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Strategic Brand and Public Relations Management - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 19:59:56 +04

This programme provides an integrated understanding of public relations, brand management, and strategic management, emphasizing their critical role in enhancing organizational reputation, competitiveness, and long-term success. It explores how effective communication, brand positioning, and strategic planning contribute to building trust, engaging stakeholders, and achieving business objectives.

Key focus areas include:

Public Relations: Managing communications, media relations, and stakeholder engagement to maintain a positive organizational image
Brand Management: Developing, positioning, and protecting the brand to differentiate in competitive markets and drive customer loyalty
Strategic Management: Formulating and executing strategies that align organizational resources and capabilities with long-term goals
Integrated Approach: Coordinating PR, branding, and strategic initiatives to support organizational growth, sustainability, and market influence

Participants will gain practical insights and tools to manage corporate reputation, strengthen brand value, and implement strategic initiatives that drive measurable business results.

Cost: 4250 USD

Duration: 5 Days

Protocol Etiquette Ceremonies and Managing VIP's - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 18 Dec 2025 19:39:13 +04

This comprehensive 5-day programme provides participants with the essential knowledge, skills, and behaviours required to excel in modern corporate etiquette, protocol management, professional communication, and cross-cultural interaction.

The course is designed to enhance skills which help you understand the behavioural differences of different kinds of people. It helps analyse the pattern and how to handle VIPs and make good public relations with the bureaucracy. It enables participants to discuss a large diversity of encounters, characters, everyday situations, conversations, and sometimes some rough events as ;

Objective

Understand the core principles of business etiquette and corporate protocol
Communicate professionally across cultures and organizational levels
Exhibit appropriate behavior in diverse business and formal settings
Plan and manage VIP visits, official events, and high-level engagements
Apply proper communication etiquette in emails, meetings, and phone interactions
Handle behavioral challenges and manage difficult personalities effectively

Cost: 4250 USD

Duration: 5 Days

Communication Skills Techniques of Public Relations - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 12 Dec 2025 17:20:54 +04

Overview

The "Communication Skills and Techniques of Public Relations" course is designed to provide professionals with a comprehensive understanding of communication principles and strategies specific to the field of public relations (PR). Geared towards PR practitioners, communication professionals, and aspiring PR professionals, this course offers an in-depth exploration of effective communication techniques and their application in PR contexts.

Throughout the course, participants will delve into fundamental topics related to communication skills, including verbal and nonverbal communication, active listening, empathy, persuasion, and negotiation. Emphasis is placed on understanding how these skills can be leveraged to build and maintain positive relationships with stakeholders, including clients, media, investors, and the public.

Objectives

Understand the core principles, functions, and strategic role of Public Relations within an organisation.
Develop effective verbal, written, and interpersonal communication skills essential for PR activities.
Learn techniques for crafting clear, persuasive, and audience-focused messages across various communication channels.
Gain the ability to manage media relations, prepare press releases, and respond confidently to media inquiries.
Understand how to build and maintain strong relationships with stakeholders, partners, and the public.
Enhance skills in crisis communication and learn how to manage reputational risks during challenging situations.
Learn how to plan, implement, and evaluate PR campaigns that align with organisational goals.
Gain insight into digital PR techniques, including social media engagement, online reputation management, and content strategies.
Develop confidence in public speaking, presentation delivery, and representing the organisation effectively.

Cost: 4250 USD

Duration: 5 Days

Advance Skills in PR Professionals - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Thu, 11 Dec 2025 18:07:00 +04

The Advanced Skills for PR Professionals programme is designed for communication specialists who want to elevate their strategic influence, strengthen media engagement, and manage complex reputation challenges effectively. In today’s fast-moving media landscape, PR professionals must go beyond traditional communication methods and demonstrate strategic thinking, digital fluency, and the ability to shape public perception with precision.

This advanced-level training provides participants with the tools and insights needed to plan and manage high-impact PR campaigns, engage confidently with the media, respond to crises, and build strong stakeholder relationships. The programme emphasises data-driven PR practices, modern storytelling, effective digital communication, and sophisticated reputation management techniques.

