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Strategic Brand Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 22:58:38 +04

A comprehensive and contemporary course on brand management that reveals, through practical exercises and world-class examples, how to use brand strategy to create a successful brand. The course takes a holistic view of branding from brief to creation and implementation.

Strategic Brand Management focuses on building, managing, and sustaining strong brands that create lasting value for organizations and customers. This programme explores the principles and practices that enable companies to differentiate themselves, foster customer loyalty, and achieve competitive advantage.

Key focus areas include:

Brand Strategy: Defining brand vision, positioning, and value proposition
Brand Identity and Equity: Developing and maintaining a consistent brand image across channels
Brand Communication: Crafting messages that resonate with target audiences and strengthen brand perception
Brand Performance Measurement: Monitoring brand equity, customer perception, and market impact
Managing Brand Challenges: Responding to market changes, competition, and reputational risks

Participants will gain practical tools and frameworks to strategically manage brands, enhance customer engagement, and drive long-term business growth.

Cost: 4250 USD

Duration: 5 Days

Branding & Positioning for FM & PM Businesses - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Thu, 15 May 2025 14:52:51 +04

Overview
In the competitive Facilities Management (FM) and Project Management (PM) industries a strong brand and strategic positioning are critical for market differentiation client trust and long-term success. This course equips professionals with the knowledge and tools to effectively define build and position their brands to attract and retain clients. Through interactive discussions and a real-world case study participants will learn how to develop compelling brand narratives align branding strategies with business objectives and establish a strong market presence in the FM and PM industries.

Objectives
By the end of this course participants will be able to:
Define the core principles of branding and positioning specific to FM and PM industries.
Create consistent brand narratives that resonate with stakeholders clients and partners.
Align branding strategies with overall business objectives and corporate communication plans.
Develop a market differentiation strategy to strengthen competitive positioning.
Establish a strong brand identity through messaging visuals and service offerings.
Leverage digital marketing and content strategies to enhance brand visibility.

Who Should Attend
Business owners and executives in FM and PM industries
Marketing and branding professionals
Corporate communication managers
Business development and sales teams
Professionals looking to enhance brand positioning strategies

Course Outlines

Day 1: Branding and Positioning Foundations
Understanding branding in FM and PM industries
The role of brand positioning in business success
Identifying brand values and unique selling propositions

Day 2: Crafting a Strong Brand Narrative
Defining key brand messages for different audiences
Storytelling techniques for building a compelling brand
Ensuring brand consistency across all communication channels

Day 3: Aligning Branding with Business Strategy
Integrating branding into corporate communication plans
Establishing brand credibility and industry authority
Managing brand reputation and perception in the market

Day 4: Market Differentiation and Competitive Positioning
Analysing competitors and industry trends
Differentiating through service excellence and innovation
Measuring brand impact and adjusting positioning strategies

Day 5: Branding in Action & Long-Term Brand Growth
Implementing branding strategies for sustained growth
Leveraging digital marketing content and social media
Case Study: Examining a successful FM or PM business branding strategy

Cost: 5300 USD

Duration: 5 Days

Building Brand Identity and Brand Strategy Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:32 +04

Overview
Brand isn't just about creating a name symbol or design that identifies and differentiates a product or company. Strong brands like Apple Nike or MacDonalds have been intentionally built from the foundation of a solid brand strategy. Strong brands know their customers and design everything from their visual identity through to service and after sales experience to satisfy the needs and expectations of their target markets. An effective brand strategy will give you a major edge in increasingly competitive markets. On this course delegates will start by analysing their own brands and how they are perceived in the market. They will learn how to use consumer insights to shape brand strategy and position themselves in the market more effectively. Delegates will learn to apply the Brand Equity concept to their own brands so that they can make better informed decisions regarding future marketing investments and efforts and ensure a high return on investment for the company.

