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Certified Marketing Innovation Specialist - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Fri, 06 Jun 2025 10:01:16 +04

Overview:
The Certified Marketing Innovation Specialist Course in the UAE is designed for marketers who are ready to lead the digital transformation. This course covers the latest trends and innovations in the marketing world, including metaverse marketing, AI-driven personalization, and cultural intelligence.

The curriculum provides practical knowledge on predictive analytics, hyper-personalization, and automated marketing workflows. With real-world projects, hands-on experience in the Digital Innovation Lab, and expert guidance from top UAE marketers, this marketing certification course ensures that you stay ahead in an ever-evolving digital landscape. The course also focuses on understanding the cultural dynamics of the UAE to develop responsible and effective marketing strategies.

Importance of the Training Program

Staying Ahead of Trends: The course covers emerging marketing strategies such as metaverse marketing, AI, and hyper-personalization, making sure you are prepared for future trends.
UAE-Specific Insights: Learn the cultural nuances of UAE consumers and how to build marketing strategies that align with local values and preferences.
AI and Automation Focus: The program emphasizes the use of AI for predictive analytics, content creation, and marketing automation, preparing you for the future of digital marketing.

Benefits of the Course

Gain expertise in immersive marketing techniques, including AR/VR, gamification, and voice search optimization.
Master social commerce and influencer marketing strategies tailored for the UAE market.
Learn to build and manage brand communities and leverage micro-influencers to drive engagement.
Understand data privacy and ethical marketing practices to build trust in digital spaces.
Participate in hands-on projects and hackathons in the Digital Innovation Lab, working with UAE brands.
Build a professional portfolio showcasing your skills, ready to present to employers or clients.
Receive constructive feedback and career support from top UAE digital marketing experts.
Earn a marketing certificate that adds value to your career and demonstrates your innovative marketing skills.

Course Modules

Module 1: The Future of Digital Marketing in the UAE

Trend Forecasting: Identifying and analysing emerging digital trends specific to the UAE (Metaverse marketing, AI-driven personalisation, etc.)
Cultural Intelligence in the Digital Age: Deep dive into UAE cultural nuances and how they impact digital strategies
Ethical Considerations: Data privacy, responsible AI use, and building trust in the UAE digital space

Module 2: Advanced Data & AI-Powered Marketing

Predictive Analytics: Using AI and machine learning to forecast consumer behaviour and optimise campaigns
Personalisation at Scale: Implementing hyper-personalised marketing strategies using AI-driven tools
Automated Marketing Workflows: Building sophisticated automation systems for customer journeys
Data Visualisation and Storytelling: Communicating complex data insights effectively
AI-driven content creation

Module 3: Immersive & Experiential Marketing

Metaverse Marketing: Exploring opportunities and strategies for virtual and augmented reality experiences. (Discuss brand case studies)
Interactive Content Creation: Understand the use of AR, VR, gamification, and CGI creatives for a better user experience
Voice Search Optimisation: Adapting content and strategies for voice-activated devices
Experiential Marketing in the Digital Realm: Creating memorable online experiences
How to prepare for Web to sustain marketing online

Module 4: Advanced Social Commerce & Influencer Strategies

Live Commerce and Social Selling: Master strategies to drive sales via social commerce
Micro-Influencer Marketing: Building authentic relationships with niche influencers in the UAE
Building Brand Communities: Fostering engaged and loyal online communities
Social Listening and Sentiment Analysis: Monitoring and responding to social media conversations
Utilising short-form video for maximum impact
Importance of language content marketing in building online community

Module 5: Digital Marketing Innovation Lab

Hackathon-Style Projects: Participants work in teams to develop an innovative digital marketing strategy for real-world UAE brands
Pitching and Presenting: Participants learn to effectively communicate their ideas and strategies
Industry Expert Feedback: Receiving constructive criticism and guidance from leading UAE digital marketers
Building a professional portfolio
Networking and Connection Building

Why Count on Learners Point?

Industry Expertise: Learn from top digital marketers in the UAE with vast experience in leading innovative marketing strategies.
Comprehensive Curriculum: The course covers the latest trends in marketing, from AI to social commerce, ensuring a well-rounded education.
Practical Experience: Gain real-world experience through projects, hackathons, and building a strong portfolio.
Certification: Receive a recognized marketing certification that boosts your credentials and helps you stand out in the competitive market.
Networking Opportunities: Connect with professionals and industry experts, helping you build relationships that can advance your career.

