• Develop the skills to strategically boost revenues through effectivesocial media marketing campaigns
• Gain insights into expanding businesses by understanding socialmedia platforms
• Learn techniques to drive targeted traffic to websites, optimizing online presence
• Acquire the art of creating content for various social media platforms, ensuring maximum engagement
• Enhance capabilities to directly engage with the audience, fostering brand loyalty and building lasting connections.
• Look into the dynamics of different social media platforms, understanding their unique features
• Develop proficiency in measuring social media performance, utilizing analytics tools to track the impact of campaigns.
• Learn strategies to analyze data and optimize social media performance to achieve maximum results

• Facebook advertising fundamentals
• Facebook advertising overview
• Understanding Facebook ads
• Creating Facebook ads
• Additional advertising options
• Managing existing ads
• Viewing advertising data
• Implementing best practices

• Strategies and planning for social networking sites
• Social media growth
• Becoming an enlightened social media user
• Posting strategies
• Monitoring your social identity

• Using Twitter for business
• Smart Twitter account set up for business
• Tweeting strategically
• Creating a rich Twitter experience
• Managing your Twitter activity
• Integrating Twitter with other online marketing

• Developing your LinkedIn business strategy
• Finding your audience
• Engaging your audience
• Creating a dynamic company page
• Content marketing with your company page
• Recruiting with LinkedIn

• Pinterest basics
• Marketing with Pinterest

• Optimizing your channel
• Optimizing your videos
• Uploading your videos

Cost: 3500 AED

Discount: 50% Off for Laimoon Users!

Duration: Upto 16 Hours

• Learn cutting-edge strategies to boost brand visibility and customer engagement.
• Master essential tools and techniques to excel in the digital space.
• Gain expertise in various digital marketing domains, including SEO, social media marketing, PPC, content marketing, and analytics.

• Introduction to the Digital Marketing Landscape in the UAE.
• Understanding the UAE's Consumer Behaviour.
• Aligning marketing activities with users journey
• Developing a Digital Marketing Strategy: SMART Objectives.
• Market Research and Competitive Analysis (with a focus on the UAE market).
• Introduction to key Digital Marketing channels.
• Utilizing AI in Digital Marketing ;

• SEO Fundamentals: On-Page and Off-Page Optimization
• Keyword Research and Analysis. (Keyword tools, user queries tools etc.)
• Technical SEO: Website Optimization, HTML tags, site speed etc.
• Local SEO: Targeting the UAE Market
• SEO Tools and Analytics (Semrush,Moz,Ahref, Webmaster tools, screaming frog etc.)
• Backlink/Link building strategy to improve domain authority
• SEO best practices and algorithm updates

• Social Media Strategy and Platform Selection
• Understand buyer persona for tailored communication
• Content Creation and Curation for Social Media
• Social Media Engagement and Community Management.
• Significance of language marketing for social media
• Social Media Analytics and Reporting. (Rival IQ, Brandwatch, Sprout Social, Buffer etc.)
• Creating culturally relevant content for the UAE.
• Understand approach of Influencer marketing in the UAE.
• Understand DICE framework in AI content generation
• AI tools for content creation & learn AI prompt engineering (Chat GPT, Dall-E, Perplexity AI etc.)

• Email marketing best practices.
• How to plan Email Marketing campaigns.
• Understand importance of opt-in emails for Marketing
• Tools for Email Marketing & key features
• Introduction to emerging technologies, such as, marketing automation, and how those technologies relate to the UAE ;

• Understand Campaign types & ad formats
• Deep understanding on Campaign objectives, key results & key metrics
• Google Ads: Search, Display, and Video Campaigns.
• Social Media Advertising: Facebook, Instagram, LinkedIn, and TikTok Ads.
• Programmatic Advertising and Real-Time Bidding.
• Deep understanding on bidding strategies & goal optimization
• PPC Campaign Management and Optimization.
• Analysing PPC Performance and ROI.
• Use of Arabic language in PPC campaigns.

• Google Analytics: Data Collection and Analysis.
• GTM tracking for paid campaigns
• Key Performance Indicators (KPIs) for Digital Marketing.
• Creating Digital Marketing Reports and Dashboards.
• Data-Driven Decision Making.
• Measuring ROI of Digital Marketing ;

• Hands-on Live Classroom activity on building a buyer persona & skeleton marketing strategy
• Activity including setting up paid campaigns on Google Ads, LinkedIn, TikTok & other platforms
• Create text & visual content on AI tools with AI prompt engineering techniques

• Comprehensive digital marketing classes designed to cover real-world scenarios and hands-on training.
• Interactive sessions that blend theoretical knowledge with practical applications.
• Industry-expert trainers who provide personalized guidance for a successful learning experience.
• Access to tools and techniques that help professionals stay ahead in the competitive online marketing industry.

Cost: 3000 AED

Discount: 70% Off for Laimoon Users!

Duration: 40 Hours