<?xml version="1.0" encoding="UTF-8"?><rss
version="2.0"	xmlns:content="http://purl.org/rss/1.0/modules/content/"	xmlns:wfw="http://wellformedweb.org/CommentAPI/"	xmlns:dc="http://purl.org/dc/elements/1.1/"	xmlns:atom="http://www.w3.org/2005/Atom"	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"	xmlns:slash="http://purl.org/rss/1.0/modules/slash/">	<channel><title>Laimoon.com</title><link>https://courses.laimoon.com/sitemap/rss</link>	    <description>Courses in Dubai, Abu Dhabi, Sharjah Diplomas, Degrees &amp; Doctorates - Laimoon Course Guide</description>	    <language>en-us</language>	    	    	    						<item><title><![CDATA[Portfolio Rebalancing & Risk Management  - Stepsure Training & Research Institute , Kenya, Nairobi ]]></title><link>https://courses.laimoon.com/course/portfolio-rebalancing-risk-management-stepsure-training-research-institute/online</link>				  <description>				  <![CDATA[						Course Summary<br
/><br
/>Elevate your investment management skills with our comprehensive course on Portfolio Rebalancing, Asset Allocation, and Risk Management. Learn effective techniques to optimize your investment portfolios, manage risks, and achieve your financial goals. Gain practical experience and insights from case studies and interactive sessions to master investment strategies in just 5 days.<br
/>Course Details/Outline:<br
/>Day 1: Introduction to Portfolio Rebalancing<br
/>Overview of portfolio rebalancing and its importance<br
/>Techniques for identifying when and how to rebalance portfolios<br
/>Practical exercises on rebalancing investment portfolios<br
/>Day 2: Principles of Asset Allocation<br
/>Understanding the key principles of asset allocation<br
/>Strategies for diversifying investments across different asset classes<br
/>Case studies on successful asset allocation strategies<br
/>Day 3: Risk Management Techniques<br
/>Introduction to risk management in investment portfolios<br
/>Identifying and assessing different types of investment risks<br
/>Techniques for mitigating risks and protecting investments<br
/>Day 4: Advanced Portfolio Rebalancing Strategies<br
/>Developing advanced strategies for portfolio rebalancing<br
/>Techniques for optimizing portfolio performance<br
/>Interactive workshops on implementing rebalancing strategies<br
/>Day 5: Legal and Regulatory Compliance<br
/>Understanding the legal and regulatory framework governing investments<br
/>Ensuring compliance with relevant laws and regulations<br
/>Developing a personal action plan for effective portfolio management<br
/>Interactive workshops and practical exercises<p>Cost: 1500 USD</p><p>Duration: 5 Days</p>					]]>				  </description>				  <pubDate>Wed, 12 Feb 2025 12:09:50 +04</pubDate>				</item> 								<item><title><![CDATA[Digital Marketing and Brand Online Visibility  - Indepth Research Services , Kenya, Nairobi ]]></title><link>https://courses.laimoon.com/course/upto-five-days-digital-marketing-and-brand-online-visibility-indepth-research-services/online</link>				  <description>				  <![CDATA[						INTRODUCTION<br>This five (5) days training course&nbsp;is designed for anyone who wants to&nbsp;kick-start or consolidate their digital marketing/online visibility knowledge. Whether you're an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with&nbsp;well-rounded, up-to-date knowledge and skills.<br>The course covers&nbsp;digital strategy, how to optimise and&nbsp;use your digital assets to&nbsp;engage your customers,&nbsp;search engine optimization (SEO), online marketing, social media marketing, online advertising,&nbsp;copywriting for digital content,&nbsp;social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a&nbsp;real digital strategy for your brand or business.<br>You'll walk away confident that you can build on and&nbsp;apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.<br><br>DURATION<br>5 days.<br><br>WHO SHOULD ATTEND<br>Whether you're an online brand ambassador, in charge of an organisation's online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with&nbsp;well-rounded, up-to-date knowledge and skills.<br><br>COURSE OBJECTIVES<br>Upon completion of this training course, participants should be able to:<br>Attract traffic to your website/online content and increase on sales/awareness.<br>Identify your audience and reach an unlimited number of prospective clients/audience using various marketing tools and technique.<br>Get more value from your online campaigns.<br>Work with  social media goals to achieve successful online campaigns.<br>Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.<br>Explain how to develop effective online marketing strategies for various types of industries and businesses.<br>Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.<br>Evaluate a company's current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company's reputation.<br>Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.