Laimoon.com

Product Life-cycle Practice (PLP) Program - Hirekhan.com , Singapore, Dubai, Doha, Mumbai, London,Dubai,Mumbai,Canada,India,Doha,Central,United States,United Kingdom

Wed, 06 Jun 2018 10:56:50 +04

1^st Month : Product Conceptualisation

Market and Domain Analysis
Identifying Customer needs
Competition Analysis
Product Design

2^nd Month: Product Audit

Product Requirement Analysis
Product Content Decision Making
Software Models and its Validation

3^rd Month: Product Development Lifcycle

Product Design implementation
Content Segregation
Development of Website & Mobile App
Product Integration
Testing and Maintainence

4^th,5^th and 6^th Month: Product Launch and OJT Marketing and sales

Post Course Completion

Performance based recruitment opportunity at the end of course term.
Performance based opportunity to recover course fees.

Cost: 9999 USD

Duration: 6 Months

Marketing Fundamentals - Convertas , Dubai,Kuala Lumpur, Istanbul, London,Malaysia,Turkey,United Arab Emirates,United Kingdom

Mon, 14 May 2018 13:23:45 +04

1- Marketing Background
. Overview of the Industry
. Market Profile (General purchase and usage habits)
. Environmental Analysis

2- Competitive Analysis
. Competitive Positioning
. Market Shares/ Sales Volume / Sales and Profit Trends
. Marketing Strategies (for each of the 4 Ps)
. Strengths and Weaknesses of Competition (in terms of 4 Ps)

3- Company Background
. Company Profile
. Current Position of the Company/Brand in the Market
. Company/Brand Strengths and Weaknesses Analysis
. Brand Consumer Profile
. Present Marketing Strategy

4- Target Market
. Demographics
. Psychographics
. Behavioral
. Geographic

5- The Marketing Mix
. Product
. Pricing
. Distribution
. Promotions

Cost: 3195 USD

Duration: 3 Days

Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:51:52 +04

Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
> Advertising
> Personal selling
> Public relations
> Sales promotion
· Promotion mix strategies across the Product Life Cycle

Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list

Day 3
Launching an advertising campaign
· Marketing communications objectives
· Characteristics of a successful campaign
· Steps in creating an advertising campaign
· A typical IMC plan template:
> Situational analysis
> SWOT analysis
> Marketing communications objectives
> Marketing communications message objectives
> Marketing communications strategies
> Marketing communications mix
> Marketing communications budget
> Marketing communications media scheduling
> Marketing communication monitoring & control
· The role of the advertising agency
· Typical full-service agency organization
· What to ask from the advertising agency
· Team workshop: launching a full MARCOM campaign

Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy

Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
> Facebook
> Twitter
> LinkedIn
> Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing

Cost: 3995 USD

Duration: 5 Days

Strategic Marketing Planning - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:44:51 +04

Day 1
Marketing concept
· Scope and functions
· Competitive pressures changing the world
· The smart bomb strategic approach
· Definition of strategic planning
· Organizing the general planning framework

Day 2
Marketing planning
· The benefits of planning
· Reasons to write a marketing plan
· The marketing plan format
· The marketing planning process
· Setting 'SMART' objectives and goals
· Linking the marketing strategy to the vision, mission & objectives

Day3
Business situation analysis
· The components of a company's environment
· The framework for competitive analysis
· Components of internal analysis
· Components of external analysis
· Competitive and customer analysis
· Environmental analysis
· 'SWOT' analysis
· The five forces diagram
· Portfolio analysis and design
· Workshop: marketing analysis

Day 4
Planning segmentation, targeting and Positioning
· Basis for segmentation
· Benefits of segmentation
· The market segmentation process
· Criteria for B to B segmentation
· Effective positioning
· Steps in market segmentation, targeting, and positioning
· Creating a powerful value proposition
· Workshop: crafting a value proposition and positioning

Day 5
Strategy development
· Considering different strategic alternatives
· Analyzing different marketing strategies
· The growth strategy matrix
· Factors shaping the choice of strategy
· Blue ocean versus red ocean strategies
· Workshop: formulating strategies
Tactical planning applications
· Setting the scene: the marketing mix
· The components of the marketing mix
· Using the marketing mix model
· Workshop: setting the marketing mix

Cost: 3995 USD

Duration: 5 Days

Questionnaire Design in Marketing Research - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Fri, 02 Feb 2018 15:18:36 +04

Course Description:

This course is aimed at enabling candidates to understand and apply the basic principles and methodologies of data collection instruments for business and marketing research. The module looks specifically at the practical elements of respondent behaviour in relation to the nature of the data being collected. The aim is to ensure that candidates clearly recognize the information needs of various research contexts, and to enable them to design appropriate data collection instruments and measurement techniques.

