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B2B Copywriter - IOMH - Institute of Mental Health , Online,United Kingdom

Fri, 09 May 2025 08:42:02 +04

The B2B Copywriter course is your definitive guide to mastering persuasive business writing. Designed for those who want to craft messages that influence decisions, this program covers everything from foundational copywriting principles to advanced media-specific techniques. You’ll explore the psychology behind compelling headlines, the nuances of print and digital copy, and the strategic frameworks that make B2B content irresistible.

Business analysis and environment modules ensure your writing aligns with industry demands, while dedicated lessons on advertisements, press releases, and mainstream media sharpen your versatility. Time management techniques help streamline your workflow, allowing you to produce high-quality copy efficiently. Whether you’re writing for corporate clients, marketing agencies, or your own business, this course equips you with the structured knowledge to excel.

By the end, you’ll have refined your ability to write clear, engaging, and conversion-driven content—positioning yourself as a skilled B2B Copywriter in a competitive market. No vague theories; just actionable insights that elevate your writing from ordinary to extraordinary.

Learning Outcomes

Master core principles of persuasive B2B copywriting.
Craft headlines that instantly capture attention.
Develop strategies for high-impact advertisements.
Adapt writing styles for print, digital, and press media.
Strengthen business analysis for targeted messaging.
Optimize time management for efficient content creation.
Enhance clarity and persuasion in corporate communication.
Refine techniques for writing conversion-focused copy.

Who is this course for?

Aspiring writers transitioning into B2B copywriting.
Marketers looking to sharpen their persuasive writing.
Business professionals crafting corporate content.
Entrepreneurs needing high-converting sales messages.
Freelancers expanding their copywriting services.
Professionals aiming for roles in advertising & media.

Career Path

B2B Copywriter – £30-55K/year
Content Marketing Specialist – £28-50K/year
Advertising Copywriter – £25-45K/year
Technical Writer (B2B) – £35-60K/year
Marketing Communications Manager – £40-70K/year
Brand Strategist – £45-75K/year

Course Curriculum

Module 01: Introduction To Copywriting
Module 02: Basics Of Copywriting
Module 03: Introduction To Business Analysis
Module 04: Business Environment
Module 05: Eye-Catching Headlines
Module 06: Attention-Grabbing Advertisements
Module 07: Essential Copywriting Skills
Module 08: Online Copywriting
Module 09: Press Related Copywriting
Module 10: Print Media Copywriting
Module 11: Time Management
Module 12: Copywriting For Mainstream Media
Module 13: Copywriting For Other Media
Module 14: How To Write Better Copy
Module 15: Final Tips

Cost: 9.99 GBP

Duration: Upto 7 Hours

A Guide for Effective LinkedIn Ads - IOMH - Institute of Mental Health , Online,United Kingdom

Tue, 06 May 2025 14:23:17 +04

A Guide for Effective LinkedIn Ads is the key to unlocking powerful marketing potential in the world’s largest professional network. Whether you aim to drive website traffic, generate leads, or engage audiences with sponsored messaging, A Guide for Effective LinkedIn Ads transforms digital campaigns into strategic ;

Marketing on LinkedIn requires more than just ad placement—it demands a deep understanding of audience behaviour, bidding strategies, and campaign optimization. This course provides a structured approach to LinkedIn advertising, exploring key techniques for running successful ;

By analysing ad formats, budgeting methods, and performance metrics, learners gain insights into how A Guide for Effective LinkedIn Ads enhances brand visibility and Guide for Effective LinkedIn Ads empowers marketers with the knowledge to craft impactful campaigns that align with professional ;

From structuring ads for conversions to managing billing centres, this course lays the groundwork for strategic advertising success. Unlock the potential of LinkedIn marketing by mastering ad delivery methods, audience segmentation, and result-driven optimization.

Learning Outcomes

Understand LinkedIn Ads' unique value for professional marketing
Set up high-converting website traffic campaigns
Master sponsored messaging for direct engagement
Create lead generation campaigns that deliver results
Navigate and optimize LinkedIn's billing centre
Develop targeting strategies for ideal audiences
Measure and analyse ad performance effectively
Implement best practices for ongoing campaign success

Who is this course for?