<br><br>TOPICS TO BE COVERED<br>Internet history and statistics<br>Importance of social media in today's business/corporate and humanitarian environment<br>e-Marketing definitions and terms<br>e-Marketing Business models<br>e-Marketing Intelligence<br>Social media presence and marketing<br>Social media marketing ROI (Return On Investment)<br>Brand building<br>E-mail techniques and strategies<br>E-Mail problems and challenges<br>Writing styles for e-mail<br>Ethics in e-mail marketing<br>Mailing list criteria for e-mail marketing<br>Integration of online and conventional marketing<br>Permission marketing models<br>E-Commerce promotion tactics<br>E-Commerce strengths and weaknesses<br>Online publicity<br>Developing effective marketing databases<br>Blogs and micro blogs<br>Target marketing<br>Effective search engine optimization<br>Metrics for eMarketing<br>Google and social media analytics for business decisions<br><br>TAILOR- MADE<br>This training&nbsp;can also be customized for your institution upon request to a minimum of&nbsp;4&nbsp;;You can have it delivered in our&nbsp;IRES Training Centre&nbsp;or at a convenient location.<br><br><br>REQUIREMENTS<br>Participants should be reasonably proficient in ;Applicants must live up to Indepth Research Services (IRES) admission criteria.<br><br>METHODOLOGY<br>The instructor led trainings&nbsp;are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group ;Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.<br>All facilitation and course materials will be offered in English. The participants should be&nbsp;reasonably proficient in English.<br><br>ACCREDITATION<br>Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.<br><p>Cost: 990 USD</p><p>Duration: Upto 5 Days</p>					]]>				  </description>				  <pubDate>Tue, 22 Jan 2019 13:51:41 +04</pubDate>				</item> 								<item><title><![CDATA[Negotiation Skills & Techniques  - Convertas , Dubai,Kuala Lumpur, Istanbul, London,United Kingdom,Malaysia,Turkey,United Arab Emirates ]]></title><link>https://courses.laimoon.com/course/five-days-negotiation-skills-techniques-convertas/online</link>				  <description>				  <![CDATA[						<strong>Day One</strong><br>&nbsp;Introduction to basic negotiation skills<br>&nbsp;Definition of 'negotiation'<br>&nbsp;Common negotiation forms and features<br>&nbsp;What can you negotiate and whom can you negotiate with<br>&nbsp;Two types of negotiations<br>&nbsp;Integrative&nbsp;versus distributive<br>&nbsp;Rational model for decision making<br>&nbsp;Choosing the most appropriate negotiation strategy<br>&nbsp;<br><strong>Day Two</strong><br>&nbsp;Negotiation and personality styles<br>&nbsp;Characteristics of an effective negotiator<br>&nbsp;Negotiation style profile<br>&nbsp;Intuitive/Normative/Analytical/Factual (INAF)<br>&nbsp;Dominance/Influence/Steadiness/Conscientiousness (DiSC)<br>&nbsp;Administration and determination of own style<br>&nbsp;Behavioral style summary<br>&nbsp;<br><strong>Day Three</strong><br>&nbsp;Essentials of negotiation<br>&nbsp;The four phases of negotiation<br>&nbsp;Plan, debate, propose and close<br>&nbsp;Negotiation checklist: dos and don'ts<br>&nbsp;Elements of Best Alternative to&nbsp;a Negotiated Agreement (BATNA)<br>&nbsp;Choosing when to walk away (BATNA)<br>&nbsp;How to concede: dos and don'ts<br>&nbsp;What is your preferred concession style<br>&nbsp;Concession styles from&nbsp;around the world<br>&nbsp;<br><strong>Day Four</strong><br>&nbsp;Negotiation planning, preparing, and power<br>&nbsp;Negotiation planning<br>&nbsp;The main pillars of negotiation wisdom<br>&nbsp;Interest and options<br>&nbsp;Alternatives and legitimacy<br>&nbsp;Communication, commitment and relationships<br>&nbsp;Assessing the source of negotiating power<br>&nbsp;Definitions and sources of power<br>&nbsp;Altering the balance of power<br>&nbsp;Overcoming your limitations<br>&nbsp;Defending and challenging a firm offer<br>&nbsp;<br><strong>Day Five</strong><br>&nbsp;Negotiation strategies and tactics<br>&nbsp;Thirteen basic negotiation strategies and tactics<br>&nbsp;Brief description of each tactic<br>&nbsp;10 negotiation mistakes to avoid<br>&nbsp;Dealing with difficult negotiators<br>&nbsp;Trust building<br>&nbsp;Ranking and discussing the 10 trust building behaviors in negotiations<br>&nbsp;Preparing and conducting individual and team negotiations<br>&nbsp;Practical role plays<br>&nbsp;Feedback, comments and discussions<p>Cost: 3995 USD</p><p>Duration: 5 Days</p>					]]>				  </description>				  <pubDate>Mon, 14 May 2018 16:12:10 +04</pubDate>				</item> 								<item><title><![CDATA[Sales Program  - Convertas , Dubai,Kuala Lumpur, Istanbul, London,Malaysia,Turkey,United Arab Emirates,United Kingdom ]]></title><link>https://courses.laimoon.com/course/three-days-sales-program-convertas/online</link>				  <description>				  <![CDATA[						Sales Training program will help you learn the tools of the trade. The program is taught by industry experts who are implementing and advancing technology and provides real-world instruction and ;Whether you are just starting your sales career or are looking to improve upon your skillset, this program will provide the essential training needed for success.<br
/>&nbsp;<br
/><strong>Day 1</strong>&nbsp;<br
/>&middot;&nbsp;The sales vs. marketing and relationship<br