Objectives

Develop and implement advanced PR strategies that align with organisational goals and enhance brand positioning.
Strengthen media relations skills by crafting compelling narratives, engaging journalists, and managing high-level media interactions.
Master crisis communication techniques to respond effectively to reputational risks and manage public perception.
Utilise data-driven insights and analytics to measure PR impact, optimise campaigns, and demonstrate ROI.
Create persuasive communication materials including press releases, speeches, media statements, and thought-leadership content.
Leverage digital and social media tools to maximise audience engagement and maintain consistent brand messaging.
Build and maintain strong stakeholder relationships with government bodies, partners, influencers, and the public.
Manage complex PR campaigns from concept development to execution and evaluation.
Enhance public speaking and presentation skills to effectively represent the organisation at conferences and media events.
Apply advanced reputation management techniques to strengthen organisational credibility and trust.
Navigate ethical and legal considerations in PR to ensure transparency, accuracy, and responsible communication.
Lead and mentor PR teams using modern leadership practices for improved collaboration and performance.

Cost: 4250 USD

Duration: 5 Days

Stakeholder & Investor Relations in Infrastructure & Operations - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Thu, 15 May 2025 14:52:50 +04

Overview
Effective stakeholder and investor relations are crucial for the success of infrastructure and operations projects ensuring alignment between business objectives public interests and investment priorities. This course provides professionals the skills to engage with key stakeholders communicate project value and manage investor expectations through strategic relationship-building and negotiation techniques. Through interactive discussions and a real-world case study participants will learn how to navigate complex stakeholder dynamics communicate effectively with investors and government agencies and prepare for high-stakes meetings and negotiations.

Objectives
By the end of this course participants will be able to:
Understand various stakeholder groups' expectations concerns and interests including government entities private investors and communities.
Manage investor and stakeholder expectations through clear consistent and proactive communication.
Develop strategies for building trust and credibility with stakeholders to drive project success.
Prepare for high-stakes meetings presentations and negotiations with investors and government agencies.
Navigate regulatory and compliance considerations in infrastructure and operations projects.
Align stakeholder engagement strategies with business objectives to foster long-term partnerships.

Who Should Attend
Infrastructure and operations managers
Investor relations professionals
Government affairs and public policy officers
Project managers handling large-scale infrastructure projects
Business development and corporate communication executives
Finance and investment professionals involved in public-private partnerships

Course Outlines

Day 1: Understanding Stakeholder & Investor Expectations
Identifying key stakeholders in infrastructure and operations
Mapping stakeholder concerns interests and influence
Balancing public private and regulatory expectations

Day 2: Effective Stakeholder Communication & Engagement
Strategies for proactive communication with investors and government agencies
Managing stakeholder conflicts and resolving concerns
Enhancing transparency through structured engagement plans

Day 3: Investor Relations & Financial Communication
Building investor confidence through data-driven reporting
Communicating project risks returns and long-term value
Aligning financial messaging with business growth strategies

Day 4: Preparing for High-Stakes Meetings & Negotiations
Best practices for investor presentations and government briefings
Structuring compelling business cases for investment proposals
Managing challenging negotiations and overcoming resistance

Day 5: Strategic Stakeholder & Investor Management for Long-Term Success
Maintaining long-term relationships with investors and stakeholders
Measuring the impact of stakeholder engagement on project success
Case Study: Examining a successful stakeholder and investor relations strategy in infrastructure development

Cost: 5300 USD

Duration: 5 Days

Public Relations Essentials - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
A well-designed public relations programme can improve your organisation's image reputation and business course will equip you with the skills needed topromote your company's successes and mitigate any issues or problems ensuring positive internal and external perceptions of your company's brand and performance. This comprehensive course provides delegates with a solid understanding of the role of PR in supporting their business and covers all the key areas including evaluation and selection of appropriate media channels crafting clear and engaging messages handling and building good relations with the press and media adapting messages for different audiences and measuring the success of PR activity.

Objective
At the end of this interactive training programme, you will be able to:
Understand the ways in which media has an important role in the publicity and image of the business
Know how ineffective public relations can lead to bad publicity and a negative public image of the business
Understand how effective communication with the media can benefit the business
Write a press release and be able to launch an effective PR campaign
Know how to talk to different people in different ways depending on what is needed from who
Position Your Organization in the Marketplace.
Say Exactly What Editors Want to Hear to Maximize Media "Pickups".
Use PR to Support Planning.
Use Public Relations as a "Crisis-Solver".
Measure the Success of Your PR Efforts.
Target Prospects and Adapt Your Message.
Build a Network of Valuable Media Contacts.
Integrate Low-Cost PR Strategies into Your Efforts.

