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Strategic Brand Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 22:58:38 +04

A comprehensive and contemporary course on brand management that reveals, through practical exercises and world-class examples, how to use brand strategy to create a successful brand. The course takes a holistic view of branding from brief to creation and implementation.

Strategic Brand Management focuses on building, managing, and sustaining strong brands that create lasting value for organizations and customers. This programme explores the principles and practices that enable companies to differentiate themselves, foster customer loyalty, and achieve competitive advantage.

Key focus areas include:

Brand Strategy: Defining brand vision, positioning, and value proposition
Brand Identity and Equity: Developing and maintaining a consistent brand image across channels
Brand Communication: Crafting messages that resonate with target audiences and strengthen brand perception
Brand Performance Measurement: Monitoring brand equity, customer perception, and market impact
Managing Brand Challenges: Responding to market changes, competition, and reputational risks

Participants will gain practical tools and frameworks to strategically manage brands, enhance customer engagement, and drive long-term business growth.

Cost: 4250 USD

Duration: 5 Days

Branding & Positioning for FM & PM Businesses - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Thu, 15 May 2025 14:52:51 +04

Overview
In the competitive Facilities Management (FM) and Project Management (PM) industries a strong brand and strategic positioning are critical for market differentiation client trust and long-term success. This course equips professionals with the knowledge and tools to effectively define build and position their brands to attract and retain clients. Through interactive discussions and a real-world case study participants will learn how to develop compelling brand narratives align branding strategies with business objectives and establish a strong market presence in the FM and PM industries.

Objectives
By the end of this course participants will be able to:
Define the core principles of branding and positioning specific to FM and PM industries.
Create consistent brand narratives that resonate with stakeholders clients and partners.
Align branding strategies with overall business objectives and corporate communication plans.
Develop a market differentiation strategy to strengthen competitive positioning.
Establish a strong brand identity through messaging visuals and service offerings.
Leverage digital marketing and content strategies to enhance brand visibility.

Who Should Attend
Business owners and executives in FM and PM industries
Marketing and branding professionals
Corporate communication managers
Business development and sales teams
Professionals looking to enhance brand positioning strategies

Course Outlines

Day 1: Branding and Positioning Foundations
Understanding branding in FM and PM industries
The role of brand positioning in business success
Identifying brand values and unique selling propositions

Day 2: Crafting a Strong Brand Narrative
Defining key brand messages for different audiences
Storytelling techniques for building a compelling brand
Ensuring brand consistency across all communication channels

Day 3: Aligning Branding with Business Strategy
Integrating branding into corporate communication plans
Establishing brand credibility and industry authority
Managing brand reputation and perception in the market

Day 4: Market Differentiation and Competitive Positioning
Analysing competitors and industry trends
Differentiating through service excellence and innovation
Measuring brand impact and adjusting positioning strategies

Day 5: Branding in Action & Long-Term Brand Growth
Implementing branding strategies for sustained growth
Leveraging digital marketing content and social media
Case Study: Examining a successful FM or PM business branding strategy

Cost: 5300 USD

Duration: 5 Days

Corporate Sales - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Sat, 22 Mar 2025 15:09:38 +04

Overview:

Our Corporate Sales Training course at Learners Point Academy is a comprehensive program designed to prepare professionals with the skills and strategies needed to excel in corporate sales. Whether you're new to the field or looking to refine your skills, this corporate sales training program in Dubai covers essential sales fundamentals such as prospecting, lead generation, negotiation, relationship building, and closing deals.

Through expert-led training and hands-on learning, participants will gain valuable insights into real-world sales scenarios, boosting their confidence and sales abilities. The course is an excellent opportunity for those aiming to enhance their career in the competitive field of corporate training sales and business development.

Benefits of Corporate Sales Training

Master Key Sales Techniques: Learn effective techniques for prospecting, qualifying leads, handling objections, and closing deals with confidence.
Enhance Communication and Negotiation Skills: Improve your ability to communicate clearly and negotiate successfully with clients, helping to build long-term business relationships.
Build Strong Customer Relationships: Develop strategies for understanding customer needs, fostering loyalty, and ensuring customer satisfaction for long-term success.
Adapt to Market Trends: Stay up-to-date with the latest trends in the market, understanding how to analyze competition and use data to your advantage.
Boost Business Development: Our business development sales training provides the tools necessary for expanding market reach and increasing business opportunities.
Increase Revenue and Achieve Targets: Learn strategies to hit your sales targets and contribute directly to business growth and revenue generation.

