Laimoon.com

Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:51:52 +04

Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
> Advertising
> Personal selling
> Public relations
> Sales promotion
· Promotion mix strategies across the Product Life Cycle

Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list

Day 3
Launching an advertising campaign
· Marketing communications objectives
· Characteristics of a successful campaign
· Steps in creating an advertising campaign
· A typical IMC plan template:
> Situational analysis
> SWOT analysis
> Marketing communications objectives
> Marketing communications message objectives
> Marketing communications strategies
> Marketing communications mix
> Marketing communications budget
> Marketing communications media scheduling
> Marketing communication monitoring & control
· The role of the advertising agency
· Typical full-service agency organization
· What to ask from the advertising agency
· Team workshop: launching a full MARCOM campaign

Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy

Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
> Facebook
> Twitter
> LinkedIn
> Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing

Cost: 3995 USD

Duration: 5 Days

Strategic Public Relations Workshop - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates,United Kingdom

Tue, 30 May 2017 18:14:42 +04

Objective

Create an integrated PR strategy
Advanced interview skills
Effective use of online PR options
Management of electronic media
Maximize your organization media strength
Understand the rules for lobbying campaigns
Manage the merits and demerits of direct email

Outline

Senior manager communication challenges
What does the media wants?
How to integrate PR with the marketing mix?
Using Internet PR and viral marketing effectively
Identifying the problems that could be faced
Developing a PR plan
Advanced interview techniques that work
Communicating with your body
Successful one-to-one press interviews
Formulating key messages
Controlling emotional responses
Delivering attractive speech
Making news portals and web news services work for you
Developing PR strategies
Ensuring that your side of the story is heard
Handling the Press - the golden rules
Press releases that work
Writing effective press releases
Using pictures effectively
Sourcing PR information
Using Radio and Television
Web Marketing and PR
Cultural diversities on body language
Delivering "BAD NEWS"
Handling media enquiries
Advanced crisis management & reputation management
Brief spokespeople prior to media interviews
Choosing and using a PR agency
Measuring results

Cost: 3995 USD

Duration: 5 Days

Public Relations, Protocol and Etiquette - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates

Tue, 30 May 2017 18:07:59 +04

Objective

Realize the difference between crude person behavior, and a refined one;
Understand, and apply the right attitude, at the right time with the right person
Create positive impressions
Learn the right etiquette and protocol with celebrities,
Planning and orchestrating visits, meetings, ceremonies, and special events
Attend to receptions and social gatherings as an aristocrat
Precedence, Titles and Forms of Address.
Learn the proper table manners.
Protocol Event Planning Process

Outline

Public Relation Introduction
What is Protocol and Etiquette?
Quiz Exercise
Attributes of a Protocol Employee
Public Relation Communication Process
Public Relation Communication tools
Communicating with your body
Greetings, Introduction and hand shacking
Listening Skills
First Impressions
Public Relation Planning and Executing the Campaign
Select Research Methodology

Cost: 3195 USD

Duration: 4 Days

Public Relation Campaign - Convertas , Dubai,Malaysia,Turkey,United Kingdom

Tue, 30 May 2017 18:02:17 +04

Objective

List and define PR concepts and differentiate between PR and advertising
Create and implement a PR plan
List contributions of PR campaigns to strategic management
Manage a crisis using PR
Explain the importance of organizational and corporate image
Measure PR effectiveness

Outline
PR recap

PR: definitions, concepts
Stakeholders in PR
The many components of PR
Key differences between PR and advertising

Creating and implementing a public relations plan

PR plan: definition and needs
Characteristics of a PR plan
SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
Target audience(s)
Goals (what we hope to accomplish)
Objectives (what needs to be done)
Key messages: simple and descriptive
Strategy (methods to accomplish objectives)
Tactics (deadlines and cost)
Timeline and responsibilities

Contributions of PR campaigns to strategic management

PR and strategic management
Taking a strategic approach
What can PR accomplish
Environmental scanning
Internal and external environment
Managing issues

Crisis management using PR

Defining and identifying a crisis
Remembering the rules in a crisis
Phases of a crisis
The disclosure principle
The symmetrical communication principle
The relationship principle
The accountability principle

Importance of the organizational image

Public opinion (attitudes, opinions, actions)
Building the organizational image
Variables of managing the image
Image and reputation management
From identity to reputation
Relationship management

Measuring PR effectiveness

Purpose of evaluation (output, outcome)
Evaluating (process and goals)
Matching objectives and results
Measurement (production, exposure)
Weaknesses of the traditional approach
Measurement techniques

Cost: 3995 USD

Duration: 5 Days

Public Relations and Media Skills Workshop - Convertas , Dubai

Tue, 30 May 2017 17:54:47 +04

Objective

Create an integrated PR strategy
Advanced interview skills
Effective use of online PR options
Management of electronic media
Maximize your organization media strength
Understand the rules for lobbying campaigns
Manage the merits and demerits of direct email

Outline

Communication challenges in business
Successful Marketing and PR Strategies
How to integrate PR with the marketing mix?
Using Internet PR and viral marketing effectively
Advanced interview techniques that work
Communicating with your body
Successful one-to-one press interviews
Delivering attractive speech
Controlling emotional responses
Make News portals and Web news services work for you
Review of common writing principles
Mistakes with email PR - and how to avoid them
Handling the Press - the golden rules
Press releases that work
Using pictures effectively
Sourcing PR information
Using Radio and Television
Web Marketing and PR
Cultural diversities on body language
Delivering a "BAD NEWS"
Advanced crisis management & reputation management
Handling a PR Crisis
Choosing and using a PR agency

Cost: 3995 USD

Duration: 5 Days