Account Manager Diploma

Course details

Account Manager Diploma

Duration: 10 months

Assessment: One comprehensive practical assignment
Build a successful career by mastering the skills needed to develop and maintain long-term, value-driven customer-supplier partnerships. This internationally recognized, fully online diploma equips you with the expertise to manage key accounts effectively, engage with global clients, and contribute strategically to business growth.

Course Modules and Key Learnings:

1. The Role of the Key Account Manager
   Understand the responsibilities, mindset, and competencies required to succeed as a key account manager.
2. The Key Account as a Strategic Business Partner
   Learn to view key accounts as partners and develop collaborative business relationships to drive mutual growth.
3. Discovering Opportunities
   Identify business opportunities and growth potential within key accounts.
4. Developing the Key Account Plan
   Create strategic development plans tailored to maximize account success and profitability.
5. Relationship Management
   Build and sustain trust-based, long-term customer relationships.
6. Marketing Communication Programs
   Plan and execute effective marketing communications to support key account strategies.
7. Winning Business and Key Account Handling
   Master negotiation and management techniques to secure new business and grow existing accounts.
8. Getting the Big Picture
   Understand broader market, industry, and customer contexts influencing account management.
9. Understanding the Global Buyer
   Navigate cultural, organizational, and market differences affecting international key accounts.
10. Performance and Reward Systems
    Align key account management performance metrics and incentive structures.
11. Market Knowledge and Value Proposition
    Know your market deeply and communicate your unique value effectively.
12. Knowing Your Contacts and Building Value
    Map key stakeholders and develop personalized contact strategies.
13. Contact Strategies and Customer Engagement
    Employ proactive, strategic contact approaches to maintain account momentum.
14. Supply Chain Management in Account Management
    Integrate supply chain knowledge to enhance service delivery and customer satisfaction.

Assessment:
A single final assignment enables you to apply your learning to real-world key account management scenarios. Begin your assignment as soon as you enroll and complete the diploma flexibly upon submission.
 
  Updated on 31 July, 2025