater self-awareness and behavioral flexibility

Cost: 4250 USD

Duration: 5 Days

Client Relationship Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Wed, 17 Dec 2025 20:39:51 +04

Overview

Client Relations Management (CRM) is a crucial aspect of a business strategy focused on building and maintaining strong relationships with clients or customers. The “Client Relations Management” course is designed to equip professionals with the essential skills and strategies necessary to effectively manage client relationships and maximize customer satisfaction. Geared towards sales professionals, customer service representatives, account managers, and business owners, this course offers a comprehensive understanding of CRM principles and practices.

The way they communicate and manage these relationships is key to successful client retention and brand reputation. In our Client Relationship Skills workshop, a blend of performing arts and business expertise will empower you with those all-important techniques for sustaining and strengthening the business-client bond. They can enhance every step of the corporate journey: whether early career managers looking to develop core skills, seasoned Account Managers honing skills; or a mixed group with a variety of needs and experience.

By the end of the course, delegates will have:

Identify and prioritise key accounts
Increasing business revenue through effective CRM
The importance of client care in the business environment
Contribution of Customer care towards to quality service
Understand the benefits of high-level CRM and the part it plays in client retention
Understanding the service excellence and its strengths
Necessary attitudes for inspiring customer service
Develop the important skills necessary for an effective Customer Relationship Manager
Building rapport and creating strong working relationships
Effective Communication between the clients
Understanding the importance of interpersonal contact and behaviour

Cost: 4250 USD

Duration: 5 Days

Effective Techniques of Competitor Analysis - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Mon, 15 Dec 2025 19:46:55 +04

Overview

Effective competitor analysis is essential for businesses to gain insights into their competitive landscape, identify strengths and weaknesses, and develop strategic plans to gain a competitive advantage. The "Effective and Practical Techniques of Competitor Analysis" course is designed to provide professionals with the necessary knowledge and practical skills to conduct comprehensive competitor analysis effectively.

Competitor Analysis is a key area every professional does to understand their business presence. It gives you insight into your business standings and also knowledge of your competitors and their strengths and weaknesses. Analysing your competitors helps you understand the market and your power to deal with the competitors. It is an essential marketing and strategic tool. It provides both an offensive and defensive strategic tool to analyse opportunities and threats.

Additionally, the course covers practical techniques and tools for conducting competitor analysis, such as SWOT analysis, Porter's Five Forces framework, benchmarking, market research, and competitive intelligence gathering. Participants will learn how to gather and analyze relevant data, interpret findings, and derive actionable insights to inform business strategies and tactics.

Objective

Identify and understand your true competitors in the market.
Assess competitors’ current and potential market strategies.
Develop effective corporate and business-level strategic plans.
Apply various competitor analysis techniques effectively.
Produce comprehensive and insightful competitor analyses.
Profile direct competitors based on markets served, strengths and weaknesses, positioning, product offerings, pricing, promotion, distribution, and financial performance.
Transform competitor analysis insights into actionable business intelligence for informed decision-making.

Cost: 4250 USD

Duration: 5 Days

Digital Transformation - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Mon, 15 Dec 2025 18:26:38 +04

Overview

Digital transformation is a strategic process that organizations undertake to leverage digital technologies to drive significant changes in their business models, operations, and customer experiences. The "Digital Transformation" course is designed to provide professionals with a comprehensive understanding of digital transformation strategies and how they can be effectively implemented to stay competitive and thrive in today's digital age.

Digital Transformation is the organisational, cultural, and operational change of an industry, organisation or ecosystem through a smart integration of digital technologies, processes and competencies. It is the process of creating and modifying existing business processes, culture, and customer experiences using digital technologies to meet market requirements. Digital Transformation is not just about disruption or technology. It’s about value, people, optimisation and the capability to rapidly adapt when such is needed through an intelligent use of technologies and information.

This course provides participants with the knowledge and skills required to engage with clients in new ways and effectively navigate the rapidly evolving media landscape. It equips delegates with practical approaches and frameworks to manage digital transformation, covering areas from organizational change to the integration of new competencies.

Participants will also learn how to develop effective marketing strategies and manage digital marketing projects, enabling them to successfully plan, execute, and optimize digital initiatives in a dynamic business environment.

Objective

Develop a comprehensive understanding of the economic forces behind innovation, technological change, and market disruption.
Identify key areas for digitalization, including strategy, core processes, and enabling technologies.
Assess the impact of current digital technologies driving business transformation and advancement.
Explore the critical components required to build a digitally ready and resilient organization.
Gain proficiency in a comprehensive framework essential for achieving successful business transformation.

Cost: 4250 USD

Duration: 5 Days

Negotiation and Contract Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 12 Dec 2025 18:40:34 +04

This training course covers the three stages of contracting: negotiating the ‘deal’; documenting that deal in a robust but practical way, and managing the performance of the contract itself. This training course will help participants be aware of practices in other areas and industries, which can add significant value to their situations. Moreover, the training course will also allow considering matters from the perspective of the other party to a contract.

Course Objectives

Understand the need to negotiate the “deal” before structuring the contract documentation
Utilize the tools & techniques to assist in such negotiations & enhance the efficient
management of contract
Assess the drafting and modification of specific contract clauses using real examples
Introduce some of the differences in approach in different jurisdictions
Examine ways to avoid disputes or to manage them successfully
Practical tips for business professionals to deal with the consequences of non-performance
Developing negotiation skill sets to achieve the organization’s objectives
Discussing important aspects of price and cost analysis
Differentiating contract types and how they transfer risk
Explaining how to deal with volatile materials pricing and contract risks
Evaluating Performance-Based Service Contracting Methods

Cost: 4250 USD

Duration: 5 Days

Communication Skills Techniques of Public Relations - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 12 Dec 2025 17:20:54 +04

Overview

The "Communication Skills and Techniques of Public Relations" course is designed to provide professionals with a comprehensive understanding of communication principles and strategies specific to the field of public relations (PR). Geared towards PR practitioners, communication professionals, and aspiring PR professionals, this course offers an in-depth exploration of effective communication techniques and their application in PR contexts.

Throughout the course, participants will delve into fundamental topics related to communication skills, including verbal and nonverbal communication, active listening, empathy, persuasion, and negotiation. Emphasis is placed on understanding how these skills can be leveraged to build and maintain positive relationships with stakeholders, including clients, media, investors, and the public.

Objectives

Understand the core principles, functions, and strategic role of Public Relations within an organisation.
Develop effective verbal, written, and interpersonal communication skills essential for PR activities.
Learn techniques for crafting clear, persuasive, and audience-focused messages across various communication channels.
Gain the ability to manage media relations, prepare press releases, and respond confidently to media inquiries.
Understand how to build and maintain strong relationships with stakeholders, partners, and the public.
Enhance skills in crisis communication and learn how to manage reputational risks during challenging situations.
Learn how to plan, implement, and evaluate PR campaigns that align with organisational goals.
Gain insight into digital PR techniques, including social media engagement, online reputation management, and content strategies.
Develop confidence in public speaking, presentation delivery, and representing the organisation effectively.

Cost: 4250 USD

Duration: 5 Days

Client Relationship Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 12 Dec 2025 16:44:40 +04

Overview

Client Relations Management (CRM) is a crucial aspect of a business strategy focused on building and maintaining strong relationships with clients or customers. The "Client Relations Management" course is designed to equip professionals with the essential skills and strategies necessary to effectively manage client relationships and maximize customer satisfaction. Geared towards sales professionals, customer service representatives, account managers, and business owners, this course offers a comprehensive understanding of CRM principles and practices.

The way they communicate and manage these relationships is key to successful client retention and brand reputation. In our Client Relationship Skills workshop, a blend of performing arts and business expertise will empower you with those all-important techniques for sustaining and strengthening the business-client bond. They can enhance every step of the corporate journey: whether early career managers looking to develop core skills, seasoned Account Managers honing skills; or a mixed group with a variety of needs and experience.

By the end of the course, delegates will have:

Identify and prioritise key accounts
Increasing business revenue through effective CRM
The importance of client care in the business environment
Contribution of Customer care towards to quality service
Understand the benefits of high-level CRM and the part it plays in client retention
Understanding the service excellence and its strengths
Necessary attitudes for inspiring customer service
Develop the important skills necessary for an effective Customer Relationship Manager
Building rapport and creating strong working relationships
Effective Communication between the clients
Understanding the importance of interpersonal contact and behaviour

Cost: 4250 USD

Duration: 5 Days

Business Plan and Feasibility Study - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 12 Dec 2025 00:01:59 +04

Overview

The "Business Plan and Feasibility Study" course is designed to equip entrepreneurs, business owners, and aspiring business professionals with the essential skills and knowledge needed to develop comprehensive business plans and conduct feasibility studies for new ventures or business expansion. Geared towards individuals looking to start or grow their businesses, this course offers a practical and structured approach to assessing the viability and potential success of business ideas.

Objective

Establish the linkage between feasibility studies, business plan and company strategy
Understand the process of conducting a robust and dynamic feasibility study
Develop, execute and evaluate a feasibility study
Identify problems and opportunities within a business and define successful outcomes
Set business planning objectives
Integrating feasibility studies within a robust business plan

Cost: 4250 USD

Duration: 5 Days

Advance Strategic Sales Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 11 Dec 2025 19:28:05 +04

In any competitive environment, the ability of sales leaders of an organisation to manage often complex challenges and environments, will ultimately determine its ongoing success. To thrive and grow, sales leaders need to have the ability to think and act differently as circumstances dictate and take their people with them. Through a combination of strategic, high-performance and self-aware leadership and transformative sessions, it will give those in attendance the tools to enhance their performance and decision-making skills. It also focuses on both your organisational and personal impact as a sales leader.

The Advanced Strategic Sales Management programme is designed for senior sales professionals, managers, and business leaders who aim to enhance their strategic approach to driving revenue growth and market expansion. In today’s competitive landscape, sales leadership requires far more than managing targets—it demands a deep understanding of market dynamics, customer behaviour, competitive positioning, and long-term business strategy.

This advanced course focuses on developing the strategic capabilities required to design and implement high-impact sales strategies that align with organisational goals. Participants will explore advanced topics such as sales forecasting, key account management, data-driven decision-making, customer value optimisation, and performance analytics. The programme also highlights leadership competencies essential for motivating sales teams, managing complex negotiations, and building sustainable customer relationships.

Cost: 4250 USD

Duration: 5 Days

Advance Skills in Corporate Sales - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 11 Dec 2025 18:13:58 +04

The Advanced Skills in Corporate Sales programme is designed for sales professionals who manage high-value clients, complex sales cycles, and corporate accounts. In today’s competitive business environment, corporate sales requires more than product knowledge—it demands strategic thinking, strong negotiation skills, value-driven client engagement, and the ability to influence decision-makers across multiple levels of an organisation.

This advanced training equips participants with the competencies needed to build long-term corporate relationships, design tailored value propositions, and manage large accounts with confidence. The programme covers modern sales methodologies, key account management, advanced negotiation tactics, customer-centric selling, and techniques for driving measurable revenue growth. It also emphasises the use of data, CRM systems, sales analytics, and performance insights to support smarter decision-making.

By the end of this programme, participants will be prepared to
navigate complex corporate environments, strengthen client partnerships, and deliver high-impact sales solutions that support strategic business objectives.

