Digital Marketing Diploma

Course details

Digital Marketing Diploma - CPD & IAO accredited

Our Digital Marketing Diploma follows on from our best selling courses in Marketing and Social Media and has been accredited by CPD & IAO.

Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.

This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.
Introduction to the Digital Marketing Course

Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action.

Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each ;

What you will learn

Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:

Search Engine Optimisation (SEO) and Marketing (SEM)
Pay-per-click advertising
Digital display advertising
Website development
Email and mobile marketing
Social media marketing
Online public relations
Web analytics
How to plan a digital marketing campaign


Course Modules/Lessons

Module 1: Introduction to Digital Marketing
The definition of digital marketing
The benefits of using digital marketing
The latest trends in digital marketing
An overview of the types of digital marketing used today

Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
What a search engine is and how they work
A general understanding of search engine optimisation
The benefits and weaknesses of using search engine optimisation
About search engine marketing and how it can be used

Module 3: Websites and Web Design
Website basics, the differences between websites, pages and servers
The different types of websites
How websites can be used as a means of digital marketing
About how to create a website, including content, structure and design

Module 4: Digital Display Advertising
An overview of digital display advertising
The formats used in digital display advertising
The pros and cons of its use
How to implement successful campaigns

Module 5: Email and Mobile Marketing
The basics behind email and mobile marketing, including the types of each, as well as how they work
About the legal considerations, with a focus on those applying to the UK
The pros and cons of both marketing practices
Some of the best strategies used to employ these types of initiatives

Module 6: Social Media Marketing
The differences between social media, networking, and marketing
How social media marketing works
The differences between the two social media strategies: passive and active
About the various platforms of social media and the demographics that engage with each

Module 7: Online Public Relations
The differences between traditional and online public relations
The four elements of online public relations
About the various tools used for employing these strategies
The four phases of online public relations

Module 8: Web Analytics
The definition of web analytics and how it differs from website stats
The two categories of web analytics: off-site and on-site
The types and processes of web analytics
How web analytics can be used within an online marketing strategy

Module 9: Planning a Digital Marketing Campaign
The difference between a digital marketing strategy and a digital marketing campaign
How to develop the marketing objectives
The importance of looking at past data
About identifying a target market: quantitative and qualitative approaches

Module 10 : Digital Marketing Regulations
About the two regulating bodies in the UK
The three current regulations concerning digital marketing in the UK
How data protection is handled in a number of countries around the world
  Updated on 08 July, 2018