Laimoon.com

Media Relations - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul

Wed, 14 May 2025 11:15:13 +04

Course Introduction:
This course focuses on building and maintaining positive relationships with the media. Learn to craft press releases, manage press conferences, and engage with journalists to shape your organisations public narrative.

Course Outcomes:
Appreciate how media works and benefit from effective media relations
Identify story types and how they should be pitched to editors
Gauge the importance of stories and how the media will assess them
Plan a successful press conference and give winning interviews
Use interactive; social and digital media

Who Should Attend:
Corporate and government spokespersons
Public Relations and Media Relations Managers
Marketing and Communications Managers
Owners and directors of PR consultancies
CEOs, Directors and Staff who undertake media interviews

Course Topics:
How to Establish Successful Media Relations

Understanding the difference between media relations and public relations
Establishing managing and maintaining relationships with target media
Appreciating news values and analysing reporters stories
Who is who in the news structure; reporters editors desk journalists and others
Importance of maintaining lists and data on target journalists

Pitching Stories Successfully

Identifying reporters beats and understanding their importance
How to pitch your stories to key journalists
Recognising news deadlines and observing them
Planning setting out and writing successful press releases
Understanding how and where reporters get their news material

Identifying the Importance of Stories

Deciding whether a story is for all media or specific news outlets
Gauging how important a story might be to media
Gaining a reputation as a dependable source of information for reporters
Following up your story with reporters
Developing and utilising tip sheets

Press Conferences and Interviews

Planning preparing implementing and following up a press conference
The difference between a press briefing and press conference
Preparing for an interview and understanding the reason for it
Adopting television skills for before during and after an interview
Pitfalls and how to avoid no comment and off the record

Techniques for Digital and Social Media

24hr news requirements
Use of online media
Auditing and monitoring social media
Utilising citizen reporting
Differences in approach to traditional and interactive media

Cost: 4250 GBP

Duration: 5 Days

Strategic Public Relations Management - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul

Wed, 14 May 2025 11:15:13 +04

Course Introduction:
This course is designed to equip professionals with the skills to develop and implement robust PR strategies, manage stakeholder relationships, and steer an organisations communication to align with its overarching goals, while effectively handling the media landscape and crisis situations.

Course Outcomes:
Create an appropriate PR strategy
Plan and manage the approach and methods
Overcome the challenges of implementation
Measure the results and impact Key Performance Indicators (KPIs)
Maximise the Return on Investment (ROI)

Who Should Attend:
PR Managers, Executives and Assistants
Marketing Managers, Executives and Assistants
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations

Course Topics:
What is PR - Public Relations?

Objectives and key elements of Public Relations
Importance benefits and challenges of Public Relations management
How PR differs from marketing advertising and sales
Advantages and disadvantages of all PR options
Importance of PR internally

PR Channels

Print media and its current and likely future role in PR
Television and the impact it can have
Radio - relying on voice only
Mobile technology and increasing accessibility
Social media and Multimedia - growth complexity and impact

Writing for all Media

What makes a good story?
How to win and keep readers attention
Writing for print: marketing materials news features editorial and letters
Press releases which are published not ignored
Writing effectively for electronic media

Target Markets

Requirements of target audiences and stakeholders
What are your competitors doing and how successfully?
15 different types of research to find out the answers
Identifying the most appropriate way to reach your audiences
Pitfalls to avoid on messages and content

PR Events and Activities

Organising preparing for and delivering presentations
Visits to your organisation by media and journalists
Lobbying: advantages risks and impact
Sponsorship: maximising return on investment (ROI)
Environmental Social and Governance

Social Media and Multimedia

Understanding the scope power and immediacy of these media
Monitoring what is said where and by whom
Responding to negative feedback positively
Pro-actively participating in social and Multimedia
Dos and Donts

Five Steps for a Successful PR Plan

Agree your objectives set targets and quantify results
Appropriate channels methods and mix
Maximise budget and resources
Recruit and manage your PR team: internal and external
Effective project management of the implementation

Media Relations

What do you want from editors journalists and their media?
What do they need from you?
Understand the pressures and deadlines they are under
Work together to build long-term durable relationships
Ten top tips for developing lasting relationships

Press Conferences and Interviews

Managing press conferences and dealing with journalists enquiries
Giving winning television interviews
Radio interviews with impact
Handle difficult questions on the telephone
Avoid the 5 most common mistakes

Cost: 7250 GBP

Duration: 10 Days

Advanced Strategic Public Relations Management - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul

Wed, 14 May 2025 11:15:13 +04

Course Introduction:
This course offers advanced insights into managing public relations campaigns strategically. Focus on crisis communication, stakeholder engagement, and maintaining a positive corporate image.