Objectives

Creating productive campaigns
Planning how to increase certainty and forecast accuracy
Enhancing Communication Skills
Eliminating mistakes in selling process
Evaluating organisational structure and understanding the politics behind it
How to foresee changes happen in an organisation
Analysing consumer behaviour and developing the right relationship with them
Overcoming threats from the competitors
Analysing SWOT in the most efficient manner
Using strategies to plan an actions

Cost: 4250 USD

Duration: 5 Days

Advance Skills in PR Professionals - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 11 Dec 2025 18:07:00 +04

The Advanced Skills for PR Professionals programme is designed for communication specialists who want to elevate their strategic influence, strengthen media engagement, and manage complex reputation challenges effectively. In today’s fast-moving media landscape, PR professionals must go beyond traditional communication methods and demonstrate strategic thinking, digital fluency, and the ability to shape public perception with precision.

This advanced-level training provides participants with the tools and insights needed to plan and manage high-impact PR campaigns, engage confidently with the media, respond to crises, and build strong stakeholder relationships. The programme emphasises data-driven PR practices, modern storytelling, effective digital communication, and sophisticated reputation management techniques.

Objectives

Develop and implement advanced PR strategies that align with organisational goals and enhance brand positioning.
Strengthen media relations skills by crafting compelling narratives, engaging journalists, and managing high-level media interactions.
Master crisis communication techniques to respond effectively to reputational risks and manage public perception.
Utilise data-driven insights and analytics to measure PR impact, optimise campaigns, and demonstrate ROI.
Create persuasive communication materials including press releases, speeches, media statements, and thought-leadership content.
Leverage digital and social media tools to maximise audience engagement and maintain consistent brand messaging.
Build and maintain strong stakeholder relationships with government bodies, partners, influencers, and the public.
Manage complex PR campaigns from concept development to execution and evaluation.
Enhance public speaking and presentation skills to effectively represent the organisation at conferences and media events.
Apply advanced reputation management techniques to strengthen organisational credibility and trust.
Navigate ethical and legal considerations in PR to ensure transparency, accuracy, and responsible communication.
Lead and mentor PR teams using modern leadership practices for improved collaboration and performance.

Cost: 4250 USD

Duration: 5 Days

Advanced Sales Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 11 Dec 2025 18:03:13 +04

Develop and implement strategic sales plans that align with business goals and market demands.
Strengthen sales forecasting and pipeline management skills to improve accuracy and revenue predictability.
Analyse sales performance metrics to identify trends, diagnose challenges, and drive targeted improvements.
Lead and manage high-performing sales teams using advanced motivational, coaching, and performance management techniques.
Enhance customer relationship strategies to build loyalty, increase retention, and grow account value.
Apply advanced negotiation and deal management techniques to guide teams in closing complex, high-value opportunities.
Optimise sales processes and operations for efficiency, consistency, and scalability.
Leverage digital tools, CRM systems, and sales analytics to make informed business decisions.
Foster a high-performance sales culture grounded in accountability, continuous improvement, and results-driven behaviours.
Adapt sales strategies to market changes and navigate competition with agility and strategic foresight.

Cost: 4250 USD

Duration: 5 Days

Advance Sales Leadership Skill - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 11 Dec 2025 17:54:23 +04

Overview

The Advanced Sales Leadership Programme is tailored for individuals tasked with spearheading the expansion and advancement of organizations. This includes those engaged in client-facing roles, account management, contract management, strategic relationships, and business development. The program is well-suited for directors and leaders in sales, marketing, and other senior positions, as well as those aspiring to assume such roles.

Objectives

Lead high-performing sales teams by applying advanced leadership principles, coaching strategies and performance-driven management techniques.
Develop and execute strategic sales plans aligned with organisational revenue goals, market trends, and customer needs.
Strengthen forecasting and pipeline management skills to improve accuracy, prioritise opportunities, and drive sustained sales growth.
Apply data-driven decision-making to analyse sales performance metrics, identify gaps, and implement targeted improvement actions.
Enhance sales coaching and mentoring techniques to build team capability, increase motivation, and elevate selling effectiveness.
Improve stakeholder and client relationship management to secure long-term partnerships and maximise customer lifetime value.
Use advanced negotiation and influencing skills to guide teams through complex deals and increase win ratios.
Foster a high-performance culture through clear goal-setting, accountability frameworks, and continuous feedback.
Drive innovation within sales processes by encouraging creative solutions, digital tools adoption, and agile selling methods.
Manage change and market disruptions with resilience, agility, and strategic foresight.

Cost: 4250 USD

Duration: 5 Days

Branding & Positioning for FM & PM Businesses - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Thu, 15 May 2025 14:52:51 +04

Overview
In the competitive Facilities Management (FM) and Project Management (PM) industries a strong brand and strategic positioning are critical for market differentiation client trust and long-term success. This course equips professionals with the knowledge and tools to effectively define build and position their brands to attract and retain clients. Through interactive discussions and a real-world case study participants will learn how to develop compelling brand narratives align branding strategies with business objectives and establish a strong market presence in the FM and PM industries.

Objectives
By the end of this course participants will be able to:
Define the core principles of branding and positioning specific to FM and PM industries.
Create consistent brand narratives that resonate with stakeholders clients and partners.
Align branding strategies with overall business objectives and corporate communication plans.
Develop a market differentiation strategy to strengthen competitive positioning.
Establish a strong brand identity through messaging visuals and service offerings.
Leverage digital marketing and content strategies to enhance brand visibility.

Who Should Attend
Business owners and executives in FM and PM industries
Marketing and branding professionals
Corporate communication managers
Business development and sales teams
Professionals looking to enhance brand positioning strategies

Course Outlines

Day 1: Branding and Positioning Foundations
Understanding branding in FM and PM industries
The role of brand positioning in business success
Identifying brand values and unique selling propositions

Day 2: Crafting a Strong Brand Narrative
Defining key brand messages for different audiences
Storytelling techniques for building a compelling brand
Ensuring brand consistency across all communication channels

Day 3: Aligning Branding with Business Strategy
Integrating branding into corporate communication plans
Establishing brand credibility and industry authority
Managing brand reputation and perception in the market

Day 4: Market Differentiation and Competitive Positioning
Analysing competitors and industry trends
Differentiating through service excellence and innovation
Measuring brand impact and adjusting positioning strategies

Day 5: Branding in Action & Long-Term Brand Growth
Implementing branding strategies for sustained growth
Leveraging digital marketing content and social media
Case Study: Examining a successful FM or PM business branding strategy

Cost: 5300 USD

Duration: 5 Days

AI Enhanced Customer Relationship Management (CRM) - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Thu, 15 May 2025 14:52:51 +04

Overview
This Londontfe course explores how Artificial Intelligence (AI) transforms Customer Relationship Management (CRM). Participants will learn to leverage AI-driven tools and techniques to enhance customer engagement improve decision-making and drive business growth. Each session focuses on integrating AI with CRM strategies for a competitive edge. This course equips participants with cutting-edge knowledge and practical skills to harness the power of AI in CRM driving superior customer experiences and business success. Let me know if you'd like further refinements!

Objectives
Understand the fundamentals of CRM and the role of AI in enhancing its effectiveness.
Learn how AI-powered tools analyse customer data for actionable insights.
Develop strategies for AI-driven customer engagement and retention.
Explore the implementation of AI in CRM tools and processes.
Create an AI-enhanced CRM strategy tailored to their organisation.

Who Should Attend
This course is designed for:
Sales Marketing and Customer Service professionals looking to adopt AI in CRM.
Business owners and entrepreneurs seeking innovative ways to manage customer relationships.
CRM team members responsible for system upgrades and AI integration.
Anyone interested in leveraging AI for customer engagement and retention.

Course Outlines

Day 1: Introduction to AI-Enhanced CRM
Overview of CRM: Goals Benefits and Core Principles.
The Role of AI in Modern CRM: Opportunities and Challenges.
Understanding the AI-Driven Customer Lifecycle.
Case Studies: Successful AI-Enhanced CRM Implementations.

Day 2: Using AI for Customer Data and Insights
Collecting and Analysing Customer Data with AI Tools.
AI Techniques for Predicting Customer Behaviour and Preferences.
Personalizing Customer Experiences Through Machine Learning.
Practical Exercise: Using AI for Customer Segmentation.

Day 3: AI-Driven Customer Engagement and Retention
Chatbots and Virtual Assistants for Real-Time Customer Support.
AI for Sentiment Analysis and Proactive Engagement.
Strategies for Building Long-Term Customer Relationships with AI.
Group Activity: Designing an AI-Powered Customer Retention Plan.

Day 4: Implementing AI in CRM Tools and Processes
Overview of AI-Integrated CRM Platforms
Automating CRM Tasks with AI: Email Lead Scoring and More.
Integrating AI with Existing Business Systems.
Workshop: Hands-On Practice with an AI-Enhanced CRM Tool.

Day 5: Developing an AI-Enhanced CRM Strategy
Creating a CRM Strategy that Incorporates AI Technologies.
Setting AI-Driven CRM Goals and Measuring Success.
Overcoming Challenges in AI Implementation.
Final Project: Presenting an AI-Enhanced CRM Strategy

Cost: 5300 USD

Duration: 5 Days

Stakeholder & Investor Relations in Infrastructure & Operations - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Thu, 15 May 2025 14:52:50 +04

Overview
Effective stakeholder and investor relations are crucial for the success of infrastructure and operations projects ensuring alignment between business objectives public interests and investment priorities. This course provides professionals the skills to engage with key stakeholders communicate project value and manage investor expectations through strategic relationship-building and negotiation techniques. Through interactive discussions and a real-world case study participants will learn how to navigate complex stakeholder dynamics communicate effectively with investors and government agencies and prepare for high-stakes meetings and negotiations.

Objectives
By the end of this course participants will be able to:
Understand various stakeholder groups' expectations concerns and interests including government entities private investors and communities.
Manage investor and stakeholder expectations through clear consistent and proactive communication.
Develop strategies for building trust and credibility with stakeholders to drive project success.
Prepare for high-stakes meetings presentations and negotiations with investors and government agencies.
Navigate regulatory and compliance considerations in infrastructure and operations projects.
Align stakeholder engagement strategies with business objectives to foster long-term partnerships.

Who Should Attend
Infrastructure and operations managers
Investor relations professionals
Government affairs and public policy officers
Project managers handling large-scale infrastructure projects
Business development and corporate communication executives
Finance and investment professionals involved in public-private partnerships

Course Outlines

Day 1: Understanding Stakeholder & Investor Expectations
Identifying key stakeholders in infrastructure and operations
Mapping stakeholder concerns interests and influence
Balancing public private and regulatory expectations

Day 2: Effective Stakeholder Communication & Engagement
Strategies for proactive communication with investors and government agencies
Managing stakeholder conflicts and resolving concerns
Enhancing transparency through structured engagement plans

Day 3: Investor Relations & Financial Communication
Building investor confidence through data-driven reporting
Communicating project risks returns and long-term value
Aligning financial messaging with business growth strategies

Day 4: Preparing for High-Stakes Meetings & Negotiations
Best practices for investor presentations and government briefings
Structuring compelling business cases for investment proposals
Managing challenging negotiations and overcoming resistance

Day 5: Strategic Stakeholder & Investor Management for Long-Term Success
Maintaining long-term relationships with investors and stakeholders
Measuring the impact of stakeholder engagement on project success
Case Study: Examining a successful stakeholder and investor relations strategy in infrastructure development

Cost: 5300 USD

Duration: 5 Days

Marketing that Connects - Diomas Group , Oman,Qatar,Saudi Arabia,United Arab Emirates

Wed, 14 May 2025 14:39:31 +04

Marketing is all about connecting. Connecting with the right people, at the right time, with the right message, in the best way. On this course you will think about what it is you really want or need to say. Framing the right message is the key to successful marketing campaigns.

