Visual Merchandising 2 London College of Fashion
This two day course has been designed as a follow on from VM1, and looks at current display and visual merchandising trends in retail and how to recreate these key looks for your store or brand. The course will focus on understanding the brands 'signature', using display to reinforce the brand message, which products to choose for your windows from your range and why, and how to create visual impact with window displays. You will also understand what visual merchandising trends and techniques you should be using for your market and customer, and why.
On day one you will spend the afternoon with Lucy London the tutor, in Dubai Mall, understanding what the trends are in visual merchandising and how different brands are using these techniques to display products effectively. You will be analysing the retail environment of many brands, and start to understand what messages the brands are trying to convey to their customers through their displays, and how they are getting their customers to make that all important purchase.
The second day will be recreating some of the looks you have seen, with the opportunity to try dressing the mannequin, back in the classroom. Demonstrations will be given on key looks, styling and how to position product on the stand. One of the hardest things to achieve for growing visual merchandisers is to make the garments look realistic on a form and still be appropriate for the brand.
The course will include:
- Brand analysis through customer profiling
- The importance of brand positioning
- Visual communication strategies
- The customer journey
- Creating impact with your store environment
- How to interpret trends and still maintain your brands visual heritage
- Garment selection
- How to pin a garment on the stand
- Techniques in dressing the stand
Level:
Intermediate. You should have completed the Visual Merchandising 1 course. Suitable for existing retailers/ boutique owners.
Certificate:
All students who fully participate in all session of the course will receive a 'Certificate of Short Course Attendance' from London College of Fashion.
This course is no longer available.
Course details
This two day course has been designed as a follow on from VM1, and looks at current display and visual merchandising trends in retail and how to recreate these key looks for your store or brand. The course will focus on understanding the brands 'signature', using display to reinforce the brand message, which products to choose for your windows from your range and why, and how to create visual impact with window displays. You will also understand what visual merchandising trends and techniques you should be using for your market and customer, and why.
On day one you will spend the afternoon with Lucy London the tutor, in Dubai Mall, understanding what the trends are in visual merchandising and how different brands are using these techniques to display products effectively. You will be analysing the retail environment of many brands, and start to understand what messages the brands are trying to convey to their customers through their displays, and how they are getting their customers to make that all important purchase.
The second day will be recreating some of the looks you have seen, with the opportunity to try dressing the mannequin, back in the classroom. Demonstrations will be given on key looks, styling and how to position product on the stand. One of the hardest things to achieve for growing visual merchandisers is to make the garments look realistic on a form and still be appropriate for the brand.
The course will include:
- Brand analysis through customer profiling
- The importance of brand positioning
- Visual communication strategies
- The customer journey
- Creating impact with your store environment
- How to interpret trends and still maintain your brands visual heritage
- Garment selection
- How to pin a garment on the stand
- Techniques in dressing the stand
Level:
Intermediate. You should have completed the Visual Merchandising 1 course. Suitable for existing retailers/ boutique owners.
Certificate:
All students who fully participate in all session of the course will receive a 'Certificate of Short Course Attendance' from London College of Fashion.
Updated on 18 January, 2018About London College of Fashion
You will receive tuition from the high calibre industry professionals at our London Campuses to help you pursue your interests in fashion.
University of the Arts London offers an extensive range of courses in art, design, fashion, communication and performing art. Our graduates go on to work in and shape creative industries worldwide.
The University draws together six renowned colleges, each with its own world-class reputation. Our excellent facilities include everything from letterpress machinery to studio theatres and college archives.
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