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Search Engine Optimization (SEO) - Learners Point Training Institute , United Arab Emirates, Dubai,Dubai,Bahrain,Egypt,Iraq,Jordan,Kuwait,Oman,Saudi Arabia,Yemen,Qatar

Wed, 28 Mar 2018 08:20:17 +04

Overview:

Unlock the SEO potential (Search Engine Optimization) with our 12-hour CPD-accredited and KHDA-approved SEO Certification Course. Designed for digital marketers, entrepreneurs, and content creators, this program covers everything from keyword research and on-page/off-page optimization to technical SEO and SEO analytics.

Why Choose Our SEO Certification Course?

12 Hours of Training: Learn from SEO experts with real-world experience.
Certification: Earn a globally recognized SEO certification.
5 Comprehensive Modules: Stay updated with the latest SEO techniques.
Flexible Options: Customized learning for individuals and corporate groups.
Easy Payment Plans: Hassle-free payment options for everyone.

What You Will Learn in the SEO Course

This SEO Course in Dubai provides in-depth knowledge and practical skills to improve website visibility. The curriculum includes:

Keyword Research and Strategy: Identify and use high-ranking keywords effectively.
On-Page & Off-Page SEO: Master techniques for optimizing content and building quality backlinks.
Technical SEO: Learn to optimize your website's structure and performance.
Content Optimization: Create content that ranks and engages.
SEO Analytics: Use tools like Google Analytics to track and improve performance.

Importance of SEO in Digital Marketing

SEO is crucial for businesses aiming to improve their online visibility. This SEO Certification teaches professionals how to drive organic traffic, rank higher on search engines like Google, and ensure websites reach the right audience. Mastering SEO is an essential skill for anyone looking to succeed in digital marketing.

Course Modules

Module 1: Marketing Introduction & Traditional Marketing Channel

Marketing Definition
Understand Traditional Marketing
User behaviour before Digital evolution
Basic Marketing Funnel

Module 2: Digital Marketing Introduction & Wings of Digital Marketing

Organic & Paid are two wings of DM
Consumer behavior after digital evolution
Digital Marketing channels
Importance of branding
Why having website or app is important
Importance of data collection & Data Privacy Act understanding
Structure of Search engine result page
Media Buy types

Module 3: SEO Introduction & Advance

What is SEO
Deep understanding of On-page & Off- page SEO
Why SEO is vital
SEO tool to analyze domain
Keywords planner tool
What is SEO structure for the website
Structure of organic search text result
Types of Keyword categories
Digital Marketing terminologies

Module 4: Social Media for Marketing

Understand user behaviour for each SM platforms
How does social media platform function & best practices
Metrics to analyze social media performance
How to plan content on Social Media
Introduction to META ads Manager
Insight tools

Module 5: Introduction to Google for Marketing

Google Products
Google best practices
Google Adwords/ Google ads
Google Analytics
Performance Metrics

Career Benefits of Our SEO Course

Enrolling in our SEO training can help you:

Secure Lucrative Opportunities: Businesses hire trained SEO experts to boost their online presence.
Enhance Your Resume: A globally recognized SEO certification sets you apart from competitors.
Drive Business Growth: Learn strategies to attract traffic and generate leads organically.

Why Learner’s Point?

Industry Experts: Learn from seasoned SEO professionals.
Hands-On Training: Real-world case studies for practical learning.
Recognition: Globally recognized CPD and KHDA certifications.
Customized Learning: Corporate and individual programs tailored to your needs.
Proven Success: Trusted by professionals and businesses across Dubai.

Testimonials

Shafana Aziz, SEO Specialist
"The Search Optimization course gave me a solid foundation in SEO principles. The practical tools and real-world examples made it easy to grasp the concepts and apply them to improve our ;

Raqib Murin, Digital Marketing Analyst

"I appreciated the course's focus on key search engine concepts and rankings. It made SEO easier for me, providing practical skills that have proven ;

Take the first step towards becoming an SEO expert. Enrol in our SEO Course in Dubai today and transform your career in digital marketing!

Cost: 3500 AED

Discount: 50% Off for Laimoon Users!

Duration: 12 Hours

Digital Marketing Certification - Delphi Star Training Centre , Dubai

Wed, 26 Apr 2017 15:05:29 +04

Digital Marketing is used for measurable, targeted, and interactive marketing of products/services over the internet to reach and convert leads into Sales/Business. Digital Marketing provides visibility of your products to a very large audience as billions get on to the internet every day.

Digital media influences your consumer's decision making; enables business around the clock and overcomes location barriers, providing convenience and choice to your customers.

Delphi's Digital Marketing is a very detailed course that prepares you to understand and use the channels and tools used for Online Marketing. It enables you to learn and review how the various channels and online promotion can support the business goals of an organization. This course will help you to understand concepts in branding, brand positioning, and strategies to address brand communication in a digital world.

We emphasize Practical learning and Live Project during Training. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

Introduction to Digital Marketing. Website Planning & Development, Google Analytics: Analyze your website performance, Tracking conversions

SEO- Search Engine Optimization; Planning SEO of a website, Monitoring SEO process / Learning SEO tools On-Page / Off-page optimization

PPC Advertising-Search Engine Marketing-SEM: Online advertising & Ad Networks - Google AdWords, Tracking & Measuring ROI of Online Advertising, Search Campaigns / Digital Display Campaigning

Social Media-Social Media Marketing: What is social media? Facebook, LinkedIn, Twitter, Google+Marketing, Video Marketing, Content Marketing

Ecommerce & Tools- Email Marketing, Ecommerce Marketing, and Affiliate Marketing, Going Mobile and Competitor Benchmarking Making your Web mobile-friendly, Boundary Spanning Competitors, SEO/SEM

Who Should Attend?