Marketing communications in 2025 is a very different discipline compared to just 10 years ago. As channels have multiplied and diversified, so have audiences. This course will help you review how well the messages and channels you currently use are delivering for you. Are you reaching the right people? Do your messages engage your audiences? Are the channels you use cost-effective? Is there an easier and more engaging way to connect with your potential customers?

Content

By the end of this 4-day course, you will have mapped out your marketing communications plan and have a wealth of new resources and tools to ensure your marketing efforts achieve the results you are looking for.

Cost: 3990 USD

Discount: 30% Off for Laimoon Users!

Duration: 24 Hours

Strategic Planning and Strategic Leadership - Diomas Group , Oman,Qatar,Saudi Arabia,Singapore,United Arab Emirates

Wed, 14 May 2025 14:33:30 +04

Senior leaders today are confronted with an unprecedented range of challenges in an ever-evolving business landscape, from managing a diverse and dynamic workforce to solving increasingly complex problems. As a modern leader, it is essential to be confident and adaptable, able to navigate these challenges by adopting new approaches, behaviors, and tools. To achieve success in this dynamic environment, senior leaders must continuously discover innovative ways to work, mentor, and gain insights into both themselves and the people they lead.

This dynamic 4-day program is designed to help you develop the leadership skills and style necessary to inspire and guide your team and organization. Through reflective exercises, application activities, and case studies, you will enhance your executive presence, build trust, tackle modern-day dilemmas, and solve problems using both critical and creative thinking. We will explore challenges, both big and small, and focus on addressing the paradoxes of effective leadership at the senior level.

The world of strategic leadership will be unveiled, allowing you to develop and practice strategies for immediate impact. By the end of this inspiring course, you will have a clear understanding of how true strategic leadership can drive your business forward, equipping you with the tools to lead with confidence and make a lasting difference.

Expected Outcomes

This invaluable course offers you an excellent opportunity to solve complex problems using modern approaches, new skills, and tools. As a leader, you will develop authenticity, confidence, and a strong presence, empowering you to lead with clarity and purpose.

You will gain a deeper understanding of your own leadership style, recognizing both your personal strengths and areas for improvement, while also learning how to identify the strengths and weaknesses of others. The course emphasizes the importance of becoming an agile leader who embraces continuous change, sustains motivation within a diverse team, and fosters trust through strategic and visionary leadership.

Over the course of three days, you will explore the significance of leading by example, aligning with your organization’s vision and values, and implementing effective ways of working that inspire your team to follow suit. This course will equip you with the tools and mindset to motivate your team, navigate change successfully, and lead with impact.

Cost: 3650 USD

Discount: 50% Off for Laimoon Users!

Duration: 26 Hours

Key Account Management - Diomas Group , Oman,Qatar,Saudi Arabia,Singapore,United Arab Emirates

Wed, 14 May 2025 13:08:20 +04

In today’s fast-evolving marketplace, success is no longer just about making the sale—it’s about building meaningful, profitable partnerships. This high-impact, CPD-accredited Diomas course is designed to equip you with cutting-edge strategies for creating and sustaining powerful key account relationships that drive long-term success. You’ll learn how to think strategically, act decisively, and market with precision in an environment where customer loyalty is hard-won and easily lost.

Choosing the right team is at the heart of any successful key account strategy. Together, we’ll explore how to align talent, communication, and vision to establish trust and deliver real value to your most important clients. As customer needs become more complex and sales cycles grow longer, the ability to nurture relationships through smart segmentation and strategic insight becomes a true competitive advantage.

This course goes beyond theory—it offers practical tools and innovative thinking to help you stay ahead of the curve. From identifying high-potential accounts to designing solutions that exceed expectations, you’ll leave with a clear plan to elevate your customer relationships and accelerate your business growth. Whether you're an individual ready to make a real impact or a company aiming to lead in your industry, this course gives you the edge you need in a world where only the most adaptable thrive.

By the end of the course you will have a greater understanding of:

The biggest changes and challenges in today’s business environment
The 4 areas to focus as a Key Account Manager and the power of
The importance of separating and categorising key accounts
The importance of prioritisation
Communication and the different Communication Styles
The importance of being proactive and recognising opportunities for further development of your business
The appropriate terminology to help you become more engaging and less forceful
The importance of negotiation when dealing with Key Accounts.

Module 1
Account Management and its Benefits
An Evolving World and the 6 Biggest Changes in the Business Environment
Stop Selling, Start Helping

Module 2
Key Account Management and Strategic Account management
Key Account Management - necessity not a trend
4 Focus Areas
Choose and Prioritise Key Accounts
Obstacles to Success and the Concept

Module 3
Accounts with potential
The ANSOFF Model
Improve your Presentation and Communication Skills to improve your relationships with your Key Accounts
Communication Styles - different account, different behaviour
Negotiation with Key Accounts

Cost: 3800 USD

Discount: 30% Off for Laimoon Users!

Duration: 24 Hours

Psychology in Selling and Sales Counselling - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:37 +04

Overview
This course is designed for high-performing sales people looking to further develop their soft skills and create a one-of-a-kind competitive advantage based on buying psychology. Most purchasing decisions are emotional rather than logical. This course introduces the latest techniques and theories providing a fresh approach to increasing sales by focussing on customers' buying behaviour at a deeper level. Delegates will learn touse NLP (Neuro-Linguistic Programming) techniques to appeal to the emotions of target audiences and so achieve sales excellence.

Objective
By the end of this interactive training programme, you will be able to:
Understand the product you are selling from your customers' point of view
Identify the needs of your target audience
Close major deals by stimulating emotions through NLP and other techniques
Think out-of-the-box to reach the customers and break all barriers of conservative sales theories
Improve communication and body language to engage customers
Deal with crises and discrepancies
Manage emotions while dealing with the sales process
Create a smooth path to reach customers for repeat sales
Build an excellent client relationship
Get rewarded for outstanding sales outcomes

Who Should Attend
Sales Executives
Sales Managers
Account Managers

Course Outlines
Module 1 - Introduction to Sales Psychology
What is Sales Psychology
Fundamentals of Psychology in Selling
Benefits of applying psychology to boost sales
How to stimulate customers with NLP (Neuro-Linguistic Programming)
Advantages of applying NLP
Module 2 - Sales Counselling
What is Sales Counselling
How sales counselling helps
Elements of Sales Counselling
Counselling your team to increase sales
Sales Counselling and psychological analysis
Module 3 - Different Types of Sales Psychology
Sales Process
Sales Performance
Selling Value
Sales Presentation
What is
How motivates to initiate sales
Module 4—Improving Communication
Being the taskmaster with improved communication
Recognising the customer's psychology and emotions
Persuading customers emotionally to increase sales
The impact of body language when persuading customers
Be a people person
Talk to juniors and team members before decision-making
Convince team members to boost sales with improved communication styles
Module 5 - Apply Psychological Selling Tools
Psychological Selling Tools
Developing rapport
Increase curiosity for the product/service
Set realistic sales strategies by understanding the customers' emotions
Address concerns and issues
Motivate the prospect to become a client
Self-analysis
Action planning

Cost: 4900 USD

Duration: 5 Days

Communicate to Negotiate Influence and Persuade - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:37 +04

Overview
We interact with others on daily basis and our communications can influence different aspects of our lives. Knowing how to communicate well can have a significant impact on an individual's success and so it pays to develop your skills and improve your performance. This course focusses on three key areas where effective communication can make the difference between failure and success; negotiating influencing and persuading. During the course delegates will have plenty of opportunity to practice various models and techniques which will help them effectively plan and structure their communication for a wide range of different situations including managing conflict negotiating with suppliers giving corporate presentations and influencing others to help them achieve their objectives. Immediate feedback will identify delegates' strengths and build their skills and confidence so they can achieve great results every time.

Objective
By the end of this interactive training programme, you will be able to:

Define the Negotiation Environment.
Access a range of negotiation styles and practices.
Differentiate win/win from win/lose.
Defining the wise agreement.
Use motivation and commitment to your advantage
Prepare your message with an eye to psychologyappeal to emotions to get maximum results
Put your ideas together and organise your content.
Design your presentation and make it appear professional and artistic
Deliver and try to match the greatest speeches ever given in history!
Understand how to structure your communication
Develop different communication styles

Who Should Attend
All those who want to improve their influencing and persuasion skills.

Course Outlines
Module 1 - Communication Skills

Analysing communication methods.
Effectively structuring your communication.
Obtaining the benefits of active listening.
Overcoming barriers to communications.
Understanding the role of paradigm and perception.
Comprehending different communication styles

Module 2 - Negotiating Win/Win Outcomes

Why do you need to negotiate?
What types of negotiations exist?
What are the characteristics of a confident negotiator?
How to handle conflicts in negotiations.
What steps do you need to go through when negotiating?
What is the difference between negotiation and persuasion?
Defining the Negotiation Environment.
The range of negotiation styles and practices.
Differentiating win/win from win/lose.
Defining the wise agreement.
Knowing when to Agree Bargain Control or Delay (ABCD).
Creating and adjusting plans based on SWOT analysis.
Identifying Emotional Intelligence (EQ).
Multiple Intelligence and communication filters.
Arriving at wise agreements.

Module 3 - Effective and memorable presentations

Learn to approach the design of a presentation and learn which areas you need to focus on most.
What techniques you can use to engage the audience such as laughter story-telling etc.
What to do to make your presentation viral so that your audience will spread your message through word of mouth.
From a blank sheet all the way to a detailed and comprehensive presentation.
Learn how to make an engaging story that your audience will remember.
Communicating for impact.
Body language and how it can help you come across as a 'great' presenter.
Handling questions.
What not to do during presentations which may undermine you or your message.

Module 4 - Influencing Skills

How to establish rapport.
How to use a simple 3-step technique to make people feel more comfortable in accepting your ideas.
How to inspire others.
How to use the 10-step persuasion technique to systematically prepare for an event where you expect to persuade others.
What verbal techniques you should be aware of to improve your chances of success?

Module 5 - Communication Strategies

The Ten Commandments of Positive Relationships
What is a Skilled Communicator?
Communication Barriers
The Johari Window?
Frame of Reference
Five Approaches to Relationships.
Wrap-Up

Cost: 4900 USD

Duration: 5 Days

Business to Business Sales Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:37 +04

Overview
Selling products and services to other businesses offers many challenges for example when approval is needed from Department Heads or others in authority. Running a B2B Sales team also has many challenges requiring strong organizational management leadership and coaching skills and without such skills leading B2B teams can be frustrating and unproductive. This course equips B2B Sales Managers with the skills they need to improve their sales team's performance and reach ambitious targets. Delegates will look at the five stages of the sales process and identify the knowledge skills and attributes their teams will need at each stage to succeed. Having identified any skills gaps delegates will then practice using the GROW coaching model so they can develop their teams and improve their performance.