/>&middot;&nbsp;CRM Tools: Introduction<br
/>&middot;&nbsp;Sales Process<br
/>&nbsp;<br
/><strong>Day 2</strong><br
/>&middot;&nbsp;Prospecting Tactics<br
/>&middot;&nbsp;Outbound Call Scripts &amp; Email Campaign<br
/>&middot;&nbsp;Objection Handling<br
/>&middot;&nbsp;Revenue Models<br
/>&nbsp;<br
/><strong>Day 3</strong><br
/>&middot;&nbsp;Crafting Contracts<br
/>&middot;&nbsp;Role Playing<br
/>&middot;&nbsp;Emotional Intelligence<br
/>&middot;&nbsp;Teamwork<br
/>&nbsp;<br
/>&nbsp;<p>Cost: 3195 USD</p><p>Duration: 3 Days</p>					]]>				  </description>				  <pubDate>Mon, 14 May 2018 13:30:27 +04</pubDate>				</item> 								<item><title><![CDATA[Marketing Fundamentals  - Convertas , Dubai,Kuala Lumpur, Istanbul, London,Malaysia,Turkey,United Arab Emirates,United Kingdom ]]></title><link>https://courses.laimoon.com/course/three-days-marketing-fundamentals-convertas/online</link>				  <description>				  <![CDATA[						<strong>1- Marketing Background</strong><br
/>. Overview of the Industry<br
/>. Market Profile (General purchase and usage habits)<br
/>. Environmental Analysis<br
/>&nbsp;<br
/><strong>2- Competitive Analysis</strong><br
/>. Competitive Positioning<br
/>. Market Shares/ Sales Volume / Sales and Profit Trends<br
/>. Marketing Strategies (for each of the 4 Ps)<br
/>. Strengths and Weaknesses of Competition (in terms of 4 Ps)<br
/>&nbsp;<br
/><strong>3- Company Background</strong><br
/>. Company Profile<br
/>. Current Position of the Company/Brand in the Market<br
/>. Company/Brand Strengths and Weaknesses Analysis<br
/>. Brand Consumer Profile<br
/>. Present Marketing Strategy<br
/>&nbsp;<br
/><strong>4- Target Market</strong><br
/>. Demographics<br
/>. Psychographics<br
/>. Behavioral<br
/>. Geographic<br
/>&nbsp;<br
/><strong>5- The Marketing Mix</strong><br
/>. Product<br
/>. Pricing<br
/>. Distribution<br
/>. Promotions<br
/>&nbsp;<p>Cost: 3195 USD</p><p>Duration: 3 Days</p>					]]>				  </description>				  <pubDate>Mon, 14 May 2018 13:23:45 +04</pubDate>				</item> 								<item><title><![CDATA[Effective Selling Workshop  - Convertas , Dubai,Kuala Lumpur, Istanbul, London,United Kingdom,Malaysia,Turkey,United Arab Emirates ]]></title><link>https://courses.laimoon.com/course/five-days-effective-selling-workshop-convertas/online</link>				  <description>				  <![CDATA[						<strong>Day 1</strong><br>&nbsp;Review of basic sales terminology and how it relates to the profession.<br>&nbsp;How sales terminologies can be a powerful tool for success.<br>&nbsp;Itineraries, sales call reports, and the customer database.<br>&nbsp;Tracking progress, customers, and prospects.<br>&nbsp;<br><strong>Day 2</strong><br>&nbsp;Importance of selling yourself, your company, and your product.<br>&nbsp;How to make them work in your favor.<br>&nbsp;How to effectively communicate with customers and prospects<br>&nbsp;Minimize problems and maximize customer loyalty.<br>&nbsp;Develop sales presentation to guide the prospect to placing an order.<br>&nbsp;How to identify which personality type you're dealing with<br>&nbsp;Develop a unique selling strategy for each personality.<br>&nbsp;<br><strong>Day 3</strong><br>&nbsp;Modify your presentation to meet the expectations of each of the&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; personality types<br>&nbsp;The six basic types of closes.<br>&nbsp;How to put each type to use for the greatest effect.<br>&nbsp;Handling properly customer complaints as they arise.<br>&nbsp;Turning a customer complaint into customer delight.<br>&nbsp;Techniques of successful negotiation.<br>&nbsp;<br><strong>Day 4</strong><br>&nbsp;Ways to find out what the competition is up to and how to use this knowledge.<br>&nbsp;How to deal with customers that won't return your calls,<br>&nbsp;Importance of ethics are in sales.<br>&nbsp;How to deal with seemingly constant rejection.<br>&nbsp;<br>&nbsp;<p>Cost: 3495 USD</p><p>Duration: 4 Days</p>					]]>				  </description>				  <pubDate>Mon, 14 May 2018 12:11:17 +04</pubDate>				</item> 								<item><title><![CDATA[Marketing Communication Workshop  - Convertas , Dubai,United Arab Emirates ]]></title><link>https://courses.laimoon.com/course/five-days-marketing-communication-workshop-convertas/online</link>				  <description>				  <![CDATA[						<strong>Day 1<br
/>The role of promotion and the marketing mix</strong><br
/>&middot;&nbsp;An overview of the marketing mix<br
/>&middot;&nbsp;The role of promotion in marketing<br
/>&middot;&nbsp;The elements of the marketing mix<br
/>&nbsp; &gt; Advertising<br
/>&nbsp; &gt; Personal selling<br
/>&nbsp; &gt; Public relations<br
/>&nbsp; &gt; Sales promotion<br
/>&middot;&nbsp;Promotion mix strategies across the Product Life Cycle<br
/>&nbsp;<br
/><strong>Day 2<br
/>Event management: creating company or brand exposure</strong><br
/>&middot;&nbsp;Creating an event concept<br
/>&middot;&nbsp;Key elements of event design<br
/>&middot;&nbsp;Event planning and execution<br
/>&middot;&nbsp;Aligning event elements with company or brand identity<br
/>&middot;&nbsp;Creating an event check-list<br
/>&nbsp;<br
/><strong>Day 3<br
