Marketing Manager Diploma (Master's level)

Course details

Marketing Manager Diploma – Master’s Level

Duration: 12 months

Assessment: One comprehensive practical assignment
Elevate your career with this prestigious, internationally recognized diploma designed to provide you with expert knowledge and practical skills in marketing management. This fully online and flexible program prepares you to confidently address marketing challenges and opportunities in diverse business environments, including a global marketplace.

Course Modules and Key Learnings:

1. What is Marketing?
   Understand fundamental marketing concepts and the role of marketing in business success.
2. Marketing Management & Philosophies
   Learn key marketing management principles and various philosophies guiding organizational marketing strategies.
3. Marketing Challenges into the Next Century
   Explore emerging trends, technological advances, and evolving consumer expectations shaping the future of marketing.
4. Marketing and Society: Social Responsibility and Ethics
   Study the ethical dimensions of marketing, social responsibility, and the societal impact of marketing practices.
5. Social Criticism, Citizen and Public Actions
   Examine public and citizen responses to marketing activities, including regulatory frameworks and advocacy.
6. Business Actions Toward Social Responsibility
   Understand corporate strategies to promote ethical marketing and sustainability.
7. Principles for Public Policy Towards Marketing
   Analyze policy considerations affecting marketing regulations and business compliance.
8. Strategic Marketing Planning
   Develop skills in creating and implementing effective marketing strategies that align with business objectives.
9. The Global Marketplace
   Navigate challenges and opportunities in international marketing across diverse cultural and economic environments.
10. Business Markets and Buyer Behavior
    Understand the dynamics of business-to-business markets and buyer decision processes.
11. Market Information and Marketing Research
    Gain expertise in designing, conducting, and analyzing marketing research to guide decisions.
12. Core Strategy and Additional Topics
    Build a comprehensive understanding of tactical marketing activities and advanced topics pertinent to modern marketing management.

Assessment:
The diploma culminates in one practical assignment integrating knowledge across all modules, designed to develop your ability to apply marketing principles to realistic business challenges. Students may commence their assignment from day one and complete the course upon submission, enabling flexible pacing.
 
  Updated on 31 July, 2025