We_they (CT) was founded by Samuel Beshay in 2007, with an objective of promoting Business Excellence Model in Egypt and in the Middle East. Samuel Beshay is an Egyptian entrepreneur; he headed Apollo Print Media, the National Excellence Award winner for 2006 since 1997.

Samuel Beshay acquires 30 years’ experience in Business and more than 10 years in quality, excellence models and training. He is a certified European Assessor; Committed to Excellence validator; EFQM Accredited Tutor and Senior Assessor in Egypt Industrial and governmental Awards and Certified Assessor for Dubai Governmental Excellence program Abu-dhabi & Shaikh Khalif's excellence award.

He has assessed more than 50 organizations inside and outside Egypt, including individual assessment, site visits and feedback reports. Beshay have conducted many seminars and training courses and have been invited as a guest speaker in many quality conferences in Egypt, Kuwait, Sudan and other countries.