Laimoon.comhttps://courses.laimoon.com/sitemap/rss Courses in Dubai, Abu Dhabi, Sharjah Diplomas, Degrees & Doctorates - Laimoon Course Guide en-us <![CDATA[Business Intelligence & Data Analysis - Convertas , Dubai,Kuala Lumpur, Istanbul, London,United Kingdom,Malaysia,Turkey,United Arab Emirates ]]>https://courses.laimoon.com/course/four-days-business-intelligence-data-analysis-convertas/online Day 1: Data analysis tools and techniques
 Consolidating data from separate files and sheets
 Advanced data validation using lists, dates and custom validation
 Powerful array functions
 Cell management tools: left, right, mid, concatenate, value
 Naming, editing, and managing cells and ranges
 Subtotal, sumif, sumifs, sumproduct, count, countif, countifs
 Looking-up data, texts, and values using vlookup
 The incredible table-tools technique
 Slicing dates into day names, weeks, week numbers, month names, years and quarters
 Text-to-columns and dynamic trimming using trim and len
 Managing texts and numbers using replace, find, and substitute
 Text change functions
 
Day 2:  Mastering data reporting: the 19 must learn pivotables tools
 Creating pivot tables
 Number formatting techniques
 Designing report layout
 Sorting in ascending, descending and more sort options
 Filtering labels and values
 Expanding and collapsing reports
 Summarize data by sum, average, minimum, maximum, count
 Show values as % of total and % of Pivot table options
 Inserting formulas
 Data analysis Copying pivot tables
 Creating pivot charts
 Dynamic chart labeling
 Mastering the slicer
 Showing report filter pages
 Linking pivot tables and pivot graphs with PowerPoint
 Conditional formatting with pivot tables
 Designing reports using the getpivotdata
 
Day 3: Data modeling and integration
 Spinner
 Check box data modeling with if function
 Option button data modeling with if function
 List box data modeling with choose function
 Scenario manager
 Linking Excel with text files
 Linking Excel with databases (Access)
 Linking Excel with SQL
 Linking Excel with internet
 Linking Excel with Excel
 
Day 4: The look and feel: charting and visualization techniques
 Using the camera tool
 Working with formula-driven visualizations
 Using fancy fonts
 Leveraging symbols in formulas
 Working with sparklines
 Creating unconventional style charts
        Tips and tricks
 Controlling and protecting your reports, worksheets and workbooks
 Data entry form Custom list
 Text-to-speech Advanced conditional formatting
 Shortcuts for your daily work

Cost: 3495 USD

Duration: 4 Days

]]> Mon, 14 May 2018 16:04:36 +04 <![CDATA[Strategic Marketing Planning - Convertas , Dubai,United Arab Emirates ]]>https://courses.laimoon.com/course/five-days-strategic-marketing-planning-convertas-1/online Day 1
Marketing concept
· Scope and functions
· Competitive pressures changing the world
· The smart bomb strategic approach
· Definition of strategic planning
· Organizing the general planning framework
 
Day 2
Marketing planning
· The benefits of planning
· Reasons to write a marketing plan
· The marketing plan format
· The marketing planning process
· Setting 'SMART' objectives and goals
· Linking the marketing strategy to the vision, mission & objectives
 
Day3
Business situation analysis
· The components of a company's environment
· The framework for competitive analysis
· Components of internal analysis
· Components of external analysis
· Competitive and customer analysis
· Environmental analysis
· 'SWOT' analysis
· The five forces diagram
· Portfolio analysis and design
· Workshop: marketing analysis
 
Day 4
Planning segmentation, targeting and Positioning
· Basis for segmentation
· Benefits of segmentation
· The market segmentation process
· Criteria for B to B segmentation
· Effective positioning
· Steps in market segmentation, targeting, and positioning
· Creating a powerful value proposition
· Workshop: crafting a value proposition and positioning
 
Day 5
Strategy development
· Considering different strategic alternatives
· Analyzing different marketing strategies
· The growth strategy matrix
· Factors shaping the choice of strategy
· Blue ocean versus red ocean strategies
· Workshop: formulating strategies
Tactical planning applications
· Setting the scene: the marketing mix
· The components of the marketing mix
· Using the marketing mix model
· Workshop: setting the marketing mix

Cost: 3995 USD

Duration: 5 Days

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