• Understanding a print and broadcast media environment
• What is a media strategy for? How should it be used?
• Developing a media strategy and key media messages
• Writing and sending press releases
• Effective communication and delivery of messages amplifying your brand or your voice
• Building broadcast media confidence and presence
• Dealing with hostile media situations
• Using broadcast media to your advantage; making those three minutes of airtime work for you

• Basics of print and broadcast media environment
• Dealing with media
• Developing a media strategy

• How to communicate your key messages to journalists
• Writing and sending press releases
• Preparing for an interview

• Practical skills and role playing in mock interview situations:
• How to give broadcast interviews
• Dealing with hostile media

• Building confidence and presence in front of a camera
• Building your brand and amplifying your message on broadcast media
• Making media airtime work for you

• Practical skills and role playing in mock interview situations - advanced
• Advanced broadcast skills
• Tips and guides to perfecting media techniques

Cost: 4900 USD

Duration: 5 Days

Cost: 2500 AED

Duration: 3 Days

Cost: 2500 AED

Duration: 24 Hours

All online study materials and student handbooks are supplied. You will be allocated a tutor for academic support who you can contact as often as you like by telephone and email. You will also have access to a student support co-ordinator for administrative support. You will also complete an online induction and have access to an online Virtual Campus

Example modules/topics covered

• Key issues and approaches in Media Study
• Communication and Globalization
• Media Industries – Convergence, Divergence 
• Specialization’s – New Media and Society; Communication, Media and Advertising; etc.

Aims and objectives/learning outcomes

Target Audience

Working professionals students with a wide variety of experience and interests. Three years relevant working experience is preferred

Associated career paths and benefits

• The MA in Mass Communication will help you kick start your career or allow you to get ahead in your current management role. 
• Provide direct access to the current thinking of key researchers and writers in the field from around the globe
• Offer people who are already employed in the communications industries a chance to review current professional and industrial practices
• Present a challenging and comprehensive introduction to the media for those who plan to work in the communications field in the future.

Unique features of the course: 

The University of Leicester virtual learning environment Blackboard is used to deliver all resources for this course including:

• Study materials - Access electronic copies of your learning materials and important information, such as assessment instructions, whenever and wherever you are.
• Tutor support - Tutors use live chats and forums to stimulate discussions, request input and highlight external sources.
• External resources - Links to external sources can include key journal articles, your university’s online library, sites of topical interest, etc.
• Discussion with other students - Forums allow students to come together, share thoughts and ideas and you can initiate topics that you want to discuss with your fellow students.

Entry requirements: 

The standard entry requirements are as follows: 

• First degree from an approved university equivalent to at least a UK honours degree,
• Three years relevant work experience is preferred.
• IELTS 6.5 with 7.0 in writing preferred or
• TOEFL 250 (Computer) or 600 (Paper) plus TWE 4.0 or
• The University of Leicester English Language Test which takes only 90 minutes and is available on demand.

Cost: 56812 AED

Duration: 2 Years; Up to maximum 4 Years