/>Launching an advertising campaign</strong><br
/>&middot;&nbsp;Marketing communications objectives&nbsp;<br
/>&middot;&nbsp;Characteristics of a successful campaign&nbsp;<br
/>&middot;&nbsp;Steps in creating an advertising campaign&nbsp;<br
/>&middot;&nbsp;A typical IMC plan template:<br
/>&nbsp; &nbsp;&gt; Situational analysis<br
/>&nbsp; &nbsp;&gt; SWOT analysis<br
/>&nbsp; &nbsp;&gt; Marketing communications objectives&nbsp;<br
/>&nbsp; &nbsp;&gt; Marketing communications message objectives&nbsp;<br
/>&nbsp; &nbsp;&gt; Marketing communications strategies<br
/>&nbsp; &nbsp;&gt; Marketing communications mix&nbsp;<br
/>&nbsp; &nbsp;&gt; Marketing communications&nbsp;budget<br
/>&nbsp; &nbsp;&gt; Marketing communications media scheduling<br
/>&nbsp; &nbsp;&gt; Marketing communication monitoring &amp; control&nbsp;<br
/>&middot;&nbsp;The role of the advertising agency<br
/>&middot;&nbsp;Typical full-service agency organization&nbsp;<br
/>&middot;&nbsp;What to ask from&nbsp;the advertising agency &nbsp;<br
/>&middot;&nbsp;Team workshop: launching a full MARCOM campaign<br
/>&nbsp;<br
/><strong>Day 4<br
/>The framework of promotional campaigns</strong><br
/>&middot;&nbsp;Assessing the brand&#39;s strengths and weaknesses<br
/>&middot;&nbsp;Identifying a clear positioning<br
/>&middot;&nbsp;Identifying the target market<br
/>&middot;&nbsp;Selecting a consistent message<br
/>&middot;&nbsp;Evaluating different creative briefs<br
/>&middot;&nbsp;Agreeing on the final strategic copy<br
/>&nbsp;<br
/><strong>Day 5<br
/>Digital marketing campaign strategies</strong><br
/>&middot;&nbsp;Traditional versus digital marketing<br
/>&middot;&nbsp;Some digital marketing tools<br
/>&nbsp; &gt; Facebook<br
/>&nbsp; &gt; Twitter<br
/>&nbsp; &gt; LinkedIn<br
/>&nbsp; &gt; Google plus<br
/>&middot;&nbsp;Email marketing<br
/>&middot;&nbsp;Mobile marketing<br
/>&middot;&nbsp;Pay per click marketing<br
/>&middot;&nbsp;Preparing and managing a digital marketing campaign<br
/>&middot;&nbsp;Website analytics: measuring the effectiveness of digital marketing<br
/>&nbsp;<br
/>&nbsp;<p>Cost: 3995 USD</p><p>Duration: 5 Days</p>					]]>				  </description>				  <pubDate>Sun, 25 Feb 2018 14:51:52 +04</pubDate>				</item> 								<item><title><![CDATA[Strategic Marketing Planning  - Convertas , Dubai,United Arab Emirates ]]></title><link>https://courses.laimoon.com/course/five-days-strategic-marketing-planning-convertas-1/online</link>				  <description>				  <![CDATA[						<strong>Day 1<br
/>Marketing concept</strong><br
/>&middot;&nbsp;Scope and functions<br
/>&middot;&nbsp;Competitive pressures changing the world<br
/>&middot;&nbsp;The smart bomb strategic approach<br
/>&middot;&nbsp;Definition of strategic planning<br
/>&middot;&nbsp;Organizing the general planning framework<br
/>&nbsp;<br
/><strong>Day 2<br
/>Marketing planning</strong><br
/>&middot;&nbsp;The benefits of planning<br
/>&middot;&nbsp;Reasons to write a marketing plan<br
/>&middot;&nbsp;The marketing plan format<br
/>&middot;&nbsp;The marketing planning process<br
/>&middot;&nbsp;Setting &#39;SMART&#39; objectives and goals<br
/>&middot;&nbsp;Linking the marketing strategy to the vision, mission &amp; objectives<br
/>&nbsp;<br
/><strong>Day3<br
/>Business situation analysis</strong><br
/>&middot;&nbsp;The components of a company&#39;s environment<br
/>&middot;&nbsp;The framework for competitive analysis<br
/>&middot;&nbsp;Components of internal analysis<br
/>&middot;&nbsp;Components of external analysis<br
/>&middot;&nbsp;Competitive and customer analysis<br
/>&middot;&nbsp;Environmental analysis<br
/>&middot;&nbsp;&#39;SWOT&#39; analysis<br
/>&middot;&nbsp;The five forces diagram<br
/>&middot;&nbsp;Portfolio analysis and design<br
/>&middot;&nbsp;Workshop: marketing analysis<br
/>&nbsp;<br
/><strong>Day 4<br
/>Planning segmentation, targeting and Positioning</strong><br
/>&middot;&nbsp;Basis for segmentation<br
/>&middot;&nbsp;Benefits of segmentation<br
/>&middot;&nbsp;The market segmentation process<br
/>&middot;&nbsp;Criteria for B to B segmentation<br
/>&middot;&nbsp;Effective positioning<br
/>&middot;&nbsp;Steps in market segmentation, targeting, and positioning<br
/>&middot;&nbsp;Creating a powerful value proposition<br
/>&middot;&nbsp;Workshop: crafting a value proposition and positioning<br
/>&nbsp;<br
/><strong>Day 5<br
/>Strategy development</strong><br
/>&middot;&nbsp;Considering different strategic alternatives<br
/>&middot;&nbsp;Analyzing different marketing strategies<br
/>&middot;&nbsp;The growth strategy matrix<br
/>&middot;&nbsp;Factors shaping the choice of strategy<br
/>&middot;&nbsp;Blue ocean versus red ocean strategies<br
/>&middot;&nbsp;Workshop: formulating strategies<br
/><strong>Tactical planning applications</strong><br
/>&middot;&nbsp;Setting the scene: the marketing mix<br
/>&middot;&nbsp;The components of the marketing mix<br
/>&middot;&nbsp;Using the marketing mix model<br