Course Outcomes:
Lead and project manage a successful PR campaign
Apply PR techniques, methodologies, and tools effectively
Identify and capitalise on PR opportunities
Overcome challenges and minimise risks
Maximise the Return on Investment (ROI)

Who Should Attend:
PR Directors and Managers
Marketing Directors and Managers
Company Directors
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations
Advisors at Ministerial level in government departments
Advisors to Directors and top Managers in other organisations
Owners or account directors in public relations consultancies

Course Topics:
What you are Promoting?

PR to promote organisations vision mission and strategyBenefits of products and servicesTarget messages for specific audiences stakeholders and markets
Objective measures of success: KPIsReturn on Investment: ROI

Social Media and Multimedia

Understanding the scope power and immediacy of these media
Monitoring what is said where and by whom
Responding to negative feedback positively
Pro-actively participating in social and Multimedia
Dos and Donts

Five Steps for a Successful PR Plan

Agree your objectives set targets and quantify resultsAppropriate channels methods and mixMaximise budget and resourcesRecruit and manage your PR team: internal and external
Effective project management of the implementation

Media Relations

What do you want from editors journalists and their media?
What do they need from you?
Understand the pressures and deadlines they are under
Work together to build long-term durable relationships
Ten top tips for developing lasting relationships

Press Conferences and Interviews

Managing press conferences and dealing with journalists enquiries
Giving winning television interviews
Radio interviews with impact
Handle difficult questions on the telephone
Avoid the 5 most common mistakes

Planning a Successful PR Campaign

Agree strategic objectives globally nationally regionally locally
Appropriate communication for each market stakeholder and audience
Objectives measures of success and desired outcomes
Project management of implementation of plan
Anticipate and prevent problems

Advising and Developing Senior People

Advising politicians senior civil servants directors and managersGive winning presentations
Public relations challenges as opportunities
Harnessing creative conflict into productive output
Budgeting and resource management

Building a Reputation

Clarify the key elements which comprise reputation
Strategy to maintain a long-term reputation
Minimise threats to reputation
Defend reputation when under attack
Rebuild reputation after it has been undermined or discredited

Issues and Crisis Management

Anticipate sources of crisis and mitigate risks
Appoint crisis leaders and teams and allocate resourcesCreate crisis plans for key eventualities
Practise crisis plans regularly
Case studies of impact on organisations of good and poor PR crisis management

Cost: 7250 GBP

Duration: 10 Days

Strategic Communication Skills for Advanced Public Relations - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul

Wed, 14 May 2025 11:15:12 +04

Course Introduction:
Sharpen your strategic communication skills to manage complex public relations campaigns. This course teaches advanced messaging, media strategy, and stakeholder engagement for PR professionals.

Course Outcomes:
Understand and apply the principles of communication for powerful and effective Public Relations strategy and implementation
Build relationships of trust with stakeholders through consistent and relevant communication
Promote and protect their brand with influential communication
Communicate with confidence with difficult stakeholders
Manage crisis situations positively
Apply the tips and avoid the traps of effective communication

Who Should Attend:
Directors of all organisations: in every sector
Managers of departments or projects
Team leaders and supervisors
Everybody who would like to make more impact with their communication skills

Course Topics:
Fundamentals of effective communication for all PR and media

Purpose objectives and measures of success
Research segment understand and respect stakeholder needs
Clear structure with relevant messages through appropriate media
Harness the 5 senses for effective PR
Ask for receive and utilise feedback
Project management of all communication: macro and micro