Objective
By the end of this interactive training programme, you will be able to:
Explain what Brand means in relation to your business
Describe the attributes of a strong brand
Understand and apply effective brand management
Understand and apply the Brand Equity concept
Describe the Strategic Brand management process
Use the Brand management Framework to further develop and maintain your brand

Who Should Attend
Brand Managers
Heads of Brand
Marketing Managers
Marketing Directors
Product Managers
Graphic Designers
Designers

Course Outlines
Module 1
Introduction to Brand
What is a brand?
The value and importance of brand to your business
Module 2
Key brand characteristics and attributes
Attributes of strong brands
Brand image and associations
Assessing your brand
Module 3
Brand Management
The purpose of brand management
The brand equity concept
Module 4 - Brand Building
4 steps of building a strong brand
The positioning framework
Strategic brand management process
Module 5
Brand Strategies
Brand architecture
Brand Hierarchy
New products/services
Brand extensions
Reinforcing and revitalising brands

Cost: 4900 USD

Duration: 5 Days

Innovation and Branding - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:32 +04

Overview
This course delves deep into the convergence of innovation strategies with branding imperatives enabling participants to harness the power of both for business growth. The program navigates the dynamics of product/service innovation and how it shapes brand perceptions offering a holistic understanding of how brands can stay ahead in today's competitive landscape.

Objective
Understand the foundational principles of branding and the role of innovation.
Explore various methodologies and tools for generating innovative ideas.
Learn how to integrate innovation strategies into brand-building initiatives.
Recognise the challenges of innovating in branding and develop solutions for overcoming them.
Evaluate and measure the impact of innovation on brand equity.

Who Should Attend
Marketing professionals, brand managers, entrepreneurs, business strategists, and anyone interested in leveraging innovation for branding purposes.

Course Outlines
Day 1: Foundations of Branding
Introduction to branding: history concepts and importance.
Key elements of a successful brand.
Role of innovation in modern branding.

Day 2: Techniques of Innovation
Brainstorming and its variants for brand ideation.
Leveraging design thinking for brand solutions.
Crowdsourcing and open innovation in branding.

Day 3: Crafting Brand Strategy Amidst Innovation
Branding basics: Vision mission and values.
Aligning brand strategy with innovation objectives.
Techniques for effective brand positioning in an innovative market.

Day 4: Challenges and Solutions in Brand Innovation
Recognising the common pitfalls in brand innovation.
Mitigating risks and handling failures.
Workshop: Tackling real-world branding challenges using innovation techniques.

Day 5: Measuring the Impact and Future Trends
Tools and metrics for evaluating the success of innovative branding campaigns.
The future of branding: Emerging trends and technologies.
Summary

Cost: 4900 USD

Duration: 5 Days

Modern Strategic Brand Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Dubai,Mumbai

Sun, 11 Aug 2019 00:01:47 +04

This Strategic Brand Management course provides a thorough understanding of the essential role a clear strategy plays in the success and sustainability of a brand. Central to this course is the identification of a unifying purpose that will define the greater good that a brand provides through its values. You will gain techniques and insights on how to plan, create, and maintain a healthy, purpose driven brand. You will develop an appreciation of leading brands and gain the skills needed to form effective strategies.

Cost: 4500 USD

Duration: 5 Days

Corporate Sales - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey,United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Wed, 10 Apr 2019 20:46:24 +04

Corporate Sales which is mainly a Business-to-business sales involve working in a company that sells directly to other businesses.

It involves High-Value complex sales where every corporate body is running into adopting new strategies, running campaigns, planning sales techniques, and marketing techniques.

It requires continual development and training to cope with the changing trends and modernization.

This Course Corporate sale will eliminate the guesswork, reduce the risk of losing and will increase success with key sales.

Today every corporate sector wants to increase the business and loosing big or even small deal is more than just a disappointment.

It gives an edge to the competitors over their competitors.

This corporate sales training programme provides a reliable methodology that minimizes risks without diminishing scope for individual flair or innovation.

Cost: 4500 USD

Duration: Upto 5 Days

Public Relation and Brand Management - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:54:07 +04

Advantages of Strategic Marketing
Definition of Strategic Marketing
Key elements and objectives of it
Challenges, benefits and important of SM for your company. Competitor evaluation, market analysis and marketing positioning The Market Mix that is how 4 Ps evolves into 7Ps.
Market and Consumer Research
Pros and Cons of 15 types of research
Discover, analyse, part and target the right markets as per common factors. Create targeted, powerful and right messages
Multiply the blend of communication methods.
Consumer Behavior and Behavioural marketing theory.
Brand Management
Defining brand, its features and what do people invest in a brand?
Develop, secure, enhance and maintain the long-term value of brand.
Evaluate and select the right media and mix in order to promote the brand. Defend your brand to protect it when it is under attack. Top traps and tricks to avoid it.
Recreate your brand after it is discredited or undermined.