Testimonials

Dana Al Thamer, Innovation & Strategy Lead

"This course challenged me to rethink everything I knew about digital marketing. From AI tools to immersive strategies, it was exactly what I needed to stay ahead in my ;

Yasir Al Rashed, Senior Brand Manager

"The module on cultural intelligence was a game-changer. I now create campaigns that resonate deeply with local audiences while integrating cutting-edge ;

Cost: 3500 AED

Duration: 40 Hours

Marketing that Connects - Diomas Group , Oman,Qatar,Saudi Arabia,United Arab Emirates

Wed, 14 May 2025 14:39:31 +04

Marketing is all about connecting. Connecting with the right people, at the right time, with the right message, in the best way. On this course you will think about what it is you really want or need to say. Framing the right message is the key to successful marketing campaigns.

Marketing communications in 2025 is a very different discipline compared to just 10 years ago. As channels have multiplied and diversified, so have audiences. This course will help you review how well the messages and channels you currently use are delivering for you. Are you reaching the right people? Do your messages engage your audiences? Are the channels you use cost-effective? Is there an easier and more engaging way to connect with your potential customers?

Content

By the end of this 4-day course, you will have mapped out your marketing communications plan and have a wealth of new resources and tools to ensure your marketing efforts achieve the results you are looking for.

Cost: 3990 USD

Discount: 30% Off for Laimoon Users!

Duration: 24 Hours

Corporate Sales - Learners Point Training Institute , Bahrain, Kuwait, Qatar, Saudi Arabia, UAE, Dubai, Abu Dhabi, Sharjah, Fujairah, Online,Kuwait,Oman,Qatar,Saudi Arabia,United Arab Emirates

Sat, 22 Mar 2025 15:09:38 +04

Overview:

Our Corporate Sales Training course at Learners Point Academy is a comprehensive program designed to prepare professionals with the skills and strategies needed to excel in corporate sales. Whether you're new to the field or looking to refine your skills, this corporate sales training program in Dubai covers essential sales fundamentals such as prospecting, lead generation, negotiation, relationship building, and closing deals.

Through expert-led training and hands-on learning, participants will gain valuable insights into real-world sales scenarios, boosting their confidence and sales abilities. The course is an excellent opportunity for those aiming to enhance their career in the competitive field of corporate training sales and business development.

Benefits of Corporate Sales Training

Master Key Sales Techniques: Learn effective techniques for prospecting, qualifying leads, handling objections, and closing deals with confidence.
Enhance Communication and Negotiation Skills: Improve your ability to communicate clearly and negotiate successfully with clients, helping to build long-term business relationships.
Build Strong Customer Relationships: Develop strategies for understanding customer needs, fostering loyalty, and ensuring customer satisfaction for long-term success.
Adapt to Market Trends: Stay up-to-date with the latest trends in the market, understanding how to analyze competition and use data to your advantage.
Boost Business Development: Our business development sales training provides the tools necessary for expanding market reach and increasing business opportunities.
Increase Revenue and Achieve Targets: Learn strategies to hit your sales targets and contribute directly to business growth and revenue generation.

Course Modules:

Module 1: Introduction to Corporate Sales

Understanding corporate sales and its importance
Sales process overview
Setting sales targets and objectives

Module 2: Sales Techniques and Strategies

Prospecting and qualifying leads
Effective communication and negotiation skills
Handling objections and closing deals

Module 3: Customer Relationship Management

Building and maintaining customer relationships
Understanding customer needs and preferences
Developing customer loyalty and retention strategies

Module 4: Product Knowledge and Sales Pitch

Understanding the product or service
Creating a compelling sales pitch
Customizing the pitch to meet customer needs

Module 5: Sales Management

Managing sales teams
Goal setting and performance management
Coaching and mentoring sales representatives

Module 6: Industry Knowledge and Market Analysis

Understanding the industry and market trends
Analyzing competition and identifying opportunities
Conducting SWOT analysis

Module 7: Time Management and Organization

Prioritizing tasks and managing time effectively
Staying organized and tracking progress
Dealing with time-wasters and distractions

Why Choose Learners Point Academy for Corporate Sales Training?