How attendees will benefit?

After completion of the programme, delegates will be able to:

Understand and apply the definition and role of questionnaires in survey research
Understand and apply the impact of different data collection methods on questionnaire design
Understand and apply the psychology of survey response
Understand and apply the main sources of measurement error
Understand and apply the various aspects of respondent behavior
Understand and apply methods of identifying and improving bad questions
Understand and apply the general guidelines of scaling
Understand and apply the procedures for developing and testing a questionnaire
Understand and apply the steps in the questionnaire design checklist.

Course Content:

The programme covers the following topics:

Questionaires in Survey Research
Data Collection and Questionnaire Design
Psychology of Surveys
Respondent Behaviour
Measurement Errors
Types of Questions
Guidelines of Scaling
Testing of Questionnaires
Questionnaire Design Checklist

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

Conducting Research for Marketing Decisions - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Wed, 31 Jan 2018 16:39:28 +04

Course Description:

This module will enable candidates to understand and apply the basic principles and applications of qualitative research for business and marketing decisions. It will introduce key approaches to qualitative research and a range of techniques for gathering qualitative data. The aim is to enable candidates to evaluate and select appropriate techniques for given research contexts, and to plan for the collection of qualitative data.

How attendees will benefit?

After completion of the programme, delegates will be able to:

Understand an overview of qualitative approaches including observation, interviewing, ethnography, semiotics and online approaches
Understand the uses, strengths and limitations of the various qualitative approaches
Understand and apply the key principles and features of a range of qualitative data collection methods including depth interviews, group discussions or focus groups, collaborative and deliberate methods such as workshops, juries and panels, online interviewing and discussions
Understand and apply projective and elicitation techniques
Setting up and managing a qualitative research project

Course Content:

The programme covers the following topics:

Basic principles of qualitative research for business and marketing decisions
Applications of qualitative research for business and marketing decisions
Key approaches to qualitative research
Techniques of gathering qualitative data

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4200 USD

Duration: Upto 6 Days

Marketing and the Business Environment - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Wed, 31 Jan 2018 15:03:11 +04

Course Description:

The aim of the module is to equip learners with the knowledge, skills, and competencies to interpret and develop marketing strategies in the current and future business environment create and capture value. The module also aims to provide students' a foundation of how to internationalize business.

How attendees will benefit?

After completion of the programme, delegates will be able to:

Participants will develop an understanding of the impact of contemporary issues on the development and implementation of both marketing strategy and internationalisation of business. The module will provide a working knowledge of the themes of international business and marketing with ability to translate theory into ;

Course Content:

The programme covers the following topics:

Understanding Marketing Management.
Developing Marketing Strategies and Plans.
The Changing Marketing Environment and Information Management.
Managing Market Research and Forecasting.
Designing, Developing and Managing Market Offerings.
Implementing Marketing Management.

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 7 Days

Introduction to Business and Marketing Research - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Wed, 31 Jan 2018 14:24:38 +04

Course Description:

This course provides detailed discussion and practical applications of the basic principles and practices of business and marketing research. The importance, objectives, and principles or guidelines for designing and implementing a business or marketing research project are described.

This course will be extremely useful for current and aspiring business and marketing research practitioners as well as for persons who are clients commissioning such research.

How attendees will benefit?

After completion of the programme, delegates will be able to:

define business and marketing research and distinguish between problem identification and problem-solving research;
describe a framework for conducting business and marketing research as well as the six steps of the business and marketing research process;
understand the nature and scope of business and marketing research and its role in designing and implementing successful business and marketing programmes;
explain how the decision to conduct business or marketing research is made;
discuss the business and marketing research industry and types and roles of research suppliers, including internal and external, full-service, and limited-service suppliers;
describe careers available in business and marketing research and the backgrounds and skills needed to succeed in them; and
gain an understanding of the ethical aspects of business and marketing research and the responsibilities each of the research stakeholders have to themselves, each other, and the research project.

