How important is the PCM ?

The PCM  credential is a symbol of professional excellence that affirms your mastery of marketing knowledge and commitment to quality in the practice of marketing.

You will demonstrate to current and potential employers, peers and clients that you have mastered core marketing knowledge and principles. It also shows your dedication to staying informed of new developments in the marketing field and upholding the highest professional standards.

The PCM aims to measure your knowledge and application of the skills needed for professional practice.  

Attaining your PCM  certification brings with it many benefits: 

• Heightens your marketability and provides differentiation from others in the marketing talent pool
• Demonstrates your commitment to staying abreast of the latest marketing knowledge and practices
• Indicates that you operate under the highest professional standards 

What will I learn (topics, modules, skills etc)?

The PCM will test your knowledge and demonstrate mastery of a broad range of marketing principles, which may extend beyond those applied on a day to day basis, the key domains you will learn are:

• Domain 1: Ethical Issues Affecting the Marketplace
• Domain 2: Strategic Marketing
• Domain 3: Understanding & Targeting the Marketplace
• Domain 4: Value Creation
• Domain 5: Value Capture
• Domain 6: Value Delivery
• Domain 7: Marketing Communication
• Domain 8: Marketing Evaluation 

How will I be assessed?

Assessment is done through a global competitive online exam.

Will I receive a certificate of completion?

Candidates will receive a Certificate of Attendance from Morgan International

Upon passing the examination and meeting the experience requirements, candidates become Professional Certified Marketers.

Cost: 1065 JOD

Duration: 2 Months