Oral communication skills

How much people hear understand and why
Voice: including tone volume variety to influence impact
Ask appropriate questions
Listen actively to the answers
Evaluate responses and adjust approach
Overcome challenges of: telephone conference calls podcasts etc

Written communication skills

How people read
Adapt language approach structure and content accordingly
Skilled writing editing and proofreading
Personalise mass communication
Monitor and measure effectiveness and impact
Adapt writing to each stakeholder and media including: email; PR briefs; strategy and planning reports; websites

Face-to-face communication

Read other peoples body language
Manage your own body language to support your message
Evaluate whats said in contrast to whats demonstrated through body language
Convey messages without words
Incorporate cultural traditions and differences
Use these skills in all meetings with all stakeholders

Bringing all the skills together to:

Resolve stakeholder complaints and conflict
Give powerful and winning presentations
Manage press conferences
Give confident press interviews
Chair and participate in productive meetings

Cost: 4250 GBP

Duration: 5 Days

Public Relations Management - Level 3 - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul

Wed, 14 May 2025 11:15:12 +04

Course Introduction:
This advanced course focuses on strategic PR planning, crisis management, and leveraging digital media to manage and protect an organisations reputation.

Course Outcomes:
Identify and overcome key PR challenges
Use appropriately all methodologies
Identify PR risks and manage or mitigate them
Plan a successful PR campaign
Understand how to manage a crisis constructively

Who Should Attend:
Implement sustainable practices in facilities management
Develop and manage energy efficiency programmes
Improve waste management processes
Contribute to organisational sustainability goals
Evaluate and apply sustainable building practices

Course Topics:
Importance of Internal PR for your Organisation

What employees expect from you
All the different ways of communicating with them
Information they want to know
Who should send those messages?
Appropriate methods and frequency

Planning a Successful PR Campaign

Agree strategic objectives globally nationally regionally locally
Appropriate communication for each market stakeholder and audience
Objectives measures of success and desired outcomes
Project management of implementation of plan
Anticipate and prevent problems

Advising and Developing Senior People

Advising politicians senior civil servants directors and managers
Give winning presentations
Public relations challenges as opportunities
Harnessing creative conflict into productive output
Budgeting and resource management

Building a Reputation

Clarify the key elements which comprise reputation
Strategy to maintain a long-term reputation
Minimise threats to reputation
Defend reputation when under attack
Rebuild reputation after it has been undermined or discredited

Issues and Crisis Management

Anticipate sources of crisis and mitigate risks
Appoint crisis leaders and teams and allocate resources
Create crisis plans for key eventualities
Practise crisis plans regularly
Case studies of impact on organisations of good and poor PR crisis management

Cost: 4250 GBP

Duration: 5 Days

Strategic Brand Management - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul

Wed, 14 May 2025 11:15:12 +04

Course Introduction:
Learn the art of building and managing brand equity. This course covers strategic brand analysis, planning, and positioning to create a sustainable competitive advantage and long-term brand loyalty.

Course Outcomes:
Understand the key requirements for a strong brand identity for an organisation, product and service
Develop brand awareness, recall and loyalty with stakeholders and audiences
Understand the advantages and disadvantages of different communication channels and multipliers to promote and enhance a brand
Create and implement a comprehensive range of branding strategies
Protect and manage a brand continuously to maintain and increase brand equity
Understand how to manage and rebuild brand credibility after a crisis

Who Should Attend:
Directors of marketing and PR
Managers of marketing and PR departments
Team leaders and supervisors
Everybody who lives the brand

Course Topics:
Fundamentals of a strong brand

Definition of a brand: brand promise
Importance of a clearly identifiable brand
What makes a brand memorable?
Relating senses and emotions to a brand
Global branding with local and personal relevance

Generate a consistent brand

Identify research and segment audiences/stakeholders of the organisation product and service
Monitor their current and changing needs expectations and requirements
Position your brand correspondingly
Generate brand metrics for effective measurement
Overcome the challenges of consistency in branding

Create a brand strategy

Set strategic objectives and KPIs
Agree budget and resources to be allocated
Research analyse and evaluate competition
Clarify targeted and focussed benefits
Project manage the implementation

