- Duration: Flexible
Course details
This is perhaps the best writing course I've ever taken. That includes my time in University. STEPHEN L HEWITT, UDEMY STUDENT
Want to craft irresistible content that has your readers glued to the page?
Want to attract thousands of readers to your blog by writing addictive, shareable posts that are guaranteed to go viral?
Want to discover the secret, elite persuasive writing techniques known only to the worlds top copywriters, speechwriters and academics specialising in literature?
Want to compel your readers to take action through the power of persuasive reports, proposals, websites and marketing content?
Want to know how to instantly get your ideas out of your head and onto the page - in a way that makes people sit up and take notice?
Want to motivate others to buy your product? Change their mindset? Take on board your ideas?
Want to uncover the secrets of turning snooze-worthy sentences into scintillating prose?
If any of these apply to you, this is the course for you.
BENEFIT FROM THE MOST COMPREHENSIVE WRITING COURSE ON UDEMY
As its name suggests, Writing With Confidence: Writing Beginner To Writing Pro takes you from the writing fundamentals right through to the elite techniques practised by the worlds top copywriters. Top copywriters like your instructor, Dr Clare Lynch, in fact.
From the very first lectures, youll be inspired to beat writers block and get something down on the page. You'll also gain instant ideas for taking your first draft from OK to outstanding.
Next, youll discover a secret most writing and editing teachers wont share with you: that good writing isnt just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal.
Thats because, when it comes to becoming a powerful writer the sort of writer who gets the job, closes the sale or wins buy-in for your ideas - its not about the technicalities of spelling and grammar. Its about your ability to connect with your reader on an emotional, intellectual and visceral level.
Thats why early on in the course, youll learn powerful, little-known techniques for really getting under the skin of your readers. Techniques that will allow you to write in a way that grabs peoples attention immediately and keeps them addictively glued to your writing.
Youll also learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer and get you better results.
As the course progresses, youll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading.
In the second half of the course, youll discover how to apply recent findings of neuroscience to make your messages stick. In this part of the course, youll learn how to use imagery to paint unforgettable word-pictures in your readers mind.
Youll also discover the secret narrative structure underpinning the most persuasive stories. The narrative structure thats made millions for the makers of Toy Story and persuaded the British to vote for Brexit. The same narrative structure that your instructor, Dr Clare Lynch, deployed in a tear-jerking speech that allowed a CEO to win over the hearts and minds of employees.
In the final section of the course, youll take your writing to a level only achieved by the worlds top copywriters and political speech writers. In this part of the course, youll learn how to apply the ancient art of rhetoric to any piece of writing to create rhythmic, emotionally resonant writing thats totally unforgettable.
And throughout the course, youll have an opportunity to put into practice what youve learned. Every lecture in Writing With Confidence: Writing Beginner To Writing Pro delivers a short, sharp, instantly practical tip you can apply to your writing TODAY.
HERE ARE JUST SOME OF THE THINGS YOULL LEARN FROM WRITING WITH CONFIDENCE: WRITING BEGINNER TO WRITING PRO
SECTION 1: GETTING STARTED
In this section youll learn how to:
Beat writers block by developing the mindset of a professional writer
Instantly improve a piece of your own writing with the help four free tools
Improve your writing with one-to-one feedback from Dr Clare Lynch
SECTION 2: KNOWING YOUR READER
In this section youll learn how to:
Ask the 3 essential questions you MUST ask before writing anything
Produce a detailed portrait of your reader so they connect with you on a deep, visceral level
Craft reader-centric, benefit-led copy that will get your readers to take notice
Structure your writing to hook your readers in and keep them reading
SECTION 3: WRITE LESS, SAY MORE
In this section youll learn how to:
Decide with confidence exactly what to cut - and what to keep
Ditch flabby phrases for sparkling copy thats clear, concise and compelling
SECTION 4: HOW TO GET YOUR MESSAGE ACROSS TO THE WIDEST POSSIBLE AUDIENCE
In this section youll learn how to:
Identify and fix off-putting jargon
Communicate your expertise in a way that anyone can understand and relate to
Choose the best words for the job
SECTION 5: HOW TO CRAFT SENTENCES THAT SING
In this section youll learn how to:
Dramatically boost your readability with shorter, sharper sentences
Vary your sentences for musical effect
SECTION 6: INCORPORATING STORIES INTO YOUR BUSINESS AND TECHNICAL WRITING
