Course details
INTRODUCTIONThis five (5) days training course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you're an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.
The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine optimization (SEO), online marketing, social media marketing, online advertising, copywriting for digital content, social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business.
You'll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.
DURATION
5 days.
WHO SHOULD ATTEND
Whether you're an online brand ambassador, in charge of an organisation's online visibility/strategies, a student, a social media marketer, a blogger, a professional in the industry, running an online business or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.
COURSE OBJECTIVES
Upon completion of this training course, participants should be able to:
Attract traffic to your website/online content and increase on sales/awareness.
Identify your audience and reach an unlimited number of prospective clients/audience using various marketing tools and technique.
Get more value from your online campaigns.
Work with social media goals to achieve successful online campaigns.
Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
Explain how to develop effective online marketing strategies for various types of industries and businesses.
Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
Evaluate a company's current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company's reputation.
Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.
TOPICS TO BE COVERED
Internet history and statistics
Importance of social media in today's business/corporate and humanitarian environment
e-Marketing definitions and terms
e-Marketing Business models
e-Marketing Intelligence
Social media presence and marketing
Social media marketing ROI (Return On Investment)
Brand building
E-mail techniques and strategies
E-Mail problems and challenges
Writing styles for e-mail
Ethics in e-mail marketing
Mailing list criteria for e-mail marketing
Integration of online and conventional marketing
Permission marketing models
E-Commerce promotion tactics
E-Commerce strengths and weaknesses
Online publicity
Developing effective marketing databases
Blogs and micro blogs
Target marketing
Effective search engine optimization
Metrics for eMarketing
Google and social media analytics for business decisions
TAILOR- MADE
This training can also be customized for your institution upon request to a minimum of 4 ;You can have it delivered in our IRES Training Centre or at a convenient location.
REQUIREMENTS
Participants should be reasonably proficient in ;Applicants must live up to Indepth Research Services (IRES) admission criteria.
METHODOLOGY
The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web based tutorials and group ;Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued with an Indepth Research Services (IRES) certificate.
Updated on 23 January, 2019
Eligibility / Requirements
Participants should be reasonably proficient in ;Applicants must live up to Indepth Research Services (IRES) admission criteria.
About Indepth Research Services
Indepth Research Services (IRES) is a global institutional capacity building, technical and management consultancy firm with its head office in Nairobi, Kenya.
We offer technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors.
IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.
Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
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