Expert-Led Training: Learn from experienced trainers with real-world sales insights who understand the challenges and dynamics of the corporate sales world.
Comprehensive Coverage: Our corporate sales training program is designed to cover every aspect of sales, from the basics to advanced strategies, ensuring well-rounded skill development.
Interactive and Practical Learning: Engage in hands-on learning experiences that allow you to apply the concepts in real sales scenarios, increasing your understanding and competence.
Flexibility: Our corporate training sales program is available in various formats, including weekday and weekend options, to fit your schedule.
Proven Success: Learners Point Academy has a reputation for delivering high-quality training that equips professionals with the skills needed to succeed in their sales careers.
Boost Career Prospects: Completing our corporate sales training program will open doors to new career opportunities in sales management, business development, and corporate sales leadership roles.

Testimonials:

Mohsin Shareef, Sales Executive

"The corporate sales training in Dubai was incredibly informative and practical. I learned so much about sales techniques, negotiation, and communication that I can apply to my job right away. The trainers were experienced and knowledgeable, and the course was ;

Boris Tucker, Business Development Manager

"I highly recommend the program in Dubai to anyone looking to improve their sales skills. The program covered everything from prospecting to closing deals, and the trainers provided helpful feedback and support throughout the ;

Our corporate sales training course offers valuable skills that will help you excel in the competitive world of corporate sales. Learn how to drive business growth, develop strong client relationships, and achieve your sales goals. Enroll in our program at Learners Point Academy in Dubai today and take the first step towards a successful sales career.

Cost: 3000 AED

Discount: 60% Off for Laimoon Users!

Duration: 1 Week

Certified Sales and Marketing Professional - Learners Point Training Institute , Bahrain,Oman,Qatar,Saudi Arabia

Sat, 23 Nov 2024 14:43:15 +04

This Sales and Marketing skill development course has been designed to help individuals working in sales and marketing domain with the toolkit and knowledge required for managing sales activities. Helps develop strategy, conduct market research, and planning that is required to successfully manage these aspects of a business. The course is highly practical oriented and helps the participants improve sales productivity.

Course Objective

Upon completion of the course, the skills and knowledge you develop gives you an edge over other Sales and marketing staff in the market landing you in a Job or promoting from your current. The course offers you the confidence and skills to develop ideas to reach people and sell products. You will gain the expertise to work across any industry. The course takes a step by step approach in giving insights on how to conduct market research, how to develop sales pitch, how to negotiate and win the deal.

Course Outline

Laws and ethics of selling

Legal and ethical requirements in sales
Consequences of non-compliance for individuals & organisations
Consequences of non-compliance for customers

Delivering a sales presentation

Preparing, developing and delivering sales presentations (or pitches)
Customer’s needs and preparing a presentation to meet those needs
Customizing sales presentation to suit the customer and meet pre-defined objectives
Providing opportunities for questions to be asked
A sales pitch for the group of customers

Customer objections, negotiating and closing sales

Handle and overcome sales objections
Negotiate to close the sale effectively
Making sale mutually beneficial

Influences on buyer behavior

Responding to different members of the decision-making unit in various markets
Analysing buyer behavior
Methods of contact and presenting appropriate solutions
Understanding customer types

Customer segmentation and profiling

Targeting based on segmentation
Profile characteristics
Difference with profiling
Implicit and explicit customers

Using market information for sales

Market research to increase sales
Marketing plan
Market assumptions
Demand forecasting

Sales territory management

Type of product or product line you have
Competition in territories
Channels of distribution and the transport system
Performance management of staff and units

Professional development

Managing own professional development
Enhance career progression
Being goal oriented

Prospecting for new business

Lead generation
Creating scripts and templates
Developing and nurturing relationships
Outcome-based approach

Sales pipeline management

Pro-actively manage the sales cycle
Optimizing conversions
Forecasting

Student Reviews

Nabeel Saleh –
“I think the structure on the course was very good, starting from communication module to prospecting techniques and to closing the deal. We had some practical role play and exercises so we could feel how these different techniques worked with different clients and that was a very good takeaway. The examples in the manual were easy to understand, and I think they will be very good when preparing calls/meetings and nurturing each lead. I recommend this program to all professionals working in the sales field.”

Nancy Mathew –
“The training and coaching helped me break through barriers and I am sure it will help me achieve my sales goals. I learned to handle tough customers and how I can meet their expectations. It was indeed an effective training. Trainer had a wealth of sales experience in great companies and hence we was able to share many practical insights.”

Cost: 3000 AED

Discount: 50% Off for Laimoon Users!