Objective
By the end of this interactive training programme you will be to:

Understand what Business to Business sales are
State the skills and abilities that a successful B2B sales person needs
Apply the skills matrix to the members of your team and identifying potential training and coaching needs.
Identify the steps involved in the sales process of selling to businesses
Understand the 5 Step Sales Process
Know how to provide feedback that helps improve performance.
Understand the difference between training and coaching
Describe the 'GROW' coaching model.
Practise a coaching intervention.

Who Should Attend

Business to Business Account Team Managers
Business to Business Account Managers looking for promotion to Team Leaders/Managers
Anyone involved in the management of people selling products and services to other businesses

Course Outlines
Day 1

What is Business to Business (B2B) selling
Why Sell Business to Business
Types of Business to Business sales
Difference in selling to Businesses as opposed to Retail customers
Understanding the Knowledge skills and attributes of successful (B2) sales people
Conduct a personal review of what knowledge
skills and abilities that your team might need to develop
Create an action plan to facilitate development of these 'missing' skills etc.

Day 2

Identify the need to use time effectively
Develop techniques to deal with time stealers
Effectively plan your time to increase your productivity
Recognizing the aspects of successful sales negotiation
Applying these aspects to your role as a business to business sales Manager

Day 3

Introduction of the 5 Stage Sales Process
Identifying how they apply to the products and services that you sell
How to research prospects and what sources are available to you
Building connections with potential customers
Networking -its benefits and drawbacks

Day 4

Asking questions to understand the needs motivations and pains that your customers are facing
Need to listen to their answers
Using the information gained to outline benefits to the customer
Difference between features and benefits
Qualifying the customer by understanding their goals budget authority and the time scales involved.
Closing the sale
Next steps

Day 5

Providing feedback that makes the difference to the performance of your staff
Essentials of Coaching using GROW model
Practice coaching in a role-play scenario.
Developing a customer contact strategy
Need to constantly review customer contact strategy

Cost: 4900 USD

Duration: 5 Days

Strategic Sales and Promotion Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:37 +04

Overview
Effective sales plans and well designed sales promotions can make the difference between profit and loss. This course will equip delegates with the tools they need to set realistic and yet challenging sales targets and ensure that their teams are able to achieve them. During the course delegates will consider where their product/service currently sits in the market and who their customers are. They will then identify potential opportunities for increasing sales before using a structured model to draft their sales and sales promotion plans. Delegates will also look at the skills their sales teams need to increase sales and practice a range of techniques to motivate and upskill their teams. Finally the course will show delegates how to make use of business and customer intelligence to review and adjust their plans to ensure continued success.

Objective

By the end of the programparticipants will be able to:
Understand strategic marketing how to effectively position their product/service in the market
Explain the differences between marketing and sales and the perspectives of the two functions.
Use structured frameworks to develop their sales and sales promotion plans
Translate sales targets into achievable sales plans.
Motivate and coach their teams to achieve challenging targets
Design effective sales promotion campaigns and monitor their effectiveness.
Make use of business and customer intelligence to review and adjust plans as needed.

Who Should Attend
Anyone looking to increase their sales and improve the effectiveness of sales promotion activity, particularly sales and marketing managers.

Course Outlines
Day 1 Brand product market and customers

The concept and role of marketing
Establish how marketing fits into the company
Market research
Examine how competitive pressures have and will change the marketplace
Analyzing market opportunities
Identifying customers -who they are what they want and how they buy
Apply the SMART bomb strategic approach to your marketing strategy development process

Day 2 Sales Plan

Introduction to sales
Preparing your sales plan
Sales targets
Implementing the plan
Tracking sales performance

Day 3 Sales Team

Characteristics and behaviors of a successful sales person
Effective communication for face to face and telephone sales
Positive and negative language
Before the sales meeting/call

Day 4 Sales Promotion

Introduction to promotion
Objectives of sales promotion
Effective sales promotions
Sales promotion tools
Designing the right message
Advertising -preparing and executing an advertising campaign
Public relations - how to plan and stage a public relations campaign

Day 5 Control review and evaluation

Data collection and analytics
Customer insight
Reporting
Reviewing and adjusting plans

Cost: 4900 USD

Duration: 5 Days

Public Relations Essentials - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
A well-designed public relations programme can improve your organisation's image reputation and business course will equip you with the skills needed topromote your company's successes and mitigate any issues or problems ensuring positive internal and external perceptions of your company's brand and performance. This comprehensive course provides delegates with a solid understanding of the role of PR in supporting their business and covers all the key areas including evaluation and selection of appropriate media channels crafting clear and engaging messages handling and building good relations with the press and media adapting messages for different audiences and measuring the success of PR activity.

Objective
At the end of this interactive training programme, you will be able to:
Understand the ways in which media has an important role in the publicity and image of the business
Know how ineffective public relations can lead to bad publicity and a negative public image of the business
Understand how effective communication with the media can benefit the business
Write a press release and be able to launch an effective PR campaign
Know how to talk to different people in different ways depending on what is needed from who
Position Your Organization in the Marketplace.
Say Exactly What Editors Want to Hear to Maximize Media "Pickups".
Use PR to Support Planning.
Use Public Relations as a "Crisis-Solver".
Measure the Success of Your PR Efforts.
Target Prospects and Adapt Your Message.
Build a Network of Valuable Media Contacts.
Integrate Low-Cost PR Strategies into Your Efforts.

Who Should Attend
Newly appointed PR managers
PR executives
Marketing executives
Marketing managers with responsibility for PR

Course Outlines
Module 1 - Public Relations in a Changing Environment
Definitions Scope and Objectives
New Roles and Perspectives
The Role of Public Relations in Building the Image of the Organization
The Functions of Planning Organizing and Controlling in Public Relations
The Diverse Publics of Public Relations
Public Relations as a Powerful Marketing Tool
Characteristics of a sucessful Public Relations Professional
Module 2 - Public Relations and Communication
Communication Media
Evaluating and Selecting the Most Appropriate Channel; Press Broadcast media Social
Building Good Relations with the Media
Purposes of a Press Release
The Press Kit
Module 3 - Public Relations Writing Skills
Fundamentals of Public Relations Writing
Keys to Readability
News Writing—The Inverted Pyramid
Press Release Format
Press Release Style
Press Release Content
Why Editors Don't Use Some Press Releases
Fact Sheet and Backgrounder
Translating and Editing Statements Articles and Management Circulars
Module 4 - Adapting your message for different audiences and situations
Target Prospects and Adapt Your Message
Conducting a Press Conference
Interviews
Public Relations as a "Crisis-Solver"
Internal Communications - Employee Relations
Government Relations
Community Relations
Consumer Relations
Financial and Investor Relations
Industry Analysts
Industry Groups
Module 5 - Ensure your PR efforts pay off
Measure the Success of Your PR Efforts
Build a Network of Valuable Media Contacts
Integrate Low-Cost PR Strategies into Your Efforts

Cost: 4900 USD

Duration: 5 Days

PR Strategy and Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
With the right strategies in place effective Public Relations activity can supportorganisational strategy andfavourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presentedin today's fast moving and ever changing business environment. During the course delegates will assess their current situation and current perceptions of their organisation. They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places. Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.

Objective
By the end of this interactive training programme, you will be able to:
Understand the elements of effective PR strategies
Support corporate strategy and through your PR activity
Craft clear and engaging key messages
Make effective use of the media.
Understand how social media has impacted modern public relations management
Understand the development of strategy/plans/tactics and co-ordinate these to achieve successful PR campaigns

Who Should Attend
PR executives
PR managers
Product/service managers
Marketing execs/managers

Course Outlines
Module 1 - Introduction to Public Relations Strategy
What is PR?
The role of PR in supporting your corporate identity and brand
Current trends
Module 2 - Assess Your Current Situation
Corporate Image Identity & Strategy
Current perceptions about your organisation
Industry economic and societal trends
Module 3
Goals and Objectives
Translating corporate goals into PR objectives
Identifying audiences
Priorities and timeframes
Budgets
Module 5
Communication
Principles and essentials of communication strategy
Social Media
Crisis Management
Stakeholder mapping and channel segmentation
Channels and tactics
Positioning and messages
Module 6
Translating Strategy to Implementation
Justifying the plan and convincing top management.
Tools and Tactics
Platforms and channels
Working with PR agencies
Action Plan
Module 7
Measuring Effectiveness
Tracking response to PR activity
Analysis and reporting

Cost: 4900 USD

Duration: 5 Days

Planning and Hosting VIP Visits - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
Planning and Hosting VIP Visits is a detailed and engaging program tailored to develop skilled Protocol Officers capable of expertly handling VIP interactions with sophistication and accuracy. In today's world where initial perceptions hold immense significance mastering protocol is essential. Our Protocol Officer Training Program is designed to provide you with the crucial knowledge and skills required to manage official gatherings international delegations and high-society social events flawlessly.

Objective
Cultivate Mastery in VIP Engagement
Develop a profound understanding of the intricacies and expectations surrounding VIP interactionsalways ensuring a seamless and sophisticated engagement.
Equip participants with the skills to master the art of greetingsemphasising the significance of handshakes as a powerful tool in establishing positive initial encounters.
Foster solid interpersonal communication skillsenabling participants to navigate diverse social settings with confidence and diplomacy effectively.
Refine DeportmentPoiseand Posture.
Explore and understand the nuances of different dress codesempowering participants to present themselves impeccably in diverse social and professional environments.
Enable participants to orchestrate flawless official eventsinternational visitsand social affairs by imparting essential hostingtechnical operationsand strategic planning knowledge.
Train participants to professionally escort VIPs through various settingsincluding vehicleselevatorsand stairsensuring an atmosphere of respect and efficiency.
Provide insights and skills for executing memorable hospitality ceremonieshandling titles of addressesand capturing moments through ceremonial photography.
Equip participants with the necessary skills for managing social affairs during state visitsincluding understanding formal invitationsand seating arrangements and executing toasts and official remarks.
Engage participants in a focused workshop to refine their dining etiquettefostering the ability to navigate formal dining events with sophistication.
Overallthe program aims to mould individuals into confident and professional Protocol Officers capable of commanding respect and success in the high-profile world of VIP engagements and international diplomacy.