Marketers looking to optimize LinkedIn advertising.
Business owners aiming to increase brand visibility.
Social media strategists developing targeted ad campaigns.
Paid media specialists refining ad performance.
Digital advertisers seeking structured marketing insights.
Anyone interested in LinkedIn Ads strategy and execution.

Career Path

LinkedIn Ads Specialist - £30-55k/year
Digital Marketing Consultant - £32-60k/year
Paid Media Campaign Manager - £28-50k/year
Marketing Performance Analyst - £30-54k/year
Lead Generation Specialist - £27-48k/year
Brand Engagement Strategist - £29-52k/year

Course Curriculum

Module 01: Introduction to the Course
Module 02: Setting up LinkedIn Ads for Website Traffic
Module 03: Setting up LinkedIn Ads for Sponsored Messages
Module 04: Setting up LinkedIn Ads for Leads
Module 05: Managing Your Billing Center for LinkedIn Ads

Cost: 9.99 GBP

Duration: Upto 2 Hours

Digital Marketing - Growth Hacking Techniques - IOMH - Institute of Mental Health , Online,United Kingdom

Thu, 24 Oct 2024 13:03:05 +04

In today's fast-paced world, digital marketing is essential for any business. This course on Digital Marketing - Growth Hacking Techniques will help you learn how to make your marketing efforts more effective and efficient. You will discover new ways to attract customers and keep them engaged.

The Digital Marketing course covers all the basics and advanced strategies you need. You will learn about content marketing, SEO, email marketing, and social media platforms like Facebook and Instagram. Each module is designed to give you practical knowledge that you can apply right away.

By the end of this Digital Marketing - Growth Hacking Techniques course, you will have the skills to drive growth for any business. Whether you are starting your career or looking to improve your skills, this course will set you up for success in the digital marketing world. Join us and watch your marketing skills grow!

Learning Outcomes

Understand the fundamentals of digital marketing.
Identify and apply growth hacking techniques.
Analyse the customer journey effectively.
Develop and implement a content marketing strategy.
Optimize digital presence through SEO.
Execute targeted campaigns on various social media platforms.

Course Curriculum

Module 01: Fundamentals Of Digital Marketing
Module 02: Growth Hacking
Module 03: Customer Journey
Module 04: Content Marketing
Module 05: SEO
Module 06: E-Mail Marketing
Module 07: Facebook Marketing
Module 08: Instagram Marketing
Module 09: Twitter Marketing
Module 10: Youtube Marketing
Module 11: Mobile Marketing

Cost: 9.99 GBP

Duration: Upto 7 Hours

Basic Social Media Marketing - IOMH - Institute of Mental Health , Online,United Kingdom

Wed, 23 Oct 2024 14:07:48 +04

Social media is a huge part of our daily lives. Businesses must learn to use social media marketing to connect with their customers. This course will help you understand how to use platforms like Facebook, Instagram, Twitter, and YouTube effectively.

You will learn how to create content that grabs attention and keeps your audience engaged. We will cover important topics like building sales funnels and using A/B split testing. These skills will help you make better decisions and improve your marketing results.

By the end of this course, you will feel confident in your ability to plan and run social media marketing campaigns. Whether you are just starting out or looking to improve your skills, this course is perfect for you. Join us and start your journey in social media marketing today!

Learning Outcomes

Understand social media platforms for marketing.
Create effective content tailored for different audiences.
Build sales funnels to increase conversion rates.
Utilize A/B testing to optimize marketing strategies.
Analyse and interpret social media metrics.
Develop a comprehensive social media marketing plan.

Course Curriculum

Unit 01: Social Marketing for Facebook, Instagram, Twitter & YouTube
Unit 02: Marketing On the Other Major Social Media Sites
Unit 03: Funnel Building for Profits
Unit 04: A/B Split Testing

Cost: 9.99 GBP

Duration: Upto 2 Hours

Digital Marketing - IOMH - Institute of Mental Health , Online,United Kingdom

Wed, 23 Oct 2024 13:40:55 +04

Digital marketing is the future of business, and this course will help you understand it fully. You will learn how to use the internet to reach your customers and grow your brand. With clear steps and easy lessons, you will feel confident in your ability to market online.

