Laimoon.comhttps://courses.laimoon.com/sitemap/rss Courses in Dubai, Abu Dhabi, Sharjah Diplomas, Degrees & Doctorates - Laimoon Course Guide en-us <![CDATA[Strategic Brand and Public Relations Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague ]]>https://courses.laimoon.com/course/strategic-brand-and-public-relations-management-gba-professional-london-training-center/online
Key focus areas include:
  • Public Relations: Managing communications, media relations, and stakeholder engagement to maintain a positive organizational image
  • Brand Management: Developing, positioning, and protecting the brand to differentiate in competitive markets and drive customer loyalty
  • Strategic Management: Formulating and executing strategies that align organizational resources and capabilities with long-term goals
  • Integrated Approach: Coordinating PR, branding, and strategic initiatives to support organizational growth, sustainability, and market influence

Participants will gain practical insights and tools to manage corporate reputation, strengthen brand value, and implement strategic initiatives that drive measurable business results.

Cost: 4250 USD

Duration: 5 Days

]]> Thu, 18 Dec 2025 19:59:56 +04 <![CDATA[Protocol Etiquette Ceremonies and Managing VIP's - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague ]]>https://courses.laimoon.com/course/protocol-etiquette-ceremonies-and-managing-vip-s-gba-professional-london-training-center/online
The course is designed to enhance skills which help you understand the behavioural differences of different kinds of people. It helps analyse the pattern and how to handle VIPs and make good public relations with the bureaucracy. It enables participants to discuss a large diversity of encounters, characters, everyday situations, conversations, and sometimes some rough events as ;

Objective
  • Understand the core principles of business etiquette and corporate protocol
  • Communicate professionally across cultures and organizational levels
  • Exhibit appropriate behavior in diverse business and formal settings
  • Plan and manage VIP visits, official events, and high-level engagements
  • Apply proper communication etiquette in emails, meetings, and phone interactions
  • Handle behavioral challenges and manage difficult personalities effectively

Cost: 4250 USD

Duration: 5 Days

]]> Thu, 18 Dec 2025 19:39:13 +04 <![CDATA[Communication Skills Techniques of Public Relations - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague ]]>https://courses.laimoon.com/course/communication-skills-techniques-of-public-relations-gba-professional-london-training-center/online Overview

The "Communication Skills and Techniques of Public Relations" course is designed to provide professionals with a comprehensive understanding of communication principles and strategies specific to the field of public relations (PR). Geared towards PR practitioners, communication professionals, and aspiring PR professionals, this course offers an in-depth exploration of effective communication techniques and their application in PR contexts.

Throughout the course, participants will delve into fundamental topics related to communication skills, including verbal and nonverbal communication, active listening, empathy, persuasion, and negotiation. Emphasis is placed on understanding how these skills can be leveraged to build and maintain positive relationships with stakeholders, including clients, media, investors, and the public.

Objectives
  • Understand the core principles, functions, and strategic role of Public Relations within an organisation.
  • Develop effective verbal, written, and interpersonal communication skills essential for PR activities.
  • Learn techniques for crafting clear, persuasive, and audience-focused messages across various communication channels.
  • Gain the ability to manage media relations, prepare press releases, and respond confidently to media inquiries.
  • Understand how to build and maintain strong relationships with stakeholders, partners, and the public.
  • Enhance skills in crisis communication and learn how to manage reputational risks during challenging situations.
  • Learn how to plan, implement, and evaluate PR campaigns that align with organisational goals.
  • Gain insight into digital PR techniques, including social media engagement, online reputation management, and content strategies.
  • Develop confidence in public speaking, presentation delivery, and representing the organisation effectively.

Cost: 4250 USD

Duration: 5 Days

]]> Fri, 12 Dec 2025 17:20:54 +04 <![CDATA[Advance Skills in PR Professionals - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague ]]>https://courses.laimoon.com/course/advance-skills-in-pr-professionals-gba-professional-london-training-center/online
This advanced-level training provides participants with the tools and insights needed to plan and manage high-impact PR campaigns, engage confidently with the media, respond to crises, and build strong stakeholder relationships. The programme emphasises data-driven PR practices, modern storytelling, effective digital communication, and sophisticated reputation management techniques.

Objectives
  • Develop and implement advanced PR strategies that align with organisational goals and enhance brand positioning.
  • Strengthen media relations skills by crafting compelling narratives, engaging journalists, and managing high-level media interactions.
  • Master crisis communication techniques to respond effectively to reputational risks and manage public perception.
  • Utilise data-driven insights and analytics to measure PR impact, optimise campaigns, and demonstrate ROI.
  • Create persuasive communication materials including press releases, speeches, media statements, and thought-leadership content.
  • Leverage digital and social media tools to maximise audience engagement and maintain consistent brand messaging.
  • Build and maintain strong stakeholder relationships with government bodies, partners, influencers, and the public.
  • Manage complex PR campaigns from concept development to execution and evaluation.
  • Enhance public speaking and presentation skills to effectively represent the organisation at conferences and media events.
  • Apply advanced reputation management techniques to strengthen organisational credibility and trust.
  • Navigate ethical and legal considerations in PR to ensure transparency, accuracy, and responsible communication.
  • Lead and mentor PR teams using modern leadership practices for improved collaboration and performance.

Cost: 4250 USD

Duration: 5 Days

]]> Thu, 11 Dec 2025 18:07:00 +04 <![CDATA[Stakeholder & Investor Relations in Infrastructure & Operations - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam ]]>https://courses.laimoon.com/course/stakeholder-investor-relations-in-infrastructure-operations-london-training-for-excellence/online Overview
Effective stakeholder and investor relations are crucial for the success of infrastructure and operations projects ensuring alignment between business objectives public interests and investment priorities. This course provides professionals the skills to engage with key stakeholders communicate project value and manage investor expectations through strategic relationship-building and negotiation techniques. Through interactive discussions and a real-world case study participants will learn how to navigate complex stakeholder dynamics communicate effectively with investors and government agencies and prepare for high-stakes meetings and negotiations.

Objectives
By the end of this course participants will be able to:
Understand various stakeholder groups' expectations concerns and interests including government entities private investors and communities.
Manage investor and stakeholder expectations through clear consistent and proactive communication.
Develop strategies for building trust and credibility with stakeholders to drive project success.
Prepare for high-stakes meetings presentations and negotiations with investors and government agencies.
Navigate regulatory and compliance considerations in infrastructure and operations projects.
Align stakeholder engagement strategies with business objectives to foster long-term partnerships.

Who Should Attend
Infrastructure and operations managers
Investor relations professionals
Government affairs and public policy officers
Project managers handling large-scale infrastructure projects
Business development and corporate communication executives
Finance and investment professionals involved in public-private partnerships

Course Outlines

Day 1: Understanding Stakeholder & Investor Expectations
Identifying key stakeholders in infrastructure and operations
Mapping stakeholder concerns interests and influence
Balancing public private and regulatory expectations

Day 2: Effective Stakeholder Communication & Engagement
Strategies for proactive communication with investors and government agencies
Managing stakeholder conflicts and resolving concerns
Enhancing transparency through structured engagement plans

Day 3: Investor Relations & Financial Communication
Building investor confidence through data-driven reporting
Communicating project risks returns and long-term value
Aligning financial messaging with business growth strategies

Day 4: Preparing for High-Stakes Meetings & Negotiations
Best practices for investor presentations and government briefings
Structuring compelling business cases for investment proposals
Managing challenging negotiations and overcoming resistance

Day 5: Strategic Stakeholder & Investor Management for Long-Term Success
Maintaining long-term relationships with investors and stakeholders
Measuring the impact of stakeholder engagement on project success
Case Study: Examining a successful stakeholder and investor relations strategy in infrastructure development

Cost: 5300 USD

Duration: 5 Days

]]> Thu, 15 May 2025 14:52:50 +04 <![CDATA[Media Relations - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul ]]>https://courses.laimoon.com/course/media-relations-lct-international/online Course Introduction:
This course focuses on building and maintaining positive relationships with the media. Learn to craft press releases, manage press conferences, and engage with journalists to shape your organisations public narrative.