Who Should Attend
PR managers
Government and Diplomatic Personnel
Protocol Officers
PR and Media Representatives
Security Officers
Executive Assistants and Secretaires
Public Relations Managers
Marketing managers
Meeting and Special Event Planners
Anyone Aspiring to Excel in VIP Engagements
Anyone Aspiring to Excel in VIP Engagements

Course Outlines
Day 1: Definition of Protocol Officer
The World of VIPs
VIP Expectations
Protocol Officer Responsibility
The Significance of First Impressions
The Art of Greeting
Handshaking as the Ultimate Greeting
Navigating the Art of Introductions with Poise
Interpersonal Communication Skills
The Principles and Importance of Body Language
Refining Deportment Poise and Posture
Dress Codes and Etiquette
Exploring Different Dress Codes for Various Occasions

Day 2: Organisation International/Official Visits
Essential Requirements for Hosting.
Technical Operations Guidelines.
Budgets
Room Ambiance
Event Staffing
Route Planning
Vehicle Selection
Flag Protocol: Adhering to Formalities
Strategic Planning of Seating Arrangements
Thorough Preparations for Talks and Discussions
Facilitating Bilateral and Multilateral Agreement Signings

Day 3: Hosting International/Official Visits
Hospitality ceremonies
Titles of Address and Introductions
Mastering Titles of Address for Various Dignitaries
Escorting VIPs during visits with professionalism.
Navigating various settings including vehicles elevators and stairs.
National anthem performances
Considerations and Etiquette Surrounding Gift Exchanges.
Memorable photo capture ceremonies

Day 4: Managing Social Affairs during State Visits and Extending Invitations
Understanding the official layout and design approval for formal invitations.
Proper response etiquette to invitations.
Guest Arrival and Welcome Protocol
Establishing a welcoming atmosphere.
Detailed insights on comporting oneself with excellence at the table.
Guidelines for formal seating arrangements.
Proper execution of toasts and official remarks.
Crafting lasting impressions during dining events.
Organising meetings and conferences with precision.
Workshop 'Table Manners'
DAY 5 - POST-EVENT
Visit/event review and follow-up
Post-event communications and PR
Conduct a Post-Event Debriefing
Press Release
Social Media and Online Presence

Cost: 4900 USD

Duration: 5 Days

Effective Communication for Improved Public Relations - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
Effective communication isessential forevery area of business and is especially critical in public relations. This course focuses onthe communication skills needed to build and enhance your organisation's brand and reputation through outstanding public relations. During the course delegates will consider the role of PR in building and sustaining brand and reputation and how their communications choices can impact this. They will learn about the 4 communication styles and how to adjust their own style to suit different contexts. Using practical case studies and scenarios relevant to them delegates will practice planning their communications by setting clear goals identifying their audiences and how to reach them with clear and compelling messages. The course will also address how to overcome various barriers to communication and how to manage crisis communications and other challenging scenarios with respect and sensitivity.

Objective
By the end of this interactive training programme, you will be able to:
Confidently practice the key communication skills and techniques essential for performing your duties.
Understand how to communicate effectively with the internal and external publics of the organisation.
Play an active role in supporting the image and reputation of the organisation.
Achieve positive results in your communications with others.
Build collaborative relationships that emphasize trust and respect.
Communicate effectively using simpleconcise and direct language.
Eliminate the roadblocks that undermine your ability to communicate effectively.

Who Should Attend
Public Relations executives and managers
Marketing executives and managers
Those whose work involves contact with internal/ external audiences

Course Outlines
Module 1 - Public Relations in a Changing Environment
What is PR?
New Roles and Perspectives
The Role of Public Relations in building the Brand and Reputation of the Organization
The Functions of Planning Organising and Controlling in Public Relations
Module 2 - Communication Styles
The 3 Vs of Communication (Visual Vocal Verbal)
The four communication styles
Recognizing your style and the styles of others
Strengths and weaknesses of each style
Bridging communication gaps
Module 3 - Listening and Questioning for Deeper Understanding
Tools for active listening
Asking clarifying questions
Confirming the message
Interpreting nonverbal cues
Intonation
Rate of speech
Module 4 - Planning your Communication
Setting clear goals (what do you need to say and to whom?)
Determining outcomes and results.
Audience channels and timing.
Key messages.
Module 5 - Avoiding Communication Breakdowns
Creating value in your conversations
Strengthening your relationships
Identifying internal and external factors that impact your communications
Establishing message tracking and feedback
Communicating non-defensively
Crisis Communication
Respect empathy and sensitivity
Module 6 - Communication Media
Communication Channels (press TV Radio Web Social Media Events)
Advantages and disadvantages of different media
Evaluating and Selecting the Most Appropriate Medium

Cost: 4900 USD

Duration: 5 Days

Strategic Brand and Public Relations Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
This training course covers essential branding and PR strategies enabling delegates to obtain thehighest return on investment (ROI) from their Strategic Marketing. On this course delegates will learn how to plan implement and align their Branding and PR efforts so that they support business goals. Delegates will be asked to assess their brand positioning making use of consumer and market research tools so as to ensure their brand is perceived as a leader in its target market. During the course delegates will learn what it takes to create effective PR strategies and campaigns learning from best practice. They will also explore the wide range of channels available both on and offline to ensure their messages are seen by the right people. By the end of the course delegates will have a much clearer picture of where they want to take their brand and how to support and protect it through effective Public Relations.

With the future far from certain for any business marketeers have to make many complex choices to achieve a sustainable competitive advantage. Brand management involves a number of important aspects such as image value cost customer satisfaction in-store presentation and competition.

This course explores how to plan implement and obtain the desired results from your brand through strategic marketing and as well as how to promote your products and services through well managed PR.

Objective
By the end of this interactive training programme, you will be able to:
Understand the elements of effective Brand strategies
Ensure your brand strategy and PR activity support your business goals
Clarify your brand positioning and evaluate how it performs against your competition
Craft clear and engaging key messages
Make effective use of the media
Understand how social media has impacted modern public relations management
Understand the development of strategy/plans/tactics and co-ordinate these to support your brand through effective PR campaigns

Who Should Attend
Directors of Marketing
Marketing Managers
Brand Directors
Brand Managers
Directors of Public Relations
Public Relations Managers
Company Directors
Senior Managers

Course Outlines
Day 1
Brand and Strategic Marketing
What is Brand?
What is Strategic Marketing?
Objectives and key elements of Strategic Marketing
The Marketing Mix - 4 Ps evolving into 7 Ps
Brand positioning market analysis and competitor evaluation

Day 2 - Consumer and market research
Advantages and disadvantages of different types of research
Identify analyse segment and target appropriate markets according to critical factors
Behavioural economics and consumer behaviour theory in marketing

Day 3 - Brand Management and Promotion
Key characteristics of a brand and why people buy brands
Create enhance and maintain long-term brand value
Create powerful targeted and appropriate messages
Evaluate and choose the most appropriate media and mix to promote the brand
Defend your brand when it is under attack: top tips and traps to avoid

Day 4 - Social media
Understanding the scope power complexity and immediacy of social media
Monitoring what is said where and by whom
Responding to feedback
Pro-actively participating in social and multi-media
Dos and don'ts

Day 5 - Issues and crises: PR to manage impact on the brand
Anticipate potential sources of a crisis and mitigate the risks
Appoint crisis leaders teams and allocate resources required
Create crisis plans for key eventualities

Cost: 4900 USD

Duration: 5 Days

Public Private Partnerships (PPP) - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
This Public Private Partnerships for Development training course is for those involved with or planning to develop partnerships or collaboration among governments INGOs and the private sector. This course will help you understand different forms of partnerships created to promote positive change in education health and global supply chains. The course offers the opportunity to work with professionals in the development sector to share experience and develop your practical skills.

Objective
You learn how to scope and build partnerships through to managing and evaluating progress as well as impact. This interactive course provides you with an understanding of the critical issues in the formation and management of partnerships. You apply your learning through case studiesexercises and roleplays which help to build your practical skills.

Who Should Attend
Contract managers, project managers, and contract administrators, finance executives and also anyone who negotiates or deals with PPP projects.

Course Outlines
Subject to change to reflect participants' needs.
Learning what partnerships are and different forms of partnerships
drivers societal roles mind-set and challenges of the public and private sector
the current partnering landscape assumptions and how these affect your organisation and way of working
core principles of partnering.
Strategic issues for partnerships

Make the case for partnering: what do you want to achieve and why?
think of practical and resource implications
understand partner's objectives and facilitate understanding of yours
define the partnership structure.
Set up and manage the partnership

Role-play to practice the skills of:
building trust with key stakeholders
navigating leadership and cultural issues
negotiation through interest-based negotiation
understanding different partnership agreements
managing risks.
Working in a partnership environment
understand the challenges of implementing partnerships work
field visit where practical.
Putting it all together

Measuring the social impact of a partnership
review of the case study - learning and reflection
the PPP cycle
consolidate the learning with techniques and tools
coaching for success
action planning.

Cost: 4900 USD

Duration: 5 Days

Strategic Community Relations: Developing Successful Community Partnerships - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
The necessity to build active community partnership projects is growing across various nations. The stakeholders within your strategic community of the Government Communities and the Corporations can either be your greatest advocates or your greatest risks. We must learn how to engage positively with the stakeholders and build long-term strategic relationship. The stakeholders in the community partnership projects will have a keen interest in the outcome. Some are more important to the life of the community projects which impacts social and economic development while others impact businesses. Successful projects rely on effective stakeholder engagement. We must understand various stakeholder types perspectives and attitudes to ensure they are fully engaged and willing to work with us. It is critical to build rapport and trust while avoiding conflict and misunderstanding. While there are many tools and techniques we can use to plan analyse and monitor stakeholder engagement we must also analyse the mindset of our stakeholders a deeper level of analysis to understand how they might view various situations and how we can best respond to them. This course is designed to be practical interactive session that explores tools and techniques that enable greater understanding and connection with your stakeholders including the Strategic Stakeholder Engagement Framework'. This framework examines your stakeholders' needs and mindset in depth to enable better planning and monitoring of the engagement process. In addition we will present key principles of effective stakeholder engagement that allow a more insightful level of stakeholder analysis along with how we can be more mindful working with them. The Learning Objectives:
Understand the stakeholder engagement process and how to plan for successful stakeholder engagement in community partnership projects.
Identify different stakeholder types and segments.
Learn various techniques to categorise and analyse stakeholders.
Understand the importance of remaining mindful when working with stakeholders.
Use the 'Strategic Stakeholder Engagement Framework' to perform stakeholder analysis and map level of interest and power of influence to design communication strategy.
Understand communication styles and how to communicate more effectively.
Apply methods to increase connection and build rapport with stakeholders.

Objective
The Learning Outcomes:

Identifying & Analysing Stakeholders

How to map out stakeholders
Analysing and understanding different relationships

Building & Maintaining Relationships

Creating a stakeholder management plan
Communicating and engaging with your stakeholders
Zippered organisational relationships

Working Together

A partnership approach
Generating and maintaining buy-in
Working collaboratively and building consensus

Who Should Attend
Strategy Development Professionals
Public Relations Practitioners
Marketing Managers
Senior Executives
Service and customer relations staff
Corporate Social Responsibility (CSR) Practitioners
All Personnel involved in communications, business strategy, community relations, governmental affairs

Course Outlines
The Course Outline: Stakeholders and engagement principles
Defining stakeholders and stakeholder types
The stakeholder engagement process
Stakeholder identification
Classifying and categorising stakeholders
Stakeholder engagement planning
Stakeholder analysis
Common stakeholder management tools:

Trust matrix
RACI

Using personas
Empathy mapping
Introducing the 'Strategic Stakeholder Engagement Framework'
Creating connection and rapport
Barriers to stakeholder engagement
Building rapport and trust
The importance of mindfulness and empathy
Communication styles and effective communication techniques
Mindful listening and remaining present
Plan and practice
Using the 'Strategic Stakeholder Engagement Framework' to plan successful stakeholder engagement
Monitoring and reviewing stakeholder engagement
Managing conflict
Practices to maintain connection and awareness

Cost: 4900 USD

Duration: 5 Days

Digital Sales Mastery - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:36 +04

Overview
Master the art of selling in today's digital landscape with this comprehensive 5-day training program. Learn cutting-edge strategies and practical techniques to connect with leads nurture relationships and close deals through digital channels. Whether you're a seasoned salesperson or new to the digital world this course equips you with the skills and confidence to thrive in the ever-evolving digital sales world.

