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Effective Communication Skills - London Training For Excellence , Dubai,Netherlands,United Arab Emirates,United Kingdom

Thu, 06 Sep 2018 15:38:22 +04

Introduction:

This course develops delegates understanding of how we communicate and presents several easy-to-use soft skills techniques can improve their ability to establish rapport with others, strengthen relationships and avoid common conversational traps.

In particular, the course covers areas such as listening, probing and understanding other people’s perceptions as well as understanding intentions and their ; The course also looks at the importance of taking responsibility and avoiding the blame cycle. Delegates will learn to manage their emotions so that they don’t derail conversations. They will practice techniques to effectively manage difficult conversations and express themselves clearly and ;

Objective:

By the end of this interactive training programme, you will be able to:

establish rapport and build strong relationships
understand how perceptions and intentions influence behaviour
avoid blaming others when things go wrong
manage your own feelings and emotions
successfully handle difficult conversations
move forward by focussing on underlying issues or concerns

Cost: 4900 USD

Duration: 5 Days

Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:51:52 +04

Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
> Advertising
> Personal selling
> Public relations
> Sales promotion
· Promotion mix strategies across the Product Life Cycle

Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list

Day 3
Launching an advertising campaign
· Marketing communications objectives
· Characteristics of a successful campaign
· Steps in creating an advertising campaign
· A typical IMC plan template:
> Situational analysis
> SWOT analysis
> Marketing communications objectives
> Marketing communications message objectives
> Marketing communications strategies
> Marketing communications mix
> Marketing communications budget
> Marketing communications media scheduling
> Marketing communication monitoring & control
· The role of the advertising agency
· Typical full-service agency organization
· What to ask from the advertising agency
· Team workshop: launching a full MARCOM campaign

Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy

Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
> Facebook
> Twitter
> LinkedIn
> Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing

Cost: 3995 USD

Duration: 5 Days

Communication and Presentation Skills - Convertas , Dubai,United Arab Emirates,Malaysia,Turkey,United Kingdom

Sun, 28 Jan 2018 17:22:24 +04

Day 1
Essentials of communication
· Defining communication- The starting line
· Elements of communication
· One-way versus two-way communication
· Effective communication
· Listening - A deliberate process
· Barriers to communication
· Minimizing noise
· Perception, self concept and stereotyping

Day 2
The power of non-verbal communication
· The first seven seconds
· Elements of silent language
· Body types
· Dress styles for your body type
· Reading others and interpreting gesture clusters
· Using body language to your advantage
· Color power - Using color psychology to your advantage
· Using your voice - The magic tool

Day 3
Preparing effective presentations
· You are the message
· Knowing your audience
· Knowing your context
· Constructing a logical outline
· Gathering supporting material
· Timing and practice
· Set up and technology
· What not to do

Day 4
Delivering effective presentations
· Succeed before you even start
· Relaxing and focusing
· Your first 30 seconds
· Finding your personal voice
· Connecting with your audience
· Handling unpleasant surprises
· Ending on a high note
· Soliciting action

Cost: 3495 USD

Duration: 4 Days