• Develop the skills to strategically boost revenues through effectivesocial media marketing campaigns
• Gain insights into expanding businesses by understanding socialmedia platforms
• Learn techniques to drive targeted traffic to websites, optimizing online presence
• Acquire the art of creating content for various social media platforms, ensuring maximum engagement
• Enhance capabilities to directly engage with the audience, fostering brand loyalty and building lasting connections.
• Look into the dynamics of different social media platforms, understanding their unique features
• Develop proficiency in measuring social media performance, utilizing analytics tools to track the impact of campaigns.
• Learn strategies to analyze data and optimize social media performance to achieve maximum results

• Facebook advertising fundamentals
• Facebook advertising overview
• Understanding Facebook ads
• Creating Facebook ads
• Additional advertising options
• Managing existing ads
• Viewing advertising data
• Implementing best practices

• Strategies and planning for social networking sites
• Social media growth
• Becoming an enlightened social media user
• Posting strategies
• Monitoring your social identity

• Using Twitter for business
• Smart Twitter account set up for business
• Tweeting strategically
• Creating a rich Twitter experience
• Managing your Twitter activity
• Integrating Twitter with other online marketing

• Developing your LinkedIn business strategy
• Finding your audience
• Engaging your audience
• Creating a dynamic company page
• Content marketing with your company page
• Recruiting with LinkedIn

• Pinterest basics
• Marketing with Pinterest

• Optimizing your channel
• Optimizing your videos
• Uploading your videos

Cost: 3500 AED

Discount: 50% Off for Laimoon Users!

Duration: Upto 16 Hours

• What is social media?
• Proof of the power of social
• How does social media help businesses?
• Social media habits to avoid

• Understand the current social media landscape
• Case studies and examples of who’s doing it well – and who’s not!
• The challenges and opportunities presented by social media
• Overcoming resistance to change

• Aligning social media with your business plan
• Using social media to establish your identity and your message

• The importance of blogging
• Audience engagement using video
• What to blog about
• Commenting and guest blogging

• Getting the best out of Twitter
• Twitter jargon
• Retweets, hashtags and lists
• Twitter tools
• Finding influential users
• Adding a Twitter widget on your site/blog
• Changing your Twitter background

• Enhancing your profile
• Building connections and recommendations
• Driving traffic with groups and answers

• Profiles, groups and business pages
• Developing a Facebook business page
• Making the most of Facebook timeline
• Promoted Posts & Facebook Ads

• Your profile and business page
• Using Circles
• +1’s – their impact on SEO

• The power of sharing visuals
• Pinning and repinning
• MEASURING AND MONITORING
• What are people saying about you?
• Analytics and stats tools

• Measure the success (or failure) of your current social media efforts
• How do you determine the ROI of social media?
• Crowdsourcing – what it is and how you can use it
• The role of User Generated Content
• How to use social media for enhanced search engine visibility
• Ways to implement the technology internally for improved growth and profitability
• How to get the best out of online video, podcasts, discussion forums, wikis and blogs
• Developing your Key Performance Indicators

Cost: 1200 AED

Duration: Upto 40 Hours

• What is marketing ?
• How we do Marketing ?
• What is Digital Marketing ?
• Benefits of Digital Marketing
• Digital Marketing Platforms and Strategies

• What is website ?
• What is Domain Name
• Domain Name Suggestion
• Register a Domain Name
• Web Hosting Concept
• Types of Website
• Popular CMS
• Default Settings in WP
• Types of Themes
• Theme Settings and Customization
• Managing Themes
• Content Management in WP
• Categories, Tags and Posts
• Pages and Sub Pages
• Plugins and Widgets

• How the Search Engine Work?
• Components of Search Engine
• Google Algorithms
• Google Result Pages
• Panda, Penguin, Humming Bird & Pigeon

• Introduction to keyword Research
• Types of Keywords
• Keywords Research & Methodology
• Google Keyword Planner
• Market Research and Analysis
• Competition Analysis
• Finalizing the keyword List

• What is webmaster tools
• Verification process in GWMT
• Selection Target Location
• Fundamental On-page Factors
• Website Speed
• Domain Name in SEO
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Content Optimization
• Sitemap Generation
• Using

• What is link building ?
• Types of Link Building Methods
• Do Follow Vs. No Follow
• Link Building Guidelines
• Link Analysis Tools
• Directory Submission
• Local Business Directory
• Social Bookmarking
• Blogging & Commenting
• Guest Blogging
• Link Building Resources

• What is Local SEO?
• Importance of Local SEO
• Submission to Google my Business
• Completing the Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local Submissions