Objective

Develop a buyer persona and tailor your digital sales approach.
Leverage social media platforms for lead generation and prospecting.
Craft compelling digital content that resonates with your target audience.
Utilise email marketing strategies to nurture leads and drive sales.
Master the art of digital sales communication and negotiation.
Implement effective lead scoring and management techniques.
Measure and analyse digital sales metrics for continuous improvement.
Utilise sales automation tools to streamline your sales process.

Who Should Attend

Sales professionals of all levels seeking to enhance their digital selling skills.
Business development representatives are looking to improve their digital outreach.
Marketing professionals want to understand the digital sales funnel better.
Entrepreneurs and small business owners seeking to leverage digital channels for sales growth.

Course Outlines
Day 1: Building a Digital Sales Foundation

Understanding the Digital Sales Landscape
Identifying Your Ideal Customer Profile (ICP)
Building Buyer Personas for Targeted Digital Communication
Social Selling Strategies: Prospecting through Social Media
Crafting Engaging Content for Different Digital Platforms

Day 2: Mastering Digital Prospecting & Lead Generation

Leveraging Social Media Listening and Analytics for Lead Identification
Building Lead Magnets and Landing Pages for Effective Lead Capture
Email Marketing for Nurturing Leads: Sequences Automation and Best Practices
Building Strong Online Relationships through Multi-Channel Communication

Day 3: The Power of Content & Digital Storytelling

Content Marketing for Lead Generation and Thought Leadership
Creating Compelling Content: Blog Posts Videos Infographics and Webinars
Integrating Content Marketing with Your Sales Funnel
Utilising Social Proof and Testimonials to Build Trust with Prospects

Day 4: Closing the Deal in the Digital Age

The Digital Sales Presentation: Techniques and Tools for Virtual Engagement
Negotiating Strategies for Successful Digital Deal Closure
Utilising Sales Automation Tools to Streamline Your Workflow
Overcoming Objections and Handling Difficult Conversations Online
Best Practices for Building Long-Term Customer Relationships

Day 5: Measurement & Optimisation of Your Digital Sales Strategy

Key Performance Indicators (KPIs) for Digital Sales Success
Utilising Analytics to Track Performance and Identify Areas for Improvement
A/B Testing and Optimization Techniques for Continuous Improvement
Leveraging Customer Relationship Management (CRM) Systems for Improved Sales Management
The Future of Digital Sales: Emerging Trends and Technologies

Cost: 4900 USD

Duration: 5 Days

Increase Profits Through Cross Selling and Up Selling - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:36 +04

Overview
The higher the value of products or services a customer buys from a company the more likely they are to stay with that company. If you want to add value for your customers and build loyalty while improving sales this is the course for you. During the course delegates will learn how to quickly identify customer needs gain commitment by focussing on benefits the customer values and how to deal effectively with objections. They will learn how to identify opportunities for cross-selling and upselling and how to add value for the customer while increasing sales for your company. Delegates will leave the training with a new attitude towards selling and the skills to be successful in cross selling upselling and overcoming resistance. The best part is that your customers will feel well served and not 'sold'.

Objective
By the end of this interactive training programme, you will be able to:

Identify customer needsboth stated and unstated
Gain customer commitment by focussing on benefits which the customer values
Add value for both the customer and your organisation
Deal effectively with cutomer resistance

Who Should Attend

Sales representatives
Sales managers
Retail sales and customer service staff
Marketing agents

Course Outlines
Module 1 - Bringing Value to Customers

Understanding how combining sales and service is the best way to serve customers
Bringing value to customers through cross selling and upselling
Translating features into benefits which match customer needs

Module 2 - Adding Value Through Cross Selling

Identifying the three types of cross selling
Understanding why people buy
Listening for cross selling opportunities
Creating opportunities for cross selling
Bridging to the offer
Questioning to grab interest
Introducing benefits
Gaining commitment

Module 3 - Adding Value Through Up Selling

Increasing the quantity of the customer's order
Upgrading the product the customer ordered
Understanding when to upsell
Identifying customer needs through skillful questioning
Introducing benefits
Gaining commitment

Module 4 - Overcoming Resistance

Understanding why customers resist
Learning when and how to overcome resistance
Clearing up misunderstandings
Dealing with drawbacks
Overcoming stalls

Cost: 4900 USD

Duration: 5 Days

Consultative Selling: 7 Steps to Success - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:36 +04

Overview
Consultative selling or solution selling is a needs-based selling approach that focuses on building relationships with prospects and customers and identifying solutions to their challenges through strategic questioning and active listening. In today's fiercely competitive marketplace buyers have endless options available. Having a good product is no longer enough. Succeeding in this competitive environmentmeans understanding the changing world of your buyers and adjusting your sales approach accordingly to drive meaningful value. Successful sales people build strong relationships with their prospects and customers and demonstrate a deep understanding of their needs and problems. On this course delegates will learn how to act astrusted advisors who can help solve those problemsand identify new business opportunities using a consultative sales approach. This course provides a simple seven step approach to consultative selling which builds value for both you and your customers.

Objective
By the end of this interactive training programme, you will be able to:

Understand and apply the consultative selling approach.
Develop more and better business opportunities.
Build trust with your prospects and customers
Understand the decision-making process and adapt appropriate selling strategies for each phase of the process.
Recognize and win over key influencers in the complex sales structure of large organisations.
Become a problem solver for clients rather than a product promoter.
Propose tailor-made solutions that win business

Who Should Attend

Sales Executives
Sales Supervisors
Sales Managers
Account Managers

Course Outlines

Introduction to Consultative Selling
What is consultative selling?
How is it different to traditional selling?

Step 1 - Research

Find out as much as you can about your prospect/customer's business needs
Qualify leads and focus on the most promising opportunities

Step 2

Build Trust
Build credibility and trust
Strategic questioning skills
Active listening skills

Step 3

Position yourself as a trusted advisor
Positioning - differentiate yourself in the market
Share insights and demonstrate your understanding of the customers' situation

Step 4 - Identify Opportunities

The Buying Decision Cycle
The decision-making process and selling strategies for each phase of the process.
The key influencers in the complex sales structure of large organisations.
Identify opportunities
Agree timelines and budgets

Step 5

Propose Solutions
Design solutions customised to your customer/prospects' needs
Use your prospect/customers' language to prompt action
Negotiate a winning deal

Step 6

Follow Up
Confirm what has been agreed in writing
Address any outstanding concerns
Agree next steps

Step 7

Close
Closing techniques
Post-sale relationship

Cost: 4900 USD

Duration: 5 Days

Negotiation Mastery - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:35 +04

Overview
Negotiation is a process by which compromise or agreement is reached while avoiding arguments and disputes. Individuals understandably aim to achieve the best possible outcome for their position. However the principles of fairness seeking mutual benefit and maintaining a relationship are the keys to a successful outcome.
This course aims to enhance delegates' negotiation skills by applying best practices in a real-world context. Delegates will learn and practice negotiating in a variety of contexts and styles. Areas covered on the course include:

The impact of organisational culture.
Differentiating win/win from win/lose.
Defining and building the wise agreement.
Principled negotiation
Efficient and ethical negotiation approaches.
Successful negotiation planning.
Building psychological readiness.
Recognising hidden agendas.
Knowing when to Agree Bargain Control or Delay (ABCD).
Negotiation tactics for effective outcomes.
Identifying Emotional Intelligence ().
Moving from one-to-one to inter-team negotiations.
Conducting resource matrix problem-solving.

Objective
By the end of the training programeach participant will be able to:

Conduct principled negotiations that result in wise agreements.
Incorporate a process approach into your negotiation skill set.
Formulate communication strategies based on various situations.
Develop a confident negotiating style to deflect "hardball" tactics.
Apply psychology principles to negotiate effectively.
Enhance your negotiation skills by applying best practices in a real-world setting.

Who Should Attend
This program is valuable for anyone responsible for negotiating the best possible terms of an agreement for their organization or those who desire to sharpen their negotiating skills.

Course Outlines
Day 1: Defining the Negotiation Environment.

The impact of organisational culture.
The range of negotiation styles and practices.
Assessing negotiation feelings and attitudes.
Differentiating win/win from win/lose.
Defining the wise agreement.

Day 2: Powering Up Principled Negotiation.

What is principled negotiation?
Building a wise agreement.
Efficient and ethical negotiation approaches.

Day 3: Planning Wise Negotiation Outcomes.

The components of a negotiation plan.
Clarifying potential outcomes.
Tailoring your situational approach.
Successful negotiation planning.
Testing plan feasibility.
Setting the stage for successful negotiation.
Logistics for successful outcomes.
Building psychological readiness.
Physical fitness for negotiation success.

Day 4: Timely Starting and Closing Actions.

Recognising hidden agendas.
Knowing when to Agree Bargain Control or Delay (ABCD).
Informal and formal negotiations.
Choosing when and when not to formalise.
Negotiation tactics for effective outcomes.

Day 5: The Psychology of Successful Negotiation.

Creating and adjusting plans based on SWOT analysis.
Identifying Emotional Intelligence ().
Multiple Intelligence () and communication filters.
Analysing communication strengths and challenges.
Recognising and valuing diversity in others.
Moving from one-to-one to inter-team negotiations.
Deploying an iterative process.
Conducting resource matrix problem-solving.
Best practices of principled negotiation.
Arriving at wise agreements.
Creating efficacy in the negotiation process.

Cost: 4900 USD

Duration: 5 Days

Sales Negotiation Essentials - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:35 +04

Overview
In today's competitive environment sales people have to work harder than ever to reach the final stage of negotiation in closing a sale. In their rush to win business many sellers concede to pricing pressure rather than explore the customer's underlying needs to protect the value of the sale. Negotiation is a key work and life skill. Being better at negotiating means getting better results in terms of timelines price or quality - which all contribute to bottom line profitability. During the course delegates will learn how open a sales negotiation on a positive note to uncover underlying issues or concerns to sell the value of their solution and reduce price pushback to achieve win-win solutions to avoid critical mistakes and to close effectively. On completion of the course delegates will be able to get the best results using a persuasive but collaborative negotiation style.

Objective
By the end of this interactive training programme, you will be able to:

Plan effectively to get the best results
Understand your requirements and those of the other party to assess potential value
Open a negotiation effectively to set the right tone
Sell the value of your solutions and reduce price pushback
Lead masterful sales negotiations that lead to win-win solutions for you and your customers
Respond to objections in a way that moves the buyer closer to the close
Avoid critical mistakes in the negotiation process that kill credibility and the sale
Close a negotiation effectively

Who Should Attend

Sales managers
Sales representatives
Sales trainees
Sales trainers

Course Outlines
Module 1

Introduction to Sales Negotiation
What is a sales negotiation?
Why Negotiate?
The Benefits of Effective Sales Negotiation

Module 2 - Sales Negotiating Styles

Types of negotiation
- Positional negotiation
- Principled negotiation
- Situational negotiation
Characteristics of Great Sales Negotiators
Non-verbal communication

Module 3 - The Sales Negotiation Process

Planning
identifying potential value understanding interests developing fact base
Information exchange
value interests and rapport
Bargaining
addressing interests and managing concessions
Closing
confirming value and interests
Following up
Summarise the agreement and confirm key points in writing

Module 4 - Persuasion Techniques

What is persuasion?
Methods of persuasion
Gaining trust
Resolving conflict and dispute

Module 5 - Sales Negotiation Tactics

Dealing with different personality types
Dealing with difficult negotiators
Dealing with frustrating negotiations
Categories of power bases

Module 6 - Sales Negotiation Mistakes

Negotiation Decision Making Traps
Skilled sales negotiators do's and don'ts

Module 7

Putting it all into practice
Simulated negotiations using scenarios generated by participants
Feedback
Personal action planning

Cost: 4900 USD

Duration: 5 Days

Key Account Management: Profitable Customer Relationships - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:33 +04

Overview
Building quality key account strategies is at the heart of successful business marketing programmes. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment. This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify evaluate and prioritise opportunities to develop relationships and business.