In this Digital Marketing course, you will explore the key strategies that make digital marketing successful. From social media to email campaigns, each module breaks down important concepts in simple terms. You will see how to create effective marketing plans that attract and retain customers.

By the end of the Digital Marketing course, you will have the skills needed to take your marketing to the next level. Whether you are starting a new business or want to improve your current strategies, this digital marketing course is for you. Join us and learn how to connect with your audience in today’s digital world!

Learning Outcomes

Understand the core principles of digital marketing.
Apply effective Internet marketing processes.
Develop Internet marketing strategies that drive sales.
Create a tailored marketing strategy for your business.
Learn how to structure and audit a website effectively.
Enhance your skills for a career in digital marketing.

Course Curriculum

Section 1: Introduction
Section 2: How to Apply the Internet Marketing Process
Section 3: The Internet Marketing Strategies That Will Increase Your Sales
Section 4: Creating an Internet Marketing Strategy for Your Business
Section 5: Structuring and Auditing of Website

Cost: 9.99 GBP

Duration: Upto 4 Hours

Basics of Marketing - IOMH - Institute of Mental Health , Online,United Kingdom

Fri, 13 Sep 2024 14:34:23 +04

Marketing plays a crucial role in any business, and understanding its basics can open many doors for you. The Basics of Marketing course is designed to give you a solid foundation in this essential field. You'll learn about the core principles that drive marketing success, from market research to strategic planning.

This course covers everything from understanding consumer behaviour to creating effective branding and pricing strategies. You'll explore how to analyse market segments and develop strategies that resonate with different audiences.

By the end of this course, you’ll have a clear grasp of marketing concepts and be ready to apply them in real-world situations. Whether you’re looking to start a career in marketing or enhance your current skills, this course will set you up for success.

Learning Outcomes:

Understand the core principles of marketing.
Master strategic marketing and market segmentation.
Analyse consumer and business buying behaviours.
Develop effective product and branding strategies.
Learn to set optimal pricing and distribution channels.
Implement integrated marketing communications and promotions.

Course Curriculum

Module 01: Basics of Marketing
Module 02: The Marketing Process
Module 03: Strategic Marketing
Module 04: Marketing Environment
Module 05: Market Segmentations
Module 06: Consumer Buying Behaviour
Module 07: Business Markets and Buying Behaviour
Module 08: Marketing Research
Module 09: Product Strategy
Module 10: Branding Strategy
Module 11: Product Life Cycle
Module 12: Pricing Strategy
Module 13: Marketing Channels
Module 14: Integrated Marketing Communications
Module 15: Advertising and Sales Promotion
Module 16: Personal Selling and Public Relations
Module 17: Direct and Digital Marketing

Cost: 9.99 GBP

Discount: 75% off through Laimoon!

Duration: Upto 16 Hours

SEO - IOMH - Institute of Mental Health , Online,United Kingdom

Mon, 24 Jun 2024 13:33:41 +04

Discover the power of SEO with our practical online course tailored for anyone looking to enhance their website’s visibility. This course equips you with essential SEO strategies to improve your search engine rankings and attract more visitors. Learn step-by-step how to optimize your website with effective on-page techniques and master the art of keyword research for better targeting.

Our comprehensive curriculum covers everything from creating SEO-friendly content to implementing off-page strategies that boost your site’s authority. Whether you're a business owner, marketer, or aspiring SEO specialist, this course provides valuable insights and actionable techniques to help you succeed in the competitive online landscape.

Enrol today and gain the skills needed to drive organic traffic to your website, increase your online presence, and achieve tangible results. Join us to take your SEO knowledge to the next level and grow your business effectively in the digital age.

This SEO course covers the following topics:

Understand core SEO concepts.
Master on-page optimization techniques.
Conduct effective keyword research.
Write optimized SEO content.
Implement off-page SEO strategies.
Improve website visibility and rankings.

Cost: 9.99 GBP

Discount: 75% off through Laimoon!

Duration: Upto 3 Hours

Online Marketing & Advertising - IOMH - Institute of Mental Health , Online,United Kingdom

Mon, 24 Jun 2024 12:59:55 +04

Discover the secrets of Online Marketing & Advertising with our comprehensive course. Learn how to build effective marketing funnels and generate high-quality leads. Master the art of advertising on platforms like LinkedIn, Twitter, Facebook, and more.

