Laimoon.com

Marketing Fundamentals - Convertas , Dubai,Kuala Lumpur, Istanbul, London,Malaysia,Turkey,United Arab Emirates,United Kingdom

Mon, 14 May 2018 13:23:45 +04

1- Marketing Background
. Overview of the Industry
. Market Profile (General purchase and usage habits)
. Environmental Analysis

2- Competitive Analysis
. Competitive Positioning
. Market Shares/ Sales Volume / Sales and Profit Trends
. Marketing Strategies (for each of the 4 Ps)
. Strengths and Weaknesses of Competition (in terms of 4 Ps)

3- Company Background
. Company Profile
. Current Position of the Company/Brand in the Market
. Company/Brand Strengths and Weaknesses Analysis
. Brand Consumer Profile
. Present Marketing Strategy

4- Target Market
. Demographics
. Psychographics
. Behavioral
. Geographic

5- The Marketing Mix
. Product
. Pricing
. Distribution
. Promotions

Cost: 3195 USD

Duration: 3 Days

Marketing Communication Workshop - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:51:52 +04

Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
> Advertising
> Personal selling
> Public relations
> Sales promotion
· Promotion mix strategies across the Product Life Cycle

Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list

Day 3
Launching an advertising campaign
· Marketing communications objectives
· Characteristics of a successful campaign
· Steps in creating an advertising campaign
· A typical IMC plan template:
> Situational analysis
> SWOT analysis
> Marketing communications objectives
> Marketing communications message objectives
> Marketing communications strategies
> Marketing communications mix
> Marketing communications budget
> Marketing communications media scheduling
> Marketing communication monitoring & control
· The role of the advertising agency
· Typical full-service agency organization
· What to ask from the advertising agency
· Team workshop: launching a full MARCOM campaign

Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy

Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
> Facebook
> Twitter
> LinkedIn
> Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing

Cost: 3995 USD

Duration: 5 Days

Strategic Marketing Planning - Convertas , Dubai,United Arab Emirates

Sun, 25 Feb 2018 14:44:51 +04

Day 1
Marketing concept
· Scope and functions
· Competitive pressures changing the world
· The smart bomb strategic approach
· Definition of strategic planning
· Organizing the general planning framework

Day 2
Marketing planning
· The benefits of planning
· Reasons to write a marketing plan
· The marketing plan format
· The marketing planning process
· Setting 'SMART' objectives and goals
· Linking the marketing strategy to the vision, mission & objectives

Day3
Business situation analysis
· The components of a company's environment
· The framework for competitive analysis
· Components of internal analysis
· Components of external analysis
· Competitive and customer analysis
· Environmental analysis
· 'SWOT' analysis
· The five forces diagram
· Portfolio analysis and design
· Workshop: marketing analysis

Day 4
Planning segmentation, targeting and Positioning
· Basis for segmentation
· Benefits of segmentation
· The market segmentation process
· Criteria for B to B segmentation
· Effective positioning
· Steps in market segmentation, targeting, and positioning
· Creating a powerful value proposition
· Workshop: crafting a value proposition and positioning

Day 5
Strategy development
· Considering different strategic alternatives
· Analyzing different marketing strategies
· The growth strategy matrix
· Factors shaping the choice of strategy
· Blue ocean versus red ocean strategies
· Workshop: formulating strategies
Tactical planning applications
· Setting the scene: the marketing mix
· The components of the marketing mix
· Using the marketing mix model
· Workshop: setting the marketing mix

Cost: 3995 USD

Duration: 5 Days

Advanced Customers Relation Management - Convertas , Dubai

Sun, 30 Jul 2017 22:46:18 +04

Day One: Defining and appreciating the customer
· Definition of customer
· Definition of customer service
· The internal and external customer

Day Two: Importance of the internal customer
· The need for motivated employees
· The need for qualified employees
· Silo mentality
· Destroying the silos

Day Three: Customer service as a strategic imperative
· From 'suspect' to 'partner'
· Going up the ladder
· The 'KANO' model
. 'Basic' attributes
. 'Performance' attributes
. 'Delight' attributes
· The customer centric organization
· Customer service as a strategic imperative
· The 7 practices of Customer-centric organization

Day Four: Customer satisfaction surveys and other vital tools
· Understanding your customers
· Importance of segmentation
· Principles of customer segmentation
· Focus groups

Day Five: Customer satisfaction surveys
· Key terms
· Major survey methods
· Questionnaire examples
· Customer survey guidelines
· Types of satisfaction surveys
· Basics of sampling
· Attributes to measure
· Customer satisfaction index
· 'RATER' in depth
· Service quality (servqual) gaps model

Cost: 3995 USD

Duration: 5 Days