1TRAINING Digital Marketing and Advertising 1TRAINING
  • Duration / Course length: Upto 12 Hours Start now
  • Accredited in: UK
  • Accredited by: iAP
  • Certificates:
  • Course delivery: This course is delivered in video format

Course details

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate anyone in the area of Digital Marketing.

Our Digital Marketing and Advertising offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are opened to anyone with an interest in the topic and give you access to world-class learning led by 1Training International.

1Training International works in partnership with NUS, so all registered 1Training learners can get an NUS Extra discount card, which gives you amazing discounts on thousands of products from the biggest companies.

Why should I choose 1Training?

  • No Hidden Fees
  • The price shown on Laimoon is for the whole course, including the final exam and free e-certificate.
  • Accredited qualification
  • Excellent quality video tutorials
  • You'll be eligible for an NUS Discount Card
  • Get one year's access to the course
  • Get support by phone, live chat, and email
  • Join our friendly online learning platform
  • Our Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. So, you can access your course on Wi-Fi, 3G or 4G.

Learn for less with 1Training discount courses online! You'll love 1Training's excellent quality, competitive prices, and first class learner support. With this excellent discount course you can expect professional qualification, which will enable you to enhance your CV in no time, and for less!

What skills am I going to get from this course?

  • By enrolling to this course, you'll learn the foundation principles of digital marketing.
  • In this course, you'll learn the use of email marketing, affiliate marketing by using social media tools such as Twitter, podcasting and blogging.
  • This course will equip you with the skills to plan and implement a successful social media marketing strategy.
  • Having this course, you'll learn how to use Facebook to create a business page.
  • Logging in to this course, you'll understand to develop, implement and manage a successful SEO campaign.
  • This course gives you the knowledge of web analytics.
  • On completion of this course, you'll gain knowledge in marketing planning process.
  • At the end of this course, you'll understand the wide scope of digital marketing.
Course Duration: 

Learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription.



  • Introduction
  • Exercise Files: Digital Marketing
  • The importance of defining three strategies
  • Building a business strategy
  • Building a brand strategy
  • Building a marketing strategy
  • Definitions and terminology
  • Components of digital marketing
  • The digital marketing landscape
  • Choosing a domain name
  • Selecting a designer or developer
  • Building a site yourself
  • Making your website convert
  • Creating engaging web copy
  • Choosing responsive design
  • Installing Google Tag Manager
  • Introduction to measuring data
  • How online analytics work
  • Using goal and event tracking
  • Looking at a conversion funnel
  • Defining your key performance indicators (KPIs)
  • A look at attribution models
  • How SEO works
  • Essential optimization techniques
  • Conducting keyword research
  • Crafting a content strategy
  • Leveraging local SEO
  • Choosing to hire a professional
  • Introduction to search and display
  • Launch text search ads
  • Launch display search ads
  • Deciding to use remarketing
  • Succeeding at search and display marketing
  • Building a social media marketing plan
  • Who`s using social media?
  • Build my Facebook page
  • Building Your Audience
  • Facebook Post and Integrating with Audience
  • Promoting the Business on Facebook
  • Advance features and managing page
  • Introduction to Twitter
  • Connecting & Twitting
  • Advertising on Twitter
  • Introduction to YouTube
  • Marketing on YouTube
  • Working with YouTube Channel
  • Advertising on YouTube
  • Introduction to LinkedIn
  • Finding and Engaging with your Audience
  • Create and Marketing with Your Company LinkedIn Page
  • Recruitment with LinkedIn
  • Create a Pinterest Business Account
  • Improving Pinterest Presense
  • Analyse the Performance of Pinterest
  • The impact of video marketing
  • Getting started with video marketing
  • Creating compelling content
  • Promoting videos on YouTube
  • Meaningful video marketing metrics
  • Understanding email marketing
  • Creating an email marketing plan
  • Tools to launch successful campaigns
  • Measuring the success of email
  • What is content marketing?
  • Creating a content planning model
  • Setting up a blog
  • The mobile marketing landscape
  • Mobile applications
  • Running A/B marketing tests
  • A look into affiliate marketing
How will I be assessed?
  • At the end of the course learners will take an online multiple-choice question assessment test. This online multiple-choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
  • Upon successful completion of this course, all learners will be awarded a FREE e-certificate (PDF format), and can also pay only £19 to receive a printed version of the certificate if they wish.
What Certification am I going to receive?

Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost.

Updated on 18 March, 2019

Eligibility / Requirements

You need a computer or tab with an internet connection and it’s better to have a notepad and a pen with you.


We believe that online learning should be modern and innovative, which is why we created 1Training. Offering courses on a wide range of topics, we can help you find the career of your dreams, and will help you every step of the way. Cutting edge teaching techniques, a wide range of topics, and the personal touch is our recipe for deliciously simple learning. If you don’t believe us, just ask the 10,000+ people we’ve already helped to realise their full potential.

Company overview

1 Training has established an excellent reputation in the UK for providing professional and vocational training, aiming particularly to train young people for the world of work. 1 Training aims to fill gaps in employment skills, whilst placing an emphasis on the changing nature of work itself. We are regarded as a leading provider of this type of training, as well as general workforce development, and are known throughout the UK and the world for our excellent results.
We offer hundreds of courses in accounting, teacher training, business and office administration, health and social care, project management, accounting, beauty therapy, IT and customer service etc. – providing a worthwhile and practical education in industries that are each rapidly growing and consistently recruiting.

Our Training

  • All of our 1 Training tutors have a wealth of experience and qualifications in their field – they are highly knowledgeable, organised and fully equipped to provide courses that will stimulate and inspire.
  • Our training courses combine theoretical and practical sessions that work to develop knowledge and ability, as well as instil vital confidence, in our students.
  • We deliver a high-quality professional and vocational education, using excellent academic course materials that will not only educate but equip you to be successful in your field.
  • By participating in our education programmes, you will strengthen your academic, vocational, and technical skills through assignments that place an emphasis on each.
  • 1 Training is committed to helping all learners acquire worthwhile academic, vocational and technical skills. Upon completion, you will be prepared for the highly skilled, well paid, and in-demand employment opportunities of the 21st-century global economy.

 By enrolling in to our online courses, you’ll get:

  • Affordable & Engaging E-Learning Content.
  • High quality e-learning study materials, and mock exams.
  • Tutorials/materials from the industry leading experts.
  • Study in a user friendly, advanced online learning platform.
  • Anytime & Anywhere Learning.
  • 24/7 Access to the Learning Portal.
  • Access Course Content on Mobile, Tablet or Desktop.
  • Amazing Reviews from Current and Past Students.
  • Excellent customer service and administrative support.
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