Mastering Strategic Luxury Marketing The College of Fashion and Design

This course will allow students to delve into the depths of the luxury fashion retail world, providing them with a sound knowledge of a number of areas of marketing and management that are specific to this industry.
Students will undertake an initial unit, which will allow them to produce their own marketing plan. This can be a luxury brand of their choice or indeed for their own business should already be part of the luxury goods and services industry.

Learning Objectives:

By the end of the course, the students should be able to:
  1. Gain a sound overview of the role and variety of management functions within the luxury fashion sector.
  2. Understand profiling and segmentation
  3. Identify marketing in a digital world and international market structures

This course is no longer available.

Mastering Strategic Luxury Marketing The College of Fashion and Design
Price: AED 3,199

Course details

This course will allow students to delve into the depths of the luxury fashion retail world, providing them with a sound knowledge of a number of areas of marketing and management that are specific to this industry.
Students will undertake an initial unit, which will allow them to produce their own marketing plan. This can be a luxury brand of their choice or indeed for their own business should already be part of the luxury goods and services industry.

Learning Objectives:

By the end of the course, the students should be able to:
  1. Gain a sound overview of the role and variety of management functions within the luxury fashion sector.
  2. Understand profiling and segmentation
  3. Identify marketing in a digital world and international market structures
Updated on 29 January, 2019

Eligibility / Requirements

No prerequisites are required for this course.

Job roles this course is suitable for:

Fashion Designer , Fashion Business , Fashion Manager

About The College of Fashion and Design

The College of Fashion and Design has aligned its initiatives to UAE’s “Vision 2021 – To Become a Global Fashion Hub” by promoting educational excellence in the field of Fashion and Design.

To pursue the passion, the leader needs to continuously challenge convention and defy conformity, but the stepping-stone of any endeavour is realizing the potential to do so. 

CFD is the only comprehensive Fashion Design and Fashion Business Management college in the region striving to enrich and empower creative and entrepreneurial minds to fashion their future.

With world-class infrastructure and facilities, state-of-the-art technology, experienced global faculty, multi-cultural student base, international curriculum and ambitious growth plans; CFD offers students exceptional career opportunities in the ever-evolving and progressive world of fashion and design. The diverse choice of four distinct concentrations is tailored to develop technical and intellectual abilities whilst helping students master the fundamentals of design. See all The College of Fashion and Design courses
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