Market Analysis (Basic Level) Eden Management, Business & Technology Institute
Price: USD 199
  • Duration: Upto 4 Weeks
  • Timings: Part Time, Flexible

    Course details

    Market Analysis (Basic Level)
    • Overview of the Market Analysis (MA) profession
    • Role of the Market Analyst
    • Market Analysis basics and concepts
    • Conceptual models for Market Analysis work
    • Developing and assessing marketing strategy
    • Demand and revenue forecasting
    • Customer-base modelling and statistical approaches
    • Working with market segments
    • Market gap analysis
    • Customer analysis and analytics
    • Consumer behaviour models and analysis framework
    • Determining customer lifetime value
    Updated on 27 January, 2019

    About Eden Management, Business & Technology Institute

    The precursive institution to Eden Management, Business & Technology Institute (EBMT) was founded over two decades ago. The initial institution (Eden College) was set up in 1991 with the initial aim of providing custom specialist management and technical training for corporate clients. Delegates from a host of companies such as British Rail, British Telecom, The Royal Air Force, Barclays Bank, Shell, Barings and several financial institutions attended the courses. A notable achievement over this period was the running of a four-week residential high-level management course for the Ministry of Light Industries, Peoples Republic of China, in both Mandarin and English Languages.

    In 1994, the college relocated from its site at Primrose Hill to a more central location at the London South Bank Techno-Park, to service a number of government-sponsored training contracts. At the same time, the scope of the training was broadened to allow the general public to benefit from its programme provision, with the emphasis shifting to more advanced technical and business-related courses. 

    In 2016, the institution was re-cast as Eden Management, Business & Technology Institute, with a focus on delivering degree (undergraduate and graduate) programmes and tailored accredited vocational courses internationally, working with collaborating partners worldwide using primarily online and blended/on-ground training delivery channels.

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