Advertising/Marketing Diploma - CPD Certified

Course details

Our Advertising & Marketing Diploma is a best selling Advertising Diploma has been given the CPD Certification & IAO accreditation and is the perfect course for anyone looking to work in the Advertising & Marketing sector.

Packed in to 18 modules teaching you everything you need to succeed in this profession.

The comprehensive syllabus is supported by experienced tutors who are there to help you through email.

Your qualification will be recognised and can be checked for validity on our dedicated website.

More Key features about our Advertising & Marketing Diploma

Lifetime Access to your course
The price you pay is for the whole course including final exam 
CPD certificate upon successful completion
Tutor Support Monday – Friday


Module 1
In-Depth Look at Advertising
Student Objectives:
To learn the difference between advertising and marketing
To understand the components of advertising
To learn about the role as an advertiser
To understand the advertising industry

Module 2
Media Planning
Student Objectives:
To learn what media planning is
To understand what a professional media planner does
To learn about the media planning process
To learn about media scheduling

Module 3
Marketing Strategies
Student Objectives:
To learn about different types of marketing strategies
To understand how marketing strategies can benefit a business
To learn which marketing strategies might work best for your business


Module 4
The Purpose of Adverts
Student Objectives:
To learn about the history of advertising
To learn what advertising can do for a business
To understand about the different methods of advertising

Module 5
Market Research
Student Objectives:
To learn about customer research
To understand how important customer research is to a business
To learn how to gauge customer satisfaction
To understand the types of market research
.
Module 6
Designing the Budget
Student Objectives:
To learn how to set an appropriate marketing and advertising budget
To learn about keeping a budget for marketing and advertising
To learn about traditional media channels
To understand how to stick to a budget

Module 7
Positioning Your Message
Student Objectives:
To understand what positioning means in a marketing sense
To learn how to define your brands message
To understand how to create messages using positioning marketing
To learn the ways to position your message

Module 8
Elements of an Advertising Campaign
Student Objectives:
To learn about the different elements of advertising
To understand the key of a successful advertising campaign
To learn which elements work in which circumstances
To learn how to target an audience with an advertising campaign

Module 9
Recipe for a Perfect Advert
Student Objectives:
To learn how to create ads for different mediums
To learn about different advert options
To learn how to write an advert
To understand the parts of a perfect advert

Module 10
Buying Advertising Space
Student Objectives
To learn about the responsibilities of a media buyer
To understand how media buyers identify a target audience
To learn how to buy advertising space
To understand how to decide which advertising space is best for your product


Module 11
Viral Marketing
Student Objectives
To learn how to create a buzz with advertising
Understand and execute a proper complaints procedure
To understand how viral marketing works
To see the importance of the customer experience in viral marketing


Module 12
Mastering the Art of Social Media Marketing
Student Objectives:
To learn about the significance of social media marketing
To learn how social media marketing can improve an overall marketing plan

Module 13
Avoiding Pitfalls in Marketing and Advertising
Student Objectives:
To learn about the marketing pitfalls that marketers run into
To learn how to avoid common mistakes
To understand why some advertisements do not work
To learn the importance of research in designing adverts

Module 14
Understanding the Important Abbreviations in Advertising
Student Objectives:
To learn about different abbreviations in the marketing industry
To understand how to use these abbreviations in the industry
To learn how to find a unique selling point
To understand how certain advertising tactics work


Module 15
Advertising and the Law in the UK
Student Objectives:
To understand who regulates UK advertising law
To learn about UK advertising codes



Module 16
Print and Online Advertising
Student Objectives:
To learn the intricate details of print and online advertising
To understand how print media uses adverts



Module 17
Important Advertising Examples
Student Objectives:
To learn how to examine different advertising types
To see how advertising works in the real world with companies you know



Module 18
Career Opportunities in Marketing and Advertising
Student Objectives:
To learn about different career options in advertising and marketing
To learn how to progress in marketing and advertising
  Updated on 08 July, 2018