Duration: 24 Hours

Certified Digital Marketing Professional - LEORON Professional Development Institute , Dubai

Tue, 05 Nov 2019 17:01:36 +04

During the Certificate in Digital Marketing Professional (CPMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today's digital economy. The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today's entrepreneurs and start-ups. By the end of the course, you will have an excellent understanding of how digital marketing works and will be able to create effective and optimized digital marketing plans as well as know how to implement and measure these properly for ongoing business success and growth. The course is highly interactive, includes case studies from all over the world, and includes many exercises and a wealth of resources. The DMI CPDM is recognized globally as a respected qualification and has been instrumental in helping people, businesses and brands worldwide.

Cost: 5870 USD

Discount: 46% Off for Laimoon Users!

Duration: 5 Days

Marketing Fundamentals - Convertas , Dubai,Kuala Lumpur, Istanbul, London,Malaysia,Turkey,United Arab Emirates,United Kingdom

Mon, 14 May 2018 13:23:45 +04

1- Marketing Background
. Overview of the Industry
. Market Profile (General purchase and usage habits)
. Environmental Analysis

2- Competitive Analysis
. Competitive Positioning
. Market Shares/ Sales Volume / Sales and Profit Trends
. Marketing Strategies (for each of the 4 Ps)
. Strengths and Weaknesses of Competition (in terms of 4 Ps)

3- Company Background
. Company Profile
. Current Position of the Company/Brand in the Market
. Company/Brand Strengths and Weaknesses Analysis
. Brand Consumer Profile
. Present Marketing Strategy

4- Target Market
. Demographics
. Psychographics
. Behavioral
. Geographic

5- The Marketing Mix
. Product
. Pricing
. Distribution
. Promotions

Cost: 3195 USD

Duration: 3 Days

Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:51:52 +04

Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
> Advertising
> Personal selling
> Public relations
> Sales promotion
· Promotion mix strategies across the Product Life Cycle

Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list

Day 3
Launching an advertising campaign
· Marketing communications objectives
· Characteristics of a successful campaign
· Steps in creating an advertising campaign
· A typical IMC plan template:
> Situational analysis
> SWOT analysis
> Marketing communications objectives
> Marketing communications message objectives
> Marketing communications strategies
> Marketing communications mix
> Marketing communications budget
> Marketing communications media scheduling
> Marketing communication monitoring & control
· The role of the advertising agency
· Typical full-service agency organization
· What to ask from the advertising agency
· Team workshop: launching a full MARCOM campaign

Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy

Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
> Facebook
> Twitter
> LinkedIn
> Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing

Cost: 3995 USD

Duration: 5 Days

Strategic Marketing Planning - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:44:51 +04

Day 1
Marketing concept
· Scope and functions
· Competitive pressures changing the world
· The smart bomb strategic approach
· Definition of strategic planning
· Organizing the general planning framework

Day 2
Marketing planning
· The benefits of planning
· Reasons to write a marketing plan
· The marketing plan format
· The marketing planning process
· Setting 'SMART' objectives and goals
· Linking the marketing strategy to the vision, mission & objectives

Day3
Business situation analysis
· The components of a company's environment
· The framework for competitive analysis
· Components of internal analysis
· Components of external analysis
· Competitive and customer analysis
· Environmental analysis
· 'SWOT' analysis
· The five forces diagram
· Portfolio analysis and design
· Workshop: marketing analysis

Day 4
Planning segmentation, targeting and Positioning
· Basis for segmentation
· Benefits of segmentation
· The market segmentation process
· Criteria for B to B segmentation
· Effective positioning
· Steps in market segmentation, targeting, and positioning
· Creating a powerful value proposition
· Workshop: crafting a value proposition and positioning

Day 5
Strategy development
· Considering different strategic alternatives
· Analyzing different marketing strategies
· The growth strategy matrix
· Factors shaping the choice of strategy
· Blue ocean versus red ocean strategies
· Workshop: formulating strategies
Tactical planning applications
· Setting the scene: the marketing mix
· The components of the marketing mix
· Using the marketing mix model
· Workshop: setting the marketing mix

Cost: 3995 USD

Duration: 5 Days

Advanced Customers Relation Management - Convertas , Dubai

Sun, 30 Jul 2017 22:46:18 +04

Day One: Defining and appreciating the customer
· Definition of customer
· Definition of customer service
· The internal and external customer