/>&middot;&nbsp;Workshop: setting the marketing mix<p>Cost: 3995 USD</p><p>Duration: 5 Days</p>					]]>				  </description>				  <pubDate>Sun, 25 Feb 2018 14:44:51 +04</pubDate>				</item> 								<item><title><![CDATA[Digital Marketing  - Markedu  , Nairobi ]]></title><link>https://courses.laimoon.com/course/two-days-digital-marketing-kenya-markedu/online</link>				  <description>				  <![CDATA[						<strong>Learn techniques that can boost your business online, increase your marketing impact and put&nbsp;digital, social and mobile into perspective.</strong><br
/><br
/>The Digital Marketing Masterclass coming to Nairobi is a highly rated digital marketing and social media marketing masterclass. You will learn from marketing guru and global keynote speaker Michael Leander, and accomplished local experts.<br
/><br
/><strong>If you want to learn how to use digital marketing and social media effectively, don&#39;t miss The Digital Marketing Masterclass in Nairobi.</strong><br
/><br
/>You will get world class inspiration tips &amp; ideas and learn techniques you can put to use immediately:<ul><li>How to boost your business using digital marketing - without breaking the bank</li><li>Why every marketer must understand and apply AIDEA &nbsp;- the new AIDA</li><li>How to get started using the most effective digital marketing channel around</li><li>Get best-in-class benchmarked tips on how to use social media for business</li><li>Proven social media marketing techniques to acquire customers, retain customers and why AID+LIRA is the formula for success</li><li>How to expand brand awareness using digital marketing and mobile marketing.</li></ul><strong>Masterclass Bonuses:</strong><ul><li>Attend the Digital Marketing Masterclass and get 10 credits towards the &quot;Accredited Digital Marketing Certificate&quot;&nbsp;</li><li>Register now to get a chance to win an iPad</li></ul><p>Cost: 499 USD</p><p>Duration: 2 Days</p>					]]>				  </description>				  <pubDate>Sun, 18 Feb 2018 15:43:17 +04</pubDate>				</item> 								<item><title><![CDATA[Advanced Customers Relation Management  - Convertas , Dubai ]]></title><link>https://courses.laimoon.com/course/advanced-customers-relation-management/online</link>				  <description>				  <![CDATA[						<strong>Day One: Defining and appreciating the customer</strong><br
/>&middot;&nbsp;Definition of customer<br
/>&middot;&nbsp;Definition of customer service<br
/>&middot;&nbsp;The internal and external customer<br
/>&nbsp;<br
/><strong>Day Two: Importance of the internal customer</strong><br
/>&middot;&nbsp;The need for motivated employees<br
/>&middot;&nbsp;The need for qualified employees<br
/>&middot;&nbsp;Silo mentality<br
/>&middot;&nbsp;Destroying the silos<br
/>&nbsp;<br
/><strong>Day Three: Customer service as a strategic imperative</strong><br
/>&middot;&nbsp;From &#39;suspect&#39; to &#39;partner&#39;<br
/>&middot;&nbsp;Going up the ladder<br
/>&middot;&nbsp;The &#39;KANO&#39; model<br
/>. &#39;Basic&#39; attributes<br
/>. &#39;Performance&#39; attributes<br
/>. &#39;Delight&#39; attributes<br
/>&middot;&nbsp;The customer centric organization<br
/>&middot;&nbsp;Customer service as a strategic imperative<br
/>&middot;&nbsp;The 7 practices of Customer-centric organization<br
/>&nbsp;<br
/><strong>Day Four: Customer satisfaction surveys and other vital tools</strong><br
/>&middot;&nbsp;Understanding your customers<br
/>&middot;&nbsp;Importance of segmentation<br
/>&middot;&nbsp;Principles of customer segmentation<br
/>&middot;&nbsp;Focus groups<br
/>&nbsp;<br
/><strong>Day Five: Customer satisfaction surveys</strong><br
/>&middot;&nbsp;Key terms<br
/>&middot;&nbsp;Major survey methods<br
/>&middot;&nbsp;Questionnaire examples<br
/>&middot;&nbsp;Customer survey guidelines<br
/>&middot;&nbsp;Types of satisfaction surveys<br
/>&middot;&nbsp;Basics of sampling<br
/>&middot;&nbsp;Attributes to measure<br
/>&middot;&nbsp;Customer satisfaction index<br
/>&middot;&nbsp;&#39;RATER&#39; in depth<br
/>&middot;&nbsp;Service quality (servqual) gaps model<p>Cost: 3995 USD</p><p>Duration: 5 Days</p>					]]>				  </description>				  <pubDate>Sun, 30 Jul 2017 22:46:18 +04</pubDate>				</item> 								<item><title><![CDATA[Principles of Communication  - Convertas , Dubai ]]></title><link>https://courses.laimoon.com/course/principles-of-communication/online</link>				  <description>				  <![CDATA[						<strong>Day One: Defining effective communication</strong><br
/>&middot;&nbsp;Communication: definition and characteristics<br
/>&middot;&nbsp;Myths about communication<br
/>&middot;&nbsp;Communication functions<br
/>&middot;&nbsp;The four laws of communication<br
/>&middot;&nbsp;Evolution of communication<br
/>&middot;&nbsp;Communicating for results<br
/>&middot;&nbsp;Understanding elements of communication<br
/>&middot;&nbsp;The element of noise<br
/>&middot;&nbsp;Mehrabian&#39;s 55-38-7 rule<br
/>&middot;&nbsp;Overcoming communication anxiety and other obstacles<br
/>&middot;&nbsp;Communication etiquette<br
/>&nbsp;<br
/><strong>Day Two: The art of listening</strong><br
/>&middot;&nbsp;Common listening issues<br
/>&middot;&nbsp;Guidelines for effective listening<br
/>&middot;&nbsp;Effective listening and paraphrasing techniques<br
/>&middot;&nbsp;Understanding different listening styles: active versus passive styles<br