Course Outcomes:
Appreciate how media works and benefit from effective media relations
Identify story types and how they should be pitched to editors
Gauge the importance of stories and how the media will assess them
Plan a successful press conference and give winning interviews
Use interactive; social and digital media

Who Should Attend:
Corporate and government spokespersons
Public Relations and Media Relations Managers
Marketing and Communications Managers
Owners and directors of PR consultancies
CEOs, Directors and Staff who undertake media interviews

Course Topics:
How to Establish Successful Media Relations

Understanding the difference between media relations and public relations
Establishing managing and maintaining relationships with target media
Appreciating news values and analysing reporters stories
Who is who in the news structure; reporters editors desk journalists and others
Importance of maintaining lists and data on target journalists


Pitching Stories Successfully

Identifying reporters beats and understanding their importance
How to pitch your stories to key journalists
Recognising news deadlines and observing them
Planning setting out and writing successful press releases
Understanding how and where reporters get their news material


Identifying the Importance of Stories

Deciding whether a story is for all media or specific news outlets
Gauging how important a story might be to media
Gaining a reputation as a dependable source of information for reporters
Following up your story with reporters
Developing and utilising tip sheets


Press Conferences and Interviews

Planning preparing implementing and following up a press conference
The difference between a press briefing and press conference
Preparing for an interview and understanding the reason for it
Adopting television skills for before during and after an interview
Pitfalls and how to avoid no comment and off the record


Techniques for Digital and Social Media

24hr news requirements
Use of online media
Auditing and monitoring social media
Utilising citizen reporting
Differences in approach to traditional and interactive media

Cost: 4250 GBP

Duration: 5 Days

]]> Wed, 14 May 2025 11:15:13 +04 <![CDATA[Strategic Public Relations Management - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul ]]>https://courses.laimoon.com/course/strategic-public-relations-management-lct-international/online Course Introduction:
This course is designed to equip professionals with the skills to develop and implement robust PR strategies, manage stakeholder relationships, and steer an organisations communication to align with its overarching goals, while effectively handling the media landscape and crisis situations.

Course Outcomes:
Create an appropriate PR strategy
Plan and manage the approach and methods
Overcome the challenges of implementation
Measure the results and impact Key Performance Indicators (KPIs)
Maximise the Return on Investment (ROI)

Who Should Attend:
PR Managers, Executives and Assistants
Marketing Managers, Executives and Assistants
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations

Course Topics:
What is PR - Public Relations?

Objectives and key elements of Public Relations
Importance benefits and challenges of Public Relations management
How PR differs from marketing advertising and sales
Advantages and disadvantages of all PR options
Importance of PR internally


PR Channels

Print media and its current and likely future role in PR
Television and the impact it can have
Radio - relying on voice only
Mobile technology and increasing accessibility
Social media and Multimedia - growth complexity and impact


Writing for all Media

What makes a good story?
How to win and keep readers attention
Writing for print: marketing materials news features editorial and letters
Press releases which are published not ignored
Writing effectively for electronic media


Target Markets

Requirements of target audiences and stakeholders
What are your competitors doing and how successfully?
15 different types of research to find out the answers
Identifying the most appropriate way to reach your audiences
Pitfalls to avoid on messages and content


PR Events and Activities

Organising preparing for and delivering presentations
Visits to your organisation by media and journalists
Lobbying: advantages risks and impact
Sponsorship: maximising return on investment (ROI)
Environmental Social and Governance


Social Media and Multimedia

Understanding the scope power and immediacy of these media
Monitoring what is said where and by whom
Responding to negative feedback positively
Pro-actively participating in social and Multimedia
Dos and Donts


Five Steps for a Successful PR Plan

Agree your objectives set targets and quantify results
Appropriate channels methods and mix
Maximise budget and resources
Recruit and manage your PR team: internal and external
Effective project management of the implementation


Media Relations

What do you want from editors journalists and their media?
What do they need from you?
Understand the pressures and deadlines they are under
Work together to build long-term durable relationships
Ten top tips for developing lasting relationships


Press Conferences and Interviews

Managing press conferences and dealing with journalists enquiries
Giving winning television interviews
Radio interviews with impact
Handle difficult questions on the telephone
Avoid the 5 most common mistakes

Cost: 7250 GBP

Duration: 10 Days

]]> Wed, 14 May 2025 11:15:13 +04 <![CDATA[Advanced Strategic Public Relations Management - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul ]]>https://courses.laimoon.com/course/advanced-strategic-public-relations-management-lct-international/online Course Introduction:
This course offers advanced insights into managing public relations campaigns strategically. Focus on crisis communication, stakeholder engagement, and maintaining a positive corporate image.

Course Outcomes:
Lead and project manage a successful PR campaign
Apply PR techniques, methodologies, and tools effectively
Identify and capitalise on PR opportunities
Overcome challenges and minimise risks
Maximise the Return on Investment (ROI)

Who Should Attend:
PR Directors and Managers
Marketing Directors and Managers
Company Directors
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations
Advisors at Ministerial level in government departments
Advisors to Directors and top Managers in other organisations
Owners or account directors in public relations consultancies

Course Topics:
What you are Promoting?

PR to promote organisations vision mission and strategyBenefits of products and servicesTarget messages for specific audiences stakeholders and markets
Objective measures of success: KPIsReturn on Investment: ROI


Social Media and Multimedia

Understanding the scope power and immediacy of these media
Monitoring what is said where and by whom
Responding to negative feedback positively
Pro-actively participating in social and Multimedia
Dos and Donts


Five Steps for a Successful PR Plan

Agree your objectives set targets and quantify resultsAppropriate channels methods and mixMaximise budget and resourcesRecruit and manage your PR team: internal and external
Effective project management of the implementation


Media Relations

What do you want from editors journalists and their media?
What do they need from you?
Understand the pressures and deadlines they are under
Work together to build long-term durable relationships
Ten top tips for developing lasting relationships


Press Conferences and Interviews

Managing press conferences and dealing with journalists enquiries
Giving winning television interviews
Radio interviews with impact
Handle difficult questions on the telephone
Avoid the 5 most common mistakes


Planning a Successful PR Campaign

Agree strategic objectives globally nationally regionally locally
Appropriate communication for each market stakeholder and audience
Objectives measures of success and desired outcomes
Project management of implementation of plan
Anticipate and prevent problems


Advising and Developing Senior People

Advising politicians senior civil servants directors and managersGive winning presentations
Public relations challenges as opportunities
Harnessing creative conflict into productive output
Budgeting and resource management


Building a Reputation

Clarify the key elements which comprise reputation
Strategy to maintain a long-term reputation
Minimise threats to reputation
Defend reputation when under attack
Rebuild reputation after it has been undermined or discredited


Issues and Crisis Management

Anticipate sources of crisis and mitigate risks
Appoint crisis leaders and teams and allocate resourcesCreate crisis plans for key eventualities
Practise crisis plans regularly
Case studies of impact on organisations of good and poor PR crisis management

Cost: 7250 GBP

Duration: 10 Days

]]> Wed, 14 May 2025 11:15:13 +04 <![CDATA[Strategic Communication Skills for Advanced Public Relations - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul ]]>https://courses.laimoon.com/course/strategic-communication-skills-for-advanced-public-relations-lct-international/online Course Introduction:
Sharpen your strategic communication skills to manage complex public relations campaigns. This course teaches advanced messaging, media strategy, and stakeholder engagement for PR professionals.

Course Outcomes:
Understand and apply the principles of communication for powerful and effective Public Relations strategy and implementation
Build relationships of trust with stakeholders through consistent and relevant communication
Promote and protect their brand with influential communication
Communicate with confidence with difficult stakeholders
Manage crisis situations positively
Apply the tips and avoid the traps of effective communication

Who Should Attend:
Directors of all organisations: in every sector
Managers of departments or projects
Team leaders and supervisors
Everybody who would like to make more impact with their communication skills

Course Topics:
Fundamentals of effective communication for all PR and media

Purpose objectives and measures of success
Research segment understand and respect stakeholder needs
Clear structure with relevant messages through appropriate media
Harness the 5 senses for effective PR
Ask for receive and utilise feedback
Project management of all communication: macro and micro


Oral communication skills

How much people hear understand and why
Voice: including tone volume variety to influence impact
Ask appropriate questions
Listen actively to the answers
Evaluate responses and adjust approach
Overcome challenges of: telephone conference calls podcasts etc


Written communication skills

How people read
Adapt language approach structure and content accordingly
Skilled writing editing and proofreading
Personalise mass communication
Monitor and measure effectiveness and impact
Adapt writing to each stakeholder and media including: email; PR briefs; strategy and planning reports; websites


Face-to-face communication

Read other peoples body language
Manage your own body language to support your message
Evaluate whats said in contrast to whats demonstrated through body language
Convey messages without words
Incorporate cultural traditions and differences
Use these skills in all meetings with all stakeholders


Bringing all the skills together to:

Resolve stakeholder complaints and conflict
Give powerful and winning presentations
Manage press conferences
Give confident press interviews
Chair and participate in productive meetings

Cost: 4250 GBP

Duration: 5 Days

]]> Wed, 14 May 2025 11:15:12 +04 <![CDATA[Public Relations Management - Level 3 - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul ]]>https://courses.laimoon.com/course/public-relations-management-level-3-lct-international/online Course Introduction:
This advanced course focuses on strategic PR planning, crisis management, and leveraging digital media to manage and protect an organisations reputation.

