Digital Marketing Diploma New Skills Academy
Our Digital Marketing Diploma follows on from our best selling courses in Marketing and Social Media and has been accredited by CPD & IAO.
Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.
This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.
Introduction to the Digital Marketing Course
Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action.
Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each ;
What you will learn
Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:
Search Engine Optimisation (SEO) and Marketing (SEM)
Pay-per-click advertising
Digital display advertising
Website development
Email and mobile marketing
Social media marketing
Online public relations
Web analytics
How to plan a digital marketing campaign
Course Modules/Lessons
Module 1: Introduction to Digital Marketing
The definition of digital marketing
The benefits of using digital marketing
The latest trends in digital marketing
An overview of the types of digital marketing used today
Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
What a search engine is and how they work
A general understanding of search engine optimisation
The benefits and weaknesses of using search engine optimisation
About search engine marketing and how it can be used
Module 3: Websites and Web Design
Website basics, the differences between websites, pages and servers
The different types of websites
How websites can be used as a means of digital marketing
About how to create a website, including content, structure and design
Module 4: Digital Display Advertising
An overview of digital display advertising
The formats used in digital display advertising
The pros and cons of its use
How to implement successful campaigns
Module 5: Email and Mobile Marketing
The basics behind email and mobile marketing, including the types of each, as well as how they work
About the legal considerations, with a focus on those applying to the UK
The pros and cons of both marketing practices
Some of the best strategies used to employ these types of initiatives
Module 6: Social Media Marketing
The differences between social media, networking, and marketing
How social media marketing works
The differences between the two social media strategies: passive and active
About the various platforms of social media and the demographics that engage with each
Module 7: Online Public Relations
The differences between traditional and online public relations
The four elements of online public relations
About the various tools used for employing these strategies
The four phases of online public relations
Module 8: Web Analytics
The definition of web analytics and how it differs from website stats
The two categories of web analytics: off-site and on-site
The types and processes of web analytics
How web analytics can be used within an online marketing strategy
Module 9: Planning a Digital Marketing Campaign
The difference between a digital marketing strategy and a digital marketing campaign
How to develop the marketing objectives
The importance of looking at past data
About identifying a target market: quantitative and qualitative approaches
Module 10 : Digital Marketing Regulations
About the two regulating bodies in the UK
The three current regulations concerning digital marketing in the UK
How data protection is handled in a number of countries around the world
This course is no longer available.
- Duration: Upto 40 Hours
- Timings: Part Time, Flexible
Course details
Digital Marketing Diploma - CPD & IAO accreditedOur Digital Marketing Diploma follows on from our best selling courses in Marketing and Social Media and has been accredited by CPD & IAO.
Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.
This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.
Introduction to the Digital Marketing Course
Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action.
Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each ;
What you will learn
Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:
Search Engine Optimisation (SEO) and Marketing (SEM)
Pay-per-click advertising
Digital display advertising
Website development
Email and mobile marketing
Social media marketing
Online public relations
Web analytics
How to plan a digital marketing campaign
Course Modules/Lessons
Module 1: Introduction to Digital Marketing
The definition of digital marketing
The benefits of using digital marketing
The latest trends in digital marketing
An overview of the types of digital marketing used today
Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
What a search engine is and how they work
A general understanding of search engine optimisation
The benefits and weaknesses of using search engine optimisation
About search engine marketing and how it can be used
Module 3: Websites and Web Design
Website basics, the differences between websites, pages and servers
The different types of websites
How websites can be used as a means of digital marketing
About how to create a website, including content, structure and design
Module 4: Digital Display Advertising
An overview of digital display advertising
The formats used in digital display advertising
The pros and cons of its use
How to implement successful campaigns
Module 5: Email and Mobile Marketing
The basics behind email and mobile marketing, including the types of each, as well as how they work
About the legal considerations, with a focus on those applying to the UK
The pros and cons of both marketing practices
Some of the best strategies used to employ these types of initiatives
Module 6: Social Media Marketing
The differences between social media, networking, and marketing
How social media marketing works
The differences between the two social media strategies: passive and active
About the various platforms of social media and the demographics that engage with each
Module 7: Online Public Relations
The differences between traditional and online public relations
The four elements of online public relations
About the various tools used for employing these strategies
The four phases of online public relations
Module 8: Web Analytics
The definition of web analytics and how it differs from website stats
The two categories of web analytics: off-site and on-site
The types and processes of web analytics
How web analytics can be used within an online marketing strategy
Module 9: Planning a Digital Marketing Campaign
The difference between a digital marketing strategy and a digital marketing campaign
How to develop the marketing objectives
The importance of looking at past data
About identifying a target market: quantitative and qualitative approaches
Module 10 : Digital Marketing Regulations
About the two regulating bodies in the UK
The three current regulations concerning digital marketing in the UK
How data protection is handled in a number of countries around the world
Updated on 08 July, 2018
Eligibility / Requirements
Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. Now more than ever people are using the internet while on the move so our course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.
There is no time limit for completing this course, it can be studied in your own time at your own pace.
All tests are online and are taken either during or after the course, these are included in the price.
About New Skills Academy
In November of 2013, a single question was asked: ‘What do you want to learn?’ From there, a vision was born of comprehensive, high quality, and affordable online course availability. The name behind that vision was New Skills Academy.
When it comes to online schools, there are plenty, but at New Skills Academy we distinguish ourselves amongst the competition with our dedication to your long-term goals. If you are entering a job market for the first time, or seeking a new career, we will provide you with the fast and efficient online support you need to make your dreams a reality.
Our expertly designed courses, detailed lesson plans and student testimonials all attest to the fact that we take great pride in our course offerings and provide only the best for our students. Often, people dream of pursuing a degree or certification but never find the time to follow through. We know life gets busy, which is why our customers can take our courses online from anywhere while still working. Students can access our courses from a PC, mobile phone or tablet; this means you can learn anywhere you go.
Our students’ reputation matters, which is why all of our online courses have been reviewed and certified in partnership with qualified industry experts. For added security and peace of mind, all of our courses have been approved by CPD.
See all New Skills Academy courses- Marketing for Business Global CoursesUSD 15
USD 140Duration: 1 Hour - Learn Affiliate Marketing from A-Z Course CloudUSD 21
USD 380Duration: Upto 1 Hour