The course will also cover CRM tools and other account management technology customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.

Objective

Improve margins and retain more profit.
Develop a sales plan for each strategic account to satisfy client needs and maximise customer value.
Improve sales process.
Identifyevaluateand prioritise opportunities for business and relationship development
Align your sales efforts with specific customer needs and requirements.

Who Should Attend

Sales Associates ready for promotion
Sales Managers
Area Sales Managers
Product Managers
Key Account Managers

Course Outlines
Day 1

What is key account management?
Decline of the middle
Price/Quality pressures
Customer expectations

Day 2

Relationship marketing and selling
Building value into the sale for all customer levels
Creative approaches to key account management
Relationship assessment

Day 3

Managing the long selling cycle
CRM tools
Technology and communication in account management
Measuring customer lifetime value

Day 4

Partnering with key accounts
Personal relationships and account management
Company-to-company relationships
Key account program effectiveness

Day 5

Account selection and classification
Resource allocation by account types
Summary and Q+A

Cost: 4900 USD

Duration: 5 Days

Building Brand Identity and Brand Strategy Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:32 +04

Overview
Brand isn't just about creating a name symbol or design that identifies and differentiates a product or company. Strong brands like Apple Nike or MacDonalds have been intentionally built from the foundation of a solid brand strategy. Strong brands know their customers and design everything from their visual identity through to service and after sales experience to satisfy the needs and expectations of their target markets. An effective brand strategy will give you a major edge in increasingly competitive markets. On this course delegates will start by analysing their own brands and how they are perceived in the market. They will learn how to use consumer insights to shape brand strategy and position themselves in the market more effectively. Delegates will learn to apply the Brand Equity concept to their own brands so that they can make better informed decisions regarding future marketing investments and efforts and ensure a high return on investment for the company.

Objective
By the end of this interactive training programme, you will be able to:
Explain what Brand means in relation to your business
Describe the attributes of a strong brand
Understand and apply effective brand management
Understand and apply the Brand Equity concept
Describe the Strategic Brand management process
Use the Brand management Framework to further develop and maintain your brand

Who Should Attend
Brand Managers
Heads of Brand
Marketing Managers
Marketing Directors
Product Managers
Graphic Designers
Designers

Course Outlines
Module 1
Introduction to Brand
What is a brand?
The value and importance of brand to your business
Module 2
Key brand characteristics and attributes
Attributes of strong brands
Brand image and associations
Assessing your brand
Module 3
Brand Management
The purpose of brand management
The brand equity concept
Module 4 - Brand Building
4 steps of building a strong brand
The positioning framework
Strategic brand management process
Module 5
Brand Strategies
Brand architecture
Brand Hierarchy
New products/services
Brand extensions
Reinforcing and revitalising brands

Cost: 4900 USD

Duration: 5 Days

Innovation and Branding - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:32 +04

Overview
This course delves deep into the convergence of innovation strategies with branding imperatives enabling participants to harness the power of both for business growth. The program navigates the dynamics of product/service innovation and how it shapes brand perceptions offering a holistic understanding of how brands can stay ahead in today's competitive landscape.

Objective
Understand the foundational principles of branding and the role of innovation.
Explore various methodologies and tools for generating innovative ideas.
Learn how to integrate innovation strategies into brand-building initiatives.
Recognise the challenges of innovating in branding and develop solutions for overcoming them.
Evaluate and measure the impact of innovation on brand equity.

Who Should Attend
Marketing professionals, brand managers, entrepreneurs, business strategists, and anyone interested in leveraging innovation for branding purposes.

Course Outlines
Day 1: Foundations of Branding
Introduction to branding: history concepts and importance.
Key elements of a successful brand.
Role of innovation in modern branding.

Day 2: Techniques of Innovation
Brainstorming and its variants for brand ideation.
Leveraging design thinking for brand solutions.
Crowdsourcing and open innovation in branding.

Day 3: Crafting Brand Strategy Amidst Innovation
Branding basics: Vision mission and values.
Aligning brand strategy with innovation objectives.
Techniques for effective brand positioning in an innovative market.

Day 4: Challenges and Solutions in Brand Innovation
Recognising the common pitfalls in brand innovation.
Mitigating risks and handling failures.
Workshop: Tackling real-world branding challenges using innovation techniques.

Day 5: Measuring the Impact and Future Trends
Tools and metrics for evaluating the success of innovative branding campaigns.
The future of branding: Emerging trends and technologies.
Summary

Cost: 4900 USD

Duration: 5 Days

Advanced Business Development Professional - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:32 +04

Overview
Are you an experienced business development professional looking to take your skills to the next level? Our 5-day Advanced Business Development Professionals course will help you enhance your knowledge and abilities in market analysis strategic planning negotiation and more. Led by industry experts this course will provide you with advanced techniques for identifying market opportunities analysing competitors and developing successful business strategies. You'll learn how to create effective branding and marketing campaigns negotiate deals and partnerships and build long-term client relationships. Through a combination of hands-on exercises case studies and group discussions you'll gain the skills and knowledge needed to develop and implement successful business development strategies in any industry. This opportunity will enhance your career and take your business development skills to the next level. Join us for an intensive 20-hour course that will give you the tools and techniques to become an advanced business development professional.

Objective
To understand the advanced principles of business development
To learn advanced techniques for market analysis and competitor analysis
To develop advanced strategic planning skills
To enhance negotiation skills for successful business development
To create a deeper understanding of the business development process and its importance to organisational success.

Who Should Attend
Experienced business development professionals
Sales and marketing managers
Business owners and entrepreneurs
Professionals seeking to enhance their business development skills and knowledge.

Course Outlines
Day 1:
Overview of advanced business development principles
Advanced market analysis techniques
Analysing competitors and identifying market opportunities
Developing market strategies

Day 2:
Creating strategic business development plans
Identifying and developing strategic partnerships
Developing competitive pricing strategies
Developing effective sales strategies

Day 3:
Developing successful branding and marketing campaigns
Utilising social media for business development
Analysing the effectiveness of marketing campaigns Identifying and responding to market trends

Day 4:
Enhancing negotiation skills
Developing effective negotiation strategies
Overcoming obstacles in negotiations
Building long-term relationships with clients

Day 5:
Developing and delivering effective presentations
Analysing and measuring success
Review and summary of advanced business development principles

Cost: 4900 USD

Duration: 5 Days

Organisational Development (ODV) in Practice - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:32 +04

Overview
Organisational Development (OD) is a comprehensive strategy-based approach designed to enhance the effectiveness of an organisation addressing its culture processes and overall performance. This course delves into the critical elements of OD offering insights into the dynamics of change critical methodologies for successful transformations and techniques for managing resistance. Participants will be equipped with practical tools to drive development and initiate positive change within their organisations.

Objective
Understand the fundamentals and significance of organisational development.
Recognise the various stages of the change process and identify strategies to manage each phase.
Master the techniques for diagnosing organisational issues and determining areas of improvement.
Learn to develop and implement effective OD interventions.
Foster a culture of continuous improvement and adaptability.

Who Should Attend
Corporate leaders
HR professionals
Change managers
Consultants focusing on change management and OD
Individuals seeking to enhance their understanding of organisational dynamics and development

Course Outlines
Day 1: Introduction to Organisational Development
Understanding Organisational Development: Definition history and significance
The role of OD in the modern business environment
The relationship between OD and HR

Day 2: Diagnosing Organisational Needs
Data collection and analysis: Tools and techniques
Conducting a SWOT analysis
Identifying areas of improvement

Day 3: The Dynamics of Change
The change curve: Understanding stages and emotions
Strategies for managing resistance to change
The role of leadership in guiding change

Day 4: Designing OD Interventions
Types of OD interventions: Team interventions process-based interventions and more
Steps for effective intervention planning
Measuring the impact: Metrics and analytics

Day 5: Building a Resilient Organisational Culture
The importance of adaptability and flexibility
Encouraging a growth mindset
Future trends in OD and wrapping up: Staying ahead in a rapidly evolving world

Cost: 4900 USD

Duration: 5 Days

Digital Marketing Essentials - London Training For Excellence , Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Riyadh, Jeddah, Al Kuwait, Muscat, Manama, Kuwait City, Doha,Netherlands,United Arab Emirates,United Kingdom

Tue, 11 Apr 2023 13:35:21 +04

Overview
Digital Marketing is fast becoming a critical area for successful companies. Having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google appear in your Facebook feed and follow you around the internet? This course answers these questions and shows you how you and your company can benefit from digital ; Delegates will learn how digital has changed buyer behaviour and develop their digital strategy during the course. They will learn how to leverage social media to attract new customers and also how content marketing can raise brand profile. The course will also enable delegates to understand tracking codes so that they can gain valuable insights from a range of analytical tools.

Objective
By the end of this interactive training programme, you will be able to:

Recognise how digital has changed buyer behaviour
Develop a digital strategy
Target the right audience for your digital marketing
Leverage social media communications to attract potential customers to your product/service
Understand how content marketing can raise you company's profile
Use tools and techniques to ensure your digital marketing campaigns increase ROI
Implement tracking codes and gain valuable insights from Analytics

Who Should Attend

Marketing Execs
Marketing Managers
PR Managers
Web Managers

Course Outlines
Module 1
Introduction to Digital Marketing
What is Digital Marketing?
Facts and figures
Key players in the industry
Marketing campaigns how they tie in
The impact of new technologies on business and customer behaviour

Module 2
Digital Strategy
Developing and implementing a digital strategy
What are the key challenges and barriers?
Multi-channel marketing
Mobile devices and marketing opportunities

Module 3 - Social Media
Social purpose
Key social media channels
Advertising on SM
Building followers

Module 4 - Content Marketing
The growing importance of content marketing
Different types of content - hub hero and hygiene
Online video
Developing a content strategy
Measuring success

Module 5 - Tools and Analytics
Tag Manager
Adwords
Analytics (overview)
Real time reporting and analysis
Adsense
Market research tools
Google Analytics
Keyword research

Cost: 4900 USD

Duration: 5 Days

Effective Communication for Improved Public Relations - London Training For Excellence , Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Riyadh, Jeddah, Al Kuwait, Muscat, Manama, Kuwait City, Doha,Netherlands,United Kingdom,United Arab Emirates

Fri, 17 Mar 2023 16:25:05 +04

Confidently practice the key communication skills and techniques essential for performing your duties.
Understand how to communicate effectively with the internal and external publics of the organisation.
Play an active role in supporting the image and reputation of the organisation.
Achieve positive results in your communications with others.
Build collaborative relationships that emphasize trust and respect.
Communicate effectively using simpleconcise and direct language.
Eliminate the roadblocks that undermine your ability to communicate effectively.