Course Modules:

Module 1: Introduction to Corporate Sales

Understanding corporate sales and its importance
Sales process overview
Setting sales targets and objectives

Module 2: Sales Techniques and Strategies

Prospecting and qualifying leads
Effective communication and negotiation skills
Handling objections and closing deals

Module 3: Customer Relationship Management

Building and maintaining customer relationships
Understanding customer needs and preferences
Developing customer loyalty and retention strategies

Module 4: Product Knowledge and Sales Pitch

Understanding the product or service
Creating a compelling sales pitch
Customizing the pitch to meet customer needs

Module 5: Sales Management

Managing sales teams
Goal setting and performance management
Coaching and mentoring sales representatives

Module 6: Industry Knowledge and Market Analysis

Understanding the industry and market trends
Analyzing competition and identifying opportunities
Conducting SWOT analysis

Module 7: Time Management and Organization

Prioritizing tasks and managing time effectively
Staying organized and tracking progress
Dealing with time-wasters and distractions

Why Choose Learners Point Academy for Corporate Sales Training?

Expert-Led Training: Learn from experienced trainers with real-world sales insights who understand the challenges and dynamics of the corporate sales world.
Comprehensive Coverage: Our corporate sales training program is designed to cover every aspect of sales, from the basics to advanced strategies, ensuring well-rounded skill development.
Interactive and Practical Learning: Engage in hands-on learning experiences that allow you to apply the concepts in real sales scenarios, increasing your understanding and competence.
Flexibility: Our corporate training sales program is available in various formats, including weekday and weekend options, to fit your schedule.
Proven Success: Learners Point Academy has a reputation for delivering high-quality training that equips professionals with the skills needed to succeed in their sales careers.
Boost Career Prospects: Completing our corporate sales training program will open doors to new career opportunities in sales management, business development, and corporate sales leadership roles.

Testimonials:

Mohsin Shareef, Sales Executive

"The corporate sales training in Dubai was incredibly informative and practical. I learned so much about sales techniques, negotiation, and communication that I can apply to my job right away. The trainers were experienced and knowledgeable, and the course was ;

Boris Tucker, Business Development Manager

"I highly recommend the program in Dubai to anyone looking to improve their sales skills. The program covered everything from prospecting to closing deals, and the trainers provided helpful feedback and support throughout the ;

Our corporate sales training course offers valuable skills that will help you excel in the competitive world of corporate sales. Learn how to drive business growth, develop strong client relationships, and achieve your sales goals. Enroll in our program at Learners Point Academy in Dubai today and take the first step towards a successful sales career.

Cost: 3000 AED

Discount: 60% Off for Laimoon Users!

Duration: 1 Week

Building Brand Identity and Brand Strategy Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:32 +04

Overview
Brand isn't just about creating a name symbol or design that identifies and differentiates a product or company. Strong brands like Apple Nike or MacDonalds have been intentionally built from the foundation of a solid brand strategy. Strong brands know their customers and design everything from their visual identity through to service and after sales experience to satisfy the needs and expectations of their target markets. An effective brand strategy will give you a major edge in increasingly competitive markets. On this course delegates will start by analysing their own brands and how they are perceived in the market. They will learn how to use consumer insights to shape brand strategy and position themselves in the market more effectively. Delegates will learn to apply the Brand Equity concept to their own brands so that they can make better informed decisions regarding future marketing investments and efforts and ensure a high return on investment for the company.

Objective
By the end of this interactive training programme, you will be able to:
Explain what Brand means in relation to your business
Describe the attributes of a strong brand
Understand and apply effective brand management
Understand and apply the Brand Equity concept
Describe the Strategic Brand management process
Use the Brand management Framework to further develop and maintain your brand

Who Should Attend
Brand Managers
Heads of Brand
Marketing Managers
Marketing Directors
Product Managers
Graphic Designers
Designers

Course Outlines
Module 1
Introduction to Brand
What is a brand?
The value and importance of brand to your business
Module 2
Key brand characteristics and attributes
Attributes of strong brands
Brand image and associations
Assessing your brand
Module 3
Brand Management
The purpose of brand management
The brand equity concept
Module 4 - Brand Building
4 steps of building a strong brand
The positioning framework
Strategic brand management process
Module 5
Brand Strategies
Brand architecture
Brand Hierarchy
New products/services
Brand extensions
Reinforcing and revitalising brands

Cost: 4900 USD

Duration: 5 Days

Innovation and Branding - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:32 +04

Overview
This course delves deep into the convergence of innovation strategies with branding imperatives enabling participants to harness the power of both for business growth. The program navigates the dynamics of product/service innovation and how it shapes brand perceptions offering a holistic understanding of how brands can stay ahead in today's competitive landscape.