Who Should Attend
Newly appointed PR managers
PR executives
Marketing executives
Marketing managers with responsibility for PR

Course Outlines
Module 1 - Public Relations in a Changing Environment
Definitions Scope and Objectives
New Roles and Perspectives
The Role of Public Relations in Building the Image of the Organization
The Functions of Planning Organizing and Controlling in Public Relations
The Diverse Publics of Public Relations
Public Relations as a Powerful Marketing Tool
Characteristics of a sucessful Public Relations Professional
Module 2 - Public Relations and Communication
Communication Media
Evaluating and Selecting the Most Appropriate Channel; Press Broadcast media Social
Building Good Relations with the Media
Purposes of a Press Release
The Press Kit
Module 3 - Public Relations Writing Skills
Fundamentals of Public Relations Writing
Keys to Readability
News Writing—The Inverted Pyramid
Press Release Format
Press Release Style
Press Release Content
Why Editors Don't Use Some Press Releases
Fact Sheet and Backgrounder
Translating and Editing Statements Articles and Management Circulars
Module 4 - Adapting your message for different audiences and situations
Target Prospects and Adapt Your Message
Conducting a Press Conference
Interviews
Public Relations as a "Crisis-Solver"
Internal Communications - Employee Relations
Government Relations
Community Relations
Consumer Relations
Financial and Investor Relations
Industry Analysts
Industry Groups
Module 5 - Ensure your PR efforts pay off
Measure the Success of Your PR Efforts
Build a Network of Valuable Media Contacts
Integrate Low-Cost PR Strategies into Your Efforts

Cost: 4900 USD

Duration: 5 Days

PR Strategy and Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
With the right strategies in place effective Public Relations activity can supportorganisational strategy andfavourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presentedin today's fast moving and ever changing business environment. During the course delegates will assess their current situation and current perceptions of their organisation. They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places. Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.

Objective
By the end of this interactive training programme, you will be able to:
Understand the elements of effective PR strategies
Support corporate strategy and through your PR activity
Craft clear and engaging key messages
Make effective use of the media.
Understand how social media has impacted modern public relations management
Understand the development of strategy/plans/tactics and co-ordinate these to achieve successful PR campaigns

Who Should Attend
PR executives
PR managers
Product/service managers
Marketing execs/managers

Course Outlines
Module 1 - Introduction to Public Relations Strategy
What is PR?
The role of PR in supporting your corporate identity and brand
Current trends
Module 2 - Assess Your Current Situation
Corporate Image Identity & Strategy
Current perceptions about your organisation
Industry economic and societal trends
Module 3
Goals and Objectives
Translating corporate goals into PR objectives
Identifying audiences
Priorities and timeframes
Budgets
Module 5
Communication
Principles and essentials of communication strategy
Social Media
Crisis Management
Stakeholder mapping and channel segmentation
Channels and tactics
Positioning and messages
Module 6
Translating Strategy to Implementation
Justifying the plan and convincing top management.
Tools and Tactics
Platforms and channels
Working with PR agencies
Action Plan
Module 7
Measuring Effectiveness
Tracking response to PR activity
Analysis and reporting

Cost: 4900 USD

Duration: 5 Days

Planning and Hosting VIP Visits - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
Planning and Hosting VIP Visits is a detailed and engaging program tailored to develop skilled Protocol Officers capable of expertly handling VIP interactions with sophistication and accuracy. In today's world where initial perceptions hold immense significance mastering protocol is essential. Our Protocol Officer Training Program is designed to provide you with the crucial knowledge and skills required to manage official gatherings international delegations and high-society social events flawlessly.

Objective
Cultivate Mastery in VIP Engagement
Develop a profound understanding of the intricacies and expectations surrounding VIP interactionsalways ensuring a seamless and sophisticated engagement.
Equip participants with the skills to master the art of greetingsemphasising the significance of handshakes as a powerful tool in establishing positive initial encounters.
Foster solid interpersonal communication skillsenabling participants to navigate diverse social settings with confidence and diplomacy effectively.
Refine DeportmentPoiseand Posture.
Explore and understand the nuances of different dress codesempowering participants to present themselves impeccably in diverse social and professional environments.
Enable participants to orchestrate flawless official eventsinternational visitsand social affairs by imparting essential hostingtechnical operationsand strategic planning knowledge.
Train participants to professionally escort VIPs through various settingsincluding vehicleselevatorsand stairsensuring an atmosphere of respect and efficiency.
Provide insights and skills for executing memorable hospitality ceremonieshandling titles of addressesand capturing moments through ceremonial photography.
Equip participants with the necessary skills for managing social affairs during state visitsincluding understanding formal invitationsand seating arrangements and executing toasts and official remarks.
Engage participants in a focused workshop to refine their dining etiquettefostering the ability to navigate formal dining events with sophistication.
Overallthe program aims to mould individuals into confident and professional Protocol Officers capable of commanding respect and success in the high-profile world of VIP engagements and international diplomacy.

