Laimoon.comhttps://courses.laimoon.com/sitemap/rss Courses in Dubai, Abu Dhabi, Sharjah Diplomas, Degrees & Doctorates - Laimoon Course Guide en-us <![CDATA[Communication Skills Techniques of Public Relations - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague ]]>https://courses.laimoon.com/course/communication-skills-techniques-of-public-relations-gba-professional-london-training-center/online Overview

The "Communication Skills and Techniques of Public Relations" course is designed to provide professionals with a comprehensive understanding of communication principles and strategies specific to the field of public relations (PR). Geared towards PR practitioners, communication professionals, and aspiring PR professionals, this course offers an in-depth exploration of effective communication techniques and their application in PR contexts.

Throughout the course, participants will delve into fundamental topics related to communication skills, including verbal and nonverbal communication, active listening, empathy, persuasion, and negotiation. Emphasis is placed on understanding how these skills can be leveraged to build and maintain positive relationships with stakeholders, including clients, media, investors, and the public.

Objectives
  • Understand the core principles, functions, and strategic role of Public Relations within an organisation.
  • Develop effective verbal, written, and interpersonal communication skills essential for PR activities.
  • Learn techniques for crafting clear, persuasive, and audience-focused messages across various communication channels.
  • Gain the ability to manage media relations, prepare press releases, and respond confidently to media inquiries.
  • Understand how to build and maintain strong relationships with stakeholders, partners, and the public.
  • Enhance skills in crisis communication and learn how to manage reputational risks during challenging situations.
  • Learn how to plan, implement, and evaluate PR campaigns that align with organisational goals.
  • Gain insight into digital PR techniques, including social media engagement, online reputation management, and content strategies.
  • Develop confidence in public speaking, presentation delivery, and representing the organisation effectively.

Cost: 4250 USD

Duration: 5 Days

]]> Fri, 12 Dec 2025 17:20:54 +04 <![CDATA[Crisis Management & Communications - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom ]]>https://courses.laimoon.com/course/crisis-management-communications-gba-professional-london-training-center/online This course explores various crisis caused by internal and external issues as well as methods for determining the risk to use as a basis for crisis management plans. 

This will help them understand what risks and crisis situations may encompass. 

It will provide them with the skills at contingency planning so unexpected situations have minimal impact.

 It will help to formulate the team to manage emergency situations and keep a business running with stability regardless of external impacts.

OBJECTIVE

  • Understanding crisis issues and management
  • Attaining skills at contingency planning
  • Understanding the need of the Crisis Management Team
  • Creating an effective set of standards during the emergency situation Keeping the stability in the business

Cost: 4500 USD

Duration: Upto 5 Days

]]> Mon, 08 Apr 2019 23:35:07 +04 <![CDATA[Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates ]]>https://courses.laimoon.com/course/five-days-marketing-communication-workshop-convertas/online Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
  > Advertising
  > Personal selling
  > Public relations
  > Sales promotion
· Promotion mix strategies across the Product Life Cycle
 
Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list
 
Day 3
Launching an advertising campaign
· Marketing communications objectives 
· Characteristics of a successful campaign 
· Steps in creating an advertising campaign 
· A typical IMC plan template:
   > Situational analysis
   > SWOT analysis
   > Marketing communications objectives 
   > Marketing communications message objectives 
   > Marketing communications strategies
   > Marketing communications mix 
   > Marketing communications budget
   > Marketing communications media scheduling
   > Marketing communication monitoring & control 
· The role of the advertising agency
· Typical full-service agency organization 
· What to ask from the advertising agency  
· Team workshop: launching a full MARCOM campaign
 
Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy
 
Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
  > Facebook
  > Twitter
  > LinkedIn
  > Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing
 
 

Cost: 3995 USD

Duration: 5 Days

]]> Sun, 25 Feb 2018 14:51:52 +04 <![CDATA[Communication and Presentation Skills - Convertas , Dubai,United Arab Emirates,Malaysia,Turkey,United Kingdom ]]>https://courses.laimoon.com/course/four-days-communication-and-presentation-skills-convertas/online Day 1
Essentials of communication
· Defining communication- The starting line
· Elements of communication
· One-way versus two-way communication
· Effective communication
· Listening - A deliberate process
· Barriers to communication
· Minimizing noise
· Perception, self concept and stereotyping
 
Day 2
The power of non-verbal communication
· The first seven seconds
· Elements of silent language
· Body types
· Dress styles for your body type
· Reading others and interpreting gesture clusters
· Using body language to your advantage
· Color power - Using color psychology to your advantage
· Using your voice - The magic tool
 
Day 3
Preparing effective presentations
· You are the message
· Knowing your audience
· Knowing your context
· Constructing a logical outline
· Gathering supporting material
· Timing and practice
· Set up and technology
· What not to do
 
Day 4
Delivering effective presentations
· Succeed before you even start
· Relaxing and focusing
· Your first 30 seconds
· Finding your personal voice
· Connecting with your audience
· Handling unpleasant surprises
· Ending on a high note
· Soliciting action

Cost: 3495 USD

Duration: 4 Days

]]> Sun, 28 Jan 2018 17:22:24 +04