In this section youll learn how to:
Apply recent findings from neuroscience to make your message stick
Structure a story for maximum persuasion
Use metaphor to communicate complex ideas clearly and creatively
SECTION 7: RHETORIC: ADVANCED PERSUASION TECHNIQUES
In this section youll learn how to:
Employ the worlds most advanced techniques for persuasive writing - techniques no other big-namewriting instructor on Udemyshows you
Apply elite writing strategies known only to the worlds top executives, advertising copywriters, political speech writers and academics
Craft more inspiring, creative copy that sounds irresistible to the ear techniques that will set you apart from all the jobbing journalists and ten-a-pennycontent marketers out there
REASONS TO TAKE THIS COURSE
Benefit from one-to-one feedback on your writing from a University of Cambridge writing tutor
Learn the skills that allow the top copywriters (like your instructor Dr Clare Lynch) to earn up to 2000+ a day
Use words to persuade your employees, your bosses, your customers or investors
Communicate complex ideas in a way that inspires your readers
Build your confidence and find your voice as a writer
Hook your readers in from the outset and have them glued to your words
Save you and your readers time by writing less but saying more
Hone your message down to the stuff that will get you results
Structure your work for maximum persuasive power
Understand the difference between elegant simplicity and dumbing down
Edit your work so you say what you mean (and mean what you say)
Craft sentences that are clear, succinct and persuasive
Use online tools for assessing and boosting your writings readability
Find and tell addictive stories that make people see the world your way and compel them to take action
Use the latest findings from neuroscience to craft powerful messages that stick
Use advanced rhetoricaltechniques to win over your audience
See dozens of practical, real-life examples to illustrate the theory
Access countless free resources for powering up your prose
Get writing with a host of challenges to practise what you've learned
Have fun while you learn with a course thats entertaining and humorous,but never lightweight - students say it'saddictively engaging
Stay hooked with a course thats clear, concise and never repetitive - this is one writing instructor who practises what she preaches
ENROL IN THE BEST WRITING COURSE ON UDEMY
This is the best course Ive ever taken on Udemy! This course delivers what it promised. - DENISE HUBBARD, UDEMY STUDENT
Enrol inWriting With Confidence: Writing Beginner To Writing Proand discover why, over and over again,students describe it asthe best writingcourse on Udemy - in fact, thebest course on Udemy.
Clear, concise and addictively engaging, Writing With Confidence: Writing Beginner To Writing Pro will change the way you write for ever. It's jam-packed with no-nonsense advice on how to win people over with the written word.
Previous students of the coursereport that within days of completing it, they've crafted a cover letter that securedthem alonged-for job. Orwon aregularwriting gigat apublicationlikethe Huffington Post.
In Writing With Confidence: Writing Beginner To Writing Pro, you'll learn powerfulprinciples that can be applied tomost types ofnon-fictionwriting - including emails, reports, presentations, sales pages, advertising, blogs and more.
***Writing With Confidence: Writing Beginner To Writing Pro isnt aimed at writers of fiction, poetry or memoir. But it WILL show you how to add creative flair to all your non-fiction prose.***
Best online writing course I've ever taken. Extraordinary! JAMES CHISHOLM, UDEMY STUDENT
APPLY YOUR SKILLS WITH THE MOST PRACTICAL WRITING COURSE ON UDEMY
One of the things that sets Writing With Confidence: Writing Beginner To Writing Pro apart is its practicality.
The course includes over 30 activities and exercises that will get you writing from the very first ten minutes of the course. And with each exercise, youll discover your ability to write with a style and flair you didnt think was possible.
Whats more, expert copywriter and Cambridge writing tutor Clare Lynch is always on hand to give you one-to-one feedback on your writing.
No other writing course on Udemy gives you access to personal mentorship from a University of Cambridge writing teacher. Or so many opportunities to benefit from the guidance of a proven, trusted expert in the field of writing.
I have taken quite a few courses on Udemy, and I have never seen a professor so interested in the progress of her students. - GIANCARLO M. GUERRA, UDEMY STUDENT
ENJOY THE MOST ENGAGING WRITING COURSE ON UDEMY
Dr Clare Lynch practises what she preaches. And that means Writing With Confidence: Writing Beginner To Writing Pro is as engaging and entertaining as it is clear and concise.
Unlike some writing courses out there, Writing With Confidence: Writing Beginner To Writing Pro, contains zero fluff. Zero padding. Zero repetition.
Just six hours of clear, practical advice for taking even the driest material from dull to dazzling.
