Laimoon.comhttps://courses.laimoon.com/sitemap/rss Courses in Dubai, Abu Dhabi, Sharjah Diplomas, Degrees & Doctorates - Laimoon Course Guide en-us <![CDATA[Public Relation Campaign - Convertas , Dubai,Malaysia,Turkey,United Kingdom ]]>https://courses.laimoon.com/course/public-relation-campaign/online Objective
  • List and define PR concepts and differentiate between PR and advertising
  • Create and implement a PR plan
  • List contributions of PR campaigns to strategic management
  • Manage a crisis using PR
  • Explain the importance of organizational and corporate image
  • Measure PR effectiveness
Outline
PR recap
  • PR: definitions, concepts
  • Stakeholders in PR
  • The many components of PR
  • Key differences between PR and advertising
Creating and implementing a public relations plan
  • PR plan: definition and needs
  • Characteristics of a PR plan
  • SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
  • Target audience(s)
  • Goals (what we hope to accomplish)
  • Objectives (what needs to be done)
  • Key messages: simple and descriptive
  • Strategy (methods to accomplish objectives)
  • Tactics (deadlines and cost)
  • Timeline and responsibilities
Contributions of PR campaigns to strategic management
  • PR and strategic management
  • Taking a strategic approach
  • What can PR accomplish
  • Environmental scanning
  • Internal and external environment
  • Managing issues
Crisis management using PR
  • Defining and identifying a crisis
  • Remembering the rules in a crisis
  • Phases of a crisis
  • The disclosure principle
  • The symmetrical communication principle
  • The relationship principle
  • The accountability principle
Importance of the organizational image
  • Public opinion (attitudes, opinions, actions)
  • Building the organizational image
  • Variables of managing the image
  • Image and reputation management
  • From identity to reputation
  • Relationship management
Measuring PR effectiveness
  • Purpose of evaluation (output, outcome)
  • Evaluating (process and goals)
  • Matching objectives and results
  • Measurement (production, exposure)
  • Weaknesses of the traditional approach
  • Measurement techniques 

Cost: 3995 USD

Duration: 5 Days

]]> Tue, 30 May 2017 18:02:17 +04 <![CDATA[Marketing and Management Diploma - Future Institute of Higher Education Training for Ladies , Jeddah, Saudi Arabia,Saudi Arabia ]]>https://courses.laimoon.com/course/marketing-and-management-diploma/online The programme consists of a cluster of courses related to Management and marketing, human resources finance management, computer skills, communication and interpersonal skills as well as fundamentals of business. This diploma program is tailored to meet the needs of recent studies.

Cost: 50000 SAR

Duration: Upto 2 Years

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