Our course covers everything you need to know about online marketing. You will learn how to create powerful ad campaigns that drive traffic and boost profits. Understand the strategies behind successful banner ads, search ads, and social media promotions.

Whether you're new to online marketing or looking to refine your skills, this course is perfect for you. Gain the knowledge and confidence to excel in the competitive world of Online Marketing & Advertising. Join us today and take your marketing strategies to the next level.

This Online Marketing & Advertising course covers the following topics:

Understand funnel building for maximizing profits.
Learn lead generation and traffic-building techniques.
Master LinkedIn advertising strategies.
Develop skills in banner advertising.
Create profitable Twitter ad campaigns.
Utilize Facebook and search ads effectively.

Cost: 9.99 GBP

Discount: 75% off through Laimoon!

Duration: Upto 2 Hours

Digital Marketing Essentials - London Training For Excellence , Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Riyadh, Jeddah, Al Kuwait, Muscat, Manama, Kuwait City, Doha,Netherlands,United Arab Emirates,United Kingdom

Tue, 11 Apr 2023 13:35:21 +04

Overview
Digital Marketing is fast becoming a critical area for successful companies. Having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google appear in your Facebook feed and follow you around the internet? This course answers these questions and shows you how you and your company can benefit from digital ; Delegates will learn how digital has changed buyer behaviour and develop their digital strategy during the course. They will learn how to leverage social media to attract new customers and also how content marketing can raise brand profile. The course will also enable delegates to understand tracking codes so that they can gain valuable insights from a range of analytical tools.

Objective
By the end of this interactive training programme, you will be able to:

Recognise how digital has changed buyer behaviour
Develop a digital strategy
Target the right audience for your digital marketing
Leverage social media communications to attract potential customers to your product/service
Understand how content marketing can raise you company's profile
Use tools and techniques to ensure your digital marketing campaigns increase ROI
Implement tracking codes and gain valuable insights from Analytics

Who Should Attend

Marketing Execs
Marketing Managers
PR Managers
Web Managers

Course Outlines
Module 1
Introduction to Digital Marketing
What is Digital Marketing?
Facts and figures
Key players in the industry
Marketing campaigns how they tie in
The impact of new technologies on business and customer behaviour

Module 2
Digital Strategy
Developing and implementing a digital strategy
What are the key challenges and barriers?
Multi-channel marketing
Mobile devices and marketing opportunities

Module 3 - Social Media
Social purpose
Key social media channels
Advertising on SM
Building followers

Module 4 - Content Marketing
The growing importance of content marketing
Different types of content - hub hero and hygiene
Online video
Developing a content strategy
Measuring success

Module 5 - Tools and Analytics
Tag Manager
Adwords
Analytics (overview)
Real time reporting and analysis
Adsense
Market research tools
Google Analytics
Keyword research

Cost: 4900 USD

Duration: 5 Days

Digital Marketing & Social Media - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich,Dubai,Mumbai,United Kingdom

Thu, 18 Apr 2019 17:07:55 +04

Digital Marketing and Social Media encompass all electronic marketing or the Internet. It plays a vital role in marketing and is very cost effective as well. There are various channels covering with in Digital marketing that websites connect with like Search Engine, Social Media, Email and many other ways. Today everybody is taking advantage of Digital Marketing to market there product and service and to reach the global market. No matter where you are located in the world, your product can reach to the clients anywhere in the world. As well as producing innovative and creative social media strategies, you will learn how to boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Objectives

This Course of Digital marketing and social media will give you and your team all the necessary skills and knowledge to efficiently navigate with your own way. Our expert trainers will pay attention to cover everything which is important from Paid Advertising, Using Google Analytics, Website Optimisation, Data Analysis, Social Media, Email Campaign to all the social media platform including, Linked In, Facebook, Twitter, Instagram and much more. We will feed you with all the important tools to achieve your online goal and ensure your marketing activities are providing you with a positive result.

Key Benefit
The course will provide you with Updated knowledge, case studies and practical example with in the agenda. Digital Marketing and Social media training course will give you and your team the knowledge and tools to kick-start social media for your business. Starting with social media strategy, how to set up and optimise the different social media profiles and creating engaging content.

