Diploma in Social Media Marketing

Course details

Diploma in Social Media Marketing

Duration: 9 months

Assessment: One comprehensive practical assignment
Become an expert in social media marketing by mastering key platforms, tools, and strategies that generate measurable business growth. This fully online, flexible diploma equips you with in-depth practical skills to plan, implement, and optimize social media campaigns across diverse channels, building brands and driving turnover effectively.

Course Modules and Key Learnings:

1. The Social Media Mix
   Understand the landscape of social media channels and how to strategically combine them for maximum impact.
2. Cybersocial Tools
   Learn to use essential digital tools including blogs, podcasts, vlogs, and more to engage audiences.
3. Major Social Media Platforms
   Gain expertise in managing and marketing on platforms such as Twitter, Facebook, LinkedIn, MySpace, Flickr, and emerging social sites.
4. Content Creation and Blogging
   Develop skills to build engaging blogs and create compelling podcasts to amplify your social media presence.
5. Search Engine Optimization and Google PageRank
   Understand how social media marketing improves SEO and how to leverage Google PageRank benefits.
6. Measuring Results and Building Success
   Learn to track, analyze, and optimize social media metrics to quantify your campaign success and ROI.
7. Cost Estimation and Budgeting
   Acquire knowledge to estimate the financial investment required for effective social media campaigns.
8. Advanced Social Media Marketing Techniques
   Explore additional strategies and emerging trends to keep your marketing efforts current and competitive.

Assessment:
You will demonstrate your practical knowledge and skills by completing one assignment that applies social media marketing strategies to real or simulated business scenarios. Students can start their assignments immediately and flexibly complete the diploma upon submission.
 
  Updated on 31 July, 2025