Promote the brand

Identify evaluate and choose the most appropriate communication media
Constantly monitor and measure brand value in all media
Ensure brand alignment with the product and service
Should you rebrand or re-position? Why when and how?
Learn the lessons from effective and from failed rebranding

Protect manage and rebuild a brand during and after a threat or crisis

Build a long-term positive brand perception of the organisation product or service before the problem strikes
Prepare a structured and regularly tested crisis plan
Identify the best way to communicate with stakeholders before during and after the crisis
What can be learnt from those organisations that have handled crisis badly and those who have recovered well?
Rebuild your brand after is been undermined or discredited

Cost: 4250 GBP

Duration: 5 Days

Public Relations Management - Level 1 - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul

Wed, 14 May 2025 11:15:12 +04

Course Introduction:
Learn the basics of public relations, including understanding media channels, crafting messages, and building relationships with stakeholders to enhance the companys public image.

Course Outcomes:
Practise PR successfully in their organisation
Assess the range of approaches, methods and techniques required
Understand the markets and audiences and their different PR requirements
To write appropriately for all media
Manage PR events and activities

Who Should Attend:
Those new to PR Management
Those who need to understand the rapidly changing media environment
PR Executives, Assistants and Researchers
Marketing Executives and Assistants
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations

Course Topics:
What is PR - Public Relations?

Objectives and key elements of Public Relations
Importance benefits and challenges of Public Relations management
How PR differs from marketing advertising and sales
Advantages and disadvantages of all PR options
Importance of PR internally

PR Channels

Print media and its current and likely future role in PR
Television and the impact it can have
Radio - relying on voice only
Mobile technology and increasing accessibility
Social media and multimedia - growth complexity and impact

Writing for all Media

What makes a good story?
How to win and keep readers attention
Writing for print: marketing materials news features editorial and letters
Press releases which are published not ignored
Writing effectively for electronic media

Target Markets

Requirements of target audiences and stakeholders
What are your competitors doing and how successfully?
15 different types of research to find out the answers
Identifying the most appropriate way to reach your audiences
Pitfalls to avoid on messages and content

PR Events and Activities

Organising preparing for and delivering presentations
Visits to your organisation by media and journalists
Lobbying: advantages risks and impact
Sponsorship: maximising return on investment (ROI)
Environmental Social and Governance

Cost: 4250 GBP

Duration: 5 Days

Strategic Marketing, Brand Management and Public Relations - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul

Wed, 14 May 2025 11:15:12 +04

Course Introduction:
Learn to integrate marketing, branding, and public relations strategies. This course teaches how to create powerful brands, engage with stakeholders, and develop campaigns that resonate with target audiences.

Course Outcomes:
Plan, implement and obtain the desired results from their strategic and marketing PR
Obtain the highest return on investment (ROI)from Strategic Marketing
Create, promote, protect and manage the organisations brand, products and services
Apply the appropriate approach, structures, methods and techniques of PR
Utilise the rapidly changing media environment

Who Should Attend:
Directors of Marketing
Marketing Managers
Brand Directors
Brand Managers
Directors of Public Relations
Senior Public Relations Managers
Company Directors
Senior Managers
Those who would like to strengthen, develop and enhance their Strategic Marketing skills
Advisors at Ministerial level in government departments
Advisors to Directors and top Managers /liandgt;
Owners or account directors in public relations consultancies

Course Topics:
Benefits of Strategic Marketing

What is Strategic Marketing?
Objectives and key elements of Strategic Marketing
Importance benefits and challenges of Strategic Marketing to your organisation
Marketing positioning market analysis and competitor evaluation
The Marketing Mix - 4 Ps evolving into 7 Ps

Consumer and Market Research

Advantages and disadvantages of 15 types of research
Identify analyse segment and target appropriate markets according to common factors
Create powerful targeted and appropriate messages
Maximise the mix of communication methods
Behavioural economics and consumer behaviour theory in marketing

Brand Management

What is a brand its key characteristics and why do people buy a brand?
Create protect enhance and maintain long-term brand value
Evaluate and choose the most appropriate media and mix to promote the brand
Defend your brand when it is under attack: top tips and traps to avoid
Rebuild your brand after it has been undermined or discredited

