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Global Edulink Diploma in Social Media Business Strategy Global Edulink
  • Duration / Course length: Upto 22 Hours Start now
  • Accredited by: CPDiAP
  • Certificates:
  • Course delivery: This course is delivered in video format

Course details

Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts. Achieve better brand awareness, improved customer service, deeper engagement, broader reach, and greater advocacy. You will also learn to manage your reputation, win and nurture customers and get measurable results.

Further, this diploma course of social media and business strategy will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.
 
This online training course is comprehensive and designed to cover the following key topics are listed under the curriculum. This course has been designed for 30 guided learning hours.

COURSE CURRICULUM:

SOCIAL MEDIA MARKETING -----------

FACEBOOK
  • How Facebook Works
  • Posts that Engage Your Fans
  • Promotions and Managing Your Facebook
LINKEDIN
  • LinkedIn’s Network
  • Careers with LinkedIn
  • Your Connections with Others
TWITTER
  • Start with Twitter
  • Building the Twitter Network
  • Tweet
GOOGLE+
  • Create an Account
  • Using Google+
  • Google Analytics
YOUTUBE
  • Skills Needed for Interesting Video
  • Manage Your YouTube Account
  • Create a YouTube Channel
PINTEREST
  • What is Pinterest
  • Connecting to Social Networks
  • Using Pin and Widgets
ADVANCED SOCIAL MEDIA STRATEGIES -----------
  • The Trend of Social Media
  • Market Analysis
  • Auditing Social Media
  • Corporate Culture and Social Media
  • Creative Commons
  • The Social Media Policy
  • Keyword Selection
  • Content Marketing on Social Media
  • The Popular Social Media Platforms
  • Traditional Website Advertising
  • Social Media Documentation and Schedules
  • The Community Manager Role
  • Importance of Voice Consistency
  • Organizational Customer Service
  • Social Media Triage
  • Social Media Analytics
  • Goal Value
  • Career of Social Media Strategist
Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment:

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded certificate for “Diploma in Social Media and Business Strategy”.

Benefits you will gain:

By enrolling in to this course, you’ll get:
  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • Includes step-by-step tutorial videos and an effective, professional support service.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Access Course Content on Mobile, Tablet or Desktop.
  • Study in a user friendly, advanced online learning platform.
  • Excellent customer service and administrative support.
 
  Updated on 22 April, 2018

Eligibility / Requirements

  • This course is available to all students, of all academic backgrounds. However, basic knowledge and skills of social media will be an advantage for this course.
  • Learners should be ages 16 or over to undertake the qualification.
  • Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.

About Global Edulink

Global Edulink – online education for a skill-hungry workforce

Education is just one aspect of life that can shape who you are and who you want to be as an employee. In a time-poor world, sometimes you need a flexible approach to help you achieve your goals. Online learning with Global Edulink offers just that – professional and vocational training to fit in with your life.
Global Edulink is well-established in the UK, but reaches out to learners all over the world. The company aims to bridge the gaps in a three step process of training, skills, and jobs, where you can learn at your own pace using interactive teaching techniques.
How the courses work

Learn with Global Edulink and you’ll have the opportunity to gain insight and knowledge from tutors that are well qualified and experienced in their industry sector. Your tutor will be your mentor and support during your learning journey.

  • Because each course combines practical and theory, you’ll pick up essential knowledge and gain the confidence to put it into practice at the same time.
  • High-quality course materials are provided, which you can access at any time during the course, which will help strengthen your knowledge and help you to perform well in the workplace.
  • You’ll find a course structure focused around modules, which can have mock and final exams at the end, with pass grades and diplomas awarded on completion. Some courses will lead to professional qualifications assessed and awarded by external bodies such as NCFE, PEARSON, and PEOPLECERT etc.
  • Browse through the course guides and you will find details on any skill level or entry requirements, who the course is best suited to and what you can hope to achieve and build on while you learn. Some courses require no prior knowledge or experience, while others are for those already in a specific job or with some experience to build on. The course details also cover the method of assessment and length of course.
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