British Academy For Training & Development Introduction to Google Analytics British Academy For Training & Development
Price: ZAR 76,394

    Course details

    Course Description:

    Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site and how you can keep them coming back.

    It is built on a powerful, easy-to-use reporting platform, so that you can decide what data you want to view and customise your reports, with just a few clicks. The Google Analytics platform is always evolving. What are the latest capabilities of Google Analytics? Find out in this class.

     
    How attendees will benefit?

    After completion of the programme, delegates will be able to:
    •  A framework for mapping your analytics to business goals and objectives
    • How to use the Goal Tracking functionality in Google Analytics and why it's important
    • What metrics are actually "vanity" metrics, metrics that won't really help you make business decisions and what "rockstar" metrics are overlooked, but tremendously impactful and important
    • About the latest additions and changes to Google Analytics reporting capabilities
    • All about attribution, the mapping of user actions to sales, and giving credit where credit is due
     
     
     
    Course Content:

    The programme covers the following topics:
    •  Analysis Tools
    • Content Analytics
    • Mobile Analytics
    • Social Analytics
    • Conversion Analytics
    • Advertising Analytics
     
    Course Style:
    • Lecture or One-to-One training style.
    • In house training.
    • Group Training.
    • Practical Training.
     
    Remember:
    • We provide this course in any place and at any time suitable for you.
    Updated on 22 March, 2018

    Eligibility / Requirements

    People working in the marketing field as well as those working in Information Technology fields including web developers.

    Job roles this course is suitable for:

    Market Sales Intern , Web Developer , IT Support Engineer

    About British Academy For Training & Development

    British Academy For Training & Development (BATD) is one of the leading Academies across the world in training and development solutions. Our vision has been workable, achievable and realistic, our resources to contributed to achieving it.  Our services are open to all levels of organizations and people, since we believe in enabling and enhancing knowledge and skills. We operate in different parts of the world in more than 35 countries.

    Mission
    Through our specialized work in Management, Media, PR and Information Technology, we are working to:
    - Improve organizational performance through customized training and development solutions.
    - Enhance people’s skills and their ability to embrace changing career patterns, global mobility, technological developments and new ways of working.
    - Provide organizations and individuals with unique opportunities to exchange business and management experience and knowledge on a global level.
    - Provide customized and VIP training with very flexible and comfortable services for our values costumers.

    See all British Academy For Training & Development courses

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