• Symptoms of penalty
• Analyze Which Update hit the site
• DISAVOW Tools

• Introduction to Paid Marketing
• Google Account Setup
• Interface Tour and Billing Settings
• Account Structure
• Campaign Settings
• Ad Group Setup
• Keyword Match Types
• Keyword Research Tools
• Understanding Ads Auction
• What is Quality Score
• Factors to Improve Quality Score
• Types of CPC’S
• Bidding Strategies
• Ad Formats
• Ad Guidelines
• Ad Extension
• What is DSA ?
• Create A DSA Campaigns
• What is Conversions
• Implementing Conversion Tracking
• Calculating ROI
• Segments and Filters
• Search Terms and Ad Auctions
• Customization Tools
• Reporting
• My Client Center
• Google Adwords Editor Tool
• Introduction Bing Ads
• Difference Between Bing and Google
• Exporting the Campaigns

• What is Display Advertising
• How Display Ads Works
• Benefits of Display Advertising
• Creating a Display Campaign
• Bidding Strategies
• Exclusions Options
• Ad Formats and Sizes
• Examples of Good and Bad Ads
• Display Ad Builder
• Display Planner Tool
• Display Campaign Reporting
• Conversion Tracking
• Remarketing in AdWords
• Benefits of Remarketing Strategy
• Building Remarketing List & Custom Targets
• Creating Remarketing Campaigns

• What is Shopping Campaigns ?
• Benefits of Shopping Campaigns
• Google Merchant Center Account
• Products Feeds
• Types of Products Feeds
• Settings Up and Organizing your Shopping Campaign
• Best Practices for Shopping Ads

• Growth in Mobile Industry
• Benefits of Mobile Marketing
• Mobile Marketing Goals
• CreMobile Search Ads
• Mobile Call Only Campaigns
• Mobile Apps Install Campaigns
• Mobile Ads Formats
• Conversion Tracking
• Reporting in Mobile Ads

• Importance of Video Marketing
• Create a video Campaigns
• Location Targeting
• Biddings Strategies
• Creating Targeting Groups
• Targeting Options in Video Ads
• Types of Ad Formats
• Measuring the Result of Campaigns
• Best Practice of Video Ads

• What is Email Marketing ?
• Importance of Email Marketing
• Popular Email Marketing Software
• Email Marketing Goals
• Introduction Mail Chimp
• Mail Chimp Pricing Structure
• Account Setup and Settings
• Email Marketing Strategy
• Creating Subscribe list
• Integration of forms in site
• Import Subscriber List
• Types of Email Marketing Campaigns
• What is News Letters
• Design a News Letter
• Reports
• Marketing Automation

• What is Social Media ?
• Benefits of Using SMM
• Social Media Statistics
• Why use Social Media Marketing
• Social Media Strategy
• Impact of social Media on SEO
• Overview Facebook, Twitter, Linkedin , Instagram, Pinterest, Google + )

• What is ORM ?
• Why we Need ORM
• Example of ORM
• Generate ORM Report
• What we need to do in ORM
• Monitor Search Results
• Monitor Complaint Sites
• Monitor Reviews
• Monitor Sites and Blogs
• Monitor Social Media
• Tools and Managing Reputation

• What is Analytics ?
• Importance of Analytics for Business
• Popular Analytics Software
• Introduction to Google Analytics Tool
• Installing Analytics Code in Site
• Analytics Account Structure
• Interface Tour to Google Analytics
• General Tools in Analytics
• Real time Reports
• Audience Overview Report (Active Users, Geo Graphics Reports, User Behavior, Technology )
• Traffic Source Reports(SEO Traffic , Adwords Traffic, Social Traffic).

Cost: 900 AED

Duration: Upto 1 Month

• Intro of Social Media 
• How Social Media Is Crucial 
• The Effect of SMM
• How You Can Develop Better Plans
• Ways to Plan and Create Content
• What Are the Challenges of Social Media
• Psychology of Social Media
• How to Adapt a Better Social Media Plan 
• How to Unlock the Full Potential 
• Work with Social Media ;
• The Role of SMM in Sales.
• Facebook, YouTube, Twitter, and LinkedIn Marketing.
• Learn How to Develop Ads

Cost: 1300 AED

Discount: 30% Off for Laimoon Users!

Duration: 30 To 40 Hours

• Introduction to Digital Marketing
• Planning and Creating a Website
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content Strategy
• Web Analytics
• Email Marketing
• E-Commerce Management

Cost: 2100 AED

Duration: 20 Hours

Cost: 500 AED

Discount: 50% Off for Laimoon Users!