Who Should Attend
PR managers
Government and Diplomatic Personnel
Protocol Officers
PR and Media Representatives
Security Officers
Executive Assistants and Secretaires
Public Relations Managers
Marketing managers
Meeting and Special Event Planners
Anyone Aspiring to Excel in VIP Engagements
Anyone Aspiring to Excel in VIP Engagements

Course Outlines
Day 1: Definition of Protocol Officer
The World of VIPs
VIP Expectations
Protocol Officer Responsibility
The Significance of First Impressions
The Art of Greeting
Handshaking as the Ultimate Greeting
Navigating the Art of Introductions with Poise
Interpersonal Communication Skills
The Principles and Importance of Body Language
Refining Deportment Poise and Posture
Dress Codes and Etiquette
Exploring Different Dress Codes for Various Occasions

Day 2: Organisation International/Official Visits
Essential Requirements for Hosting.
Technical Operations Guidelines.
Budgets
Room Ambiance
Event Staffing
Route Planning
Vehicle Selection
Flag Protocol: Adhering to Formalities
Strategic Planning of Seating Arrangements
Thorough Preparations for Talks and Discussions
Facilitating Bilateral and Multilateral Agreement Signings

Day 3: Hosting International/Official Visits
Hospitality ceremonies
Titles of Address and Introductions
Mastering Titles of Address for Various Dignitaries
Escorting VIPs during visits with professionalism.
Navigating various settings including vehicles elevators and stairs.
National anthem performances
Considerations and Etiquette Surrounding Gift Exchanges.
Memorable photo capture ceremonies

Day 4: Managing Social Affairs during State Visits and Extending Invitations
Understanding the official layout and design approval for formal invitations.
Proper response etiquette to invitations.
Guest Arrival and Welcome Protocol
Establishing a welcoming atmosphere.
Detailed insights on comporting oneself with excellence at the table.
Guidelines for formal seating arrangements.
Proper execution of toasts and official remarks.
Crafting lasting impressions during dining events.
Organising meetings and conferences with precision.
Workshop 'Table Manners'
DAY 5 - POST-EVENT
Visit/event review and follow-up
Post-event communications and PR
Conduct a Post-Event Debriefing
Press Release
Social Media and Online Presence

Cost: 4900 USD

Duration: 5 Days

Effective Communication for Improved Public Relations - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
Effective communication isessential forevery area of business and is especially critical in public relations. This course focuses onthe communication skills needed to build and enhance your organisation's brand and reputation through outstanding public relations. During the course delegates will consider the role of PR in building and sustaining brand and reputation and how their communications choices can impact this. They will learn about the 4 communication styles and how to adjust their own style to suit different contexts. Using practical case studies and scenarios relevant to them delegates will practice planning their communications by setting clear goals identifying their audiences and how to reach them with clear and compelling messages. The course will also address how to overcome various barriers to communication and how to manage crisis communications and other challenging scenarios with respect and sensitivity.

Objective
By the end of this interactive training programme, you will be able to:
Confidently practice the key communication skills and techniques essential for performing your duties.
Understand how to communicate effectively with the internal and external publics of the organisation.
Play an active role in supporting the image and reputation of the organisation.
Achieve positive results in your communications with others.
Build collaborative relationships that emphasize trust and respect.
Communicate effectively using simpleconcise and direct language.
Eliminate the roadblocks that undermine your ability to communicate effectively.