Social Media and Multimedia

Understanding the scope power complexity and immediacy
Monitoring what is said where and by whom
Responding to feedback
Pro-actively participating in social and Multimedia
Dos and Donts

Issues and crisis: PR to Manage Impact on the Brand

Anticipate potential sources of a crisis and mitigate the risks
Appoint crisis leaders teams and allocate resources required
Create crisis plans for key eventualities
Practise regularly for the crisis to minimise effect if it happens
Case studies of impact on organisations of good and poor PR crisis management

Cost: 4250 GBP

Duration: 5 Days

Public Relations Management - Level 2 - LCT International , Malaysia, Saudi Arabia, Singapore, Turkey, UAE, United Kingdom, Dubai, Riyadh, Kuala Lumpur, London, Istanbul

Wed, 14 May 2025 11:15:11 +04

Course Introduction:
Enhance your PR skills with intermediate techniques in media relations, event management, and reputation management, necessary for shaping public perception.

Course Outcomes:
Strengthen current management, structures, methods and techniques of PR
Create a successful PR plan
Implement plan effectively
Maximise the Return on Investment (ROI) of PR
Build strong and durable relationships with all media

Who Should Attend:
PR Managers, Executives and Assistants
Marketing Managers, Executives and Assistants
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations
Those who need to understand the rapidly changing media environment

Course Topics:
What you are Promoting?

PR to promote organisations vision mission and strategy
Benefits of products and services
Target messages for specific audiences stakeholders and markets
Objective measures of success: KPIs
Return on Investment: ROI

Social Media and Multimedia

Understanding the scope power and immediacy of these media
Monitoring what is said where and by whom
Responding to negative feedback positively
Pro-actively participating in social and Multimedia
Dos and Donts

Five Steps for a Successful PR Plan

Agree your objectives set targets and quantify results
Appropriate channels methods and mix
Maximise budget and resources
Recruit and manage your PR team: internal and external
Effective project management of the implementation

Media Relations

What do you want from editors journalists and their media?
What do they need from you?
Understand the pressures and deadlines they are under
Work together to build long-term durable relationships
Ten top tips for developing lasting relationships

Press Conferences and Interviews

Managing press conferences and dealing with journalists enquiries
Giving winning television interviews
Radio interviews with impact
Handle difficult questions on the telephone
Avoid the 5 most common mistakes

Cost: 4250 GBP

Duration: 5 Days

Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:51:52 +04

Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
> Advertising
> Personal selling
> Public relations
> Sales promotion
· Promotion mix strategies across the Product Life Cycle

Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list

Day 3
Launching an advertising campaign
· Marketing communications objectives
· Characteristics of a successful campaign
· Steps in creating an advertising campaign
· A typical IMC plan template:
> Situational analysis
> SWOT analysis
> Marketing communications objectives
> Marketing communications message objectives
> Marketing communications strategies
> Marketing communications mix
> Marketing communications budget
> Marketing communications media scheduling
> Marketing communication monitoring & control
· The role of the advertising agency
· Typical full-service agency organization
· What to ask from the advertising agency
· Team workshop: launching a full MARCOM campaign

Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy

Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
> Facebook
> Twitter
> LinkedIn
> Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing

Cost: 3995 USD

Duration: 5 Days

Strategic Public Relations Workshop - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates,United Kingdom

Tue, 30 May 2017 18:14:42 +04

Objective

Create an integrated PR strategy
Advanced interview skills
Effective use of online PR options
Management of electronic media
Maximize your organization media strength
Understand the rules for lobbying campaigns
Manage the merits and demerits of direct email

Outline

Senior manager communication challenges
What does the media wants?
How to integrate PR with the marketing mix?
Using Internet PR and viral marketing effectively
Identifying the problems that could be faced
Developing a PR plan
Advanced interview techniques that work
Communicating with your body
Successful one-to-one press interviews
Formulating key messages
Controlling emotional responses
Delivering attractive speech
Making news portals and web news services work for you
Developing PR strategies
Ensuring that your side of the story is heard
Handling the Press - the golden rules
Press releases that work
Writing effective press releases
Using pictures effectively
Sourcing PR information
Using Radio and Television
Web Marketing and PR
Cultural diversities on body language
Delivering "BAD NEWS"
Handling media enquiries
Advanced crisis management & reputation management
Brief spokespeople prior to media interviews
Choosing and using a PR agency
Measuring results