Duration: 15 To 75 Hours

Cost: 4500 USD

Duration: Upto 5 Days

Cost: 125 USD

Duration: 6 Weeks

Cost: 9800 AED

Duration: Upto 110 Hours

Learning Outcomes:

• Create and/or improve a strategy for measuring and improving digital media effectiveness
• Review current approaches and identify areas for improving performance
• Understand SEO, PPC marketing (Google AdWords, LinkedIn Ads, Facebook Ads)
• Utilize social media effectively (Facebook, Twitter, blogging, etc.)
• Implement online advertising strategies (ad networks, behavioral targeting)
• Optimize email marketing campaigns (including deliverability)
• Enhance site content and copywriting skills
• Develop and execute digital marketing strategy and planning

Course Content:

• Digital Marketing Overview

  • Introduction to digital marketing strategies and channels
  • Understanding the importance of online presence and customer engagement

• Search Engine Optimization (SEO)

  • Techniques to improve website visibility on search engines
  • Keyword research, on-page optimization, and link building strategies

• Google AdWords - Search Engine Marketing | Display Advertising

  • Creating and managing effective AdWords campaigns
  • Utilizing display advertising for targeted audience reach

• Google My Business (Google+ Local & Google Places)

  • Optimizing local business listings on Google
  • Connecting with local customers through Google Maps and search results

• Inbound Digital Marketing Concepts and Implementation

  • Attracting and retaining customers through valuable content
  • Lead generation and nurturing strategies

• Social Media Marketing

  • Developing social media strategies for platforms like Facebook, Twitter, LinkedIn, and Google+
  • Content creation, engagement techniques, and advertising on social media

• Video Marketing - YouTube

  • Leveraging YouTube for video content marketing
  • Video SEO, channel management, and audience engagement strategies

• Facebook & LinkedIn Advertising

  • Advertising strategies on Facebook and LinkedIn
  • Targeting options, ad formats, and campaign optimization techniques

• Email Marketing

  • Building effective email marketing campaigns
  • Email list management, segmentation, and performance metrics

• Google Analytics - Track your success

  • Introduction to web analytics with Google Analytics
  • Analyzing website traffic, user behavior, and campaign effectiveness

Cost: 1800 AED

Duration: 20 Hours

• Learn cutting-edge strategies to boost brand visibility and customer engagement.
• Master essential tools and techniques to excel in the digital space.
• Gain expertise in various digital marketing domains, including SEO, social media marketing, PPC, content marketing, and analytics.

• Introduction to the Digital Marketing Landscape in the UAE.
• Understanding the UAE's Consumer Behaviour.
• Aligning marketing activities with users journey
• Developing a Digital Marketing Strategy: SMART Objectives.
• Market Research and Competitive Analysis (with a focus on the UAE market).
• Introduction to key Digital Marketing channels.
• Utilizing AI in Digital Marketing ;

• SEO Fundamentals: On-Page and Off-Page Optimization
• Keyword Research and Analysis. (Keyword tools, user queries tools etc.)
• Technical SEO: Website Optimization, HTML tags, site speed etc.
• Local SEO: Targeting the UAE Market
• SEO Tools and Analytics (Semrush,Moz,Ahref, Webmaster tools, screaming frog etc.)
• Backlink/Link building strategy to improve domain authority
• SEO best practices and algorithm updates

• Social Media Strategy and Platform Selection
• Understand buyer persona for tailored communication
• Content Creation and Curation for Social Media
• Social Media Engagement and Community Management.
• Significance of language marketing for social media
• Social Media Analytics and Reporting. (Rival IQ, Brandwatch, Sprout Social, Buffer etc.)
• Creating culturally relevant content for the UAE.
• Understand approach of Influencer marketing in the UAE.
• Understand DICE framework in AI content generation
• AI tools for content creation & learn AI prompt engineering (Chat GPT, Dall-E, Perplexity AI etc.)

• Email marketing best practices.
• How to plan Email Marketing campaigns.
• Understand importance of opt-in emails for Marketing
• Tools for Email Marketing & key features
• Introduction to emerging technologies, such as, marketing automation, and how those technologies relate to the UAE ;

• Understand Campaign types & ad formats
• Deep understanding on Campaign objectives, key results & key metrics
• Google Ads: Search, Display, and Video Campaigns.
• Social Media Advertising: Facebook, Instagram, LinkedIn, and TikTok Ads.
• Programmatic Advertising and Real-Time Bidding.
• Deep understanding on bidding strategies & goal optimization
• PPC Campaign Management and Optimization.
• Analysing PPC Performance and ROI.
• Use of Arabic language in PPC campaigns.

• Google Analytics: Data Collection and Analysis.
• GTM tracking for paid campaigns
• Key Performance Indicators (KPIs) for Digital Marketing.
• Creating Digital Marketing Reports and Dashboards.
• Data-Driven Decision Making.
• Measuring ROI of Digital Marketing ;

• Hands-on Live Classroom activity on building a buyer persona & skeleton marketing strategy
• Activity including setting up paid campaigns on Google Ads, LinkedIn, TikTok & other platforms
• Create text & visual content on AI tools with AI prompt engineering techniques

• Comprehensive digital marketing classes designed to cover real-world scenarios and hands-on training.
• Interactive sessions that blend theoretical knowledge with practical applications.
• Industry-expert trainers who provide personalized guidance for a successful learning experience.
• Access to tools and techniques that help professionals stay ahead in the competitive online marketing industry.

Cost: 3000 AED

Discount: 70% Off for Laimoon Users!

Duration: 40 Hours

Cost: 2500 AED

Duration: 5 Days