Whats more, Clares students consistently rate her courses as not simply invaluable but also fun, varied and entertaining to watch.
I love this course. Truly engaging and it made an impact in my writing, almost immediately. - SAMUNDSWARY IYERDOURIA, UDEMY STUDENT
GET ONE-TO-ONE FEEDBACK FROM THE MOST HIGHLY QUALIFIED WRITING INSTRUCTOR ON UDEMY
University of Cambridge tutor Dr Clare Lynch is an expert writer with decades of experience. Clare hasnt simply edited the work of other journalists at elite publications, such as The Financial Times. Shes also herself a hugely successful copywriter in her own right.
In her 20+ year career, Clare has crafted copy from scratch for elite clients in a wide range of fields, including lifestyle, retail, property, tech, pharma, finance and government.
Over the course of that career, Clare has honed her techniques for getting under any readers skin and crafting messages that instantly resonate with the target audience. Techniques she now shares with over 25,000 students on Udemy.
Clares experience as a writer embraces a huge range of writing formats and styles including case studies, white papers, feature articles, direct mail campaigns, web content, ad copy, video scripts, CEO speeches and brand messaging.
And as the author of the popular blog Good Copy, Bad Copy, Clare herself has attracted hundreds of thousands of readers to her own writing. Good Copy, Bad Copy has been named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.
Whats more, Clare has a PhD in English Literature and teaches at the University of Cambridge. Shes also a qualified and highly experienced corporate trainer.
So Clare isnt merely an expert at her craft. She also knows how to communicate her expertise in a way thats memorable, entertaining and addictively engaging.
She is an incredible teacher that has a special unique ability of keeping her students minds engaged and hanging on her every word. - BRAD MACE, UDEMY STUDENT
PREVIOUS STUDENTS WHOVE BENEFITED FROM THE COURSE INCLUDE
Copywriters
Corporate communicators
Bloggers
Memoirists
Book writers
Small business owners
Job seekers
Technical experts
DONT TAKE OUR WORD FOR IT SEE WHAT OTHER STUDENTS OF WRITING WITH CONFIDENCE: WRITING BEGINNER TO WRITING PRO SAY ABOUT THE COURSE
Yours is the single most valuable course I've had in the past six yearsmy BA and MA seminars included - AKOS CSERNAK, UDEMY STUDENT
Best writing course i have taken so far. - IBRAHIM HALILU ABUBAKAR, UDEMY STUDENT
One month later and I have secured a regular blog spot on the Huffington Post! I could not have done this without Clare's wonderful course. - FRAN DIAMOND, UDEMY STUDENT
Best Udemy course I ever bought. - ANNA CARLA DELLA VALLE, UDEMY STUDENT
Trust me, you'll be immediately satisfied with this course - MARK SIMPSON, UDEMY STUDENT
A week later I'd landed my first gig as a writer. - DAVID PULLAN, UDEMY STUDENT
One of the best courses I've ever taken. - NADER RUSTOM, UDEMY STUDENT
To those doubting if you should buy this course, please do, as there is so much valuable information in this course. I can comfortably state that it is one of the best courses that I have bought on Udemy. - T.O _, UDEMY STUDENT
I loved it from beginning to end. It is exceptional value for money. - DEBORAH SOWERBY, UDEMY STUDENT
a game changer. - GEORGY THOMAS, UDEMY STUDENT
One of the best writing courses I have taken to date, love it! - BEN WALTERS, UDEMY STUDENT
I challenge any business writer not to pick up a few gems from this engaging course. - SACHA VAUGHAN, UDEMY STUDENT
I very much liked this course because it was #1 goal-oriented, #2 it used concrete examples, #3 everything was fascinating. - FREDERIK, UDEMY STUDENT
a course you do not want to miss - MA YUANFENG, UDEMY STUDENT
Fantastic course. This is by far the most complete and thorough course on business writing. - CARSTEN PLEISER, UDEMY STUDENT
This course is amazing! I finished it all in one day and went straight to work putting the concepts into my writing. - URIEL MACGILLIVARY, UDEMY STUDENT
Life changing at its simplest. - SUSAN PARKER, UDEMY STUDENT
This course is amazing. I've been using every technique from the course in my academic life. - MINH HA, UDEMY STUDENT
This is the best course I've taken on udemy thus far. BILL SCHAEFER, UDEMY STUDENT
"This course is priceless. Youll be glad you signed up." LIATMIRIAMGAT, UDEMYSTUDENT
Enrol now - and change the wayyou write forever!
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