Laimoon.comhttps://courses.laimoon.com/sitemap/rss Courses in Dubai, Abu Dhabi, Sharjah Diplomas, Degrees & Doctorates - Laimoon Course Guide en-us <![CDATA[Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates ]]>https://courses.laimoon.com/course/five-days-marketing-communication-workshop-convertas/online Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
  > Advertising
  > Personal selling
  > Public relations
  > Sales promotion
· Promotion mix strategies across the Product Life Cycle
 
Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list
 
Day 3
Launching an advertising campaign
· Marketing communications objectives 
· Characteristics of a successful campaign 
· Steps in creating an advertising campaign 
· A typical IMC plan template:
   > Situational analysis
   > SWOT analysis
   > Marketing communications objectives 
   > Marketing communications message objectives 
   > Marketing communications strategies
   > Marketing communications mix 
   > Marketing communications budget
   > Marketing communications media scheduling
   > Marketing communication monitoring & control 
· The role of the advertising agency
· Typical full-service agency organization 
· What to ask from the advertising agency  
· Team workshop: launching a full MARCOM campaign
 
Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy
 
Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
  > Facebook
  > Twitter
  > LinkedIn
  > Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing
 
 

Cost: 3995 USD

Duration: 5 Days

]]> Sun, 25 Feb 2018 14:51:52 +04 <![CDATA[Integrated Mind Crucial Element in Communication - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom ]]>https://courses.laimoon.com/course/upto-five-days-integrated-mind-crucial-element-in-communication-british-academy-for-training-development/online Course Description:

Hernez-Boome and Hughes (2004:27) offer that the leadership of the future is at its core a "process that engenders and is the result of relationships - relationships that focus on the interactions of both leaders and ;  Leadership thus boils down to effective communication in order to build ;

Nowadays non-verbal communication is part of everyday jargon when referring to effective ; We all acknowledge that the "what and how" we say things are ; What we often forget is that body (and therefore voice) is controlled by the ; We forget that body/voice and mind cannot be ; This workshop defines and investigates the link between the mind (drawing from the concepts of mirror neurons, interioception, exterioception and proporioception) and the body/voice.

  Once this interactive relationship has been established, the workshop draws from the notion of optimal body/mind and voice integration in performance to ensure uncontaminated communication in ; The participant will gain skills and strategies to be used towards accessing integrated mind, body and voice when communicating from a leader's perspective.

 
How attendees will benefit?

After completion of the programme, delegates will be able to:
  • understand the impact of body and voice on effective communication;
  • evaluate one's own body and voice usage in communication;
  • execute a set of explorations towards improved body/mind and voice in communication; and
  • work towards congruent body/mind and voice usage towards powerful communication in leadership.
 
Course Content:

The programme covers the following topics:
  •  Impact of body and voice on communication
  •  Body and voice usage in communication
  •  Leadership communication

Course Style:
  • Lecture or One-to-One training style.
  • In house training.
  • Group Training.
  • Practical Training.
 
Remember:
  • We provide this course in any place and at any time suitable for you.

Cost: 4200 USD

Duration: Upto 5 Days

]]> Wed, 31 Jan 2018 14:18:11 +04 <![CDATA[Communication and Presentation Skills - Convertas , Dubai,United Arab Emirates,Malaysia,Turkey,United Kingdom ]]>https://courses.laimoon.com/course/four-days-communication-and-presentation-skills-convertas/online Day 1
Essentials of communication
· Defining communication- The starting line
· Elements of communication
· One-way versus two-way communication
· Effective communication
· Listening - A deliberate process
· Barriers to communication
· Minimizing noise
· Perception, self concept and stereotyping
 
Day 2
The power of non-verbal communication
· The first seven seconds
· Elements of silent language
· Body types
· Dress styles for your body type
· Reading others and interpreting gesture clusters
· Using body language to your advantage
· Color power - Using color psychology to your advantage
· Using your voice - The magic tool
 
Day 3
Preparing effective presentations
· You are the message
· Knowing your audience
· Knowing your context
· Constructing a logical outline
· Gathering supporting material
· Timing and practice
· Set up and technology
· What not to do
 
Day 4
Delivering effective presentations
· Succeed before you even start
· Relaxing and focusing
· Your first 30 seconds
· Finding your personal voice
· Connecting with your audience
· Handling unpleasant surprises
· Ending on a high note
· Soliciting action

Cost: 3495 USD

Duration: 4 Days

]]> Sun, 28 Jan 2018 17:22:24 +04 <![CDATA[How to Deal with Media Outlets - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom ]]>https://courses.laimoon.com/course/upto-seven-days-how-to-deal-with-media-outlets-british-academy-for-training-development/online
Media outlets can damage the reputation of your business or governmental organization. Have you thought about a course that helps you know how to deal with media outlets?

This course provides insight and a transition into the realities of a public relations workplace environment.

Trainees apply the knowledge and skills they have developed in the course to the requirements of public relations campaigns, particularly in marketing communication, which is one of the largest areas of public relations practice.

Students learn how public relations can play a key role in achieving campaign objectives for individuals, groups, organisations and government agencies. Working in teams, students develop public relations strategies from simulated and real scenarios.

The basics of project management, client relationships, cost estimation, budgeting and scheduling are included in this course.

Cost: 4500 USD

Duration: Upto 7 Days

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