Writing an Engaging About Page For Your Site

Course details

Whether you're a blogger, entrepreneur, or small business owner, it's crucial that your "About" page reflects your brand and your mission. The "About" page of a site is one of the most important - and most visited - pages on any website - and when someone is on our "About" page, it indicates a serious interest in your work. It's up to you to take advantage of that interest with an "About" page that informs and engages. 

Basically, you've already got your reader where you want them. Now it's up to you to keep them there. So how do you do that? In this class, we'll talk about how to approach the task of writing an "About" page: what you need to consider in terms of content, style, and branding to create a page that converts visitors into customers and readers into fans.  

At the end of this class, you'll be able to write an engaging "About" page for your blog or business website. You can also use these techniques to improve on an existing page.