Cost: 4500 USD

Duration: Upto 5 Days

Advance Search Engine Optimisation - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich,Dubai,Mumbai,United Kingdom

Thu, 18 Apr 2019 17:02:57 +04

SEO is becoming an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reachthe customer nationally or internationally, SEO is the only way where we can reach global market. IT is very important to understand techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.

No matter if you are a SEO Professional, Marketing Manager who want to grasp the latest development or want to remain updated the with technology even if a SEO Manager want to train their team with organic search, google analytics, and all other techniques of SEO expanding your knowledge to be competitive edge of SEO will help you get ahead.

Objectives

SEO is the major tool in order to drive traffic to a website. IT SEO is used effectively and in a proper manner it helps building the reputation of the company and help in building the brand. IT is the most effective way for the business to rank on the top and therefore attract more traffic.

During this advanced course you will also evaluate your current website before looking at different aspects of SEO; how your site is built, site architecture, your existing SEO strategy, your content and backlinks. This will give a great understanding of various other methods of SEO and how to implement them.

Key Benefit

Our practical SEO courses give you the skills to integrate SEO into your internet marketing strategy with an understanding of how search engines work, what people search for and how to target your audience. All of our SEO trainers are experts in their field and want you to get the most out of your SEO course, so you know you're in safe hands. So whether you need an introduction to SEO or want to learn how to produce SEO friendly copy we have an SEO course that fits your needs.

Cost: 4500 USD

Duration: Upto 5 Days

Introduction to Google Analytics - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Wed, 31 Jan 2018 16:29:05 +04

Course Description:

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site and how you can keep them coming back.

It is built on a powerful, easy-to-use reporting platform, so that you can decide what data you want to view and customise your reports, with just a few clicks. The Google Analytics platform is always evolving. What are the latest capabilities of Google Analytics? Find out in this class.

How attendees will benefit?

After completion of the programme, delegates will be able to:

A framework for mapping your analytics to business goals and objectives
How to use the Goal Tracking functionality in Google Analytics and why it's important
What metrics are actually "vanity" metrics, metrics that won't really help you make business decisions and what "rockstar" metrics are overlooked, but tremendously impactful and important
About the latest additions and changes to Google Analytics reporting capabilities
All about attribution, the mapping of user actions to sales, and giving credit where credit is due

Course Content:

The programme covers the following topics:

Analysis Tools
Content Analytics
Mobile Analytics
Social Analytics
Conversion Analytics
Advertising Analytics

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4200 USD

Duration: Upto 6 Days

Fundamentals of Mobile Marketing - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Wed, 31 Jan 2018 15:33:25 +04

Course Description:

Smartphones and tablets can't be considered the "future" of digital marketing any longer because they're already popular in the present, and getting more popular every day. Understanding the mobile user's behavior and optimizing the mobile user's experience is indeed essential at this point.

The shift to smartphones is creating big new relationship and marketing opportunities for marketers who grasp this growing medium. This class covers the state of mobile marketing and what you need to think about before forging your own ;

How attendees will benefit?

After completion of the programme, delegates will be able to:

How big is the mobile opportunity?
The three mobile audience mindsets (and how to win with each).
How mobile flips both design and content approaches.

Course Content:

The programme covers the following topics:

Introduction and Agenda
Moving Towards Mobile
Framing Ideas for Mobile Marketing
Strategizing for the Mobile Audience
Creating Content in the Mobile Enviornment
Key Takeaways for Mobile Marketing

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4400 USD

Duration: Upto 7 Days

Internet Marketing Course - Brentwood Open Learning College , Online,United Kingdom

Fri, 30 Sep 2016 14:49:16 +04

This marketing course online will cover the topics; understanding what an internet marketing is, how an Internet Marketing Plan can be developed, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P's of marketing products, understand what SEO is, how to optimise keywords, how to monitor search engine ranking.

Course syllabus

Unit 1: What is Internet Marketing
Unit 2: E-mail Marketing
Unit 3: Search Engine Optimization (SEO)

This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Accredited certificate from Ofqual's registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.

Cost: 20 GBP

Discount: 89% Off for Laimoon Users!

Duration: 80 Hours