Who Should Attend
Public Relations executives and managers
Marketing executives and managers
Those whose work involves contact with internal/ external audiences

Course Outlines
Module 1 - Public Relations in a Changing Environment
What is PR?
New Roles and Perspectives
The Role of Public Relations in building the Brand and Reputation of the Organization
The Functions of Planning Organising and Controlling in Public Relations
Module 2 - Communication Styles
The 3 Vs of Communication (Visual Vocal Verbal)
The four communication styles
Recognizing your style and the styles of others
Strengths and weaknesses of each style
Bridging communication gaps
Module 3 - Listening and Questioning for Deeper Understanding
Tools for active listening
Asking clarifying questions
Confirming the message
Interpreting nonverbal cues
Intonation
Rate of speech
Module 4 - Planning your Communication
Setting clear goals (what do you need to say and to whom?)
Determining outcomes and results.
Audience channels and timing.
Key messages.
Module 5 - Avoiding Communication Breakdowns
Creating value in your conversations
Strengthening your relationships
Identifying internal and external factors that impact your communications
Establishing message tracking and feedback
Communicating non-defensively
Crisis Communication
Respect empathy and sensitivity
Module 6 - Communication Media
Communication Channels (press TV Radio Web Social Media Events)
Advantages and disadvantages of different media
Evaluating and Selecting the Most Appropriate Medium

Cost: 4900 USD

Duration: 5 Days

Strategic Brand and Public Relations Management - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
This training course covers essential branding and PR strategies enabling delegates to obtain thehighest return on investment (ROI) from their Strategic Marketing. On this course delegates will learn how to plan implement and align their Branding and PR efforts so that they support business goals. Delegates will be asked to assess their brand positioning making use of consumer and market research tools so as to ensure their brand is perceived as a leader in its target market. During the course delegates will learn what it takes to create effective PR strategies and campaigns learning from best practice. They will also explore the wide range of channels available both on and offline to ensure their messages are seen by the right people. By the end of the course delegates will have a much clearer picture of where they want to take their brand and how to support and protect it through effective Public Relations.

With the future far from certain for any business marketeers have to make many complex choices to achieve a sustainable competitive advantage. Brand management involves a number of important aspects such as image value cost customer satisfaction in-store presentation and competition.

This course explores how to plan implement and obtain the desired results from your brand through strategic marketing and as well as how to promote your products and services through well managed PR.

Objective
By the end of this interactive training programme, you will be able to:
Understand the elements of effective Brand strategies
Ensure your brand strategy and PR activity support your business goals
Clarify your brand positioning and evaluate how it performs against your competition
Craft clear and engaging key messages
Make effective use of the media
Understand how social media has impacted modern public relations management
Understand the development of strategy/plans/tactics and co-ordinate these to support your brand through effective PR campaigns

Who Should Attend
Directors of Marketing
Marketing Managers
Brand Directors
Brand Managers
Directors of Public Relations
Public Relations Managers
Company Directors
Senior Managers

Course Outlines
Day 1
Brand and Strategic Marketing
What is Brand?
What is Strategic Marketing?
Objectives and key elements of Strategic Marketing
The Marketing Mix - 4 Ps evolving into 7 Ps
Brand positioning market analysis and competitor evaluation

Day 2 - Consumer and market research
Advantages and disadvantages of different types of research
Identify analyse segment and target appropriate markets according to critical factors
Behavioural economics and consumer behaviour theory in marketing

Day 3 - Brand Management and Promotion
Key characteristics of a brand and why people buy brands
Create enhance and maintain long-term brand value
Create powerful targeted and appropriate messages
Evaluate and choose the most appropriate media and mix to promote the brand
Defend your brand when it is under attack: top tips and traps to avoid

Day 4 - Social media
Understanding the scope power complexity and immediacy of social media
Monitoring what is said where and by whom
Responding to feedback
Pro-actively participating in social and multi-media
Dos and don'ts

Day 5 - Issues and crises: PR to manage impact on the brand
Anticipate potential sources of a crisis and mitigate the risks
Appoint crisis leaders teams and allocate resources required
Create crisis plans for key eventualities

Cost: 4900 USD

Duration: 5 Days

Public Private Partnerships (PPP) - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
This Public Private Partnerships for Development training course is for those involved with or planning to develop partnerships or collaboration among governments INGOs and the private sector. This course will help you understand different forms of partnerships created to promote positive change in education health and global supply chains. The course offers the opportunity to work with professionals in the development sector to share experience and develop your practical skills.

Objective
You learn how to scope and build partnerships through to managing and evaluating progress as well as impact. This interactive course provides you with an understanding of the critical issues in the formation and management of partnerships. You apply your learning through case studiesexercises and roleplays which help to build your practical skills.