Course Outcomes:
Identify and overcome key PR challenges
Use appropriately all methodologies
Identify PR risks and manage or mitigate them
Plan a successful PR campaign
Understand how to manage a crisis constructively

Who Should Attend:
Implement sustainable practices in facilities management
Develop and manage energy efficiency programmes
Improve waste management processes
Contribute to organisational sustainability goals
Evaluate and apply sustainable building practices

Course Topics:
Importance of Internal PR for your Organisation

What employees expect from you
All the different ways of communicating with them
Information they want to know
Who should send those messages?
Appropriate methods and frequency


Planning a Successful PR Campaign

Agree strategic objectives globally nationally regionally locally
Appropriate communication for each market stakeholder and audience
Objectives measures of success and desired outcomes
Project management of implementation of plan
Anticipate and prevent problems


Advising and Developing Senior People

Advising politicians senior civil servants directors and managers
Give winning presentations
Public relations challenges as opportunities
Harnessing creative conflict into productive output
Budgeting and resource management


Building a Reputation

Clarify the key elements which comprise reputation
Strategy to maintain a long-term reputation
Minimise threats to reputation
Defend reputation when under attack
Rebuild reputation after it has been undermined or discredited


Issues and Crisis Management

Anticipate sources of crisis and mitigate risks
Appoint crisis leaders and teams and allocate resources
Create crisis plans for key eventualities
Practise crisis plans regularly
Case studies of impact on organisations of good and poor PR crisis management

Cost: 4250 GBP

Duration: 5 Days

]]> Wed, 14 May 2025 11:15:12 +04 <![CDATA[Strategic Brand Management - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul ]]>https://courses.laimoon.com/course/strategic-brand-management-lct-international/online Course Introduction:
Learn the art of building and managing brand equity. This course covers strategic brand analysis, planning, and positioning to create a sustainable competitive advantage and long-term brand loyalty.

Course Outcomes:
Understand the key requirements for a strong brand identity for an organisation, product and service
Develop brand awareness, recall and loyalty with stakeholders and audiences
Understand the advantages and disadvantages of different communication channels and multipliers to promote and enhance a brand
Create and implement a comprehensive range of branding strategies
Protect and manage a brand continuously to maintain and increase brand equity
Understand how to manage and rebuild brand credibility after a crisis

Who Should Attend:
Directors of marketing and PR
Managers of marketing and PR departments
Team leaders and supervisors
Everybody who lives the brand

Course Topics:
Fundamentals of a strong brand

Definition of a brand: brand promise
Importance of a clearly identifiable brand
What makes a brand memorable?
Relating senses and emotions to a brand
Global branding with local and personal relevance


Generate a consistent brand

Identify research and segment audiences/stakeholders of the organisation product and service
Monitor their current and changing needs expectations and requirements
Position your brand correspondingly
Generate brand metrics for effective measurement
Overcome the challenges of consistency in branding


Create a brand strategy

Set strategic objectives and KPIs
Agree budget and resources to be allocated
Research analyse and evaluate competition
Clarify targeted and focussed benefits
Project manage the implementation


Promote the brand

Identify evaluate and choose the most appropriate communication media
Constantly monitor and measure brand value in all media
Ensure brand alignment with the product and service
Should you rebrand or re-position? Why when and how?
Learn the lessons from effective and from failed rebranding


Protect manage and rebuild a brand during and after a threat or crisis

Build a long-term positive brand perception of the organisation product or service before the problem strikes
Prepare a structured and regularly tested crisis plan
Identify the best way to communicate with stakeholders before during and after the crisis
What can be learnt from those organisations that have handled crisis badly and those who have recovered well?
Rebuild your brand after is been undermined or discredited

Cost: 4250 GBP

Duration: 5 Days

]]> Wed, 14 May 2025 11:15:12 +04 <![CDATA[Public Relations Management - Level 1 - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul ]]>https://courses.laimoon.com/course/public-relations-management-level-1-lct-international/online Course Introduction:
Learn the basics of public relations, including understanding media channels, crafting messages, and building relationships with stakeholders to enhance the companys public image.

Course Outcomes:
Practise PR successfully in their organisation
Assess the range of approaches, methods and techniques required
Understand the markets and audiences and their different PR requirements
To write appropriately for all media
Manage PR events and activities

Who Should Attend:
Those new to PR Management
Those who need to understand the rapidly changing media environment
PR Executives, Assistants and Researchers
Marketing Executives and Assistants
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations

Course Topics:
What is PR - Public Relations?

Objectives and key elements of Public Relations
Importance benefits and challenges of Public Relations management
How PR differs from marketing advertising and sales
Advantages and disadvantages of all PR options
Importance of PR internally


PR Channels

Print media and its current and likely future role in PR
Television and the impact it can have
Radio - relying on voice only
Mobile technology and increasing accessibility
Social media and multimedia - growth complexity and impact


Writing for all Media

What makes a good story?
How to win and keep readers attention
Writing for print: marketing materials news features editorial and letters
Press releases which are published not ignored
Writing effectively for electronic media


Target Markets

Requirements of target audiences and stakeholders
What are your competitors doing and how successfully?
15 different types of research to find out the answers
Identifying the most appropriate way to reach your audiences
Pitfalls to avoid on messages and content


PR Events and Activities

Organising preparing for and delivering presentations
Visits to your organisation by media and journalists
Lobbying: advantages risks and impact
Sponsorship: maximising return on investment (ROI)
Environmental Social and Governance

Cost: 4250 GBP

Duration: 5 Days

]]> Wed, 14 May 2025 11:15:12 +04 <![CDATA[Strategic Marketing, Brand Management and Public Relations - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul ]]>https://courses.laimoon.com/course/strategic-marketing-brand-management-and-public-relations-lct-international/online Course Introduction:
Learn to integrate marketing, branding, and public relations strategies. This course teaches how to create powerful brands, engage with stakeholders, and develop campaigns that resonate with target audiences.

Course Outcomes:
Plan, implement and obtain the desired results from their strategic and marketing PR
Obtain the highest return on investment (ROI)from Strategic Marketing
Create, promote, protect and manage the organisations brand, products and services
Apply the appropriate approach, structures, methods and techniques of PR
Utilise the rapidly changing media environment

Who Should Attend:
Directors of Marketing
Marketing Managers
Brand Directors
Brand Managers
Directors of Public Relations
Senior Public Relations Managers
Company Directors
Senior Managers
Those who would like to strengthen, develop and enhance their Strategic Marketing skills
Advisors at Ministerial level in government departments
Advisors to Directors and top Managers /liandgt;
Owners or account directors in public relations consultancies

Course Topics:
Benefits of Strategic Marketing

What is Strategic Marketing?
Objectives and key elements of Strategic Marketing
Importance benefits and challenges of Strategic Marketing to your organisation
Marketing positioning market analysis and competitor evaluation
The Marketing Mix - 4 Ps evolving into 7 Ps


Consumer and Market Research

Advantages and disadvantages of 15 types of research
Identify analyse segment and target appropriate markets according to common factors
Create powerful targeted and appropriate messages
Maximise the mix of communication methods
Behavioural economics and consumer behaviour theory in marketing


Brand Management

What is a brand its key characteristics and why do people buy a brand?
Create protect enhance and maintain long-term brand value
Evaluate and choose the most appropriate media and mix to promote the brand
Defend your brand when it is under attack: top tips and traps to avoid
Rebuild your brand after it has been undermined or discredited


Social Media and Multimedia

Understanding the scope power complexity and immediacy
Monitoring what is said where and by whom
Responding to feedback
Pro-actively participating in social and Multimedia
Dos and Donts


Issues and crisis: PR to Manage Impact on the Brand

Anticipate potential sources of a crisis and mitigate the risks
Appoint crisis leaders teams and allocate resources required
Create crisis plans for key eventualities
Practise regularly for the crisis to minimise effect if it happens
Case studies of impact on organisations of good and poor PR crisis management

Cost: 4250 GBP

Duration: 5 Days

]]> Wed, 14 May 2025 11:15:12 +04 <![CDATA[Public Relations Management - Level 2 - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul ]]>https://courses.laimoon.com/course/public-relations-management-level-2-lct-international/online Course Introduction:
Enhance your PR skills with intermediate techniques in media relations, event management, and reputation management, necessary for shaping public perception.