Course Content:

The programme covers the following topics:

Definition of business and marketing research
A Classification of business and marketing research
The business and marketing research process:

    Step 1: Problem Definition
      Step 2: Development of an approach to the problem
      Step 3: Research design formulation
      Step 4: Fieldwork or data collection
      Step 5: Data preparation and analysis
      Step 6: Report preparation and presentation

The role of business and marketing research in strategic decision making
Business and marketing research and competitive intelligence
The decision to conduct business or marketing research
The business and marketing research industry
Selecting a research supplier
Careers in business and marketing research

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

Current Trends in Marketing Theory - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Tue, 30 Jan 2018 15:17:58 +04

Course Description:

This course provides detailed discussion and practical applications of the current and emerging trends in marketing theory and practice and their implications for business and marketing research. The importance, objectives, and principles or guidelines for incorporating these trends in the planning and execution of business and marketing research projects are described.

How attendees will benefit?

After completion of the programme, delegates will be able to:

understand the historical and emergent trends in marketing and to incorporate the implications in the planning and execution of business and marketing research;
understand the implications of post-modern marketing and how to make provision for the new ways of consumer thinking and behaviour in business and marketing research;
understand and apply the implications of relationship marketing in business and marketing research;
understand the shift from a product economy to a services economy and apply the practical implications of the customer-centric organization in business and marketing research; and
close the gap in the academic-practitioner interface and keep abreast with implementing the latest scientific findings in day-to-day business and marketing research practice.

Course Content:

The programme covers the following topics:

Historical and emergent trends in marketing and the implications for business and marketing research
Post-modern marketing: The birth of a brand new generation of consumers
The emergence and future of relationship marketing: How to connect with customers and enrich their experience
The shift from a product economy to a services economy: Practical implications of the customer-centric organisation
Closing the gap in the academic-practitioner interface

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4400 USD

Duration: Upto 7 Days

Converting Research Findings into Marketing Insight - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Tue, 30 Jan 2018 15:00:57 +04

Course Description:

This course will enable delegates to understand and apply the basic principles and practical guidelines of converting research findings into strategic and operational insight. The module is designed to encourage candidates to review research projects from the end user's perspective, and to identify reporting priorities accordingly. It aims to enable candidates to make clear links between the original business problem, research objectives and findings. This will enable candidates to evaluate and select approaches to the reporting and presentation of research findings so that those findings can be made actionable.

How attendees will benefit?

After completion of the programme, delegates will be able to:

Identify the links between the business problem, the research objectives and the research findings
Identify and formulate key findings in relation to the business problem and the research problem
Identify and formulate actionable recommendations
Provide usable deliverables at the end of a project
Write a research report and design and deliver a presentation of key findings which adds value to the end user/client
Adhere to and incorporate ethical issues in reporting research findings

Course Content:
The programme covers the following topics:

The digital wallet creeps forward
Big data gets real
Social media grows up
Mobility matures
Real-time media buying takes hold
Organizations learn to better identify the marketing pivot points
Qr codes get real
Reputation management joins the big leagues
Greenwashing subsides
Intrapreneurialism grows
Metrics mature

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4300 USD

Duration: Upto 6 Days

Branding the Organisation - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Tue, 30 Jan 2018 14:45:05 +04

Course Description:

This course will lay a solid framework and give practical guidelines on how to transform every member of the organisation into brand champions. It will also strengthen the organisational brand for enhanced business relationships with all relevant ; Key components of service quality and career development from a marketing and communications perspective will be emphasised and strategic guidelines to "go beyond what is expected" will be offered.
.

How attendees will benefit?

After completion of the programme, delegates will be able to:

will have a thorough understanding of the role and importance of branding in the organisation;
will be inspired to identify opportunities to create positive change in the organisation;
will be motivated to render services of exceptional quality and "to go beyond the expected";
Realize the importance to build and foster interpersonal relationships with all relevant stakeholders.

Course Content:

The programme covers the following topics:

The role of communication to enhance the organization brand;
Case studies of well known organizations and successful people brands;
Career and personal development in context of branding the organization;
Strategy and action plans for the future.