Who Should Attend
Contract managers, project managers, and contract administrators, finance executives and also anyone who negotiates or deals with PPP projects.

Course Outlines
Subject to change to reflect participants' needs.
Learning what partnerships are and different forms of partnerships
drivers societal roles mind-set and challenges of the public and private sector
the current partnering landscape assumptions and how these affect your organisation and way of working
core principles of partnering.
Strategic issues for partnerships

Make the case for partnering: what do you want to achieve and why?
think of practical and resource implications
understand partner's objectives and facilitate understanding of yours
define the partnership structure.
Set up and manage the partnership

Role-play to practice the skills of:
building trust with key stakeholders
navigating leadership and cultural issues
negotiation through interest-based negotiation
understanding different partnership agreements
managing risks.
Working in a partnership environment
understand the challenges of implementing partnerships work
field visit where practical.
Putting it all together

Measuring the social impact of a partnership
review of the case study - learning and reflection
the PPP cycle
consolidate the learning with techniques and tools
coaching for success
action planning.

Cost: 4900 USD

Duration: 5 Days

Strategic Community Relations: Developing Successful Community Partnerships - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam

Mon, 05 Aug 2024 16:10:36 +04

Overview
The necessity to build active community partnership projects is growing across various nations. The stakeholders within your strategic community of the Government Communities and the Corporations can either be your greatest advocates or your greatest risks. We must learn how to engage positively with the stakeholders and build long-term strategic relationship. The stakeholders in the community partnership projects will have a keen interest in the outcome. Some are more important to the life of the community projects which impacts social and economic development while others impact businesses. Successful projects rely on effective stakeholder engagement. We must understand various stakeholder types perspectives and attitudes to ensure they are fully engaged and willing to work with us. It is critical to build rapport and trust while avoiding conflict and misunderstanding. While there are many tools and techniques we can use to plan analyse and monitor stakeholder engagement we must also analyse the mindset of our stakeholders a deeper level of analysis to understand how they might view various situations and how we can best respond to them. This course is designed to be practical interactive session that explores tools and techniques that enable greater understanding and connection with your stakeholders including the Strategic Stakeholder Engagement Framework'. This framework examines your stakeholders' needs and mindset in depth to enable better planning and monitoring of the engagement process. In addition we will present key principles of effective stakeholder engagement that allow a more insightful level of stakeholder analysis along with how we can be more mindful working with them. The Learning Objectives:
Understand the stakeholder engagement process and how to plan for successful stakeholder engagement in community partnership projects.
Identify different stakeholder types and segments.
Learn various techniques to categorise and analyse stakeholders.
Understand the importance of remaining mindful when working with stakeholders.
Use the 'Strategic Stakeholder Engagement Framework' to perform stakeholder analysis and map level of interest and power of influence to design communication strategy.
Understand communication styles and how to communicate more effectively.
Apply methods to increase connection and build rapport with stakeholders.

Objective
The Learning Outcomes:

Identifying & Analysing Stakeholders

How to map out stakeholders
Analysing and understanding different relationships

Building & Maintaining Relationships

Creating a stakeholder management plan
Communicating and engaging with your stakeholders
Zippered organisational relationships

Working Together

A partnership approach
Generating and maintaining buy-in
Working collaboratively and building consensus

Who Should Attend
Strategy Development Professionals
Public Relations Practitioners
Marketing Managers
Senior Executives
Service and customer relations staff
Corporate Social Responsibility (CSR) Practitioners
All Personnel involved in communications, business strategy, community relations, governmental affairs

Course Outlines
The Course Outline: Stakeholders and engagement principles
Defining stakeholders and stakeholder types
The stakeholder engagement process
Stakeholder identification
Classifying and categorising stakeholders
Stakeholder engagement planning
Stakeholder analysis
Common stakeholder management tools:

Trust matrix
RACI

Using personas
Empathy mapping
Introducing the 'Strategic Stakeholder Engagement Framework'
Creating connection and rapport
Barriers to stakeholder engagement
Building rapport and trust
The importance of mindfulness and empathy
Communication styles and effective communication techniques
Mindful listening and remaining present
Plan and practice
Using the 'Strategic Stakeholder Engagement Framework' to plan successful stakeholder engagement
Monitoring and reviewing stakeholder engagement
Managing conflict
Practices to maintain connection and awareness

Cost: 4900 USD

Duration: 5 Days

Effective Communication for Improved Public Relations - London Training For Excellence , Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Riyadh, Jeddah, Al Kuwait, Muscat, Manama, Kuwait City, Doha,Netherlands,United Kingdom,United Arab Emirates

Fri, 17 Mar 2023 16:25:05 +04

Confidently practice the key communication skills and techniques essential for performing your duties.
Understand how to communicate effectively with the internal and external publics of the organisation.
Play an active role in supporting the image and reputation of the organisation.
Achieve positive results in your communications with others.
Build collaborative relationships that emphasize trust and respect.
Communicate effectively using simpleconcise and direct language.
Eliminate the roadblocks that undermine your ability to communicate effectively.