Cost: 3995 USD

Duration: 5 Days

Public Relations, Protocol and Etiquette - Convertas , Dubai,Malaysia,Turkey,United Arab Emirates

Tue, 30 May 2017 18:07:59 +04

Objective

Realize the difference between crude person behavior, and a refined one;
Understand, and apply the right attitude, at the right time with the right person
Create positive impressions
Learn the right etiquette and protocol with celebrities,
Planning and orchestrating visits, meetings, ceremonies, and special events
Attend to receptions and social gatherings as an aristocrat
Precedence, Titles and Forms of Address.
Learn the proper table manners.
Protocol Event Planning Process

Outline

Public Relation Introduction
What is Protocol and Etiquette?
Quiz Exercise
Attributes of a Protocol Employee
Public Relation Communication Process
Public Relation Communication tools
Communicating with your body
Greetings, Introduction and hand shacking
Listening Skills
First Impressions
Public Relation Planning and Executing the Campaign
Select Research Methodology

Cost: 3195 USD

Duration: 4 Days

Public Relation Campaign - Convertas , Dubai,Malaysia,Turkey,United Kingdom

Tue, 30 May 2017 18:02:17 +04

Objective

List and define PR concepts and differentiate between PR and advertising
Create and implement a PR plan
List contributions of PR campaigns to strategic management
Manage a crisis using PR
Explain the importance of organizational and corporate image
Measure PR effectiveness

Outline
PR recap

PR: definitions, concepts
Stakeholders in PR
The many components of PR
Key differences between PR and advertising

Creating and implementing a public relations plan

PR plan: definition and needs
Characteristics of a PR plan
SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
Target audience(s)
Goals (what we hope to accomplish)
Objectives (what needs to be done)
Key messages: simple and descriptive
Strategy (methods to accomplish objectives)
Tactics (deadlines and cost)
Timeline and responsibilities

Contributions of PR campaigns to strategic management

PR and strategic management
Taking a strategic approach
What can PR accomplish
Environmental scanning
Internal and external environment
Managing issues

Crisis management using PR

Defining and identifying a crisis
Remembering the rules in a crisis
Phases of a crisis
The disclosure principle
The symmetrical communication principle
The relationship principle
The accountability principle

Importance of the organizational image

Public opinion (attitudes, opinions, actions)
Building the organizational image
Variables of managing the image
Image and reputation management
From identity to reputation
Relationship management

Measuring PR effectiveness

Purpose of evaluation (output, outcome)
Evaluating (process and goals)
Matching objectives and results
Measurement (production, exposure)
Weaknesses of the traditional approach
Measurement techniques

Cost: 3995 USD

Duration: 5 Days

Public Relations and Media Skills Workshop - Convertas , Dubai

Tue, 30 May 2017 17:54:47 +04

Objective

Create an integrated PR strategy
Advanced interview skills
Effective use of online PR options
Management of electronic media
Maximize your organization media strength
Understand the rules for lobbying campaigns
Manage the merits and demerits of direct email

Outline

Communication challenges in business
Successful Marketing and PR Strategies
How to integrate PR with the marketing mix?
Using Internet PR and viral marketing effectively
Advanced interview techniques that work
Communicating with your body
Successful one-to-one press interviews
Delivering attractive speech
Controlling emotional responses
Make News portals and Web news services work for you
Review of common writing principles
Mistakes with email PR - and how to avoid them
Handling the Press - the golden rules
Press releases that work
Using pictures effectively
Sourcing PR information
Using Radio and Television
Web Marketing and PR
Cultural diversities on body language
Delivering a "BAD NEWS"
Advanced crisis management & reputation management
Handling a PR Crisis
Choosing and using a PR agency

Cost: 3995 USD

Duration: 5 Days