Mastering Strategic Luxury Marketing The College of Fashion and Design
Students will undertake an initial unit, which will allow them to produce their own marketing plan. This can be a luxury brand of their choice or indeed for their own business should already be part of the luxury goods and services industry.
Learning Objectives:
By the end of the course, the students should be able to:
- Gain a sound overview of the role and variety of management functions within the luxury fashion sector.
- Understand profiling and segmentation
- Identify marketing in a digital world and international market structures
This course is no longer available.
- Other Location: Business Bay - Dubai Business Bay - Dubai
- Duration: 5 Days
- Timings: Part Time, Weekday evening classes
Course details
This course will allow students to delve into the depths of the luxury fashion retail world, providing them with a sound knowledge of a number of areas of marketing and management that are specific to this industry.Students will undertake an initial unit, which will allow them to produce their own marketing plan. This can be a luxury brand of their choice or indeed for their own business should already be part of the luxury goods and services industry.
Learning Objectives:
By the end of the course, the students should be able to:
- Gain a sound overview of the role and variety of management functions within the luxury fashion sector.
- Understand profiling and segmentation
- Identify marketing in a digital world and international market structures
Eligibility / Requirements
No prerequisites are required for this course.
Course Location
About The College of Fashion and Design
The College of Fashion and Design has aligned its initiatives to UAE’s “Vision 2021 – To Become a Global Fashion Hub” by promoting educational excellence in the field of Fashion and Design.To pursue the passion, the leader needs to continuously challenge convention and defy conformity, but the stepping-stone of any
CFD is the only comprehensive Fashion Design and Fashion Business Management college in the region striving to enrich and empower creative and entrepreneurial minds to fashion their future.
With world-class infrastructure and facilities, state-of-the-art technology, experienced global faculty, multi-cultural student base, international curriculum and ambitious growth plans; CFD
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