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Course Gate Visual Merchandising - Retail Course Gate
  • Duration / Course length: Upto 11 Hours Start now
  • Accredited by: CPD Certification Service
  • Certificates:
  • Course delivery: This course is delivered in video format

Course details

If you love creating eye-catching displays and have a flair for fashion, a career in visual merchandising might be perfect for you. Visual merchandisers are responsible for designing and arranging products in a retail store, from window displays to pop-up shops. They attract customers and increase sales by utilising their creativity and knowledge of visual merchandising techniques.
Throughout this course, you will learn about visual merchandising, covering the role and responsibilities of a visual merchandiser, as well as the elements and principles of visual merchandising. Understand how to use mannequins, signage, lighting, colour, and layout to create effective and appealing displays. You will also learn how to plan and execute a pop-up shop, from selecting a location and theme to marketing and merchandising.
By the end of the course, you will have the knowledge and confidence to apply visual merchandising concepts to any retail setting, be it a jewellery store, boutique, or online store. This course will help you achieve your goals and turn your passion into a profession, whether you want to start your own business, work as a visual merchandiser, or join a retail company.

Course Curriculum

Retail Customer Service
  • Introduction To Retail Customer Service
  • Understanding Customer Expectations
  • Customer Value And Satisfaction
  • Customer Service And Customer Satisfaction In Retailing
  • Importance of measuring customer satisfaction
  • Strategic Management
  • Types of Decision making Process
  • Provide Customer Service Excellence To The External Customer
  • Provide Customer Service Excellence To The Internal Customer
  • Standards of Performance
  • The Retail Marketing Mix
  • Levels Of Customer Satisfaction
  • Brand Loyalty
  • Customer Satisfaction Questionnaire
Visual Merchandising
  • Visual Merchandising
  • Role of Visual Merchandiser
  • Responsibilities and Requirements
  • Elements of Visual Merchandising
  • Visual Merchandising Techniques
  • Pop-Up Shops and Window Display
  • Retail Signage 101
  • Marketing Your Pop-up Shop
  • Merchandising Your Store
  • Mannequins
  • Dressing Mannequins
  • Fixtures
  • Floor Layouts and Aisle Spacing
  • Jewelry Store and Boutiques
  • Cash Register Area Merchandising
  • 21st Century Merchandising
  • Surviving in Retail Industry
  • Visual Merchandising & Online Retailing
  • Pop-Up Stores and Its Popularity
  • Career in Merchandising
Learning Outcomes
  • Develop a thorough understanding of visual merchandising principles.
  • Learn how to use design elements effectively for impactful displays.
  • Learn and master the roles and responsibilities as a visual merchandiser.
  • Acquire expertise in the planning and execution of successful pop-up shops.
  • Learn how to use fixtures and mannequins for better presentation.
  • Develop problem-solving abilities for product arrangement and customer engagement challenges.
  • Develop your ability to apply concepts in a variety of retail settings.
Updated on 07 December, 2023

Eligibility / Requirements

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Job roles this course is suitable for:

Visual Merchandiser , Retail Merchandiser , Store Designer , Fashion Merchandiser , E-commerce Merchandiser , Window Display Designer , Retail Marketing Specialist , Store Designer , Jewelry Store Designer

About Course Gate

Being a top supplier of online courses will always be at the heart of our operation. But, this is not all we’re about. Rather, we see ourselves taking one step further in our devotion to satisfying our learners’ needs. That involves ensuring that learners can study from anywhere in the world, at their convenience, proving more flexible than traditional learning establishments. Life takes over sometimes and it can be hard to find time for personal and professional development. With our services, time won’t be a barrier to your learning, as you can study our courses using any device that connects to the internet.

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