Course Outcomes:
Strengthen current management, structures, methods and techniques of PR
Create a successful PR plan
Implement plan effectively
Maximise the Return on Investment (ROI) of PR
Build strong and durable relationships with all media

Who Should Attend:
PR Managers, Executives and Assistants
Marketing Managers, Executives and Assistants
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations
Those who need to understand the rapidly changing media environment

Course Topics:
What you are Promoting?

PR to promote organisations vision mission and strategy
Benefits of products and services
Target messages for specific audiences stakeholders and markets
Objective measures of success: KPIs
Return on Investment: ROI


Social Media and Multimedia

Understanding the scope power and immediacy of these media
Monitoring what is said where and by whom
Responding to negative feedback positively
Pro-actively participating in social and Multimedia
Dos and Donts


Five Steps for a Successful PR Plan

Agree your objectives set targets and quantify results
Appropriate channels methods and mix
Maximise budget and resources
Recruit and manage your PR team: internal and external
Effective project management of the implementation


Media Relations

What do you want from editors journalists and their media?
What do they need from you?
Understand the pressures and deadlines they are under
Work together to build long-term durable relationships
Ten top tips for developing lasting relationships


Press Conferences and Interviews

Managing press conferences and dealing with journalists enquiries
Giving winning television interviews
Radio interviews with impact
Handle difficult questions on the telephone
Avoid the 5 most common mistakes

Cost: 4250 GBP

Duration: 5 Days

]]> Wed, 14 May 2025 11:15:11 +04 <![CDATA[International relations (IR) - IOMH - Institute of Mental Health , Online,United Kingdom ]]>https://courses.laimoon.com/course/part-time-international-relations-ir-iomh-institute-of-mental-health/online
Throughout the International relations (IR) course, you will explore how different countries approach cooperation and conflict. You’ll study important topics like war, peace, and international organizations. This knowledge will give you a clearer picture of current events and trends in the world today.

By the end of the International relations (IR) course, you will have a solid foundation in international relations. You’ll feel more confident discussing global issues and understanding their impact. Whether you want to work in government, non-profits, or business, this course opens the door to many exciting opportunities in international relations.

Learning Outcomes
  • Understand key concepts in international relations.
  • Analyse the historical context of global events.
  • Identify various actors in international relations.
  • Apply major theories to contemporary issues.
  • Examine the role of international organizations.
  • Evaluate recent challenges in international relations.
Course Curriculum
  • Module 01: Understanding International Relations
  • Module 02: Historical Context
  • Module 03: Actors in International Relations
  • Module 04: Theories in International Relations I: Realism and Liberalism
  • Module 05: Theories in International Relations II: The Marxist, The Constructivist and The Feminist Tradition
  • Module 06: International Political Economy
  • Module 07: Recent Issues in International Relations
  • Module 08: War
  • Module 09: International Organisation
Who is this Course For?
  • This course is ideal for students pursuing degrees in political science or global studies.
  • Professionals looking to enhance their understanding of international dynamics will benefit.
  • Anyone interested in careers in government, NGOs, or global business can gain valuable insights.
  • Individuals who want to stay informed about world events and their implications will find this course relevant.
  • It’s perfect for anyone eager to engage in discussions about international affairs.
Career Path
  • Diplomat - £30K to £70K/year
  • Policy Analyst - £28K to £50K/year
  • International Relations Specialist - £25K to £55K/year
  • Global Affairs Consultant - £30K to £60K/year
  • International Development Officer - £24K to £48K/year

Cost: 9.99 GBP

Duration: Upto 3 Hours

]]> Mon, 28 Oct 2024 13:52:22 +04 <![CDATA[Public Health and Safety - IOMH - Institute of Mental Health , Online,United Kingdom ]]>https://courses.laimoon.com/course/part-time-public-health-and-safety-iomh-institute-of-mental-health-1/online
The Public Health and Safety course covers the basic principles of public health and how to apply them. You will gain insights into how diseases spread and the measures we can take to control them. Understanding these concepts is key to making informed decisions that benefit everyone.

By the end of the Public Health and Safety course, you will feel confident in your ability to address public health issues. Whether you are starting your career or looking to enhance your knowledge, this course will prepare you for a rewarding journey in the field of public health. Join us and make a difference in your community!

Learning Outcomes:
  • Understand key concepts of public health and its significance.
  • Explore principles of disease control and prevention.
  • Analyse measures of disease frequency and epidemiology.
  • Recognize the importance of maternal and child health.
  • Examine the relationship between the environment and public health.
  • Discuss ethical considerations in public health practices.
Course Curriculum
  • Module 1: Introduction to Public Health
  • Module 2: Principles of Public Health
  • Module 3: Understanding Epidemiology
  • Module 4: Disease Control
  • Module 5: Understanding Measures of Disease Frequency
  • Module 6: Maternity and Childbirth
  • Module 7: Environment and Public Health
  • Module 8: Health System and Policy
  • Module 9: Public Health and Ethics

 

Cost: 9.99 GBP

Duration: Upto 4 Hours

]]> Tue, 15 Oct 2024 12:47:00 +04 <![CDATA[Customer Service Manager - IOMH - Institute of Mental Health , Online,United Kingdom ]]>https://courses.laimoon.com/course/part-time-customer-service-manager-iomh-institute-of-mental-health/online
As you advance through the course, you'll discover strategies for generating repeat business and delivering exceptional service across multiple channels—whether in-person, over the phone, or electronically. You’ll also acquire techniques for transforming challenging customer interactions into positive outcomes, and learn the critical skill of knowing when to escalate issues to resolve complex situations effectively.

This course offers a strong theoretical foundation that prepares you to manage customer service operations with confidence. Whether you’re aiming to enhance your current role or step into a new position, the insights and strategies you gain will be invaluable in driving exceptional customer experiences and advancing your career in customer service management.

Learning Outcomes
  • Understand core principles and attitudes required for effective customer service.
  • Identify and address diverse customer needs across various service channels.
  • Learn strategies for generating and maintaining return business.
  • Master in-person, phone, and electronic customer service techniques.
  • Develop skills for recovering difficult customer situations.
  • Know when and how to escalate issues appropriately.
Course Curriculum
  • Module One: Who We Are and What We Do
  • Module Two: Establishing Your Attitude
  • Module Three: Identifying and Addressing Customer Needs
  • Module Four: Generating Return Business
  • Module Five: In-Person Customer Service
  • Module Six: Giving Customer Service over the Phone
  • Module Seven: Providing Electronic Customer Service
  • Module Eight: Recovering Difficult Customers
  • Module Nine: Understanding When to Escalate

Cost: 9.99 GBP

Discount: 75% off through Laimoon!

Duration: Upto 2 Hours

]]> Thu, 29 Aug 2024 13:23:29 +04 <![CDATA[Public Relations Essentials - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam ]]>https://courses.laimoon.com/course/public-relations-essentials-london-training-for-excellence/online Overview
A well-designed public relations programme can improve your organisation's image reputation and business course will equip you with the skills needed topromote your company's successes and mitigate any issues or problems ensuring positive internal and external perceptions of your company's brand and performance. This comprehensive course provides delegates with a solid understanding of the role of PR in supporting their business and covers all the key areas including evaluation and selection of appropriate media channels crafting clear and engaging messages handling and building good relations with the press and media adapting messages for different audiences and measuring the success of PR activity.