Who Should Attend

Public Relations executives and managers
Marketing executives and managers
Those whose work involves contact with internal/ external audiences

Course Outlines
Module 1 - Public Relations in a Changing Environment

What is PR?
New Roles and Perspectives
The Role of Public Relations in building the Brand and Reputation of the Organization
The Functions of Planning Organising and Controlling in Public Relations

Module 2 - Communication Styles

The 3 Vs of Communication (Visual Vocal Verbal)
The four communication styles
Recognizing your style and the styles of others
Strengths and weaknesses of each style
Bridging communication gaps

Module 3 - Listening and Questioning for Deeper Understanding

Tools for active listening
Asking clarifying questions
Confirming the message
Interpreting nonverbal cues
Intonation
Rate of speech

Module 4 - Planning your Communication

Setting clear goals (what do you need to say and to whom?)
Determining outcomes and results.
Audience channels and timing.
Key messages.

Module 5 - Avoiding Communication Breakdowns

Creating value in your conversations
Strengthening your relationships
Identifying internal and external factors that impact your communications
Establishing message tracking and feedback
Communicating non-defensively
Crisis Communication
Respect empathy and sensitivity

Module 6 - Communication Media

Communication Channels (press TV Radio Web Social Media Events)
Advantages and disadvantages of different media
Evaluating and Selecting the Most Appropriate Medium

Cost: 4900 USD

Duration: 5 Days

Crisis Management & Communications - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Mon, 08 Apr 2019 23:35:07 +04

This course explores various crisis caused by internal and external issues as well as methods for determining the risk to use as a basis for crisis management plans.

This will help them understand what risks and crisis situations may encompass.

It will provide them with the skills at contingency planning so unexpected situations have minimal impact.

It will help to formulate the team to manage emergency situations and keep a business running with stability regardless of external impacts.

OBJECTIVE

Understanding crisis issues and management
Attaining skills at contingency planning
Understanding the need of the Crisis Management Team
Creating an effective set of standards during the emergency situation Keeping the stability in the business

Cost: 4500 USD

Duration: Upto 5 Days

Public Relation and Brand Management - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:54:07 +04

Advantages of Strategic Marketing
Definition of Strategic Marketing
Key elements and objectives of it
Challenges, benefits and important of SM for your company. Competitor evaluation, market analysis and marketing positioning The Market Mix that is how 4 Ps evolves into 7Ps.
Market and Consumer Research
Pros and Cons of 15 types of research
Discover, analyse, part and target the right markets as per common factors. Create targeted, powerful and right messages
Multiply the blend of communication methods.
Consumer Behavior and Behavioural marketing theory.
Brand Management
Defining brand, its features and what do people invest in a brand?
Develop, secure, enhance and maintain the long-term value of brand.
Evaluate and select the right media and mix in order to promote the brand. Defend your brand to protect it when it is under attack. Top traps and tricks to avoid it.
Recreate your brand after it is discredited or undermined.

Cost: 4500 USD

Duration: Upto 5 Days

Public Relations and Communication Skills - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Thu, 21 Mar 2019 17:20:55 +04

Setting Goals for Communication
Analysing results
Asking feedbacks
Matching outcomes and intentions
Initiating communication
Finding out what to say and how to say
Giving attention to both verbal and non-verbal cues.
Avoiding breakdowns related to communication
Creating value in conversations
Strengthen your relationships
Distinguishing value from waste
Taking personal liability
Understanding the role of effective communications
Recognising both internal and external factors that impact your communications Establishing feedback from message
Non-defensively communication.
Translating a wide range of Communication style
Recognizing the 4 types of communication styles Understanding your style and other's style. Reinforce and blind spots each style
Bridging communication styles

Cost: 4500 USD

Duration: Upto 5 Days