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Strategic Brand and Public Relations Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 19:59:56 +04

This programme provides an integrated understanding of public relations, brand management, and strategic management, emphasizing their critical role in enhancing organizational reputation, competitiveness, and long-term success. It explores how effective communication, brand positioning, and strategic planning contribute to building trust, engaging stakeholders, and achieving business objectives.

Key focus areas include:

Public Relations: Managing communications, media relations, and stakeholder engagement to maintain a positive organizational image
Brand Management: Developing, positioning, and protecting the brand to differentiate in competitive markets and drive customer loyalty
Strategic Management: Formulating and executing strategies that align organizational resources and capabilities with long-term goals
Integrated Approach: Coordinating PR, branding, and strategic initiatives to support organizational growth, sustainability, and market influence

Participants will gain practical insights and tools to manage corporate reputation, strengthen brand value, and implement strategic initiatives that drive measurable business results.

Cost: 4250 USD

Duration: 5 Days

Protocol Etiquette Ceremonies and Managing VIP's - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 19:39:13 +04

This comprehensive 5-day programme provides participants with the essential knowledge, skills, and behaviours required to excel in modern corporate etiquette, protocol management, professional communication, and cross-cultural interaction.

The course is designed to enhance skills which help you understand the behavioural differences of different kinds of people. It helps analyse the pattern and how to handle VIPs and make good public relations with the bureaucracy. It enables participants to discuss a large diversity of encounters, characters, everyday situations, conversations, and sometimes some rough events as ;

Objective

Understand the core principles of business etiquette and corporate protocol
Communicate professionally across cultures and organizational levels
Exhibit appropriate behavior in diverse business and formal settings
Plan and manage VIP visits, official events, and high-level engagements
Apply proper communication etiquette in emails, meetings, and phone interactions
Handle behavioral challenges and manage difficult personalities effectively

Cost: 4250 USD

Duration: 5 Days

Communication Skills Techniques of Public Relations - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 12 Dec 2025 17:20:54 +04

Overview

The "Communication Skills and Techniques of Public Relations" course is designed to provide professionals with a comprehensive understanding of communication principles and strategies specific to the field of public relations (PR). Geared towards PR practitioners, communication professionals, and aspiring PR professionals, this course offers an in-depth exploration of effective communication techniques and their application in PR contexts.

Throughout the course, participants will delve into fundamental topics related to communication skills, including verbal and nonverbal communication, active listening, empathy, persuasion, and negotiation. Emphasis is placed on understanding how these skills can be leveraged to build and maintain positive relationships with stakeholders, including clients, media, investors, and the public.

Objectives

Understand the core principles, functions, and strategic role of Public Relations within an organisation.
Develop effective verbal, written, and interpersonal communication skills essential for PR activities.
Learn techniques for crafting clear, persuasive, and audience-focused messages across various communication channels.
Gain the ability to manage media relations, prepare press releases, and respond confidently to media inquiries.
Understand how to build and maintain strong relationships with stakeholders, partners, and the public.
Enhance skills in crisis communication and learn how to manage reputational risks during challenging situations.
Learn how to plan, implement, and evaluate PR campaigns that align with organisational goals.
Gain insight into digital PR techniques, including social media engagement, online reputation management, and content strategies.
Develop confidence in public speaking, presentation delivery, and representing the organisation effectively.

Cost: 4250 USD

Duration: 5 Days

Advance Skills in PR Professionals - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 11 Dec 2025 18:07:00 +04

The Advanced Skills for PR Professionals programme is designed for communication specialists who want to elevate their strategic influence, strengthen media engagement, and manage complex reputation challenges effectively. In today’s fast-moving media landscape, PR professionals must go beyond traditional communication methods and demonstrate strategic thinking, digital fluency, and the ability to shape public perception with precision.

This advanced-level training provides participants with the tools and insights needed to plan and manage high-impact PR campaigns, engage confidently with the media, respond to crises, and build strong stakeholder relationships. The programme emphasises data-driven PR practices, modern storytelling, effective digital communication, and sophisticated reputation management techniques.

Objectives

Develop and implement advanced PR strategies that align with organisational goals and enhance brand positioning.
Strengthen media relations skills by crafting compelling narratives, engaging journalists, and managing high-level media interactions.
Master crisis communication techniques to respond effectively to reputational risks and manage public perception.
Utilise data-driven insights and analytics to measure PR impact, optimise campaigns, and demonstrate ROI.
Create persuasive communication materials including press releases, speeches, media statements, and thought-leadership content.
Leverage digital and social media tools to maximise audience engagement and maintain consistent brand messaging.
Build and maintain strong stakeholder relationships with government bodies, partners, influencers, and the public.
Manage complex PR campaigns from concept development to execution and evaluation.
Enhance public speaking and presentation skills to effectively represent the organisation at conferences and media events.
Apply advanced reputation management techniques to strengthen organisational credibility and trust.
Navigate ethical and legal considerations in PR to ensure transparency, accuracy, and responsible communication.
Lead and mentor PR teams using modern leadership practices for improved collaboration and performance.

Cost: 4250 USD

Duration: 5 Days

Crisis Management & Communications - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Mon, 08 Apr 2019 23:35:07 +04

This course explores various crisis caused by internal and external issues as well as methods for determining the risk to use as a basis for crisis management plans.

This will help them understand what risks and crisis situations may encompass.

It will provide them with the skills at contingency planning so unexpected situations have minimal impact.

It will help to formulate the team to manage emergency situations and keep a business running with stability regardless of external impacts.

OBJECTIVE

Understanding crisis issues and management
Attaining skills at contingency planning
Understanding the need of the Crisis Management Team
Creating an effective set of standards during the emergency situation Keeping the stability in the business

Cost: 4500 USD

Duration: Upto 5 Days

Public Relation and Brand Management - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:54:07 +04

Advantages of Strategic Marketing
Definition of Strategic Marketing
Key elements and objectives of it
Challenges, benefits and important of SM for your company. Competitor evaluation, market analysis and marketing positioning The Market Mix that is how 4 Ps evolves into 7Ps.
Market and Consumer Research
Pros and Cons of 15 types of research
Discover, analyse, part and target the right markets as per common factors. Create targeted, powerful and right messages
Multiply the blend of communication methods.
Consumer Behavior and Behavioural marketing theory.
Brand Management
Defining brand, its features and what do people invest in a brand?
Develop, secure, enhance and maintain the long-term value of brand.
Evaluate and select the right media and mix in order to promote the brand. Defend your brand to protect it when it is under attack. Top traps and tricks to avoid it.
Recreate your brand after it is discredited or undermined.

Cost: 4500 USD

Duration: Upto 5 Days

Public Relations and Communication Skills - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:20:55 +04

Setting Goals for Communication
Analysing results
Asking feedbacks
Matching outcomes and intentions
Initiating communication
Finding out what to say and how to say
Giving attention to both verbal and non-verbal cues.
Avoiding breakdowns related to communication
Creating value in conversations
Strengthen your relationships
Distinguishing value from waste
Taking personal liability
Understanding the role of effective communications
Recognising both internal and external factors that impact your communications Establishing feedback from message
Non-defensively communication.
Translating a wide range of Communication style
Recognizing the 4 types of communication styles Understanding your style and other's style. Reinforce and blind spots each style
Bridging communication styles

Cost: 4500 USD

Duration: Upto 5 Days