/>&middot;&nbsp;Improving the information recall rate<br
/>&middot;&nbsp;Assessing personal listening profiles<br
/>&nbsp;<br
/><strong>Day Three: 1- Internal listening filters</strong><br
/>&middot;&nbsp;Understanding the filter system<br
/>&middot;&nbsp;Sensory input channels<br
/>&middot;&nbsp;Internal filter systems: the 6 layers<br
/>&middot;&nbsp;The 6 listening meta programs<br
/>&middot;&nbsp;Overcoming the 6 filters when communicating<br
/>&middot;&nbsp;Avoiding the loss of information<br
/><strong>2- Mastering body language</strong><br
/>&middot;&nbsp;The art of body language<br
/>&middot;&nbsp;Components of non verbal communication<br
/>&middot;&nbsp;The power of appearance<br
/>&middot;&nbsp;Communicating through colors<br
/>&middot;&nbsp;Evaluating your body language skills<br
/>&middot;&nbsp;Eliciting thinking patterns through eye movement<br
/>&middot;&nbsp;Building rapport using body language<br
/>&nbsp;<br
/><strong>Day Four: Advanced assertiveness skills</strong><br
/>&middot;&nbsp;Understanding assertiveness: definition and values<br
/>&middot;&nbsp;Components of passive, assertive and aggressive styles<br
/>&middot;&nbsp;Assertiveness rights and responsibilities<br
/>&middot;&nbsp;Activities for practicing assertive behavior<br
/>&middot;&nbsp;Managing criticism assertively<br
/>&middot;&nbsp;The power of influence and persuasion<br
/>&middot;&nbsp;Definition and characteristics of influence<br
/>&middot;&nbsp;The 6 principles of persuasion: how to apply them<br
/>&middot;&nbsp;Bases and sources of power<br
/>&middot;&nbsp;Dealing with difficult people using persuasion<p>Cost: 3495 USD</p><p>Duration: 4 Days</p>					]]>				  </description>				  <pubDate>Sun, 30 Jul 2017 22:39:55 +04</pubDate>				</item> 								<item><title><![CDATA[Value Sales Training  - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates ]]></title><link>https://courses.laimoon.com/course/value-sales-training/online</link>				  <description>				  <![CDATA[						<strong>Objective</strong><ul><li>Identify and adopt the right professional selling behaviors and skills needed to maximize sales performance.</li><li>Develop critical self-driven practices to optimize personal and business effectiveness and efficiency</li><li>Distinguish between different sales methodologies and identify the primary focus for each one of them create, implement and support the right sales strategies, goals and objectives through their solid insight into the sales process.</li><li>Defend the principles of successful negotiations while handling objections, and pitching the right value propositions critical for long term business relationships.</li><li>Use questioning and probing techniques to improve prospecting capabilities throughout the sales process.</li></ul><strong>Outline</strong><br
/><em>The changing business environment</em><ul><li>The evolution of personal selling</li><li>The new sales competencies</li><li>Behaviors, characteristics and skills of a successful salesperson</li><li>Assessing performance according to specific sales indicators</li><li>Root causes of sales problems</li><li>Personal selling profile</li></ul><em>The sales process</em><ul><li>Effective prospecting and pre-visit research</li><li>Characteristics of different selling models, types and structures</li><li>Setting goals based on your sales quota and plan</li><li>Analyzing the territory and conducting account research</li><li>How to conduct effective competitive analysis</li><li>Neutralize or offsetting perceived competitor&#39;s advantages</li><li>Working your company&#39;s strengths against competitors&#39; weaknesses</li><li>Planning your calendar to achieve sales goals and build a sales pipeline</li><li>Identifying resources and methods of generating leads</li><li>Delivering clear and effective presentations</li><li>Handling and overcoming objections</li><li>Achieving positive closing techniques</li><li>Recognizing service as a hard differentiator</li></ul><em>Business negotiation skills</em><ul><li>Understanding the principles involved in successful negotiation</li><li>Sales negotiation and vulnerability analysis</li><li>Building a value position and relationship through principled negotiating</li><li>Leveraging the art of persuasion</li></ul><em>Managing the customer relationship</em><ul><li>Developing a customer profile</li><li>Service beliefs and philosophies</li><li>Basic attributes of a positive attitude</li><li>Questioning and probing skills</li><li>Leveraging open and closed questions</li><li>The importance of listening</li><li>Understanding different buyer behaviors styles in relation to your own</li><li>How to respond to different buyers and different personalities</li><li>Strategies to maintain communication with a customer</li></ul><p>Cost: 3495 USD</p><p>Duration: 4 Days</p>					]]>				  </description>				  <pubDate>Tue, 30 May 2017 18:20:33 +04</pubDate>				</item> 								<item><title><![CDATA[Strategic Public Relations Workshop  - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates,United Kingdom ]]></title><link>https://courses.laimoon.com/course/strategic-public-relations-workshop/online</link>				  <description>				  <![CDATA[						<strong>Objective</strong><ul><li>Create an integrated PR strategy</li><li>Advanced interview skills</li><li>Effective use of online PR options</li><li>Management of electronic media</li><li>Maximize your organization media strength</li><li>Understand the rules for lobbying campaigns</li><li>Manage the merits and demerits of direct email</li></ul><strong>Outline</strong><ul><li>Senior manager communication challenges</li><li>What does the media wants?