Objective
Understand the foundational principles of branding and the role of innovation.
Explore various methodologies and tools for generating innovative ideas.
Learn how to integrate innovation strategies into brand-building initiatives.
Recognise the challenges of innovating in branding and develop solutions for overcoming them.
Evaluate and measure the impact of innovation on brand equity.

Who Should Attend
Marketing professionals, brand managers, entrepreneurs, business strategists, and anyone interested in leveraging innovation for branding purposes.

Course Outlines
Day 1: Foundations of Branding
Introduction to branding: history concepts and importance.
Key elements of a successful brand.
Role of innovation in modern branding.

Day 2: Techniques of Innovation
Brainstorming and its variants for brand ideation.
Leveraging design thinking for brand solutions.
Crowdsourcing and open innovation in branding.

Day 3: Crafting Brand Strategy Amidst Innovation
Branding basics: Vision mission and values.
Aligning brand strategy with innovation objectives.
Techniques for effective brand positioning in an innovative market.

Day 4: Challenges and Solutions in Brand Innovation
Recognising the common pitfalls in brand innovation.
Mitigating risks and handling failures.
Workshop: Tackling real-world branding challenges using innovation techniques.

Day 5: Measuring the Impact and Future Trends
Tools and metrics for evaluating the success of innovative branding campaigns.
The future of branding: Emerging trends and technologies.
Summary

Cost: 4900 USD

Duration: 5 Days

Certified Brand Manager - LEORON Professional Development Institute , Dubai,Azerbaijan,Georgia,Kazakhstan,Oman,Saudi Arabia

Wed, 04 Mar 2020 14:40:40 +04

The "Certified Brand Manager" program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands.
It covers:
The roles and responsibilities of brand management;
How these evolve over time, the key organisational interfaces, and the use of the classical Marketing "Ps" to strengthen a brand.
The different levels of the brand (, elements, attributes, personality & core values)
How each plays an important role in developing & maintaining strong relationships with customers.
Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a "Certified Brand Manager".

Cost: 5670 USD

Duration: 5 Days

Modern Strategic Brand Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Dubai,Mumbai

Sun, 11 Aug 2019 00:01:47 +04

This Strategic Brand Management course provides a thorough understanding of the essential role a clear strategy plays in the success and sustainability of a brand. Central to this course is the identification of a unifying purpose that will define the greater good that a brand provides through its values. You will gain techniques and insights on how to plan, create, and maintain a healthy, purpose driven brand. You will develop an appreciation of leading brands and gain the skills needed to form effective strategies.

Cost: 4500 USD

Duration: 5 Days

Corporate Sales - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey,United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Wed, 10 Apr 2019 20:46:24 +04

Corporate Sales which is mainly a Business-to-business sales involve working in a company that sells directly to other businesses.

It involves High-Value complex sales where every corporate body is running into adopting new strategies, running campaigns, planning sales techniques, and marketing techniques.

It requires continual development and training to cope with the changing trends and modernization.

This Course Corporate sale will eliminate the guesswork, reduce the risk of losing and will increase success with key sales.

Today every corporate sector wants to increase the business and loosing big or even small deal is more than just a disappointment.

It gives an edge to the competitors over their competitors.

This corporate sales training programme provides a reliable methodology that minimizes risks without diminishing scope for individual flair or innovation.

Cost: 4500 USD

Duration: Upto 5 Days

Public Relation and Brand Management - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:54:07 +04

Advantages of Strategic Marketing
Definition of Strategic Marketing
Key elements and objectives of it
Challenges, benefits and important of SM for your company. Competitor evaluation, market analysis and marketing positioning The Market Mix that is how 4 Ps evolves into 7Ps.
Market and Consumer Research
Pros and Cons of 15 types of research
Discover, analyse, part and target the right markets as per common factors. Create targeted, powerful and right messages
Multiply the blend of communication methods.
Consumer Behavior and Behavioural marketing theory.
Brand Management
Defining brand, its features and what do people invest in a brand?
Develop, secure, enhance and maintain the long-term value of brand.
Evaluate and select the right media and mix in order to promote the brand. Defend your brand to protect it when it is under attack. Top traps and tricks to avoid it.
Recreate your brand after it is discredited or undermined.

Cost: 4500 USD

Duration: Upto 5 Days