Laimoon.comhttps://courses.laimoon.com/sitemap/rss Courses in Dubai, Abu Dhabi, Sharjah Diplomas, Degrees & Doctorates - Laimoon Course Guide en-us <![CDATA[Digital Marketing and Brand Online Visibility - Indepth Research Services , Kenya, Nairobi ]]>https://courses.laimoon.com/course/upto-five-days-digital-marketing-and-brand-online-visibility-indepth-research-services/online This five (5) days training course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you're an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.
The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine optimization (SEO), online marketing, social media marketing, online advertising, copywriting for digital content, social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business.
You'll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.

DURATION
5 days.

WHO SHOULD ATTEND
Whether you're an online brand ambassador, in charge of an organisation's online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

COURSE OBJECTIVES
Upon completion of this training course, participants should be able to:
Attract traffic to your website/online content and increase on sales/awareness.
Identify your audience and reach an unlimited number of prospective clients/audience using various marketing tools and technique.
Get more value from your online campaigns.
Work with social media goals to achieve successful online campaigns.
Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
Explain how to develop effective online marketing strategies for various types of industries and businesses.
Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
Evaluate a company's current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company's reputation.
Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.

TOPICS TO BE COVERED
Internet history and statistics
Importance of social media in today's business/corporate and humanitarian environment
e-Marketing definitions and terms
e-Marketing Business models
e-Marketing Intelligence
Social media presence and marketing
Social media marketing ROI (Return On Investment)
Brand building
E-mail techniques and strategies
E-Mail problems and challenges
Writing styles for e-mail
Ethics in e-mail marketing
Mailing list criteria for e-mail marketing
Integration of online and conventional marketing
Permission marketing models
E-Commerce promotion tactics
E-Commerce strengths and weaknesses
Online publicity
Developing effective marketing databases
Blogs and micro blogs
Target marketing
Effective search engine optimization
Metrics for eMarketing
Google and social media analytics for business decisions

TAILOR- MADE
This training can also be customized for your institution upon request to a minimum of 4 ;You can have it delivered in our IRES Training Centre or at a convenient location.


REQUIREMENTS
Participants should be reasonably proficient in ;Applicants must live up to Indepth Research Services (IRES) admission criteria.

METHODOLOGY
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group ;Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION
Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.

Cost: 990 USD

Duration: Upto 5 Days

]]> Tue, 22 Jan 2019 13:51:41 +04 <![CDATA[Digital Marketing - Markedu , Nairobi ]]>https://courses.laimoon.com/course/two-days-digital-marketing-kenya-markedu/online Learn techniques that can boost your business online, increase your marketing impact and put digital, social and mobile into perspective.

The Digital Marketing Masterclass coming to Nairobi is a highly rated digital marketing and social media marketing masterclass. You will learn from marketing guru and global keynote speaker Michael Leander, and accomplished local experts.

If you want to learn how to use digital marketing and social media effectively, don't miss The Digital Marketing Masterclass in Nairobi.

You will get world class inspiration tips & ideas and learn techniques you can put to use immediately:
  • How to boost your business using digital marketing - without breaking the bank
  • Why every marketer must understand and apply AIDEA  - the new AIDA
  • How to get started using the most effective digital marketing channel around
  • Get best-in-class benchmarked tips on how to use social media for business
  • Proven social media marketing techniques to acquire customers, retain customers and why AID+LIRA is the formula for success
  • How to expand brand awareness using digital marketing and mobile marketing.
Masterclass Bonuses:
  • Attend the Digital Marketing Masterclass and get 10 credits towards the "Accredited Digital Marketing Certificate" 
  • Register now to get a chance to win an iPad

Cost: 499 USD

Duration: 2 Days

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