Objective
At the end of this interactive training programme, you will be able to:
Understand the ways in which media has an important role in the publicity and image of the business
Know how ineffective public relations can lead to bad publicity and a negative public image of the business
Understand how effective communication with the media can benefit the business
Write a press release and be able to launch an effective PR campaign
Know how to talk to different people in different ways depending on what is needed from who
Position Your Organization in the Marketplace.
Say Exactly What Editors Want to Hear to Maximize Media "Pickups".
Use PR to Support Planning.
Use Public Relations as a "Crisis-Solver".
Measure the Success of Your PR Efforts.
Target Prospects and Adapt Your Message.
Build a Network of Valuable Media Contacts.
Integrate Low-Cost PR Strategies into Your Efforts.

Who Should Attend
Newly appointed PR managers
PR executives
Marketing executives
Marketing managers with responsibility for PR

Course Outlines
Module 1 - Public Relations in a Changing Environment
Definitions Scope and Objectives
New Roles and Perspectives
The Role of Public Relations in Building the Image of the Organization
The Functions of Planning Organizing and Controlling in Public Relations
The Diverse Publics of Public Relations
Public Relations as a Powerful Marketing Tool
Characteristics of a sucessful Public Relations Professional
Module 2 - Public Relations and Communication
Communication Media
Evaluating and Selecting the Most Appropriate Channel; Press Broadcast media Social
Building Good Relations with the Media
Purposes of a Press Release
The Press Kit
Module 3 - Public Relations Writing Skills
Fundamentals of Public Relations Writing
Keys to Readability
News Writing—The Inverted Pyramid
Press Release Format
Press Release Style
Press Release Content
Why Editors Don't Use Some Press Releases
Fact Sheet and Backgrounder
Translating and Editing Statements Articles and Management Circulars
Module 4 - Adapting your message for different audiences and situations
Target Prospects and Adapt Your Message
Conducting a Press Conference
Interviews
Public Relations as a "Crisis-Solver"
Internal Communications - Employee Relations
Government Relations
Community Relations
Consumer Relations
Financial and Investor Relations
Industry Analysts
Industry Groups
Module 5 - Ensure your PR efforts pay off
Measure the Success of Your PR Efforts
Build a Network of Valuable Media Contacts
Integrate Low-Cost PR Strategies into Your Efforts

Cost: 4900 USD

Duration: 5 Days

]]> Mon, 05 Aug 2024 16:10:36 +04 <![CDATA[PR Strategy and Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam ]]>https://courses.laimoon.com/course/pr-strategy-and-management-london-training-for-excellence-1/online Overview
With the right strategies in place effective Public Relations activity can supportorganisational strategy andfavourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presentedin today's fast moving and ever changing business environment. During the course delegates will assess their current situation and current perceptions of their organisation. They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places. Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.

Objective
By the end of this interactive training programme, you will be able to:
Understand the elements of effective PR strategies
Support corporate strategy and through your PR activity
Craft clear and engaging key messages
Make effective use of the media.
Understand how social media has impacted modern public relations management
Understand the development of strategy/plans/tactics and co-ordinate these to achieve successful PR campaigns

Who Should Attend
PR executives
PR managers
Product/service managers
Marketing execs/managers

Course Outlines
Module 1 - Introduction to Public Relations Strategy
What is PR?
The role of PR in supporting your corporate identity and brand
Current trends
Module 2 - Assess Your Current Situation
Corporate Image Identity & Strategy
Current perceptions about your organisation
Industry economic and societal trends
Module 3
Goals and Objectives
Translating corporate goals into PR objectives
Identifying audiences
Priorities and timeframes
Budgets
Module 5
Communication
Principles and essentials of communication strategy
Social Media
Crisis Management
Stakeholder mapping and channel segmentation
Channels and tactics
Positioning and messages
Module 6
Translating Strategy to Implementation
Justifying the plan and convincing top management.
Tools and Tactics
Platforms and channels
Working with PR agencies
Action Plan
Module 7
Measuring Effectiveness
Tracking response to PR activity
Analysis and reporting

Cost: 4900 USD

Duration: 5 Days

]]> Mon, 05 Aug 2024 16:10:36 +04 <![CDATA[Planning and Hosting VIP Visits - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam ]]>https://courses.laimoon.com/course/planning-and-hosting-vip-visits-london-training-for-excellence/online Overview
Planning and Hosting VIP Visits is a detailed and engaging program tailored to develop skilled Protocol Officers capable of expertly handling VIP interactions with sophistication and accuracy. In today's world where initial perceptions hold immense significance mastering protocol is essential. Our Protocol Officer Training Program is designed to provide you with the crucial knowledge and skills required to manage official gatherings international delegations and high-society social events flawlessly.

Objective
Cultivate Mastery in VIP Engagement
Develop a profound understanding of the intricacies and expectations surrounding VIP interactionsalways ensuring a seamless and sophisticated engagement.
Equip participants with the skills to master the art of greetingsemphasising the significance of handshakes as a powerful tool in establishing positive initial encounters.
Foster solid interpersonal communication skillsenabling participants to navigate diverse social settings with confidence and diplomacy effectively.
Refine DeportmentPoiseand Posture.
Explore and understand the nuances of different dress codesempowering participants to present themselves impeccably in diverse social and professional environments.
Enable participants to orchestrate flawless official eventsinternational visitsand social affairs by imparting essential hostingtechnical operationsand strategic planning knowledge.
Train participants to professionally escort VIPs through various settingsincluding vehicleselevatorsand stairsensuring an atmosphere of respect and efficiency.
Provide insights and skills for executing memorable hospitality ceremonieshandling titles of addressesand capturing moments through ceremonial photography.
Equip participants with the necessary skills for managing social affairs during state visitsincluding understanding formal invitationsand seating arrangements and executing toasts and official remarks.
Engage participants in a focused workshop to refine their dining etiquettefostering the ability to navigate formal dining events with sophistication.
Overallthe program aims to mould individuals into confident and professional Protocol Officers capable of commanding respect and success in the high-profile world of VIP engagements and international diplomacy.

Who Should Attend
PR managers
Government and Diplomatic Personnel
Protocol Officers
PR and Media Representatives
Security Officers
Executive Assistants and Secretaires
Public Relations Managers
Marketing managers
Meeting and Special Event Planners
Anyone Aspiring to Excel in VIP Engagements
Anyone Aspiring to Excel in VIP Engagements

Course Outlines
Day 1: Definition of Protocol Officer
The World of VIPs
VIP Expectations
Protocol Officer Responsibility
The Significance of First Impressions
The Art of Greeting
Handshaking as the Ultimate Greeting
Navigating the Art of Introductions with Poise
Interpersonal Communication Skills
The Principles and Importance of Body Language
Refining Deportment Poise and Posture
Dress Codes and Etiquette
Exploring Different Dress Codes for Various Occasions

Day 2: Organisation International/Official Visits
Essential Requirements for Hosting.
Technical Operations Guidelines.
Budgets
Room Ambiance
Event Staffing
Route Planning
Vehicle Selection
Flag Protocol: Adhering to Formalities
Strategic Planning of Seating Arrangements
Thorough Preparations for Talks and Discussions
Facilitating Bilateral and Multilateral Agreement Signings

Day 3: Hosting International/Official Visits
Hospitality ceremonies
Titles of Address and Introductions
Mastering Titles of Address for Various Dignitaries
Escorting VIPs during visits with professionalism.
Navigating various settings including vehicles elevators and stairs.
National anthem performances
Considerations and Etiquette Surrounding Gift Exchanges.
Memorable photo capture ceremonies

Day 4: Managing Social Affairs during State Visits and Extending Invitations
Understanding the official layout and design approval for formal invitations.
Proper response etiquette to invitations.
Guest Arrival and Welcome Protocol
Establishing a welcoming atmosphere.
Detailed insights on comporting oneself with excellence at the table.
Guidelines for formal seating arrangements.
Proper execution of toasts and official remarks.
Crafting lasting impressions during dining events.
Organising meetings and conferences with precision.
Workshop 'Table Manners'
DAY 5 - POST-EVENT
Visit/event review and follow-up
Post-event communications and PR
Conduct a Post-Event Debriefing
Press Release
Social Media and Online Presence

Cost: 4900 USD

Duration: 5 Days

]]> Mon, 05 Aug 2024 16:10:36 +04 <![CDATA[Effective Communication for Improved Public Relations - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam ]]>https://courses.laimoon.com/course/effective-communication-for-improved-public-relations-london-training-for-excellence-1/online Overview
Effective communication isessential forevery area of business and is especially critical in public relations. This course focuses onthe communication skills needed to build and enhance your organisation's brand and reputation through outstanding public relations. During the course delegates will consider the role of PR in building and sustaining brand and reputation and how their communications choices can impact this. They will learn about the 4 communication styles and how to adjust their own style to suit different contexts. Using practical case studies and scenarios relevant to them delegates will practice planning their communications by setting clear goals identifying their audiences and how to reach them with clear and compelling messages. The course will also address how to overcome various barriers to communication and how to manage crisis communications and other challenging scenarios with respect and sensitivity.

