Laimoon.comhttps://courses.laimoon.com/sitemap/rss Courses in Dubai, Abu Dhabi, Sharjah Diplomas, Degrees & Doctorates - Laimoon Course Guide en-us <![CDATA[Event Management Skills - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom ]]>https://courses.laimoon.com/course/event-management-skills-london-training-for-excellence/online Overview
A successful event generates positive messaging and publicity about an organisation and enhances the public's perception of their brand. This course covers the key skills and knowledge needed to effectivelyplan budget market and stage successful events as well as how to follow up after the event to leverage PR benefits.

Delegates will learn from best practice case studies as well hands-on practical exercises including developing event plans and budgets using event planning templates crafting PR messages to publicise the event and preparing risk assessments which will guide their decisions regarding facilities services and staffing.

By the end of the course delegates will have all the knowledge and skills they need to plan and deliver outstanding events.

Objective
By the end of this interactive training programme, you will be able to:
  • Recognise the new concept of PR and its importance in the organisation
  • Identify the various tasks involved in the planning and management of a variety of events
  • Determine how to organise physical and human resources for staging an event so that all needs are covered
  • Develop an event plan
  • Develop a budget plan for an event
  • Prepare a risk assessment to minimize the impact of financial, legal, marketing ,crowd control, food services, and other problems
  • Describe how facilities and services are managed during the actual delivery of an event
  • Review an event after its delivery

Who Should Attend
  • PR managers
  • Events managers
  • Events co-ordinators
  • Supervisors and professionals involved in the planning or management of events and conferences.

Course Outlines
Module 1 - Introduction scope and objectives
  • Introduction to PR and its activities in modern organizations.
  • The Scope and Nature of Event Management.
  • What is Event Management?
Module 2 - Event Planning
  • When to Run an Event
  • Where to Hold an Event
  • Event Management Companies
  • Event Planning template
  • Planning Internal and Public Events
Module 3 - Resources and staffing
  • Physical and Human Resources
  • Venue
  • Décor
  • Equipment and facilities
  • Entertainment
  • Accomodation
  • Catering
  • Sound and Lighting
  • Travel and car parking
  • Traffic Management
  • Security
Module 4 - Marketing an Event
  • Target Audience
  • Key messages
  • PR communications (invitations press releases advertorials)
  • Sponsorship
  • Advertising and promotion
Module 5 - Financial Management
  • Types of Budgets
  • Budgeting an Event
  • Cash Flow
  • Controlling Expenditure
Module 6 - Risk Management
  • Risk Assessment
  • Risk Reduction
  • Consumer Protection
  • The Law & Employees
  • Dispute Management
  • Duty of Care
Module 7 - Staging the Event
  • Event theme
  • Welcome and registration
  • Audience and Guests
  • The Stage
  • Programme timing
  • Ushering
  • Power Lights Sound
  • Catering
  • Recording an Event
  • Crowd Control
Module 8 - After the Event
  • Cleaning Up
  • Acknowledgements and thanks
  • Review and Evaluation
  • Dealing with Complaints
  • Follow up communications

Cost: 4900 USD

Duration: 5 Days

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