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4400 USD

Duration: Upto 6 Days

Business and Marketing Research - British Academy For Training & Development , United Arab Emirates, United Kingdom, Dubai, London,Dubai,United Kingdom

Tue, 30 Jan 2018 13:33:52 +04

Course Description:

This course consists of different modules that provide a detailed exploration and practical applications of the basic principles and practices of business and marketing research. The six modules are as follows:

1. Introduction to Business and Marketing Research
2. Quantitative Research Designs and Sampling
3. Questionnaire Design in Business and Marketing Research
4. Preparing and Analysing Quantitative Data
5. Planning and Conducting Qualitative Research for Business and Marketing Decisions
6. Converting Research Findings into Business and Marketing Insight

How attendees will benefit?

After completion of the programme, delegates will be able to:

Module 1

Candidates will be able to understand and apply the general background, definitions, and processes of business and marketing research to their specific business and marketing contexts. The module will enable candidates to develop the knowledge and skills required to plan, undertake and present results from business and marketing research, and to understand and use other information sources in this process. The role of this module is to provide a platform upon which later modules build.

Module 2

This module is aimed at providing participants with the practical guidelines on how to plan for and execute the collecting of quantitative research data. It builds on the exploration of quantitative data gathering techniques in Module 1. Candidates will understand and apply the basic principles and applications of selecting an appropriate research design, design an appropriate sample for the study, and how to do this within the prescripts of the SAMRA Code of Conduct.

Module 3

This module will enable candidates to understand and apply the basic principles and methodologies of data collection instruments for business and marketing research. The module looks specifically at the practical elements of respondent behavior in relation to the nature of the data being collected. The aim is to ensure that candidates clearly recognize the information needs of various research contexts, and to enable them to design appropriate data collection instruments and measurement techniques.

Module 4

This module provides participants with the practical guidelines on how to interpret and report on quantitative research data. It builds on the exploration of quantitative data gathering techniques in Modules 2 and 3. Candidates will understand and apply the basic principles and applications of preparing and analysing quantitative research data for business and marketing decisions.

Module 5

This module will enable candidates to understand and apply the basic principles and applications of qualitative research for business and marketing decisions. It will introduce key approaches to qualitative research and a range of techniques for gathering qualitative data. The aim is to enable candidates to evaluate and select appropriate techniques for given research contexts, and to plan for the collection of qualitative data.

Module 6

Candidates will be able to understand and apply the basic principles and practical guidelines of converting research finding into strategic and operational insight. The module is designed to encourage candidates to review research projects from the end user's perspective, and to identify reporting priorities accordingly. It aims to enable candidates to make clear links between the original business problem, research objectives and findings. This will enable candidates to evaluate and select approaches to the reporting and presentation of research findings so that those findings can be made actionable.

Course Content:

The programme covers the following topics:

Introduction to Business and Marketing Research
Quantitative Research Designs and Sampling
Questionnaire Design in Business and Marketing Research
Preparing and Analysing Quantitative Data
Planning and Conducting Qualitative Research for Business and Marketing Decisions
Converting Research Findings into Business and Marketing Insight

Course Style:

Lecture or One-to-One training style.
In house training.
Group Training.
Practical Training.

Remember:

We provide this course in any place and at any time suitable for you.

Cost: 4500 USD

Duration: Upto 7 Days

Advanced Customers Relation Management - Convertas , Dubai

Sun, 30 Jul 2017 22:46:18 +04

Day One: Defining and appreciating the customer
· Definition of customer
· Definition of customer service
· The internal and external customer

Day Two: Importance of the internal customer
· The need for motivated employees
· The need for qualified employees
· Silo mentality
· Destroying the silos

Day Three: Customer service as a strategic imperative
· From 'suspect' to 'partner'
· Going up the ladder
· The 'KANO' model
. 'Basic' attributes
. 'Performance' attributes
. 'Delight' attributes
· The customer centric organization
· Customer service as a strategic imperative
· The 7 practices of Customer-centric organization

Day Four: Customer satisfaction surveys and other vital tools
· Understanding your customers
· Importance of segmentation
· Principles of customer segmentation
· Focus groups

Day Five: Customer satisfaction surveys
· Key terms
· Major survey methods
· Questionnaire examples
· Customer survey guidelines
· Types of satisfaction surveys
· Basics of sampling
· Attributes to measure
· Customer satisfaction index
· 'RATER' in depth
· Service quality (servqual) gaps model

Cost: 3995 USD

Duration: 5 Days