Objective
By the end of this interactive training programme, you will be able to:
Confidently practice the key communication skills and techniques essential for performing your duties.
Understand how to communicate effectively with the internal and external publics of the organisation.
Play an active role in supporting the image and reputation of the organisation.
Achieve positive results in your communications with others.
Build collaborative relationships that emphasize trust and respect.
Communicate effectively using simpleconcise and direct language.
Eliminate the roadblocks that undermine your ability to communicate effectively.

Who Should Attend
Public Relations executives and managers
Marketing executives and managers
Those whose work involves contact with internal/ external audiences

Course Outlines
Module 1 - Public Relations in a Changing Environment
What is PR?
New Roles and Perspectives
The Role of Public Relations in building the Brand and Reputation of the Organization
The Functions of Planning Organising and Controlling in Public Relations
Module 2 - Communication Styles
The 3 Vs of Communication (Visual Vocal Verbal)
The four communication styles
Recognizing your style and the styles of others
Strengths and weaknesses of each style
Bridging communication gaps
Module 3 - Listening and Questioning for Deeper Understanding
Tools for active listening
Asking clarifying questions
Confirming the message
Interpreting nonverbal cues
Intonation
Rate of speech
Module 4 - Planning your Communication
Setting clear goals (what do you need to say and to whom?)
Determining outcomes and results.
Audience channels and timing.
Key messages.
Module 5 - Avoiding Communication Breakdowns
Creating value in your conversations
Strengthening your relationships
Identifying internal and external factors that impact your communications
Establishing message tracking and feedback
Communicating non-defensively
Crisis Communication
Respect empathy and sensitivity
Module 6 - Communication Media
Communication Channels (press TV Radio Web Social Media Events)
Advantages and disadvantages of different media
Evaluating and Selecting the Most Appropriate Medium

Cost: 4900 USD

Duration: 5 Days

]]> Mon, 05 Aug 2024 16:10:36 +04 <![CDATA[Strategic Brand and Public Relations Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam ]]>https://courses.laimoon.com/course/strategic-brand-and-public-relations-management-london-training-for-excellence/online Overview
This training course covers essential branding and PR strategies enabling delegates to obtain thehighest return on investment (ROI) from their Strategic Marketing. On this course delegates will learn how to plan implement and align their Branding and PR efforts so that they support business goals. Delegates will be asked to assess their brand positioning making use of consumer and market research tools so as to ensure their brand is perceived as a leader in its target market. During the course delegates will learn what it takes to create effective PR strategies and campaigns learning from best practice. They will also explore the wide range of channels available both on and offline to ensure their messages are seen by the right people. By the end of the course delegates will have a much clearer picture of where they want to take their brand and how to support and protect it through effective Public Relations.

With the future far from certain for any business marketeers have to make many complex choices to achieve a sustainable competitive advantage. Brand management involves a number of important aspects such as image value cost customer satisfaction in-store presentation and competition.

This course explores how to plan implement and obtain the desired results from your brand through strategic marketing and as well as how to promote your products and services through well managed PR.

Objective
By the end of this interactive training programme, you will be able to:
Understand the elements of effective Brand strategies
Ensure your brand strategy and PR activity support your business goals
Clarify your brand positioning and evaluate how it performs against your competition
Craft clear and engaging key messages
Make effective use of the media
Understand how social media has impacted modern public relations management
Understand the development of strategy/plans/tactics and co-ordinate these to support your brand through effective PR campaigns

Who Should Attend
Directors of Marketing
Marketing Managers
Brand Directors
Brand Managers
Directors of Public Relations
Public Relations Managers
Company Directors
Senior Managers

Course Outlines
Day 1
Brand and Strategic Marketing
What is Brand?
What is Strategic Marketing?
Objectives and key elements of Strategic Marketing
The Marketing Mix - 4 Ps evolving into 7 Ps
Brand positioning market analysis and competitor evaluation

Day 2 - Consumer and market research
Advantages and disadvantages of different types of research
Identify analyse segment and target appropriate markets according to critical factors
Behavioural economics and consumer behaviour theory in marketing

Day 3 - Brand Management and Promotion
Key characteristics of a brand and why people buy brands
Create enhance and maintain long-term brand value
Create powerful targeted and appropriate messages
Evaluate and choose the most appropriate media and mix to promote the brand
Defend your brand when it is under attack: top tips and traps to avoid

Day 4 - Social media
Understanding the scope power complexity and immediacy of social media
Monitoring what is said where and by whom
Responding to feedback
Pro-actively participating in social and multi-media
Dos and don'ts

Day 5 - Issues and crises: PR to manage impact on the brand
Anticipate potential sources of a crisis and mitigate the risks
Appoint crisis leaders teams and allocate resources required
Create crisis plans for key eventualities

Cost: 4900 USD

Duration: 5 Days

]]> Mon, 05 Aug 2024 16:10:36 +04 <![CDATA[Public Private Partnerships (PPP) - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam ]]>https://courses.laimoon.com/course/public-private-partnerships-ppp-london-training-for-excellence/online Overview
This Public Private Partnerships for Development training course is for those involved with or planning to develop partnerships or collaboration among governments INGOs and the private sector. This course will help you understand different forms of partnerships created to promote positive change in education health and global supply chains. The course offers the opportunity to work with professionals in the development sector to share experience and develop your practical skills.

Objective
You learn how to scope and build partnerships through to managing and evaluating progress as well as impact. This interactive course provides you with an understanding of the critical issues in the formation and management of partnerships. You apply your learning through case studiesexercises and roleplays which help to build your practical skills.

Who Should Attend
Contract managers, project managers, and contract administrators, finance executives and also anyone who negotiates or deals with PPP projects.

Course Outlines
Subject to change to reflect participants' needs.
Learning what partnerships are and different forms of partnerships
drivers societal roles mind-set and challenges of the public and private sector
the current partnering landscape assumptions and how these affect your organisation and way of working
core principles of partnering.
Strategic issues for partnerships

Make the case for partnering: what do you want to achieve and why?
think of practical and resource implications
understand partner's objectives and facilitate understanding of yours
define the partnership structure.
Set up and manage the partnership

Role-play to practice the skills of:
building trust with key stakeholders
navigating leadership and cultural issues
negotiation through interest-based negotiation
understanding different partnership agreements
managing risks.
Working in a partnership environment
understand the challenges of implementing partnerships work
field visit where practical.
Putting it all together

Measuring the social impact of a partnership
review of the case study - learning and reflection
the PPP cycle
consolidate the learning with techniques and tools
coaching for success
action planning.

