- Duration / Course length: Upto 6 Months Start now
- Accredited by: UKRLPACBS
- Certificates:
- Course delivery: This course is delivered in presentation format
Course details
Diploma in Facebook MarketingDuration: 6 months
Assessment: One comprehensive practical assignment
Master the essentials of Facebook marketing to grow your brand, engage your audience, and drive business success across global markets. This fully online, flexible diploma equips you with practical skills and strategic know-how to leverage Facebook's unique platform features—from organic community building to paid advertising campaigns.
Course Modules and Key Learnings:
- Marketing on Your Facebook Page and Profile
Learn how to optimize both personal and business pages to attract and engage followers. - Developing Your Page as a Hub of Activity
Master content strategies that foster interaction, build communities, and encourage customer loyalty. - Using Facebook Ads for Audience Research and Targeting
Understand advanced targeting tools to identify and reach your ideal customers effectively. - Defining Clear Facebook Marketing Goals
Set SMART objectives aligned to business outcomes and measure success with key performance indicators (KPIs). - Setting Up Resources and Manpower for Your Marketing Plan
Make informed decisions on in-house teams versus outsourcing and optimize resource allocation for campaigns. - Creating and Managing Facebook Places, Groups, and Interest Pages
Build a complete ecosystem on Facebook for localized marketing, community engagement, and niche audiences. - Choosing the Right Business Page Name and Mobile Setup
Learn branding essentials including naming conventions and mobile tools to promote accessibility and brand consistency. - Advanced Techniques and Best Practices
Explore insights into scheduling, content calendars, algorithm-friendly posting, engagement analytics, and compliance with Facebook policies. - And Much More
Additional topics covering campaign budget management, A/B testing, remarketing, creative development, and integrating Facebook marketing with broader digital strategies.
Your practical skills and strategic understanding will be evaluated through one practical assignment applying course concepts to real-world Facebook marketing challenges. Students may start the assignment immediately and complete the diploma flexibly upon submission.
Updated on 31 July, 2025
Eligibility / Requirements
There are no requirements to be fulfilled.
Job roles this course is suitable for:
Social Media Marketer , Facebook Advertiser , Social Media AdvisorAbout City of London College of Economics
City of London College of Economics (COLCE) is a recognized educational institution offering affordable, accredited online courses for vocational and academic growth. Our programs are self-paced for your convenience and designed with a practical focus, meeting high-quality and compliance standards (DSG, ISO 27001). We support learners worldwide in enhancing their career opportunities through comprehensive knowledge in economics, management, and related fields. COLCE is listed in the UK Government Register of Verified Learning Providers (Reference Number: 10089366) and accredited by the British Government, UKRLP, as well as the Association of Colleges and Business Schools (Certificate Serial Number: ACBS/COLCE/011525NF).