</li><li>How to integrate PR with the marketing mix?</li><li>Using Internet PR and viral marketing effectively</li><li>Identifying the problems that could be faced</li><li>Developing a PR plan</li><li>Advanced interview techniques that work</li><li>Communicating with your body</li><li>Successful one-to-one press interviews</li><li>Formulating key messages</li><li>Controlling emotional responses</li><li>Delivering attractive speech</li><li>Making news portals and web news services work for you</li><li>Developing PR strategies</li><li>Ensuring that your side of the story is heard</li><li>Handling the Press - the golden rules</li><li>Press releases that work</li><li>Writing effective press releases</li><li>Using pictures effectively</li><li>Sourcing PR information</li><li>Using Radio and Television</li><li>Web Marketing and PR</li><li>Cultural diversities on body language</li><li>Delivering &quot;BAD NEWS&quot;</li><li>Handling media enquiries</li><li>Advanced crisis management &amp; reputation management</li><li>Brief spokespeople prior to media interviews</li><li>Choosing and using a PR agency</li><li>Measuring results&nbsp;</li></ul><p>Cost: 3995 USD</p><p>Duration: 5 Days</p>					]]>				  </description>				  <pubDate>Tue, 30 May 2017 18:14:42 +04</pubDate>				</item> 								<item><title><![CDATA[Public Relations, Protocol and Etiquette  - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates ]]></title><link>https://courses.laimoon.com/course/public-relations-protocol-and-etiquette/online</link>				  <description>				  <![CDATA[						<strong>Objective</strong><ul><li>Realize the difference between crude person behavior, and a refined one;</li><li>Understand, and apply the right attitude, at the right time with the right person</li><li>Create positive impressions</li><li>Learn the right etiquette and protocol with celebrities,</li><li>Planning and orchestrating visits, meetings, ceremonies, and special events</li><li>Attend to receptions and social gatherings as an aristocrat</li><li>Precedence, Titles and Forms of Address.</li><li>Learn the proper table manners.</li><li>Protocol Event Planning Process</li></ul><strong>Outline</strong><ul><li>Public Relation Introduction</li><li>What is Protocol and Etiquette?</li><li>Quiz Exercise</li><li>Attributes of a Protocol Employee</li><li>Public Relation Communication Process</li><li>Public Relation Communication tools</li><li>Communicating with your body</li><li>Greetings, Introduction and hand shacking</li><li>Listening Skills</li><li>First Impressions</li><li>Public Relation Planning and Executing the Campaign</li><li>Select Research Methodology</li></ul><p>Cost: 3195 USD</p><p>Duration: 4 Days</p>					]]>				  </description>				  <pubDate>Tue, 30 May 2017 18:07:59 +04</pubDate>				</item> 								<item><title><![CDATA[Public Relation Campaign  - Convertas , Dubai,Malaysia,Turkey,United Kingdom ]]></title><link>https://courses.laimoon.com/course/public-relation-campaign/online</link>				  <description>				  <![CDATA[						<strong>Objective</strong><ul><li>List and define PR concepts and differentiate between PR and advertising</li><li>Create and implement a PR plan</li><li>List contributions of PR campaigns to strategic management</li><li>Manage a crisis using PR</li><li>Explain the importance of organizational and corporate image</li><li>Measure PR effectiveness</li></ul><strong>Outline</strong><br
/><em>PR recap</em><ul><li>PR: definitions, concepts</li><li>Stakeholders in PR</li><li>The many components of PR</li><li>Key differences between PR and advertising</li></ul><em>Creating and implementing a public relations plan</em><ul><li>PR plan: definition and needs</li><li>Characteristics of a PR plan</li><li>SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)</li><li>Target audience(s)</li><li>Goals (what we hope to accomplish)</li><li>Objectives (what needs to be done)</li><li>Key messages: simple and descriptive</li><li>Strategy (methods to accomplish objectives)</li><li>Tactics (deadlines and cost)</li><li>Timeline and responsibilities</li></ul><em>Contributions of PR campaigns to strategic management</em><ul><li>PR and strategic management</li><li>Taking a strategic approach</li><li>What can PR accomplish</li><li>Environmental scanning</li><li>Internal and external environment</li><li>Managing issues</li></ul><em>Crisis management using PR</em><ul><li>Defining and identifying a crisis</li><li>Remembering the rules in a crisis</li><li>Phases of a crisis</li><li>The disclosure principle</li><li>The symmetrical communication principle</li><li>The relationship principle</li><li>The accountability