Cost: 4500 USD

Duration: Upto 5 Days

Product Life-cycle Practice (PLP) Program - Hirekhan.com , Singapore, Dubai, Doha, Mumbai, London,Dubai,Mumbai,Canada,India,Doha,Central,United States,United Kingdom

Wed, 06 Jun 2018 10:56:50 +04

1^st Month : Product Conceptualisation

Market and Domain Analysis
Identifying Customer needs
Competition Analysis
Product Design

2^nd Month: Product Audit

Product Requirement Analysis
Product Content Decision Making
Software Models and its Validation

3^rd Month: Product Development Lifcycle

Product Design implementation
Content Segregation
Development of Website & Mobile App
Product Integration
Testing and Maintainence

4^th,5^th and 6^th Month: Product Launch and OJT Marketing and sales

Post Course Completion

Performance based recruitment opportunity at the end of course term.
Performance based opportunity to recover course fees.

Cost: 9999 USD

Duration: 6 Months

Luxury Brand Management and Marketing - London College of Fashion , United Kingdom, London

Thu, 31 May 2018 15:23:04 +04

This intensive course explores the new ways luxury brands are approaching their markets. You will analyse established and contemporary fashion companies and be introduced to trends in luxury brand management strategies. Through this analysis you will start to understand how they continually redefine themselves to meet the needs of new emerging markets, the Millennials and Generation Z. You will also look at how they integrate technology and digital strategies to reach new audiences.

The course has been designed and is taught by Sanjeev Davidson, an international expert in the fashion brand development and innovation ;

Sanjeev has an extensive international fashion brand and lifestyle business background, having worked with Hackett London, Aston Martin and Harrods, as well as luxury designers and brands in emerging markets.

The course starts with an introduction to the foundations of luxury fashion brands, their product and service offer, before going on to explore the new communication and marketing ; There will be lots of interaction and an expectation to complete team projects through a series of briefs. For the final project you will undertake a group marketing project for a luxury brand in the future, so be ready to roll up your sleeves as well as your minds!

The course includes:

Luxury brand foundations
What does luxury mean now?
The luxury brand experience
Luxury and trends
The luxury catwalk show
Research and analysis strategies
Luxury consumption
Luxury and the digital age
Generation Z and other market segments
Social media and digital marketing strategies
Creating a luxury marketing campaign
Luxury and sustainability
Mindtastics™ learning methods

Level:
Beginners - Suitable for anyone interested in luxury brands, social media, technology, design, marketing, communication or project management and also entrepreneurs.

Cost: 1250 GBP

Duration: 10 Days

Brand Management Course - British Academy For Training & Development , Dubai, London,United Kingdom

Tue, 08 Aug 2017 15:17:24 +04

This course Identifies the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to ; You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

This course will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand ; The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success.

Cost: 3500 GBP

Duration: 5 Days

Luxury Brand Management and Product Design - London College of Fashion , London

Tue, 24 Dec 2013 13:15:05 +04

This luxury fashion brand management course comprises an in-depth study of the luxury world, including ready-to-wear, haute couture, accessories and licensed products. As well as studying the design of these collections you will also explore the communication management aspects…

The course has been designed and is taught by Dr Pascal Portanier, PhD in luxury brand management, a worldwide expert in the field.
Pascal has an extensive academic background combined with 20 years experience' in marketing and design for luxury brands, such as Lagerfeld, Rodier, Rosenthal, Lancôme, L'Oréal, Clarins, Biotherm, Guinot and Dior.
What will I learn?

Luxury brand analysis and marketing strategies
Luxury product development and design process
Trend forecasting (colours/trend books) and creative researches
Product semiotic analysis (signs and symbols decoding)
Packaging and luxury display strategies
Luxury windows and fashion exhibition shows
Production techniques, cost study and selling price
Consumer analysis theories
Luxury communication strategies, budgets and theories
Advertisement analysis and decoding
Web site analysis and evaluation
Case studies of fashion brands including: Zadig & Voltaire, Viktor & Rolf, Christian Louboutin, Shangai Tang

You will undertake a group project for a luxury brand, including the design of a new product and the relevant marketing strategy.Level:
Intermediate - Suitable for students who are involved in design, marketing, product or project management, communication, visual merchandising, and also entrepreneurs.
Certificate:
You will receive a 'Certificate of Short Course Attendance' from London College of ;

Cost: 750 GBP

Duration: 5 Days