Day Two: Importance of the internal customer
· The need for motivated employees
· The need for qualified employees
· Silo mentality
· Destroying the silos

Day Three: Customer service as a strategic imperative
· From 'suspect' to 'partner'
· Going up the ladder
· The 'KANO' model
. 'Basic' attributes
. 'Performance' attributes
. 'Delight' attributes
· The customer centric organization
· Customer service as a strategic imperative
· The 7 practices of Customer-centric organization

Day Four: Customer satisfaction surveys and other vital tools
· Understanding your customers
· Importance of segmentation
· Principles of customer segmentation
· Focus groups

Day Five: Customer satisfaction surveys
· Key terms
· Major survey methods
· Questionnaire examples
· Customer survey guidelines
· Types of satisfaction surveys
· Basics of sampling
· Attributes to measure
· Customer satisfaction index
· 'RATER' in depth
· Service quality (servqual) gaps model

Cost: 3995 USD

Duration: 5 Days

Digital Marketing Certification - Delphi Star Training Centre , Dubai

Wed, 26 Apr 2017 15:05:29 +04

Digital Marketing is used for measurable, targeted, and interactive marketing of products/services over the internet to reach and convert leads into Sales/Business. Digital Marketing provides visibility of your products to a very large audience as billions get on to the internet every day.

Digital media influences your consumer's decision making; enables business around the clock and overcomes location barriers, providing convenience and choice to your customers.

Delphi's Digital Marketing is a very detailed course that prepares you to understand and use the channels and tools used for Online Marketing. It enables you to learn and review how the various channels and online promotion can support the business goals of an organization. This course will help you to understand concepts in branding, brand positioning, and strategies to address brand communication in a digital world.

We emphasize Practical learning and Live Project during Training. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

Introduction to Digital Marketing. Website Planning & Development, Google Analytics: Analyze your website performance, Tracking conversions

SEO- Search Engine Optimization; Planning SEO of a website, Monitoring SEO process / Learning SEO tools On-Page / Off-page optimization

PPC Advertising-Search Engine Marketing-SEM: Online advertising & Ad Networks - Google AdWords, Tracking & Measuring ROI of Online Advertising, Search Campaigns / Digital Display Campaigning

Social Media-Social Media Marketing: What is social media? Facebook, LinkedIn, Twitter, Google+Marketing, Video Marketing, Content Marketing

Ecommerce & Tools- Email Marketing, Ecommerce Marketing, and Affiliate Marketing, Going Mobile and Competitor Benchmarking Making your Web mobile-friendly, Boundary Spanning Competitors, SEO/SEM

Who Should Attend?

Students seeking an attractive career in Marketing
Entrepreneurs to enhance the business visibility and sales.
Freelancers
Working professionals from advertising, marketing, information technology, sales, or business development who wants to specialize in Digital Marketing

Cost: 1000 AED

Duration: 24 To 30 Hours

Certified Market Risk Professional - LEORON Professional Development Institute , Dubai, Abu Dhabi, Riyadh, Jeddah

Tue, 01 Sep 2015 10:41:34 +04

By attending this interactive course the attendants will extend their knowledge on how to deal with all aspects of Market Risk: Counterparty market risk frameworks, Tools for measuring market risk, Different methods of VaR, Back testing Market Risk, Reporting Market Risk, Applied Transfer Pricing, OIS/Discounting, Pricing Credit CVA&ALM, Basel III, Liquidity Risk, ALCO&ALM Foundations, ALCO Report Market risk and volatility, Stress testing, Stress scenarios, Modeling concentration risk, Specific risk Treatments Modeling Volatility and more.
What will I learn?

Build a complete risk framework for Counterparty and Market Risk
Trends and new regulations for market, counterparty and ALM
Asset Liability Management and ALCO committees
Stress testing & liquidity risk
Specific risk treatments

Target Audience

Market risk manager
Treasury manager
Trade dealers / money markets

How will I benefit?Successful completion of this course makes you a CMRP™ Certified Market Risk Professional. You can use the designation CMRP™ on your business card and resume.

Up to 18 months membership to the IABFM professional body
Access to the IABFM network and body of information online
Preferred access to education centers in USA, UK, Europe, Asia, Middle East and Latin America
Access to the IABFM journal published online Gold Embossed Certificate with your name and designation
as MIABFM (Member of the International Academy of Business and Financial Management)

Cost: 5670 USD

Duration: 5 Days