Cost: 4900 USD

Duration: 5 Days

]]> Mon, 05 Aug 2024 16:10:36 +04 <![CDATA[Strategic Community Relations: Developing Successful Community Partnerships - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam ]]>https://courses.laimoon.com/course/strategic-community-relations-developing-successful-community-partnerships-london-training-for-excellence/online Overview
The necessity to build active community partnership projects is growing across various nations. The stakeholders within your strategic community of the Government Communities and the Corporations can either be your greatest advocates or your greatest risks. We must learn how to engage positively with the stakeholders and build long-term strategic relationship. The stakeholders in the community partnership projects will have a keen interest in the outcome. Some are more important to the life of the community projects which impacts social and economic development while others impact businesses. Successful projects rely on effective stakeholder engagement. We must understand various stakeholder types perspectives and attitudes to ensure they are fully engaged and willing to work with us. It is critical to build rapport and trust while avoiding conflict and misunderstanding. While there are many tools and techniques we can use to plan analyse and monitor stakeholder engagement we must also analyse the mindset of our stakeholders a deeper level of analysis to understand how they might view various situations and how we can best respond to them. This course is designed to be practical interactive session that explores tools and techniques that enable greater understanding and connection with your stakeholders including the Strategic Stakeholder Engagement Framework'. This framework examines your stakeholders' needs and mindset in depth to enable better planning and monitoring of the engagement process. In addition we will present key principles of effective stakeholder engagement that allow a more insightful level of stakeholder analysis along with how we can be more mindful working with them. The Learning Objectives:
Understand the stakeholder engagement process and how to plan for successful stakeholder engagement in community partnership projects.
Identify different stakeholder types and segments.
Learn various techniques to categorise and analyse stakeholders.
Understand the importance of remaining mindful when working with stakeholders.
Use the 'Strategic Stakeholder Engagement Framework' to perform stakeholder analysis and map level of interest and power of influence to design communication strategy.
Understand communication styles and how to communicate more effectively.
Apply methods to increase connection and build rapport with stakeholders.

Objective
The Learning Outcomes:

Identifying & Analysing Stakeholders

How to map out stakeholders
Analysing and understanding different relationships

Building & Maintaining Relationships

Creating a stakeholder management plan
Communicating and engaging with your stakeholders
Zippered organisational relationships

Working Together

A partnership approach
Generating and maintaining buy-in
Working collaboratively and building consensus

Who Should Attend
Strategy Development Professionals
Public Relations Practitioners
Marketing Managers
Senior Executives
Service and customer relations staff
Corporate Social Responsibility (CSR) Practitioners
All Personnel involved in communications, business strategy, community relations, governmental affairs

Course Outlines
The Course Outline: Stakeholders and engagement principles
Defining stakeholders and stakeholder types
The stakeholder engagement process
Stakeholder identification
Classifying and categorising stakeholders
Stakeholder engagement planning
Stakeholder analysis
Common stakeholder management tools:

Trust matrix
RACI

Using personas
Empathy mapping
Introducing the 'Strategic Stakeholder Engagement Framework'
Creating connection and rapport
Barriers to stakeholder engagement
Building rapport and trust
The importance of mindfulness and empathy
Communication styles and effective communication techniques
Mindful listening and remaining present
Plan and practice
Using the 'Strategic Stakeholder Engagement Framework' to plan successful stakeholder engagement
Monitoring and reviewing stakeholder engagement
Managing conflict
Practices to maintain connection and awareness

Cost: 4900 USD

Duration: 5 Days

]]> Mon, 05 Aug 2024 16:10:36 +04 <![CDATA[Effective Communication for Improved Public Relations - London Training For Excellence , Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Riyadh, Jeddah, Al Kuwait, Muscat, Manama, Kuwait City, Doha,Netherlands,United Kingdom,United Arab Emirates ]]>https://courses.laimoon.com/course/effective-communication-for-improved-public-relations-london-training-for-excellence/online Overview
Effective communication isessential forevery area of business  and is especially critical in public relations. This course focuses onthe communication skills needed to build and enhance your organisation's brand and reputation through outstanding public relations.

During the course delegates will consider the role of PR in building and sustaining brand and reputation and how their communications choices can impact this. They will learn about the 4 communication styles and how to adjust their own style to suit different contexts.

Using practical case studies and scenarios relevant to them  delegates will practice planning their communications by setting clear goals  identifying their audiences and how to reach them with clear and compelling messages. The course will also address how to overcome various barriers to communication and how to manage crisis communications and other challenging scenarios with respect and sensitivity.

Objective
By the end of this interactive training programme, you will be able to:
  • Confidently practice the key communication skills and techniques essential for performing your duties.
  • Understand how to communicate effectively with the internal and external publics of the organisation.
  • Play an active role in supporting the image and reputation of the organisation.
  • Achieve positive results in your communications with others.
  • Build collaborative relationships that emphasize trust and respect.
  • Communicate effectively using simpleconcise and direct language.
  • Eliminate the roadblocks that undermine your ability to communicate effectively.

Who Should Attend
  • Public Relations executives and managers
  • Marketing executives and managers
  • Those whose work involves contact with internal/ external audiences

Course Outlines
Module 1 - Public Relations in a Changing Environment
  • What is PR?
  • New Roles and Perspectives
  • The Role of Public Relations in building the Brand and Reputation of the Organization
  • The Functions of Planning  Organising and Controlling in Public Relations

Module 2 - Communication Styles
  • The 3 Vs of Communication (Visual  Vocal  Verbal)
  • The four communication styles
  • Recognizing your style and the styles of others
  • Strengths and weaknesses of each style
  • Bridging communication gaps

Module 3  - Listening and Questioning for Deeper Understanding
  • Tools for active listening
  • Asking clarifying questions
  • Confirming the message
  • Interpreting nonverbal cues
  • Intonation
  • Rate of speech

Module 4 - Planning your Communication
  • Setting clear goals (what do you need to say and to whom?)
  • Determining outcomes and results.
  • Audience  channels and timing.
  • Key messages.

Module 5 - Avoiding Communication Breakdowns
  • Creating value in your conversations
  • Strengthening your relationships
  • Identifying internal and external factors that impact your communications
  • Establishing message tracking and feedback
  • Communicating non-defensively
  • Crisis Communication
  • Respect  empathy and sensitivity

Module 6 - Communication Media
  • Communication Channels (press  TV  Radio  Web  Social Media  Events)
  • Advantages and disadvantages of different media
  • Evaluating and Selecting the Most Appropriate Medium

Cost: 4900 USD

Duration: 5 Days

]]> Fri, 17 Mar 2023 16:25:05 +04 <![CDATA[Crisis Management & Communications - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom ]]>https://courses.laimoon.com/course/crisis-management-communications-gba-professional-london-training-center/online This course explores various crisis caused by internal and external issues as well as methods for determining the risk to use as a basis for crisis management plans. 

This will help them understand what risks and crisis situations may encompass. 

It will provide them with the skills at contingency planning so unexpected situations have minimal impact.

 It will help to formulate the team to manage emergency situations and keep a business running with stability regardless of external impacts.

OBJECTIVE

  • Understanding crisis issues and management
  • Attaining skills at contingency planning
  • Understanding the need of the Crisis Management Team
  • Creating an effective set of standards during the emergency situation Keeping the stability in the business

Cost: 4500 USD

Duration: Upto 5 Days

]]> Mon, 08 Apr 2019 23:35:07 +04 <![CDATA[Public Relation and Brand Management - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom ]]>https://courses.laimoon.com/course/public-relation-and-brand-management-gba-professional-london-training-center/online
  • Advantages of Strategic Marketing
  • Definition of Strategic Marketing
  • Key elements and objectives of it
  • Challenges, benefits and important of SM for your company. Competitor evaluation, market analysis and marketing positioning The Market Mix that is how 4 Ps evolves into 7Ps.
  • Market and Consumer Research
  • Pros and Cons of 15 types of research
  • Discover, analyse, part and target the right markets as per common factors. Create targeted, powerful and right messages
  • Multiply the blend of communication methods.
  • Consumer Behavior and Behavioural marketing theory.
  • Brand Management
  • Defining brand, its features and what do people invest in a brand?
  • Develop, secure, enhance and maintain the long-term value of brand.
  • Evaluate and select the right media and mix in order to promote the brand. Defend your brand to protect it when it is under attack. Top traps and tricks to avoid it.
  • Recreate your brand after it is discredited or undermined.

