Course detailsDo you wonder what are the best ways of reaching your potential customers? Or, getting current customers coming back for more? Or, indeed, how to grow online sales? Well, wonder no more. This Google AdWords Essential Training course, from Global Edulink, a UK-based leader in online training, will provide you with all the tools you require to build a successful, cost-effective digital marketing campaign.
Learn how to get your organisation found by people on Google, precisely when they’re searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, fundamentally, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.
It all starts with knowing how AdWords works, and knowing what your business and customers need. You’ll learn just what PPC advertising is all about and how it functions. You’ll also be advised of what needs to be in place before getting started, then you’ll set up a new AdWords account before starting to research your keywords: the foundation of all great ads. You’ll then be ready to create your first advertising campaign – exciting stuff! And use AdWords reporting and Google Analytics to monitor the performance of ads and optimize them to get more clicks, conversions and, ultimately, a higher search advertising return on your investment (ROI).
- Overview Of The Google Adwords
- Pay-Per-Click Advertising Techniques
- Defining Your Business Goals
- Stepping Into Google Adwords
- Keywords Researching Techniques
- How To Create Your First Campaign?
- How To Create Your First Advertisements?
- How To Monitor Your Advertisement?
- Advanced Advertising Techniques
- Understanding Key Optimisation Strategies
- Fundamentals Of Google Adwords
- High Quality E-Learning Study Materials And Mock Exams.
- Tutorials/Materials From The Industry Leading Experts.
- 24/7 Access To The Learning Portal.
- Benefit Of Applying Nus Extra Discount Card.
- Recognised Accredited Qualification.
- Excellent Customer Service And Administrative Support.
Successful Candidates Will Be Awarded A Certificate In Mattering Google Adwords.
Updated on 20 May, 2018
Eligibility / Requirements
- Learners must be age 16 or over and should have a basic understanding of the English language, literacy, numeracy, and ICT
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