Who Should Attend

Public Relations executives and managers
Marketing executives and managers
Those whose work involves contact with internal/ external audiences

Course Outlines
Module 1 - Public Relations in a Changing Environment

What is PR?
New Roles and Perspectives
The Role of Public Relations in building the Brand and Reputation of the Organization
The Functions of Planning Organising and Controlling in Public Relations

Module 2 - Communication Styles

The 3 Vs of Communication (Visual Vocal Verbal)
The four communication styles
Recognizing your style and the styles of others
Strengths and weaknesses of each style
Bridging communication gaps

Module 3 - Listening and Questioning for Deeper Understanding

Tools for active listening
Asking clarifying questions
Confirming the message
Interpreting nonverbal cues
Intonation
Rate of speech

Module 4 - Planning your Communication

Setting clear goals (what do you need to say and to whom?)
Determining outcomes and results.
Audience channels and timing.
Key messages.

Module 5 - Avoiding Communication Breakdowns

Creating value in your conversations
Strengthening your relationships
Identifying internal and external factors that impact your communications
Establishing message tracking and feedback
Communicating non-defensively
Crisis Communication
Respect empathy and sensitivity

Module 6 - Communication Media

Communication Channels (press TV Radio Web Social Media Events)
Advantages and disadvantages of different media
Evaluating and Selecting the Most Appropriate Medium

Cost: 4900 USD

Duration: 5 Days

Modern Strategic Brand Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Dubai,Mumbai

Sun, 11 Aug 2019 00:01:47 +04

This Strategic Brand Management course provides a thorough understanding of the essential role a clear strategy plays in the success and sustainability of a brand. Central to this course is the identification of a unifying purpose that will define the greater good that a brand provides through its values. You will gain techniques and insights on how to plan, create, and maintain a healthy, purpose driven brand. You will develop an appreciation of leading brands and gain the skills needed to form effective strategies.

Cost: 4500 USD

Duration: 5 Days

Advance Skills Sales and Marketing - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Dubai,Mumbai

Mon, 06 May 2019 14:05:27 +04

Sales and Marketing training program has been designed to understand the essential marketing skills and develop the sales and service skills of any sales or service person working in the sales environment. The relation between sales and marketing is very important and it is very important to understand how they works. The course content will highlight all of the key factors required to build effective rapport, understand the customer’s needs and gain commitment to a sale

Cost: 4500 USD

Duration: Upto 5 Days

Digital Marketing & Social Media - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich,Dubai,Mumbai,United Kingdom

Thu, 18 Apr 2019 17:07:55 +04

Digital Marketing and Social Media encompass all electronic marketing or the Internet. It plays a vital role in marketing and is very cost effective as well. There are various channels covering with in Digital marketing that websites connect with like Search Engine, Social Media, Email and many other ways. Today everybody is taking advantage of Digital Marketing to market there product and service and to reach the global market. No matter where you are located in the world, your product can reach to the clients anywhere in the world. As well as producing innovative and creative social media strategies, you will learn how to boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Objectives

This Course of Digital marketing and social media will give you and your team all the necessary skills and knowledge to efficiently navigate with your own way. Our expert trainers will pay attention to cover everything which is important from Paid Advertising, Using Google Analytics, Website Optimisation, Data Analysis, Social Media, Email Campaign to all the social media platform including, Linked In, Facebook, Twitter, Instagram and much more. We will feed you with all the important tools to achieve your online goal and ensure your marketing activities are providing you with a positive result.

Key Benefit
The course will provide you with Updated knowledge, case studies and practical example with in the agenda. Digital Marketing and Social media training course will give you and your team the knowledge and tools to kick-start social media for your business. Starting with social media strategy, how to set up and optimise the different social media profiles and creating engaging content.

Cost: 4500 USD

Duration: Upto 5 Days

Advance Search Engine Optimisation - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich,Dubai,Mumbai,United Kingdom

Thu, 18 Apr 2019 17:02:57 +04

SEO is becoming an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reachthe customer nationally or internationally, SEO is the only way where we can reach global market. IT is very important to understand techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.

No matter if you are a SEO Professional, Marketing Manager who want to grasp the latest development or want to remain updated the with technology even if a SEO Manager want to train their team with organic search, google analytics, and all other techniques of SEO expanding your knowledge to be competitive edge of SEO will help you get ahead.

Objectives

SEO is the major tool in order to drive traffic to a website. IT SEO is used effectively and in a proper manner it helps building the reputation of the company and help in building the brand. IT is the most effective way for the business to rank on the top and therefore attract more traffic.

During this advanced course you will also evaluate your current website before looking at different aspects of SEO; how your site is built, site architecture, your existing SEO strategy, your content and backlinks. This will give a great understanding of various other methods of SEO and how to implement them.

Key Benefit

Our practical SEO courses give you the skills to integrate SEO into your internet marketing strategy with an understanding of how search engines work, what people search for and how to target your audience. All of our SEO trainers are experts in their field and want you to get the most out of your SEO course, so you know you're in safe hands. So whether you need an introduction to SEO or want to learn how to produce SEO friendly copy we have an SEO course that fits your needs.

Cost: 4500 USD

Duration: Upto 5 Days

Corporate Sales - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey,United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Wed, 10 Apr 2019 20:46:24 +04

Corporate Sales which is mainly a Business-to-business sales involve working in a company that sells directly to other businesses.

It involves High-Value complex sales where every corporate body is running into adopting new strategies, running campaigns, planning sales techniques, and marketing techniques.

It requires continual development and training to cope with the changing trends and modernization.

This Course Corporate sale will eliminate the guesswork, reduce the risk of losing and will increase success with key sales.

Today every corporate sector wants to increase the business and loosing big or even small deal is more than just a disappointment.

It gives an edge to the competitors over their competitors.

This corporate sales training programme provides a reliable methodology that minimizes risks without diminishing scope for individual flair or innovation.

Cost: 4500 USD

Duration: Upto 5 Days

Sales Communication and Techniques - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,,Dubai,Mumbai,United Kingdom

Wed, 10 Apr 2019 17:40:43 +04

As a sales person who is directly involved in the sales or even managers who are into products and services, knowing how to sell is an incredibly useful skill.

The course is designed with a lot of practical exercises, modern techniques, taking from basic to advance level which will help the delegates to attain the skills they require and start implementing.

With the increase in the neck to neck competition sales has become a major factor and lot of new philosophies and modern techniques including new sales methodology have been introduced in the sales industry.

Key Objectives:

Understanding Sales Techniques
Modern Analysis of sales industry and making an impact in the sales Proper channel of communicating during the sales process
Opening and Closing the sales cycle effectively

Cost: 4500 USD

Duration: Upto 5 Days

Crisis Management & Communications - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Mon, 08 Apr 2019 23:35:07 +04

This course explores various crisis caused by internal and external issues as well as methods for determining the risk to use as a basis for crisis management plans.

This will help them understand what risks and crisis situations may encompass.

It will provide them with the skills at contingency planning so unexpected situations have minimal impact.

It will help to formulate the team to manage emergency situations and keep a business running with stability regardless of external impacts.

OBJECTIVE

Understanding crisis issues and management
Attaining skills at contingency planning
Understanding the need of the Crisis Management Team
Creating an effective set of standards during the emergency situation Keeping the stability in the business

Cost: 4500 USD

Duration: Upto 5 Days

Public Relation and Brand Management - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:54:07 +04

Advantages of Strategic Marketing
Definition of Strategic Marketing
Key elements and objectives of it
Challenges, benefits and important of SM for your company. Competitor evaluation, market analysis and marketing positioning The Market Mix that is how 4 Ps evolves into 7Ps.
Market and Consumer Research
Pros and Cons of 15 types of research
Discover, analyse, part and target the right markets as per common factors. Create targeted, powerful and right messages
Multiply the blend of communication methods.
Consumer Behavior and Behavioural marketing theory.
Brand Management
Defining brand, its features and what do people invest in a brand?
Develop, secure, enhance and maintain the long-term value of brand.
Evaluate and select the right media and mix in order to promote the brand. Defend your brand to protect it when it is under attack. Top traps and tricks to avoid it.
Recreate your brand after it is discredited or undermined.

Cost: 4500 USD

Duration: Upto 5 Days

Protocol Etiquette Ceremonies and Managing Tenders - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:51:48 +04

Frustrating Manners include

Punctuality
Yawning, sneezing and coughing Gossiping
Drinking and eating in public Telephone manners
Personal hygiene practices
Building an image
Using names
Avoiding arguments Smiling
Saying No gently
Making suggestions
Stick on your words
Being a good audience Admit your mistakes Giving complete attention

Managing

Listening skills Meetings Ceremonies Responsibilities Special Events visits
First impressions

General Manager Include

Keywords
Borrowing
When angry
Accepting compliments and Giving praise Sharing
Gifts and presents Apology, Criticism

Cost: 4500 USD

Duration: Upto 5 Days

Competitor Analysis Techniques - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:23:34 +04

Competitor analysis needs
Understanding about your competitors
Types of competitive analysis types
Competitive Intelligence and Competitive data
Role of industry in shaping competitive analysis Critical change in the market sources
Major objectives of the competitor's analysis Identifying the goals of your competitors
Competitive strategies fundamentals
Analysing new product programs
Opportunities and threat analysis
Current and potential analysis
Current and potential competition
Indicator Analysis
Weaknesses and Strengths
Selection of right analysis and applying it in a right way

Cost: 4500 USD

Duration: Upto 5 Days

Public Relations and Communication Skills - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:20:55 +04

Setting Goals for Communication
Analysing results
Asking feedbacks
Matching outcomes and intentions
Initiating communication
Finding out what to say and how to say
Giving attention to both verbal and non-verbal cues.
Avoiding breakdowns related to communication
Creating value in conversations
Strengthen your relationships
Distinguishing value from waste
Taking personal liability
Understanding the role of effective communications
Recognising both internal and external factors that impact your communications Establishing feedback from message
Non-defensively communication.
Translating a wide range of Communication style
Recognizing the 4 types of communication styles Understanding your style and other's style. Reinforce and blind spots each style
Bridging communication styles

Cost: 4500 USD

Duration: Upto 5 Days

Negotiation Skills: Achieving Successful Outcomes - London Training For Excellence , Online

Wed, 11 Jan 2017 11:37:10 +04

By the end of the training program, each participant will be able to:

Conduct principled negotiations that result in wise agreements.
Incorporate a process approach into your negotiation skill set.
Formulate communication strategies based on various situations.
Develop a confident negotiating style to deflect "hardball" tactics.
Apply psychology principles to negotiate effectively.
Enhance your negotiation skills by applying best practices in a real-world setting.

Cost: 4000 USD

Duration: 5 Days

International Contract Negotiation - London Training For Excellence , Online

Wed, 11 Jan 2017 11:37:10 +04

Introduction:

Contract negotiation is the life-blood of commerce and in today’s global business environment it is essential for business managers and company professionals to be able to fully understand the fundamental principals of international contract law when developing the skills to negotiate deals and agreements in the international business environment.

This seminar focuses on the development of international business negotiation skills by providing a fundamental understanding of the key aspects of international contract law and the distinctive features of international business negotiation.

Objective:

To provide an understanding of the key principles of international contract ;
To identify the distinctive features of international business ;
To practically apply this knowledge to develop and improve skills and confidence when negotiating agreements in an international business ;
How to understand and recognise the key features of an international contract
How to plan effectively for international business negotiations
How to structure international business negotiations
How to add value and negotiate win: win outcomes in an international environment
How to recognise and adapt to cross cultural issues
How to resolve disputes when the contractual relationship breaks down

Cost: 1750 USD

Duration: 5 Days