    • Cost: 4500 USD

    Duration: Upto 5 Days

    ]]>     Thu, 21 Mar 2019 17:54:07 +04     <![CDATA[Public Relations and Communication Skills - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom ]]>https://courses.laimoon.com/course/public-relations-and-communication-skills-gba-professional-london-training-center/online
  • Setting Goals for Communication
  • Analysing results
  • Asking feedbacks
  • Matching outcomes and intentions
  • Initiating communication
  • Finding out what to say and how to say
  • Giving attention to both verbal and non-verbal cues.
  • Avoiding breakdowns related to communication
  • Creating value in conversations
  • Strengthen your relationships
  • Distinguishing value from waste
  • Taking personal liability
  • Understanding the role of effective communications
  • Recognising both internal and external factors that impact your communications Establishing feedback from message
  • Non-defensively communication.
  • Translating a wide range of Communication style
  • Recognizing the 4 types of communication styles Understanding your style and other's style. Reinforce and blind spots each style
  • Bridging communication styles

    • Cost: 4500 USD

    Duration: Upto 5 Days

    ]]>     Thu, 21 Mar 2019 17:20:55 +04     <![CDATA[Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates ]]>https://courses.laimoon.com/course/five-days-marketing-communication-workshop-convertas/online Day 1
    The role of promotion and the marketing mix
    · An overview of the marketing mix
    · The role of promotion in marketing
    · The elements of the marketing mix
      > Advertising
      > Personal selling
      > Public relations
      > Sales promotion
    · Promotion mix strategies across the Product Life Cycle
     
    Day 2
    Event management: creating company or brand exposure
    · Creating an event concept
    · Key elements of event design
    · Event planning and execution
    · Aligning event elements with company or brand identity
    · Creating an event check-list
     
    Day 3
    Launching an advertising campaign
    · Marketing communications objectives 
    · Characteristics of a successful campaign 
    · Steps in creating an advertising campaign 
    · A typical IMC plan template:
       > Situational analysis
       > SWOT analysis
       > Marketing communications objectives 
       > Marketing communications message objectives 
       > Marketing communications strategies
       > Marketing communications mix 
       > Marketing communications budget
       > Marketing communications media scheduling
       > Marketing communication monitoring & control 
    · The role of the advertising agency
    · Typical full-service agency organization 
    · What to ask from the advertising agency  
    · Team workshop: launching a full MARCOM campaign
     
    Day 4
    The framework of promotional campaigns
    · Assessing the brand's strengths and weaknesses
    · Identifying a clear positioning
    · Identifying the target market
    · Selecting a consistent message
    · Evaluating different creative briefs
    · Agreeing on the final strategic copy
     
    Day 5
    Digital marketing campaign strategies
    · Traditional versus digital marketing
    · Some digital marketing tools
      > Facebook
      > Twitter
      > LinkedIn
      > Google plus
    · Email marketing
    · Mobile marketing
    · Pay per click marketing
    · Preparing and managing a digital marketing campaign
    · Website analytics: measuring the effectiveness of digital marketing
     
     

    Cost: 3995 USD

    Duration: 5 Days

    ]]>     Sun, 25 Feb 2018 14:51:52 +04     <![CDATA[Strategic Public Relations Workshop - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates,United Kingdom ]]>https://courses.laimoon.com/course/strategic-public-relations-workshop/online Objective
    • Create an integrated PR strategy
    • Advanced interview skills
    • Effective use of online PR options
    • Management of electronic media
    • Maximize your organization media strength
    • Understand the rules for lobbying campaigns
    • Manage the merits and demerits of direct email
    Outline
    • Senior manager communication challenges
    • What does the media wants?
    • How to integrate PR with the marketing mix?
    • Using Internet PR and viral marketing effectively
    • Identifying the problems that could be faced
    • Developing a PR plan
    • Advanced interview techniques that work
    • Communicating with your body
    • Successful one-to-one press interviews
    • Formulating key messages
    • Controlling emotional responses
    • Delivering attractive speech
    • Making news portals and web news services work for you
    • Developing PR strategies
    • Ensuring that your side of the story is heard
    • Handling the Press - the golden rules
    • Press releases that work
    • Writing effective press releases
    • Using pictures effectively
    • Sourcing PR information
    • Using Radio and Television
    • Web Marketing and PR
    • Cultural diversities on body language
    • Delivering "BAD NEWS"
    • Handling media enquiries
    • Advanced crisis management & reputation management
    • Brief spokespeople prior to media interviews
    • Choosing and using a PR agency
    • Measuring results 

    Cost: 3995 USD

    Duration: 5 Days

    ]]>     Tue, 30 May 2017 18:14:42 +04     <![CDATA[Public Relations, Protocol and Etiquette - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates ]]>https://courses.laimoon.com/course/public-relations-protocol-and-etiquette/online Objective
    • Realize the difference between crude person behavior, and a refined one;
    • Understand, and apply the right attitude, at the right time with the right person
    • Create positive impressions
    • Learn the right etiquette and protocol with celebrities,
    • Planning and orchestrating visits, meetings, ceremonies, and special events
    • Attend to receptions and social gatherings as an aristocrat
    • Precedence, Titles and Forms of Address.
    • Learn the proper table manners.
    • Protocol Event Planning Process
    Outline
    • Public Relation Introduction
    • What is Protocol and Etiquette?
    • Quiz Exercise
    • Attributes of a Protocol Employee
    • Public Relation Communication Process
    • Public Relation Communication tools
    • Communicating with your body
    • Greetings, Introduction and hand shacking
    • Listening Skills
    • First Impressions
    • Public Relation Planning and Executing the Campaign
    • Select Research Methodology

    Cost: 3195 USD

    Duration: 4 Days

    ]]>     Tue, 30 May 2017 18:07:59 +04     <![CDATA[Public Relation Campaign - Convertas , Dubai,Malaysia,Turkey,United Kingdom ]]>https://courses.laimoon.com/course/public-relation-campaign/online Objective
    • List and define PR concepts and differentiate between PR and advertising
    • Create and implement a PR plan
    • List contributions of PR campaigns to strategic management
    • Manage a crisis using PR
    • Explain the importance of organizational and corporate image
    • Measure PR effectiveness
    Outline
    PR recap
    • PR: definitions, concepts
    • Stakeholders in PR
    • The many components of PR
    • Key differences between PR and advertising
    Creating and implementing a public relations plan
    • PR plan: definition and needs
    • Characteristics of a PR plan
    • SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
    • Target audience(s)
    • Goals (what we hope to accomplish)
    • Objectives (what needs to be done)
    • Key messages: simple and descriptive
    • Strategy (methods to accomplish objectives)
    • Tactics (deadlines and cost)
    • Timeline and responsibilities
    Contributions of PR campaigns to strategic management
    • PR and strategic management
    • Taking a strategic approach
    • What can PR accomplish
    • Environmental scanning
    • Internal and external environment
    • Managing issues
    Crisis management using PR
    • Defining and identifying a crisis
    • Remembering the rules in a crisis
    • Phases of a crisis
    • The disclosure principle
    • The symmetrical communication principle
    • The relationship principle
    • The accountability principle
    Importance of the organizational image
    • Public opinion (attitudes, opinions, actions)
    • Building the organizational image
    • Variables of managing the image
    • Image and reputation management
    • From identity to reputation
    • Relationship management
    Measuring PR effectiveness
    • Purpose of evaluation (output, outcome)
    • Evaluating (process and goals)
    • Matching objectives and results
    • Measurement (production, exposure)
    • Weaknesses of the traditional approach
    • Measurement techniques 

    Cost: 3995 USD

    Duration: 5 Days

    ]]>     Tue, 30 May 2017 18:02:17 +04     <![CDATA[Public Relations and Media Skills Workshop - Convertas , Dubai ]]>https://courses.laimoon.com/course/public-relations-and-media-skills-workshop/online Objective
    • Create an integrated PR strategy
    • Advanced interview skills
    • Effective use of online PR options
    • Management of electronic media
    • Maximize your organization media strength
    • Understand the rules for lobbying campaigns
    • Manage the merits and demerits of direct email
    Outline
    • Communication challenges in business
    • Successful Marketing and PR Strategies
    • How to integrate PR with the marketing mix?
    • Using Internet PR and viral marketing effectively
    • Advanced interview techniques that work
    • Communicating with your body
    • Successful one-to-one press interviews
    • Delivering attractive speech
    • Controlling emotional responses
    • Make News portals and Web news services work for you
    • Review of common writing principles
    • Mistakes with email PR - and how to avoid them
    • Handling the Press - the golden rules
    • Press releases that work
    • Using pictures effectively
    • Sourcing PR information
    • Using Radio and Television
    • Web Marketing and PR
    • Cultural diversities on body language
    • Delivering a "BAD NEWS"
    • Advanced crisis management & reputation management
    • Handling a PR Crisis
    • Choosing and using a PR agency

    Cost: 3995 USD

    Duration: 5 Days

    ]]>     Tue, 30 May 2017 17:54:47 +04