principle</li></ul><em>Importance of the organizational image</em><ul><li>Public opinion (attitudes, opinions, actions)</li><li>Building the organizational image</li><li>Variables of managing the image</li><li>Image and reputation management</li><li>From identity to reputation</li><li>Relationship management</li></ul><em>Measuring PR effectiveness</em><ul><li>Purpose of evaluation (output, outcome)</li><li>Evaluating (process and goals)</li><li>Matching objectives and results</li><li>Measurement (production, exposure)</li><li>Weaknesses of the traditional approach</li><li>Measurement techniques&nbsp;</li></ul><p>Cost: 3995 USD</p><p>Duration: 5 Days</p>					]]>				  </description>				  <pubDate>Tue, 30 May 2017 18:02:17 +04</pubDate>				</item> 								<item><title><![CDATA[Public Relations and Media Skills Workshop  - Convertas , Dubai ]]></title><link>https://courses.laimoon.com/course/public-relations-and-media-skills-workshop/online</link>				  <description>				  <![CDATA[						<strong>Objective</strong><ul><li>Create an integrated PR strategy</li><li>Advanced interview skills</li><li>Effective use of online PR options</li><li>Management of electronic media</li><li>Maximize your organization media strength</li><li>Understand the rules for lobbying campaigns</li><li>Manage the merits and demerits of direct email</li></ul><strong>Outline</strong><ul><li>Communication challenges in business</li><li>Successful Marketing and PR Strategies</li><li>How to integrate PR with the marketing mix?</li><li>Using Internet PR and viral marketing effectively</li><li>Advanced interview techniques that work</li><li>Communicating with your body</li><li>Successful one-to-one press interviews</li><li>Delivering attractive speech</li><li>Controlling emotional responses</li><li>Make News portals and Web news services work for you</li><li>Review of common writing principles</li><li>Mistakes with email PR - and how to avoid them</li><li>Handling the Press - the golden rules</li><li>Press releases that work</li><li>Using pictures effectively</li><li>Sourcing PR information</li><li>Using Radio and Television</li><li>Web Marketing and PR</li><li>Cultural diversities on body language</li><li>Delivering a &quot;BAD NEWS&quot;</li><li>Advanced crisis management &amp; reputation management</li><li>Handling a PR Crisis</li><li>Choosing and using a PR agency</li></ul><p>Cost: 3995 USD</p><p>Duration: 5 Days</p>					]]>				  </description>				  <pubDate>Tue, 30 May 2017 17:54:47 +04</pubDate>				</item> 								<item><title><![CDATA[NLP Sales Skills  - Convertas , Dubai ]]></title><link>https://courses.laimoon.com/course/nlp-sales-skills/online</link>				  <description>				  <![CDATA[						<strong>Objective</strong><ul><li>Understand the purpose and use of NLP sales skills.</li><li>Be comfortable identifying and working with a client&#39;s map of the world.</li><li>Build rapport with a client, quickly and easily.</li><li>Be confident identifying and working with a client&#39;s meta programs.</li><li>Understand the psychology of persuasion and its use in sales presentations.</li><li>Structure and deliver a powerful, convincing presentation.</li></ul><strong>Outline</strong><ul><li>Delegates present a typical customer presentation.</li><li>Presentations are assessed and broken down under course criteria.</li><li>Introduction to NLP sales skills.</li><li>NLP - the human brain and how to influence it.</li><li>VAK - developing the ability to speak everyone&#39;s language.</li><li>Discovering each client&#39;s unique buying map.</li><li>Motivations - when to use the carrot, and when to use the stick.</li><li>Rapport building techniques.</li><li>Using meta-programs to subtly create desire.</li><li>Structuring your presentation - what do I want my audience to THINK, FEEL and DO?</li><li>Presentations are re-designed with the day&#39;s learning in mind.</li><li>Sections of the presentations are re-presented with coaching.</li><li>The psychology of persuasion.</li><li>Structuring your presentation in order to psychologically influence the audience&#39;s decision-making process.</li><li>Hitting the client&#39;s &#39;value based&#39; buttons.</li><li>Selling the benefits - sell the sizzle NOT the sausage.</li><li>When and how to encourage/manage questions and objections.</li><li>Selling through our stories.</li><li>Practical activities to spice up the presentations.</li><li>Visual aids and maintaining interest.</li><li>Using notes.</li><li>Moving away from PowerPoint&trade;.</li><li>Individual coaching on personal presentation.</li><li>Talking and walking, power pausing, body language, voice, pace etc.</li><li>Closing the client - understanding when and how.</li><li>Delegates will restructure their presentations.</li><li>Video feedback.</li><li>Practical application exercises.</li><li>Final presentations.</li><li>Intensive 1-2-1 coaching and video feedback from facilitator.</li><li>Handling worse case scenarios</li></ul><p>Cost: 3195 USD</p><p>Duration: 3 Days</p>					]]>				  </description>				  <pubDate>Tue, 30 May 2017 17:41:00 +04</pubDate>				</item> 					</channel></rss>