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City of London College of Economics Diploma in Web Marketing City of London College of Economics
  • Duration / Course length: 3 Months Start now
  • Accredited by: UKRLPACBS
  • Certificates:
  • Course delivery: This course is delivered in presentation format

Course details

Diploma in Web Marketing

Duration: 3 months

Assessment: One comprehensive practical assignment
Master the art and science of online marketing with this fully online, flexible diploma that equips you with the knowledge and skills to achieve superior results on the web. From creating effective websites to leveraging advanced marketing strategies, this program covers essential components of web marketing designed to increase traffic, engagement, and sales.

Course Modules and Key Learnings:
  1. Taking Your Marketing to the Web
    Understand the fundamentals of digital marketing and the online marketplace.
  2. Planning for Web Marketing
    Learn to develop comprehensive online marketing plans aligned with business goals.
  3. Establishing Your Online Presence
    Take the first steps to create a professional and impactful online footprint.
  4. Producing a Successful Business Website
    Acquire skills to design, build, and optimize websites focused on usability, conversion, and branding.
  5. Creating Marketing-Effective Online Storefronts
    Learn how to design e-commerce platforms that attract and convert buyers efficiently.
  6. Driving Repeat Visitors with Onsite Marketing Techniques
    Use content personalization, remarketing, and user engagement strategies to retain customers.
  7. Marketing with Online Buzz
    Explore viral marketing, influencer partnerships, and social media buzz generation techniques.
  8. The Art of E-Mail Marketing
    Master sending targeted, engaging emails that nurture leads and drive sales.
  9. Staying Ahead in Online Marketing Trends
    Keep updated with new tools, platforms, and strategies shaping the digital marketing landscape.
  10. Search Engine Marketing (SEO & SEM Secrets)
    Dive deeply into search engine optimization and pay-per-click advertising to maximize visibility and traffic.
  11. Marketing with Pay-Per-Click Ads & Paid Online Advertising
    Learn to create, manage, and optimize paid campaigns across platforms like Google Ads and social media.
  12. Capturing Customers with Emerging Technologies
    Use modern technologies like chatbots, AI, and mobile marketing to engage customers.
  13. Improving Outcomes with Web Analytics
    Analyze digital marketing data to measure success, optimize campaigns, and report insights with tools like Google Analytics.
  14. Legal Considerations in Web Marketing
    Understand laws and guidelines related to online marketing practices to avoid legal pitfalls.
  15. Maintaining Your Web Presence
    Develop strategies for ongoing website updates, content creation, and SEO maintenance.
  16. Cost-Efficient and Free Marketing Strategies
    Discover ten free ways to market your website effectively.
  17. Common Mistakes and How to Avoid Them
    Learn from the ten most common web marketing errors and how to prevent them.
  18. Tips for Revitalizing Tired Websites
    Get practical advice to refresh and improve underperforming sites.
Assessment:
Your ability to strategize and execute web marketing plans will be evaluated through one practical assignment simulating real-world online marketing scenarios. Students can start their assignments immediately and complete the diploma flexibly upon submission.
 
  Updated on 31 July, 2025

Eligibility / Requirements

There are no requirements to be fulfilled.

About City of London College of Economics

City of London College of Economics (COLCE) is a recognized educational institution offering affordable, accredited online courses for vocational and academic growth. Our programs are self-paced for your convenience and designed with a practical focus, meeting high-quality and compliance standards (DSG, ISO 27001). We support learners worldwide in enhancing their career opportunities through comprehensive knowledge in economics, management, and related fields. COLCE is listed in the UK Government Register of Verified Learning Providers (Reference Number: 10089366) and accredited by the British Government, UKRLP, as well as the Association of Colleges and Business Schools (Certificate Serial Number: ACBS/COLCE/011525NF).

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