Learning outcomes:

• Write effective emails, reports, and proposals
  
• Use rules for organizing content in a clear and concise manner
  
• Match writing complexity to the modern business environment
  
• Apply advanced structuring techniques in writing that yields a desirable response
  
• Identify and talk to their reader's interest.
  

ADVANCED TECHNIQUES FOR EFFECTIVE WRITING 

• Defining effective writing
  
• Characteristics of effective writers
  
• Understanding the hallmarks of effective communicators
  
• Elements of written communication
  
• Writing in a business context
  
• Understanding your audience
  
• Setting a purpose for your writing
  
• Understanding sources of miscommunication
  
• Tips for business writing
  

ORGANIZING CONTENT:

• The 3 forms of communication
  
• Using simple and specific language to avoid confusion
  
• Using positive language
  
• Applying rules for bullet points
  
• Maintaining an impersonal style
  
• Avoiding repetitions
  
• Using active verbs to promote a response
  

WRITING STYLE:

• Adding a personal touch to business writing
• Organizing paragraphs effectively
  
• Using varied sentences
  
• Recognizing clichés and jargon
  
• Applying the gunning fox index for writing complexity
  
• Using visual aids to support text
  
• Going the last inch: proof reading your work

LOGICAL SEQUENCING OF IDEAS:

• Building your key message
  
• Organizing the introduction, body and ending
  
• Structuring ideas from the bottom up
  
• Refining the flow from the top down
  
• Drawing impeccable conclusions
  
• Summarizing ideas effectively

RESPONDING TO COMPLEX SITUATIONS THROUGH WRITING:

• Building rapport with your audience
  
• Managing expectations: responding to bad news
  
• Managing expectations: saying no
  
• Effectively handing difficult individuals 
  
• Hostile: responding assertively 
  
• Pessimist: sticking to facts
  
• Nagger: setting the rules 
  
• Mr. Know-it-all: staying focused 
  
• Egoist: getting descriptive
  
• Manipulator: taking the initiative
  

Cost: 1400 EGP

Duration: 2 Days

1. Motivate readers to adopt specific actions.
2. Create a professional image through their writing.
3. Write error-free documents in less time.
4. Rivet readers’ attention to get e-mails read.
5. Catch the hardest to find mistakes.
6. Avoid common mistakes.
7. Increase their ability to generate ideas and organize ;
8. Produce clear, concise and effective writing that achieves their objectives.
9. Develop a writing style that is interesting, informative and professional.

1. Introduction and Overview

1. Course Objectives
2. Outline
3. Purpose:  Why are we here?

1. Business and Report writing:  How We Transfer Factual Information and Knowledge

1. The Importance of Business and Report Writing
2. What Business and Report Writing is
3. What Business and Report Writing Does – Factual Communication of Experience
4. Problems in Factual Communication

1. Business Correspondence

1. The Role of Correspondence in Business, Science, Technology, and Industry
2. The Psychology of Correspondence
3. Organizing Your Letter/ Memo/E-Mail/Fax
4. Formats of Memos/Letters/E-Mails/Faxes
5. Mechanical Details
6. The Memorandum
7. The E-Mail
8. The Fax
9. Letters/Memos/E-Mails of Inquiry
10. Answers to an Inquiry
11. The Quotation Letters/E-Mails
12. Claim Letters/E-Mails
13. The Adjustment Letter/E-Mails
14. The Memo/Letter/E-Mail of Instructions

1. Short (Shorter) Report Forms

1. The Letter Report
2. The Memo Report
3. The E-Mail Repot
4. Progress Reports
5. Recommendation Reports
6. Activity Reports

1. Long Reports

1. Types of Long Reports
2. Components of Long Reports

1. Title Page
2. Abstract/Executive Summary
3. Introduction
4. Report Body
5. Results, Conclusions, and Recommendations
6. References
7. Figures and Tables
8. Appendices

1. Proposals:  from Concept to Document

1. What a Proposal Is
2. Letter Proposals
3. The Formal Proposal
4. Preparing an Abstract
5. The Proposal Document
6. The Letter of Transmittal

1. Presenting Tables and Graphs

1. Constructing Tables
2. Types of Tables
3. Displaying Statistical Data
4. Displaying a Process in Table Forms
5. Using Photographs, Drawings, and Cartoons
6. Using Exploded Views
7. Using Maps
8. Using Graphs, Charts, and Curves

1. General Guidelines for Business and Report Writing

1. Business and Report Writing is Concise, Clear, Accurate and Persuasive
2. Content, Style, and Mechanics
3. Complete Reports

Cost: 1700 EGP

Duration: 2 Days