Students seeking an attractive career in Marketing
Entrepreneurs to enhance the business visibility and sales.
Freelancers
Working professionals from advertising, marketing, information technology, sales, or business development who wants to specialize in Digital Marketing

Cost: 1000 AED

Duration: 24 To 30 Hours

Digital Marketing: SEO & PPC Mastery - Learners Point Training Institute , Dubai,Bahrain,Egypt,Iraq,Jordan,Kuwait,Oman,Saudi Arabia,United Arab Emirates,Yemen,Qatar

Thu, 05 Jan 2017 21:20:43 +04

OVERVIEW: Digital marketing has transformed how businesses engage with consumers, using innovative online platforms to drive results. Our Digital Marketing course in Dubai prepares professionals with the skills and knowledge to master both basic and advanced aspects of online marketing, opening doors to a world of career opportunities in one of the fastest-growing industries.

Why Choose Digital Marketing?

Learn cutting-edge strategies to boost brand visibility and customer engagement.
Master essential tools and techniques to excel in the digital space.
Gain expertise in various digital marketing domains, including SEO, social media marketing, PPC, content marketing, and analytics.

Market Trends

The demand for digital marketers has skyrocketed globally, with Smart Insights noting that they were the most hired professionals as early as 2015. In Dubai, this trend continues to grow as businesses increasingly rely on online marketing to stay competitive.

Demand and Opportunities

LinkedIn data shows a steady rise in demand for digital marketers, and this upward trend is expected to continue as more businesses turn to digital marketing strategies to enhance their presence. Completing this course positions you for success in a field brimming with opportunities.

COURSE OUTLINE:

Module 1: Digital Marketing Fundamentals & Strategy

Introduction to the Digital Marketing Landscape in the UAE.
Understanding the UAE's Consumer Behaviour.
Aligning marketing activities with users journey
Developing a Digital Marketing Strategy: SMART Objectives.
Market Research and Competitive Analysis (with a focus on the UAE market).
Introduction to key Digital Marketing channels.
Utilizing AI in Digital Marketing ;

Module 2: Search Engine Optimization (SEO)

SEO Fundamentals: On-Page and Off-Page Optimization
Keyword Research and Analysis. (Keyword tools, user queries tools etc.)
Technical SEO: Website Optimization, HTML tags, site speed etc.
Local SEO: Targeting the UAE Market
SEO Tools and Analytics (Semrush,Moz,Ahref, Webmaster tools, screaming frog etc.)
Backlink/Link building strategy to improve domain authority
SEO best practices and algorithm updates

Module 3: Social Media Marketing & Content Creation

Social Media Strategy and Platform Selection
Understand buyer persona for tailored communication
Content Creation and Curation for Social Media
Social Media Engagement and Community Management.
Significance of language marketing for social media
Social Media Analytics and Reporting. (Rival IQ, Brandwatch, Sprout Social, Buffer etc.)
Creating culturally relevant content for the UAE.
Understand approach of Influencer marketing in the UAE.
Understand DICE framework in AI content generation
AI tools for content creation & learn AI prompt engineering (Chat GPT, Dall-E, Perplexity AI etc.)

Module 4: E-mail Marketing & Emerging Technologies

Email marketing best practices.
How to plan Email Marketing campaigns.
Understand importance of opt-in emails for Marketing
Tools for Email Marketing & key features
Introduction to emerging technologies, such as, marketing automation, and how those technologies relate to the UAE ;

Module 5: Paid Advertising (PPC)

Understand Campaign types & ad formats
Deep understanding on Campaign objectives, key results & key metrics
Google Ads: Search, Display, and Video Campaigns.
Social Media Advertising: Facebook, Instagram, LinkedIn, and TikTok Ads.
Programmatic Advertising and Real-Time Bidding.
Deep understanding on bidding strategies & goal optimization
PPC Campaign Management and Optimization.
Analysing PPC Performance and ROI.
Use of Arabic language in PPC campaigns.

Module 6: Digital Analytics & Reporting

Google Analytics: Data Collection and Analysis.
GTM tracking for paid campaigns
Key Performance Indicators (KPIs) for Digital Marketing.
Creating Digital Marketing Reports and Dashboards.
Data-Driven Decision Making.
Measuring ROI of Digital Marketing ;

Module 7: Practical Projects & Certification

Hands-on Live Classroom activity on building a buyer persona & skeleton marketing strategy
Activity including setting up paid campaigns on Google Ads, LinkedIn, TikTok & other platforms
Create text & visual content on AI tools with AI prompt engineering techniques

Why Learners Point?

Comprehensive digital marketing classes designed to cover real-world scenarios and hands-on training.
Interactive sessions that blend theoretical knowledge with practical applications.
Industry-expert trainers who provide personalized guidance for a successful learning experience.
Access to tools and techniques that help professionals stay ahead in the competitive online marketing industry.

TESTIMONIALS

Alisha Mazak, SEO Specialist

"The Digital Marketing Course in Dubai provided a thorough understanding of SEO, social media, and analytics. Practical sessions and industry insights prepared me for my ;

Lalak Majidi, Social Media Manager

"Completing the course equipped me with skills in content marketing and online advertising. The hands-on approach and relevant modules boosted my ;

Cost: 3000 AED

Discount: 70% Off for Laimoon Users!

Duration: 40 Hours