Digital Marketing Diploma New Skills Academy

Digital Marketing Diploma - CPD & IAO accredited

Our Digital Marketing Diploma follows on from our best selling courses in Marketing and Social Media and has been accredited by CPD & IAO.

Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.

This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.
Introduction to the Digital Marketing Course

Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action.

Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each ;

What you will learn

Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:

Search Engine Optimisation (SEO) and Marketing (SEM)
Pay-per-click advertising
Digital display advertising
Website development
Email and mobile marketing
Social media marketing
Online public relations
Web analytics
How to plan a digital marketing campaign


Course Modules/Lessons

Module 1: Introduction to Digital Marketing
The definition of digital marketing
The benefits of using digital marketing
The latest trends in digital marketing
An overview of the types of digital marketing used today

Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
What a search engine is and how they work
A general understanding of search engine optimisation
The benefits and weaknesses of using search engine optimisation
About search engine marketing and how it can be used

Module 3: Websites and Web Design
Website basics, the differences between websites, pages and servers
The different types of websites
How websites can be used as a means of digital marketing
About how to create a website, including content, structure and design

Module 4: Digital Display Advertising
An overview of digital display advertising
The formats used in digital display advertising
The pros and cons of its use
How to implement successful campaigns

Module 5: Email and Mobile Marketing
The basics behind email and mobile marketing, including the types of each, as well as how they work
About the legal considerations, with a focus on those applying to the UK
The pros and cons of both marketing practices
Some of the best strategies used to employ these types of initiatives

Module 6: Social Media Marketing
The differences between social media, networking, and marketing
How social media marketing works
The differences between the two social media strategies: passive and active
About the various platforms of social media and the demographics that engage with each

Module 7: Online Public Relations
The differences between traditional and online public relations
The four elements of online public relations
About the various tools used for employing these strategies
The four phases of online public relations

Module 8: Web Analytics
The definition of web analytics and how it differs from website stats
The two categories of web analytics: off-site and on-site
The types and processes of web analytics
How web analytics can be used within an online marketing strategy

Module 9: Planning a Digital Marketing Campaign
The difference between a digital marketing strategy and a digital marketing campaign
How to develop the marketing objectives
The importance of looking at past data
About identifying a target market: quantitative and qualitative approaches

Module 10 : Digital Marketing Regulations
About the two regulating bodies in the UK
The three current regulations concerning digital marketing in the UK
How data protection is handled in a number of countries around the world
 

This course is no longer available.

Digital Marketing Diploma New Skills Academy
Price: USD 18
  • Duration: Upto 40 Hours
  • Timings: Part Time, Flexible

    Course details

    Digital Marketing Diploma - CPD & IAO accredited

    Our Digital Marketing Diploma follows on from our best selling courses in Marketing and Social Media and has been accredited by CPD & IAO.

    Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.

    This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.
    Introduction to the Digital Marketing Course

    Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action.

    Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each ;

    What you will learn

    Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:

    Search Engine Optimisation (SEO) and Marketing (SEM)
    Pay-per-click advertising
    Digital display advertising
    Website development
    Email and mobile marketing
    Social media marketing
    Online public relations
    Web analytics
    How to plan a digital marketing campaign


    Course Modules/Lessons

    Module 1: Introduction to Digital Marketing
    The definition of digital marketing
    The benefits of using digital marketing
    The latest trends in digital marketing
    An overview of the types of digital marketing used today

    Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
    What a search engine is and how they work
    A general understanding of search engine optimisation
    The benefits and weaknesses of using search engine optimisation
    About search engine marketing and how it can be used

    Module 3: Websites and Web Design
    Website basics, the differences between websites, pages and servers
    The different types of websites
    How websites can be used as a means of digital marketing
    About how to create a website, including content, structure and design

    Module 4: Digital Display Advertising
    An overview of digital display advertising
    The formats used in digital display advertising
    The pros and cons of its use
    How to implement successful campaigns

    Module 5: Email and Mobile Marketing
    The basics behind email and mobile marketing, including the types of each, as well as how they work
    About the legal considerations, with a focus on those applying to the UK
    The pros and cons of both marketing practices
    Some of the best strategies used to employ these types of initiatives

    Module 6: Social Media Marketing
    The differences between social media, networking, and marketing
    How social media marketing works
    The differences between the two social media strategies: passive and active
    About the various platforms of social media and the demographics that engage with each

    Module 7: Online Public Relations
    The differences between traditional and online public relations
    The four elements of online public relations
    About the various tools used for employing these strategies
    The four phases of online public relations

    Module 8: Web Analytics
    The definition of web analytics and how it differs from website stats
    The two categories of web analytics: off-site and on-site
    The types and processes of web analytics
    How web analytics can be used within an online marketing strategy

    Module 9: Planning a Digital Marketing Campaign
    The difference between a digital marketing strategy and a digital marketing campaign
    How to develop the marketing objectives
    The importance of looking at past data
    About identifying a target market: quantitative and qualitative approaches

    Module 10 : Digital Marketing Regulations
    About the two regulating bodies in the UK
    The three current regulations concerning digital marketing in the UK
    How data protection is handled in a number of countries around the world
      Updated on 08 July, 2018

    Eligibility / Requirements

    Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. Now more than ever people are using the internet while on the move so our course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.

    There is no time limit for completing this course, it can be studied in your own time at your own pace.

    All tests are online and are taken either during or after the course, these are included in the price.

    About New Skills Academy

    In November of 2013, a single question was asked: ‘What do you want to learn?’ From there, a vision was born of comprehensive, high quality, and affordable online course availability. The name behind that vision was New Skills Academy.

    When it comes to online schools, there are plenty, but at New Skills Academy we distinguish ourselves amongst the competition with our dedication to your long-term goals. If you are entering a job market for the first time, or seeking a new career, we will provide you with the fast and efficient online support you need to make your dreams a reality.

    Our expertly designed courses, detailed lesson plans and student testimonials all attest to the fact that we take great pride in our course offerings and provide only the best for our students. Often, people dream of pursuing a degree or certification but never find the time to follow through. We know life gets busy, which is why our customers can take our courses online from anywhere while still working. Students can access our courses from a PC, mobile phone or tablet; this means you can learn anywhere you go.

    Our students’ reputation matters, which is why all of our online courses have been reviewed and certified in partnership with qualified industry experts. For added security and peace of mind, all of our courses have been approved by CPD.

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