Price: USD 953
Instructor led live virtual classroom online. Classes may be individual or in group.
- Duration / Course length: 16 Hours
- Timings: Enquire
Course details
This course will cover the best practices and cutting-edge tactics all marketing professionals must have, especially in these days of the nearly constant change, updates, and in the midst of frequent new approaches by search engines.By the end of this course, you will be able to plan and execute your SEO strategy. This course includes updates on SEO tools, tactics, and ranking methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced practitioners get an extensive reference to support ongoing
Course Objectives and Career Options
- Demystify the role of social media, user data, and algorithms such as Google's Panda and Penguin.
- Discover tools to track results, measure success, and reverse engineer competitors.
- Look at opportunities in mobile, local, and vertical SEO
- Build a high-performing SEO team with well-defined roles
Course Outline
1: Basics of Search Engine
- What is a search engine?
- Anatomy of a search engine
- What is query interface?
- About Search engine results pages
- Explaining Crawlers, spiders, and robots
- Databases and SEO
- Important Search algorithms
- Retrieval and ranking in SEO
- Search characteristics
- Classifying search engines
- Primary search engines
- Secondary search engines
- Targeted search engines
- How search engines work
- SEO means hard work
- White hat SEO
- Blackhat SEO
- Gray hat SEO
- What is long tail search?
- How the long tail act
- Characteristics of long tail keywords
- Broadhead vs. long tail
- Why keywords are important
- Research of keywords
- Selecting keywords
- Patterns, proximity, and stemming
- Natural language vs. Boolean searches
- Amount of text on a page
- Keyword density
- Location of keywords on a page
- Text format and SEO
- Creating Meta tags
- Keywords in links
- Content is king
- Long-term content planning
- Keyword density and SEO
- Domain name
- Number of pages
- Page name or URL planning
- Image name planning
- About heading tags and their planning
- Alt attribute
- Link title
- Errors ( and 302 )
- Canonical error
- Handling page redirections
- Checking HTTP requests
- Checking validation of your HTML and CSS
- Why inbound links are important
- Link importance (citation index)
- Link text (anchor text)
- The relevance of referring pages
- Increasing link popularity
- Link building strategies
- URL submission taking in account
- Article submission and its role in SEO
- Blog submission
- PPT submission and tips how to create
- Directory submission
- Classified submission
- Press release submission
- Forum posting and guest comment
- Image optimization
- Video optimization
- PDF submission
- Local Listing
- Question and Answers
- Blogging
- Social search
- Social networks
- RSS Feeds
- Google+
- How to plan weekly SEO
- How to create status for the client
- Analysis report
- Ranking analysis
- Analysis our competitors
- Penalties
- Types of Manual Penalties
- Links Google Does Not Like
- Link Cleanup Process
- Sources of Data
- Using Tools
- The Link Removal Process
- Conclusion
- The Mobile Landscape
- SEO for Mobile
- App SEO: Deep Linking and Indexing for Mobile Search
- App Deep Linking
- App Indexing
- Optimizing for Vertical Search
- Universal Search = Blended Search
- The Opportunity Unleashed
- Optimizing for Local Search
- Local Listing Submissions
- Google My Business
- Google Knowledge Graph Carousel
- Business Website Optimization for Local Search
- Optimizing for Image Search
- Image Optimization Tips
- Why Measuring Success Is Essential to the SEO Process
- The Tracking Cycle: Produce, Launch, Measure, Refine
- Establishing a Proper Baseline
- Using Analytics as a Business Case for SEO
- Measuring Search Traffic
- Basic Overview
- Selecting the Right Analytics Package
- Extracting Valuable SEO Data in Web Analytics
- Number of pages getting search traffic
- Segmenting Search Traffic
- Referring Sites
- Using Custom Analytics Dashboards
- Taking a Deeper Look at Action Tracking
- Separating the Analytics Wheat from the Chaff
- Tying SEO to Conversion and ROI
- Increasing Conversion
This course is suitable for a variety of professions and for all levels of marketing and business experience. This course is designed for those with the responsibility of developing or implementing an organisation's online marketing strategy, such as:
- Senior Management
- Marketing and Business Development Managers
- Marketing Executives
- Small Business Owners
- IT Managers
- Anyone who would like to pursue a career in digital marketing
Nasir Jamal
Our Trainer is Google Adwords, Analytics, HubSpot Inbound Marketing, Certified Digital Marketer and Trainer. He has Master degree in Information Engineering and Computer Science from Robert Gordon University-UK and 8 Years of International Working Experience in UK and UAE in Digital Marketing. Updated on 21 November, 2024
Eligibility / Requirements
There is no such eligibility requirement for enrolling in the SEO training course. Anyone who wants to start their career in digital marketing can join this course.
Job roles this course is suitable for:
small Business owners , Web & Graphic Designer , marketing/Business development managers , SEO Manager , Digital Marketing SpecialistAbout Learners Point Training Institute
Empowering Professionals for a Dynamic Future in the UAELearners Point Academy is a premier provider of professional training and development solutions, dedicated to equipping individuals and organizations across the UAE with the skills and knowledge needed to thrive in today's competitive landscape.
A Commitment to Excellence
We offer a diverse and comprehensive range of training solutions, with a particular focus on IT, Cybersecurity, Management and Logistics, in addition to other key sectors:
- Business & Leadership: Sharpen your strategic thinking and management skills to lead with confidence.
- Finance & Accounting: Master financial analysis and reporting for sound decision-making.
- Human Resources: Optimize talent acquisition and cultivate a thriving workplace culture.
- Soft Skills & Personal Development: Enhance communication and leadership abilities for personal and professional growth.
- Supply Chain Management: Streamline operations and ensure efficient delivery of goods and services.
- Quality Management: Drive process improvement and deliver exceptional customer satisfaction.
At Learners Point Academy, we believe in a learner-centric approach, combining theoretical knowledge with practical application. Our expert instructors, drawn from industry leaders, provide personalized guidance and support to ensure optimal learning outcomes.
Tailored Learning Options
We understand that professionals have diverse learning needs and schedules.
Therefore, we offer a variety of delivery methods:
- Classroom Training: Benefit from face-to-face interaction and networking opportunities in our modern facilities across the UAE.
- Live Online Training: Participate in engaging virtual classes with real-time interaction for learners within the UAE and across the MENA region.
- In-Company Training: Customize training programs to meet your organization's specific needs and deliver them at your preferred location within the UAE.
Learners Point Academy empowers you to achieve your professional goals and drive success for your organization. Contact us today to explore our extensive course catalog and embark on your transformative learning journey! See all Learners Point Training Institute courses
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