Digital Marketing Strategy Workshop

Course details

WeBind's 1-month Digital Marketing Course is an exclusive hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degree super specialization session devising growth owners and founders have the added advantage of an exclusive 'Business Consultancy' session devising growth strategies. While students and professionals can avail the 'Career Consultancy' by our experts to get assistance in the career with the advantage of 3 Google certificates.

Module 1: Basics Of Digital Marketing

Different channels for Digital Marketing
Resources required for Digital Marketing
How to create Digital Marketing plan  with live industry example
Goals and successfully implemented case studies of a Smart Digital Marketing plan
Metrics, KPI's and ROI calculation of a Digital Marketing Campaign
Systematic approach deployed by top Digital Marketing strategist around the globe.

Module 2: Search Engine Optimisation (SEO)

Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
On-page optimisation
Off-Page optimisation
Link Building
Next Generation SEO
Tricks to manipulate page rankings
Secret tools to analyse competitor's SEO ranking and strategies
Case Study Discussion on SEO(Activity)
Industry best practises

Module 3: Google Adwords

Introduction to AdWords
Different types of campaigns
Certification and business usage
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital Marketing Course - Hands-on Activity)
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner (Hands-on Activity)
Conversion Tracking
Module 4: Google Analytics and Webmaster
Introduction to Web Analytics
Getting Started With Google Analytics
Accounts, Profiles and Users Navigation
Interpreting Google Analytics reports
Traffic sources
Direct, referring and search traffic
Adsense
WebMasters

Module 5: Email Marketing and Mail Automation
Overview and effectiveness of Email Campaigns
Setting up a MailChimp Account and dashboard
Creating and nurturing email marketing list and database
Strategic content implementation for emails
Design Email Templates
Uploading datasets including filtering, scrubbing.
A/B split test campaigns (headlines, copy, subject line, color,)
Open Rates, Click Rates and methods to optimize it
Email Automation - Features and Functions
Simple Automation Campaigns through MailChimp
Create your own campaign and analyse
Module 6: Basics of Social Media Marketing
What is social media marketing and broadening scope.
Choosing your channels
Social Strategy & Social Journey
Achieving sales and marketing goals through social media
Optimising strategy for millennial generation audience

Module 7: Facebook Marketing and Facebook Adverts
Advertising On Facebook - Creating And Running An Ad
Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange
Facebook Insights - Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Best practises for ad content
Business Manager on Facebook

Module 8: Instagram Marketing

Understanding Instagram
Build Brand Following with Content Strategy
How to drive engagement
Influencer marketing
Analytics & Measurement

Module 9: LinkedIn Marketing

Introduction to LinkedIn Marketing
How to Market
LinkedIn Ads
LinkedIn Campaigns
Case Studies
Module 10: Media Planning and Buying

Tips for buying online media
Demographic research
Agency buy methodology
Direct buy methodology
Text
In-Text
Display
Basic display ad sizes
In-Page
Roadblock
Floating
Expanding
Pop-up/ Pop-under
Video
Module 11: Ideation to Execution of a Digital Marketing Campaign


Brainstorming on creating a digital media plan
Creating an inbound-outbound marketing plan
Doubts solving session
Module 12: Content Marketing
How to Write High-Quality Blog Content That Gets Shared
Effective Writing for SEO
Personal Branding & Marketing using Writing for Artists and Entrepreneurs
How to Write Better Headlines
Web Content Optimization
Content Strategy for Professionals
Module 13: Creative Ideation and Designing Tools
Importance of good design
Using Canva tool for design
Design techniques for social media
Module 14: Interview kit, Business Consultancy, Career consultancy Updated on 18 March, 2018